#278: How B2B Marketers Are Actually Using AI for Content

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.

Here’s what you’ll hear:

• Jillian Hoefer’s “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadership
• Jake Heap’s workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D brand characters in minutes
• Jessica Lytle’s no-code ROI calculator built in Lovable that sales reps now run live on calls to build business cases
• Ugi Djuric’s high-volume content engine that scrapes industry news and sales call transcripts, then uses AI to summarize, generate content ideas, and even score leads
• Anton Ruis’ AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personas

It’s part workshop, part competition, and packed with creative, tactical ways to put AI to work in B2B marketing today.

Timestamps

• (00:00) - – Dave kicks off in a tux
  
• (02:44) - – Record-breaking registrations
  
• (03:22) - – Meet the judges: Benny & Jess
  
• (08:10) - – Jillian’s “victim of repurposing” intro
  
• (08:50) - – Building a “content concierge” GPT from research data
  
• (10:14) - – Injecting stats + quotes into blogs and decks
  
• (14:10) - – How one report fueled 9+ months of content
  
• (19:10) - – Jake on bringing AI into marketing ops
  
• (20:33) - – Turning a mascot into a 3D character with Meshy
  
• (21:18) - – Animating it in VEO 3 (no designer needed)
  
• (24:33) - – Cutting animation time from weeks to minutes
  
• (30:32) - – Jessica builds a no-code ROI calculator in Lovable
  
• (33:41) - – AEs use it live on sales calls
  
• (34:25) - – Adding benchmarks + transparency to ROI math
  
• (41:43) - – Ugi’s AI engine scrapes + summarizes industry news
  
• (44:00) - – Training custom GPTs on expert insights
  
• (50:40) - – Anton’s real-time buyer briefs from economic data
  
• (53:15) - – Tailoring briefs for CROs, enablement, PMMs
  
• (56:59) - – Judges crown the winning use case + Dave’s wrap-up

Send guest pitches and ideas to hi@exitfive.com
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***

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Dave [0:00:00]: You're listening to B2b marketing with me, Dave.

Dave [0:00:02]: I got my outfit on.

Dave [0:00:18]: I decided to dress up for this today.

Dave [0:00:21]: I'm trying to just get my screens organized for a sec.

Dave [0:00:23]: Hold on real real quick.

Dave [0:00:24]: If you're rolling in right now, it's just me out here for a second.

Dave [0:00:27]: I'm trying to...

Dave [0:00:29]: I got this sweet this sweet prompt, and I got my computer here.

Dave [0:00:34]: But for whatever reason, I can't see everything so I gotta just move some stuff around.

Dave [0:00:39]: This is what it's like.

Dave [0:00:40]: You know, French cops.

Dave [0:00:42]: Look at this.

Dave [0:00:42]: Hey, look at man.

Dave [0:00:44]: Look at this holy smokes.

Dave [0:00:46]: Is the Exit Five team watching is, look what people are saying in the...

Dave [0:00:49]: I guess dress what like, maybe I need to step my game up.

Dave [0:00:52]: The response to what I'm wearing right now has just been like, electric.

Dave [0:00:57]: What an outfit love that tu, You look like an angel.

Dave [0:01:00]: I mean, you look like judge, French cuffs, even.

Dave [0:01:03]: That's not on purpose.

Dave [0:01:03]: Like, no joke.

Dave [0:01:04]: I just took this out of my closet ten minutes ago.

Dave [0:01:07]: I told them this behind stage with everybody, but my daughter saw me in this, and she said, she doesn't want me to wear this because I don't look like myself.

Dave [0:01:15]: And I, well, I guess, I gotta dress up more then, so you can start to do this.

Dave [0:01:19]: Jasmine says, did Ai, I recommend you dress up.

Dave [0:01:22]: Yes.

Dave [0:01:22]: Just like all of us, I don't make any decisions for anymore without asking Ai what to do exactly.

Dave [0:01:27]: And I wanted to really have a good showing for this webinar so I decided to put on my my touch today.

Dave [0:01:33]: No, But real reason why I'm awareness is we told...

Dave [0:01:35]: We broke a new record.

Dave [0:01:36]: We have the most people ever registered for one of our webinar.

Dave [0:01:39]: Don't call them webinar.

Dave [0:01:40]: Today, and I said, hey, If we if we break, I think it was initially fifteen hundred.

Dave [0:01:44]: If we break if we break fifty hundred wear tu.

Dave [0:01:47]: So I got my tu on, and I'm here, and I'm super excited to do this, we have a packed hour.

Dave [0:01:52]: We got five people here that we're gonna share their Ai recipes.

Dave [0:01:56]: Hear what's actually going on because, look, if anything like me, you open Linkedin and you're just instantly overwhelmed by all the Ai changes.

Dave [0:02:03]: You don't know how to separate fact from fiction.

Dave [0:02:05]: So we said, let's put together a session where we bring on actual marketers to showcase how they're actually using Ai and you're gonna walk away with that today.

Dave [0:02:13]: But first, we got five people hanging out backstage, but producer Allison, can you do me a favor Can you bring up Benny and just, please real quick and we're gonna we're gonna get this thing set off?

Dave [0:02:21]: Jess Cook.

Dave [0:02:24]: What's up?

Jess [0:02:25]: I'm hello?

Dave [0:02:26]: You?

Dave [0:02:26]: Hi.

Jess [0:02:27]: Too.

Jess [0:02:27]: Benny.

Jess [0:02:28]: Yep.

Jess [0:02:28]: Benny in the jazz.

Jess [0:02:29]: Great.

Dave [0:02:30]: Yeah.

Dave [0:02:30]: Ben in the jess.

Dave [0:02:31]: That's nice.

Dave [0:02:31]: So I just like any more compliments about my talks before we get started today.

Dave [0:02:35]: Anything Else wanna it...

Dave [0:02:37]: This is the only time in my life where people say nice things about me so

Jess [0:02:41]: Something if you want.

Jess [0:02:41]: Dying.

Jess [0:02:41]: Who are you wearing, Dave?

Dave [0:02:44]: Who am I wearing?

Dave [0:02:44]: It's probably Cole Hahn.

Dave [0:02:48]: Michael, I don't know.

Dave [0:02:49]: Tj j Maxx, rack,

Jess [0:02:51]: That's so hot right now.

Jess [0:02:52]: Yeah.

Jess [0:02:52]: Yeah.

Jess [0:02:52]: Amazing.

Benny [0:02:54]: Very good.

Jake [0:02:54]: Very Yeah.

Dave [0:02:55]: Alright.

Dave [0:02:55]: So, Ben, I'm a go to you a second, but just cook real quick.

Dave [0:02:57]: Give me introduction.

Dave [0:02:58]: Who are you?

Dave [0:02:58]: What do you do?

Jess [0:02:59]: Sure thing.

Jess [0:03:00]: I'm Jessica head of marketing at Vector.

Jess [0:03:02]: This is my first head of marketing role at a content background.

Jess [0:03:05]: So very excited to hear these Ai content use case.

Dave [0:03:09]: I gotta tell you the way that, so so follow Jess on Linkedin she's been posting awesome stuff, her and her ceo have a great podcast.

Dave [0:03:13]: You've kinda innovated on the game a little bit with, like, you have this, like, meme style.

Dave [0:03:18]: Like, instead of posting clips the way you're doing, like, the screenshots with the text on there?

Dave [0:03:23]: Like, I don't know what that's from, but I I love that style.

Dave [0:03:26]: So go check out Jess jess Cook.

Dave [0:03:27]: Benny good to see you.

Dave [0:03:29]: Who are you, sir?

Jake [0:03:30]: Thanks, Dave.

Benny [0:03:31]: So I'm Ben.

Benny [0:03:31]: I lead marketing at Walnut.

Benny [0:03:33]: And Walnut is an interactive demo platform for product marketers and to manage end marketers.

Benny [0:03:38]: That is the boiler look like, though.

Benny [0:03:40]: So let me just talk to you real for a minute.

Benny [0:03:43]: Hashtag story time that kind of thing.

Benny [0:03:44]: So How many of you live your marketing days, and your main Cta is that requested a demo or talk to sales button.

Benny [0:03:50]: That's all you got.

Benny [0:03:51]: I've been there, and I've lived there for years.

Benny [0:03:53]: And I was long for more, like more than Pdfs or the screenshots or the gifts that I frankly could never figure out I always wanted to put my product at centerpiece of our marketing.

Benny [0:04:02]: And with Walnut that's finally possible.

Benny [0:04:04]: Let's any marketer, spin up interactive, guided demos and minutes, no product, no engineering, no nothing.

Benny [0:04:10]: All you need is the Chrome extension.

Benny [0:04:12]: To build the demo.

Benny [0:04:13]: Your visitors click, explore, teach themselves the product story that normally comes on the first call with sales if that.

Benny [0:04:19]: You can even see the data on how people are engaging with the demo where they're dropping off, what sparking action, throw in a lead form and you can trace the attribution.

Benny [0:04:27]: This is the cool parts for pay is a demand gen guy, trace the attribution for how many meetings that demo booking.

Benny [0:04:32]: And how much pipe it's generating.

Benny [0:04:33]: Most of our teams, most of our customers, they see Walnut pay for itself like within inside three to four weeks.

Benny [0:04:38]: And really, it's all about driving higher conversion rates on the website.

Benny [0:04:42]: So many of our customers see two to four times lift from a conversion rate perspective And, again, the buyers are coming to your discovery calls.

Benny [0:04:49]: They're already prime.

Benny [0:04:50]: They've already seen the product.

Benny [0:04:51]: I really do thanksgiving seeing is really believing.

Benny [0:04:54]: And by the way, you can even build one with Walmart by simply clicking through your product while na with your voice.

Benny [0:04:59]: And if you need help building, our experts can story board or even polished a demo for you.

Benny [0:05:04]: And that's not all.

Benny [0:05:05]: Right?

Benny [0:05:05]: Other teams can use Walnut too.

Benny [0:05:07]: Sales live demos, Cs can train customers, it's one platform that scales company why.

Benny [0:05:12]: And so if you're out there and like me, right?

Benny [0:05:15]: You're looking for waste.

Benny [0:05:15]: Drive more leads, pipeline for sales, and you wanna show your product, Think of Walnut.

Benny [0:05:19]: That's Walnut that I.

Benny [0:05:21]: And feel free to call me anytime.

Benny [0:05:23]: With that

Dave [0:05:24]: sound.

Dave [0:05:24]: Fine.

Dave [0:05:24]: Good job.

Dave [0:05:25]: Everybody's mad and that yes, this is an ad, Bam.

Dave [0:05:27]: That was an ad.

Dave [0:05:28]: You've listened to podcast.

Dave [0:05:29]: Do you hear ads.

Dave [0:05:30]: You listen to videos you hear ads.

Dave [0:05:31]: You go to Disney plus.

Dave [0:05:32]: I got the eleven dollar version is an ad.

Dave [0:05:34]: Walnut sponsored this.

Dave [0:05:36]: We gave Ben the opportunity to give the plug to Walnut.

Dave [0:05:38]: Thank you.

Dave [0:05:39]: Good job.

Dave [0:05:40]: Check them out.

Dave [0:05:41]: Now you heard of it.

Dave [0:05:42]: Back to my tu for a second.

Dave [0:05:44]: Man, I feel nice

Jake [0:05:46]: in this.

Dave [0:05:46]: All alright.

Dave [0:05:46]: Well, shout out to Benny and the Walnut team, for sponsoring this.

Dave [0:05:49]: They're also gonna be our presenting sponsor of drive, which is coming up in a month and a half.

Dave [0:05:53]: We're we're at the stage where we're print Swag sending boxes in my house.

Dave [0:05:57]: I'm excited.

Dave [0:05:58]: But first, we're gonna do this session today.

Dave [0:06:00]: So we got five marketers here today.

Dave [0:06:02]: And we're gonna go fast.

Dave [0:06:03]: We got...

Dave [0:06:04]: Everybody's gonna come up, present for five minutes, share what they're doing.

Dave [0:06:07]: After each presenter goes, you're gonna we're gonna be in the chat, asking questions.

Dave [0:06:11]: I think we'll have time to ask questions about specific if people wanna hop in.

Dave [0:06:15]: We'll see how...

Dave [0:06:16]: It's gonna go really fast, but we can plug in questions.

Dave [0:06:18]: We got the judges that's us.

Dave [0:06:19]: The three of us.

Dave [0:06:20]: We're gonna pick a winner at the end.

Dave [0:06:21]: We're gonna hook somebody up with a pair of the Meta ray bands, which I bought I'm a sorry, I'm a sucker.

Dave [0:06:26]: We started talking about Meta ray bands as part of doing this webinar.

Dave [0:06:29]: I got all the ads for them.

Dave [0:06:31]: I bought me a pair.

Dave [0:06:31]: They're amazing.

Dave [0:06:33]: They are so fun to wear.

Dave [0:06:35]: I have them over there The only issue is I didn't look at the styles and, like, I look like, I look like Chris Jenner when when I wear them.

Dave [0:06:43]: And so I gotta get a different style of them, and so there's plenty.

Dave [0:06:47]: But, anyway, it's a super fun prize it's super fun to be here.

Dave [0:06:49]: So here we go.

Dave [0:06:50]: Alright.

Dave [0:06:50]: Let's bring up Jillian.

Dave [0:06:51]: We got our first Ai use case, and we're off to the races here with Exit Five and Walnut and the Homie, Jessica.

Dave [0:06:58]: Hey, Jillian.

Jillian [0:07:01]: Hello, Sharks.

Jillian [0:07:01]: Right.

Dave [0:07:03]: Yeah.

Dave [0:07:03]: What's going?

Jillian [0:07:03]: I ask for money.

Jillian [0:07:04]: Like, I that's what that's what I thought I could do with the Dave in the suit.

Jillian [0:07:07]: Alright.

Jillian [0:07:07]: Let me share my screen here really quickly.

Jillian [0:07:09]: Quickly, I'll introduce myself.

Jillian [0:07:10]: I'm Jillian Hoe, a senior content marketing manager over user evidence.

Jillian [0:07:14]: Cool, guys.

Jillian [0:07:15]: This is a good lineup up today, and I probably am the least technical of all use cases here.

Jillian [0:07:20]: So hopefully, this should be a fun one and I'll start off light.

Jillian [0:07:22]: But we have a lot of content marketers in the room myself included.

Jillian [0:07:25]: Raise your hand.

Jillian [0:07:26]: You've been personally victim.

Jillian [0:07:27]: Bye.

Jillian [0:07:28]: Yeah thank you for...

Jillian [0:07:29]: You guys don't even know.

Jillian [0:07:30]: We're already personally victim.

Jillian [0:07:31]: Raise your you've personally victim optimized by putting out in an awesome huge, great piece of pillar content, and then your leadership team is like, great now repurpose this for six to twelve months.

Jillian [0:07:41]: Thank you.

Jillian [0:07:42]: Goodbye.

Jillian [0:07:42]: That's our whole content strategy.

Jillian [0:07:43]: We've all been there.

Jillian [0:07:44]: So what I did when I came in into user evidence, we had this awesome report that was fueled by original research we did a survey of over six hundred b b marketers sellers and buyers about the gap that is within the customer evidence sphere of, like, what some proof do buyers actually care about?

Jillian [0:08:01]: And then marketers and sellers, what are they actually producing?

Jillian [0:08:04]: And is it doesn't line up with that?

Jillian [0:08:06]: Great findings that really drove a lot of our Pop in the marketplace.

Jillian [0:08:10]: And that report I was like, okay?

Jillian [0:08:13]: Now we're gonna repurpose this.

Jillian [0:08:14]: Instead of thinking of repurposing as big piece of content into just little, like five blog posts and three social posts and all the things like that.

Jillian [0:08:22]: I was like, let's think of this more as like an injection of this really rich awesome data that we have from this report into most every piece of content that we're gonna put out in the next six to nine months.

Jillian [0:08:32]: So that's exactly what this is.

Jillian [0:08:33]: So I created this little content Concierge Gp that I'm gonna demo for you guys today.

Jillian [0:08:37]: So essentially, what I trained this little guy to do is I said, hey, you're gonna help recommend relevant stats and quotes from this research report that I can insert in different pieces of content that I'm working on as part of our overall strategy.

Jillian [0:08:49]: So big example, obviously, where marketers, we're out here Rock and blog post all the time.

Jillian [0:08:53]: So when I'm in middle writing a blog post, I will come in here and I after a ninety percent done with the content, I'll come in here and say, hey, I feel like I can probably insert a stat from this in here, but let this guy be my expert.

Jillian [0:09:05]: So I pitch me three different stats from the report that I could relevant the act this blog post to support the narrative.

Jillian [0:09:09]: And then additionally, recommend exactly how I work that stat into this paragraph.

Jillian [0:09:14]: And copy the kind of framing and the voice that's already used in here.

Jillian [0:09:19]: And then look at that.

Jillian [0:09:20]: It's gonna spit out three different ways for me to do that.

Jillian [0:09:22]: And if I want to, if I'm feeling brave if it does a good job of copying the tone, I can just copy and paste it in there and it tells me exactly where to put it.

Jillian [0:09:29]: But I like asking for multiple options here just so I can kind of curate myself and figure out which one I feel like it's there narrative best.

Jillian [0:09:35]: So that is number one.

Jillian [0:09:37]: And then I'm gonna reset this guy from my next one because I don't want to el on me because that would be embarrassing, and we hate when that happens.

Jillian [0:09:43]: So another thing I'm in charge of hear user evidence is that I help curate our thought leadership content for our C suite and our founder team, all the good founder like content stuff that's out there.

Jillian [0:09:53]: So what I'm creating these kind of, like, prompts in v one of Linkedin posts for our thought leaders.

Jillian [0:09:58]: I come here a lot because I'm like, hey, wouldn't it be great if we could pull, quote from a person that we had quoted in this report that we could then tag that person in the post and call back to the report.

Jillian [0:10:09]: So in the evidence gap, we had about twelve great industry thought leaders that sounded off on the findings from the report, and we quoted them in the report.

Jillian [0:10:18]: So this is the way that I'll come in here and I'll have written the post for the person the company, the v one.

Jillian [0:10:23]: And I'll say, hey.

Jillian [0:10:24]: Find me a quote from a person in the report that I can add the salt leadership post a supporting evidence that whatever topic I'm trying to do.

Jillian [0:10:31]: This time, it was about how references aren't always the most powerful form of customer evidence out there.

Jillian [0:10:36]: So then here you go.

Jillian [0:10:38]: It pulls from the report, a quote that says, hey.

Jillian [0:10:42]: We've seen similar things when asking sellers how often they refer to customer reference, pretty much in no one offer.

Jillian [0:10:46]: Practically, Great.

Jillian [0:10:47]: We can pull that in or I can ask it to find another one for me.

Jillian [0:10:50]: So great way to just pull some of those quotes out because we have all these rich great people who are already trusted.

Jillian [0:10:56]: I can tell, you know, my founder, whoever to tag the person in the post.

Jillian [0:10:59]: Great way for us to just get that reach out there even more.

Jillian [0:11:02]: And then last thing, just kind of a general.

Jillian [0:11:04]: Like, I treated it as almost like a persona expert of, like, obviously, I'm in the the mindset of a marketer or content marketer of, like, what stats from this report stand out to me as a content marketer aren't necessarily what's gonna be powerful for a different persona.

Jillian [0:11:16]: So if I'm working on an email for sales persona.

Jillian [0:11:20]: For example, I can come in here and say, okay, If I wanna work some sort of stat or hook from the report into this email.

Jillian [0:11:26]: Hey, What are the three most shocking stats from this report for a sales leader.

Jillian [0:11:29]: And it's gonna pull them, help me just get in that mindset, help me figure out how to frame it up to that persona based on kinda what it knows about it.

Jillian [0:11:37]: So I have one more minute, so I will give you a peek behind the hood of this thing.

Jillian [0:11:40]: So you can see how it was built and that I'm not a technical person, and it's so easy that anyone could do it, which means I could do it.

Jillian [0:11:46]: So literally, I just came in here created a custom Gp I said, hey, the instructions of this is you are an expert at interpreting and advising on the use of stats and quotes from this research report.

Jillian [0:11:56]: You're gonna assist me by inserting those stats in different ways into content that I prompt you to, And then you will only base your recommendations.

Jillian [0:12:03]: This is important directly on the information contained within this report, making sure that it comes from the source material.

Jillian [0:12:08]: I don't want it pulling things from other places on the web.

Jillian [0:12:10]: I don't wanna it hall.

Jillian [0:12:11]: I don't wanna doing any of that, so I upload the report and the findings itself here into the knowledge base.

Jillian [0:12:16]: And then this little guy right here, This is the trick.

Jillian [0:12:18]: This guy usually checked.

Jillian [0:12:20]: I take web search off of there because I don't want it going anywhere except for this report.

Jillian [0:12:24]: And that is how I do it.

Jillian [0:12:25]: And I have nine seconds left.

Jillian [0:12:27]: I can

Jess [0:12:28]: do a dance.

Jess [0:12:28]: If you wanna be there.

Dave [0:12:29]: Yeah.

Dave [0:12:29]: That was great.

Dave [0:12:31]: Oh my goodness.

Dave [0:12:32]: That's here.

Dave [0:12:33]: So let's go.

Jillian [0:12:35]: Thank you.

Jillian [0:12:35]: Thank you, everyone.

Jillian [0:12:36]: What questions you have for me?

Jillian [0:12:38]: I probably won't be able to answer them.

Jess [0:12:40]: I would love to know because I'm sure you've worked before this this little guy which you called him on trying to extend the life of your content.

Jess [0:12:48]: If you could give it like a a multiplier.

Jess [0:12:51]: What would you say is kind of the multiplier of how much longer you able to use the content from that report versus what you had done before.

Jillian [0:13:01]: Oh, the interesting I think about this just is that I think it's like a long tail in both directions.

Jillian [0:13:06]: So the way that we were able to use this is instead of feeling like the narrative really stale because we were repurposing the narrative over and over again.

Jillian [0:13:14]: Instead, we have these pieces of content that we were creating that are genuinely helpful to our audience that I then was just, like, injecting, like I said these stats into.

Jillian [0:13:22]: Over the course of So this report came out in September of last year.

Jillian [0:13:25]: So we're on month nine ten of it.

Jillian [0:13:27]: We're still continuing to work it into content that we do today.

Jillian [0:13:30]: So that's the long tail of it on this end, but then retroactively too.

Jillian [0:13:34]: Like, I take emails that we've already created that are in nurture drips that are in, you know, if we've got a responder for something.

Jillian [0:13:42]: We have a newsletter that's already out there.

Jillian [0:13:44]: We have blog posts that we're already in our archive that are still evergreen.

Jillian [0:13:47]: We've gone back in and uploaded the whole thing to this bot saying, hey, we now have this data.

Jillian [0:13:52]: Where's a good place to insert it in here.

Jillian [0:13:54]: And it's been huge for Seo and just getting people back to the report and getting back to the page because as we know, that kind of stuff lives forever.

Jillian [0:14:01]: We often as marketers forget the things we've built.

Jillian [0:14:04]: Love it.

Jillian [0:14:05]: Amazing.

Benny [0:14:06]: Are you also, like, let's say you do another report And maybe again, It's

Jake [0:14:10]: not an annual one.

Benny [0:14:11]: So it's not an updated version of the...

Benny [0:14:12]: Of this one, but it's a different report.

Benny [0:14:14]: Would you add that report?

Benny [0:14:15]: Would you upload that to the same Gp and kinda have it be a report repository so you can pull things depending on what you're doing?

Benny [0:14:22]: Or would you set up a separate G just for that other report that new report?

Jillian [0:14:27]: Personally, Ben.

Jillian [0:14:28]: So we actually did.

Jillian [0:14:29]: We had another separate report with different data different I about all things that came out earlier this year that I put in a completely separate Gp.

Jillian [0:14:36]: The reason for that is like these tools still, I don't quite trust them to handle like, a whole aggregate of our content.

Jillian [0:14:43]: I think I've push the boundaries of it in some places where I've been like, oh, maybe I can upload every piece of content we've ever done to this Gp, and then this can just become our repository of everything that to me like is a recipe for it hall and giving bad info and confusing things.

Jillian [0:14:58]: So I've tried to personally keep them separate, would love to see in the chat in the comments if anyone's done that successfully because I I love the idea of, like, having all of our original data if it is all aligned to our brand Poc, and the problems we're solving, like, having that all in one repository, like, that's a secret weapon right there.

Dave [0:15:17]: Makes sense.

Dave [0:15:17]: So many points for your energy and your vibe.

Dave [0:15:20]: So that's big that's big news.

Dave [0:15:22]: Take that.

Dave [0:15:22]: Thank

Jess [0:15:22]: you.

Jess [0:15:22]: I brought the energy imma vibes.

Jess [0:15:25]: Love it.

Dave [0:15:28]: What I loved about this is, like, I think there's a lot of my read on...

Dave [0:15:30]: I'm an opt with a lot of this Ai stuff, but my read on it is, like, there is a lot of existential threat or doubt or, like, oh, cool.

Dave [0:15:39]: Like, you're just gonna write a bunch of kinda shitty Ai content and Ai swap and that's gonna be your marketing and, like...

Dave [0:15:45]: But then when I see stuff like this.

Dave [0:15:46]: I'm like, this is what I think people don't see enough of, which is, like, this isn't...

Dave [0:15:49]: We're not talking about replacing anybody's job.

Dave [0:15:51]: We're not talking about, like, you know, doing Ai sdr outreach and spamming thousands of people crap.

Dave [0:15:57]: Like, this is literally like, in Ai I heard Da talk about this just this week.

Dave [0:16:01]: Like, this is your intern with a Phd running alongside you as you do your content thing to make you better in ways that like, you wouldn't been able to do before.

Dave [0:16:10]: And so I love examples like this.

Dave [0:16:12]: Like, I'm gonna be long marketing.

Dave [0:16:14]: That's kinda just gotta say that.

Dave [0:16:16]: And I think that people...

Dave [0:16:17]: It's gonna be people like you who know how to use these tools to make the the content motion better.

Dave [0:16:23]: I think that's what the the future is gonna look like.

Dave [0:16:25]: So I really like this.

Dave [0:16:26]: Good job and chad is the best bar for this stuff, and I think you show back and read what people are saying during your your thing after this because it's really good

Jillian [0:16:34]: I'm not gonna lie during Benny wonderful pitch.

Jillian [0:16:36]: I got very scared of the chat.

Jillian [0:16:37]: So I did not look at all during that.

Jillian [0:16:40]: So it's fine.

Jillian [0:16:40]: And the chat is much everyone.

Dave [0:16:43]: Literally all work at.

Dave [0:16:43]: We all work in marketing.

Dave [0:16:44]: Every podcast hasn't added.

Dave [0:16:46]: Is a completely fine.

Jillian [0:16:48]: Exactly I loved it.

Dave [0:16:50]: I I should've have said something first.

Dave [0:16:51]: I should have said like, hey just reminded me this session sponsored by Walnut Ben gonna give a quick while pitch, but because we didn't do that.

Dave [0:16:56]: People chat.

Dave [0:16:57]: Everyone is h than dow, the kettle is black, whatever all the things that's what we all do in marketing.

Dave [0:17:02]: That is so funny.

Dave [0:17:04]: That's is literally the best.

Dave [0:17:05]: Someone coming to like, all these marketers are mad about an ad.

Dave [0:17:07]: That's literally our job is a self.

Dave [0:17:08]: So alright, folks.

Dave [0:17:10]: Folks are you listening a home all around the world.

Dave [0:17:11]: Please rate Jillian.

Dave [0:17:12]: Ai use case on a scale of one to five or maybe ask your Gp to do it.

Dave [0:17:16]: So it's nice.

Dave [0:17:17]: I'm a bad writer, Real bad writer.

Dave [0:17:20]: Because like I wanna give Jillian like, a good one because I really like it, but I haven't seen the whole field yet.

Dave [0:17:24]: You know what I mean?

Dave [0:17:25]: Like...

Jillian [0:17:25]: If it makes you feel better, Dave, I am scared of the meta glasses, so I'm not tied to this.

Jillian [0:17:30]: I just wanted

Dave [0:17:31]: you go wrong.

Dave [0:17:32]: You don't wanna wear glasses just record everything you do all day.

Dave [0:17:34]: It's fine.

Jillian [0:17:35]: I'm scared, Dave.

Dave [0:17:39]: My wife was like, are you recording this I turn that off.

Dave [0:17:41]: Oh, my god, so.

Jillian [0:17:43]: My toddler would get a hold of them and the things that we would see.

Jillian [0:17:45]: Be.

Jess [0:17:46]: They last four minutes.

Dave [0:17:48]: Oh.

Dave [0:17:48]: Alright.

Dave [0:17:49]: Jillian good job snaps for you.

Dave [0:17:51]: See.

Jillian [0:17:53]: Thanks, guys.

Jillian [0:17:53]: Appreciate it.

Jillian [0:17:54]: It os.

Dave [0:17:55]: Okay.

Dave [0:17:55]: And then at the end, we're gonna ask everyone to pick an overall winner, so the the votes there just for fun.

Dave [0:18:00]: Okay.

Dave [0:18:01]: Who's...

Dave [0:18:01]: My check my run a show here.

Dave [0:18:03]: We got Jake.

Dave [0:18:04]: Jake is up, and Jake's gonna talk about using Mesh to create three d rendering of characters and then animating them with v o three.

Dave [0:18:10]: Talk about a change of pace.

Dave [0:18:12]: Love that.

Dave [0:18:13]: Jake.

Dave [0:18:13]: I know Jake, Jake's been heavy in Linkedin comments recently good to see you here, Jake.

Dave [0:18:17]: You got the mic.

Dave [0:18:18]: And let's do it.

Dave [0:18:19]: Jake Keeps keeps good.

Jake [0:18:21]: Thanks, Steve.

Jake [0:18:21]: And also, Jillian, first of all, killed it.

Jake [0:18:24]: While, you're going, I got a text from my boss saying, hey, don't screw

Dave [0:18:27]: this up.

Jake [0:18:28]: So good luck that.

Dave [0:18:30]: Love way

Jake [0:18:30]: to put the doctor on.

Dave [0:18:31]: Good that.

Dave [0:18:32]: Funny one thing...

Dave [0:18:33]: Funny part is your boss is actually an Ai agent.

Dave [0:18:35]: It's not a human.

Jake [0:18:37]: Something like that.

Jake [0:18:38]: Thanks, Dave.

Jake [0:18:39]: So just a little bit of backgrounds.

Jake [0:18:40]: I am over here at Dom, and my entire job is to figure out how to implement Ai into the marketing department.

Jake [0:18:47]: So I'm actually not necessarily a content marketer my background is actually performance marketing and then Ai marketing, vibe marketing as Dave calls it.

Jake [0:18:56]: Right?

Jake [0:18:56]: So I'm honestly not a content marketer, but my job is kinda meant to see how we can to kinda take this fluff that we're seeing online.

Jake [0:19:04]: We're seeing a lot of this fluff of random things that people can do using Ai and kinda make it into actionable things for our team.

Jake [0:19:11]: Right?

Jake [0:19:11]: And so this is one that I saw where we can take something that should be fluff and then actually use it in our day to day life.

Jake [0:19:17]: Right?

Jake [0:19:18]: So what we are gonna do, and I'm gonna share my screen we're gonna go ahead and share here first.

Jake [0:19:24]: So here we have this little guy.

Jake [0:19:25]: So this is a little animation character that our design team came up with.

Jake [0:19:29]: Right?

Jake [0:19:30]: And so we have him and we use him on little designs and stuff like that, but we wanna be able to use it for more.

Jake [0:19:34]: So what we did is we went and we put it into mesh, which is a software Ai software where we can create Ai or three d images from this.

Jake [0:19:42]: Right?

Jake [0:19:42]: So here, we started out with a bunch of different things.

Jake [0:19:45]: We can choose one, kinda go into and make its way up into where we really want it to be.

Jake [0:19:49]: Now we have our three d rendering of our our little animation.

Jake [0:19:53]: Right?

Jake [0:19:54]: So here, we can even go an animate them in here.

Jake [0:19:56]: We can make them do a bunch of different things.

Jake [0:19:58]: But what I did is I then go and I took screenshots of this from the different angles so we could get different things.

Jake [0:20:04]: And to get a full body of this.

Jake [0:20:06]: And then I actually put that into V three, where now we...

Jake [0:20:09]: I just be all I said was I uploaded these images right down here.

Jake [0:20:13]: The from the mesh, and I put them into v three to then go and animate it.

Jake [0:20:19]: Right?

Jake [0:20:19]: So now we have our little robot.

Jake [0:20:21]: He's waving his arms.

Jake [0:20:22]: We can make him do a bunch of different things here.

Jake [0:20:25]: He's he's cheering a little bit more.

Jake [0:20:27]: And then you can see, obviously, it's gonna take a little bit of trial and error.

Jake [0:20:30]: But now what we can do is we can take these these clips.

Jake [0:20:33]: And go remove the background put them into videos.

Jake [0:20:37]: So here, you can now...

Jake [0:20:39]: You can see him waving his arms, stuff like that.

Jake [0:20:41]: You have a good bunch of different clips that we can then go and put into different use cases, different videos.

Jake [0:20:46]: So different use case that we're gonna use with this.

Jake [0:20:49]: Is if we go back to mesh.

Jake [0:20:52]: We can see here, we gotta have this little rooster.

Jake [0:20:56]: Right?

Jake [0:20:56]: And so this is kind of like our unofficial dom mascot is this rooster.

Jake [0:21:00]: And so now here, we can go and do the same thing with our mascot or whatever your mascot is to be able to use that inside of videos to use that inside of different assets, have them moving around, have them doing a bunch of different things.

Jake [0:21:14]: Right?

Jake [0:21:14]: Here's him.

Jake [0:21:15]: Here's it dancing.

Jake [0:21:16]: Where you can go and use these in different assets.

Jake [0:21:18]: If you have experience with blender, it would make it a lot easier.

Jake [0:21:21]: I don't personally, Again, I'm not the most technical person, but, yeah, you can you can do a bunch of different things here to then go and use and can I help promote that creativity of what you can do?

Jake [0:21:30]: With these different things.

Jake [0:21:31]: So kinda this the flow going from here.

Jake [0:21:33]: We're going from the actual image to then going to mesh to then three d animate it to then going to V, to be able to make it do a bunch of different things, make it do exactly what you wanted to.

Jake [0:21:45]: To be able to use inside your content.

Jake [0:21:47]: Kinda just trying to think outside the box really make us that way we can take it, and so make it so that our content is actually being made using Ai.

Jake [0:21:56]: Right?

Jake [0:21:57]: There's a lot of things to help us create content and to help promote the creativity, but I found that a lot of the biggest things that we and the biggest impacts is how can we actually create content using Ai.

Jake [0:22:07]: And that's where something like V three has really blown up runway has really blown up is because it can actually create the content for you.

Jake [0:22:13]: And so that's kind of the the file process behind this and I I saw a question a chat about where we're integrating this.

Jake [0:22:18]: So main thing is we're using this with putting it into other videos that we have going on.

Jake [0:22:24]: We're putting it into other use cases that we're doing.

Jake [0:22:26]: We have big shows that we go on.

Jake [0:22:28]: Bunch of different things there.

Jake [0:22:29]: Where we're then going and putting these in with other content assets to be able to maximize what we're doing it there to make them as as creative and as on brand as possible and making them as easy as possible.

Jake [0:22:41]: So we don't have to spend those time that time.

Jake [0:22:42]: No.

Dave [0:22:43]: Will you build on Sylvia question in the chat, plus one a man question, How does it get from Mesh to V again?

Jake [0:22:49]: So I don't have experience with blender.

Jake [0:22:50]: If you experience a blender?

Jake [0:22:51]: I'm sure you could put it into blender and then export as an four something along those lines?

Jake [0:22:55]: But what I do is I just actually take the three d rendering, take screenshots of it, upload those as ingredients into V three and then use that to be able to do it.

Jake [0:23:04]: So taking this v three as in Google Deep mind.

Jake [0:23:08]: Google's version of their Ai.

Jake [0:23:10]: So I'm taking the screenshots to be able to get the different angles where the three d imaging can help us get the different angles so in that way V can have a more complete picture of what I'm actually trying to create rather than me trying to describe it using a prompt.

Dave [0:23:24]: Okay.

Dave [0:23:24]: So this is people love this By the way.

Dave [0:23:26]: It's cute.

Dave [0:23:27]: It's cool.

Dave [0:23:27]: Past version would be, like, if you wanted to create an animated character like this.

Dave [0:23:31]: You'd have to have somebody on the team that would know how to do that.

Dave [0:23:33]: Right?

Dave [0:23:34]: And so

Jake [0:23:35]: And then they would have to go and animate it and do all that kind of stuff and it would take week.

Dave [0:23:38]: Now.

Dave [0:23:38]: I'm just trying to narrow...

Dave [0:23:39]: Like there's some confusion in the chat.

Dave [0:23:40]: I'm trying to narrow, like, basically what what Jake showed is not like, here's this little robot that we made for a campaign.

Dave [0:23:46]: He's basically saying, like, hey, look.

Dave [0:23:48]: Here is what's possible with just being able to use these Ai tools and write prompts and animated a video that I...

Dave [0:23:54]: I'm not an animator, but look, look, what I just made and now we can use this in our marketing.

Dave [0:23:58]: Is that kinda?

Jess [0:23:59]: Yeah.

Jess [0:23:59]: And I'm gonna give you a one here.

Jess [0:24:01]: This is something we're doing at Vector or our mascot as a ghost.

Jess [0:24:05]: Our deal is we're contact based marketing.

Jess [0:24:08]: We get the ghost out of your funnels.

Jess [0:24:09]: So you can actually see who is engaging with your content, who's show intent.

Jess [0:24:13]: So I think we're gonna see a rise in b to b mascot for this reason.

Jess [0:24:18]: They're a really nice shorthand for the problem you solve.

Jess [0:24:21]: And now with Ai tools, you don't have to hire someone to come in draw all these things for you and animate all these things.

Jess [0:24:28]: You can do exactly what Jake just showed you.

Jess [0:24:30]: We use a similar tool.

Jess [0:24:31]: I'm putting...

Jess [0:24:32]: I'm working right now in that tool to get a bunch of different poses of our little ghost use for some ads.

Jess [0:24:36]: We use them in video.

Jess [0:24:38]: We use them on the website.

Jess [0:24:39]: There's tons of applications.

Jess [0:24:40]: And so I love this.

Jess [0:24:42]: I love any way that we can get more fun into B2b to advertising.

Jess [0:24:46]: Yeah.

Dave [0:24:47]: Good plus one, Jess.

Dave [0:24:48]: And Benny, I'll kick you in a sec, But I also think this is there's a cool play there with, like, this is what maybe makes Ai work.

Dave [0:24:53]: I think when you're using Ai graphics and Ai stuff.

Dave [0:24:57]: If you're using it to trick people and you have the Ai version of your company, it feels weird, but when it's like, separated It's like, no.

Dave [0:25:04]: This is our mascot, and we're communicating through our mascot.

Dave [0:25:07]: And here's this little robot.

Dave [0:25:08]: Like, I do think it works.

Dave [0:25:10]: And I'm actually very surprised how overwhelmingly positive the chat was during the quick.

Jake [0:25:16]: And give a little little plus one to that.

Jake [0:25:17]: Little comments that as well Dave A a lot of the things nowadays is a lot of people are looking for talking to a person talking to a mascot.

Jake [0:25:24]: That kind of thing rather than talking to a company.

Jake [0:25:27]: So kinda of giving a little a little o to that to be able to say, hey, this is our mascot.

Jake [0:25:31]: This is who you're talking...

Jake [0:25:33]: Or...

Jake [0:25:33]: This is kinda like the face of the company and being able to, kinda play off that rather than just being a face list company that has no no meaning, no Yeah.

Jake [0:25:41]: No kind of identity.

Jake [0:25:42]: I guess you could say.

Dave [0:25:43]: Just cutting to a board meeting where you're showing, like, a Cfo, the results of the Ab b test of when the mascot farts on screen or not, Like, he hops across and goes was like, Yep.

Dave [0:25:51]: And...

Dave [0:25:52]: No.

Dave [0:25:52]: This one converts much hour.

Dave [0:25:53]: Right.

Dave [0:25:54]: Yeah.

Dave [0:25:55]: What do you got to say, sir.

Benny [0:25:57]: I'm just like in all of this because I...

Benny [0:25:59]: I don't think I've ever thought of this notion of mascot, and it's amazing to see you do it.

Benny [0:26:03]: And it's representative of how I feel about Ai overall in which sometimes it just feel so empowering to see the capabilities that these tools have and not how easy it is per s, but how possible it is for us marketers to go and do these things.

Benny [0:26:18]: Right?

Benny [0:26:18]: Because for me, I wouldn't even imagine where I would have started, trying to create a mask trying to do any of this stuff.

Benny [0:26:24]: So it's just amazing to see this.

Benny [0:26:26]: So I loved it.

Benny [0:26:27]: Like, my mind was a lost.

Benny [0:26:28]: I I was living in the future honestly.

Jake [0:26:31]: Love that.

Jake [0:26:31]: Also, real quick, I saw a comment in the chat talking about how long this took me, you know, this whole process took me maybe ten minutes.

Jake [0:26:38]: So going from just having the P and g, to having a the V of it actually animated, moving, doing all those kind of things that took me about ten minutes.

Dave [0:26:48]: Love that.

Dave [0:26:48]: V three, we could go in this whole other ramp, but, like, I've seen both camps of some people don't love the V stuff some I think that what's fun is it gives marketers the ability by the way, rate this while I ran.

Dave [0:26:59]: It's my company.

Dave [0:26:59]: I'm gonna rant for a second.

Dave [0:27:00]: But I think what's so cool about the V three stuff is like, yes.

Dave [0:27:04]: I'm not a video creator?

Dave [0:27:05]: But I think the opportunity is gonna be, like, are you funny?

Dave [0:27:08]: Are you creative?

Dave [0:27:09]: Can you write the right script and prompts and whatever, and then you're gonna use that?

Dave [0:27:13]: The variable for success as I love Gary V quote and this is still gonna be creativity?

Dave [0:27:17]: Like, how are we prompting these things?

Dave [0:27:20]: What are we doing here?

Dave [0:27:21]: Like, your funny friend is still gonna be able to write a better thing than some generic person.

Dave [0:27:25]: So I thought this was great.

Dave [0:27:26]: Great example, and so different.

Dave [0:27:28]: The two you right out the gate, totally different.

Dave [0:27:30]: Very cool.

Dave [0:27:31]: Yeah.

Dave [0:27:32]: Alright.

Dave [0:27:32]: Good job, Jake.

Jake [0:27:34]: Thank you.

Jake [0:27:34]: Thanks, Jake.

Dave [0:27:35]: Alright.

Dave [0:27:35]: Next up on today's session.

Dave [0:27:38]: Vi jessica.

Dave [0:27:39]: Who take us back to a different way.

Dave [0:27:41]: Now completely different company, completely different industry.

Dave [0:27:45]: She has an Roi calculator for construction tech sales team, so we've had a Gp survey, a little mascot, animated with Ai.

Dave [0:27:54]: Now we have this Roi calculator.

Dave [0:27:55]: Jessica, you have entered the chat.

Jessica [0:27:58]: Hello.

Jessica [0:27:58]: Hi.

Jessica [0:28:00]: Yes.

Jessica [0:28:01]: Thank you for that intro.

Jessica [0:28:02]: Everyone.

Jessica [0:28:03]: I'm Jessica as, I'm a fractional growth marketing leader here in the B b Saas space.

Jessica [0:28:08]: As you've heard, I built this Roi calculator on lovable.

Jessica [0:28:12]: So that's what you're looking at right now.

Jessica [0:28:14]: And I'm sure you've probably heard of lovable by now.

Jessica [0:28:17]: I think I just read today.

Jessica [0:28:18]: They hit a hundred million Arr r in eight months which was is literally faster, I think than open Ai.

Jessica [0:28:25]: Right.

Jessica [0:28:25]: So lovable is basically a no code Ai app builder, and it turns a prompt into a working web app or a website.

Jessica [0:28:35]: So probably heard of it as prompts coding or vibe coding.

Jessica [0:28:38]: So, I'll basically describe, like, an input, I'll use a prompt and just like you would with cha Et, you essentially have, like, a working live website or tool output immediately.

Jessica [0:28:48]: So you know not waiting, I'm to put in, like, a dev ticket, no sprints anymore.

Jessica [0:28:53]: So I personally have built tools like this in the past.

Jessica [0:28:56]: I would have to work through our development teams.

Jessica [0:28:58]: Our design teams.

Jessica [0:28:59]: It would be very expensive, and it would take literally months to build.

Jessica [0:29:03]: So I think that was the fun part for me.

Jessica [0:29:05]: I was saying this earlier That's kind like re, like, re energized me about doing marketing and just kind of bring that creativity back.

Jessica [0:29:13]: It's actually really fun to use highly recommend it.

Jessica [0:29:15]: So I built this for a safety construction software brand.

Jessica [0:29:20]: So essentially, this calculator kind of helps prospects to estimate their current safety related cost, like, how much essentially they're losing.

Jessica [0:29:28]: In money every year, and then the potential savings they would have from using, you know, this safety and compliance software platform.

Jessica [0:29:36]: So with the sales process, they had some deal stalling, there's like lack of urgency, they really wanted a way to be able to build a business case and really quickly kind of get the...

Jessica [0:29:46]: Those metrics in, like, med.

Jessica [0:29:47]: And they wanted it...

Jessica [0:29:48]: They, like, really wanted something like this for years.

Jessica [0:29:50]: I think they had an Roi spreadsheet.

Jessica [0:29:53]: Like, it was living in a spreadsheet.

Jessica [0:29:54]: It wasn't really being used.

Jessica [0:29:55]: Wasn't really being sent anywhere.

Jessica [0:29:56]: So I built this simple three step calculator, essentially, it shows their cash leak today and their current state.

Jessica [0:30:04]: It then models a thirty to sixty percent efficiency gain.

Jessica [0:30:07]: Those are the numbers from my, construction software brand.

Jessica [0:30:10]: Those are their efficiency gains.

Jessica [0:30:12]: And then at the end, you get a downloadable Pdf, where which is stakeholder ready, the the prospect champion can kind of bring that internally to their Cfo where they could really see these numbers.

Jessica [0:30:23]: So it's currently being used by Aes in the sales process, and it's being repurposed for a marketing.

Jessica [0:30:29]: I know that right now, they're at one of their largest events in safety like a conference, and they've got this pulled up on a screen at their booth, which is pretty cool.

Jessica [0:30:39]: So here's what it looks like being you can see, like, you know, what is your safety program costing you.

Jessica [0:30:44]: You could see my prompts here to the left, and I'll just walk you through it really quickly because it's it's literally takes less than three minutes, Aes are actually doing this live on discovery calls.

Jessica [0:30:54]: So then you would put in, like, your your name.

Jessica [0:30:56]: These are numbers and here, here's step two of three going quick five minutes.

Jessica [0:31:01]: But essentially, I think one of the main kind of call out here.

Jessica [0:31:04]: Is this helpful text, you know, with Roi leaders don't wanna over inflate things I used industry benchmarks.

Jessica [0:31:10]: I think a lot of times people may not know these numbers off the bat.

Jessica [0:31:12]: So if you're thinking about doing something like this.

Jessica [0:31:14]: Maybe put some numbers in there, put some industry benchmarks.

Jessica [0:31:17]: So that someone could kind of see.

Jessica [0:31:19]: There's also transparency in how this is being calculated.

Jessica [0:31:21]: So here you could see, like, the annual incident rate.

Jessica [0:31:25]: Again, I put here this helpful text.

Jessica [0:31:27]: So you could see kind of what the industry averages is if you don't know.

Jessica [0:31:31]: And then this is the last step, and it's saying, essentially here, we're gonna calculate your total safety program costs and show you the savings.

Jessica [0:31:36]: And here's what it looks like and this is what the Pdf export looks like as well.

Jessica [0:31:41]: So you could code this also to look in the red or in the blue if it's positive.

Jessica [0:31:46]: So, obviously, these are costs that their business is losing every year by not implementing software and making their safety programs more efficient.

Jessica [0:31:55]: So when they see these hard numbers as while I'm losing possibly two hundred k a year, given our current program, given our incident rates given all this data I just put in here.

Jessica [0:32:04]: But if I implement a solution here, I could be saving, you know, fifty to a hundred k, it kind of helps to offset the cost of the software when it feels like just another additional cost, and you could download the report.

Jessica [0:32:15]: Again, I also wanted to add transparency in the calculations because I feel like sometimes there's a lot of fluff with some of these calculators.

Jessica [0:32:22]: It's, like, This is how this is calculated.

Jessica [0:32:24]: These are the metrics that we use.

Jessica [0:32:26]: It's really clear.

Jessica [0:32:27]: Some tips here too.

Jessica [0:32:29]: I'm not sure how much time I have left I can't tell.

Jessica [0:32:31]: But...

Dave [0:32:31]: Twelve seconds.

Dave [0:32:31]: Yeah.

Dave [0:32:32]: Not nine

Jessica [0:32:33]: twelve seconds.

Dave [0:32:33]: Ahead.

Dave [0:32:33]: Go ahead.

Dave [0:32:34]: Guys.

Jessica [0:32:34]: Oh, like, my god.

Jessica [0:32:35]: So I was just gonna give some tips here, but, like Jillian, custom Gp.

Jessica [0:32:39]: I think that would really help with creating, like, a prompt, custom Gp to use for lovable.

Jessica [0:32:44]: I put a lot of my prompts in Gp first or claude, which is great with coding to then put in here to lovable, What's cool is this just came out recently, which is, like, an edit.

Jessica [0:32:55]: I can edit right here through lovable when I chat with Lovable.

Jessica [0:32:58]: If I don't want to prompt it necessarily because you use a credit every time you prompt.

Jessica [0:33:03]: You could just chat with it first.

Jessica [0:33:04]: Like, what are you gonna make me?

Jessica [0:33:05]: This is what I want, and then it'll tell you how it's gonna implement the plan and then you implement the plan, and then you could hit go.

Jessica [0:33:11]: So as you can see, I went back and forth with it quite a few times.

Jessica [0:33:15]: This is actually one of the first things I ever built.

Jessica [0:33:16]: With lovable.

Jessica [0:33:17]: And I didn't like, this is my first initial prompt here.

Jessica [0:33:20]: Like, I want this this Roi calculator.

Jessica [0:33:22]: This should help safety director's blah blah blah.

Jessica [0:33:24]: Here's the math.

Jessica [0:33:25]: Here's the logic.

Jessica [0:33:26]: Here's how it should be calculated.

Jessica [0:33:28]: And then I didn't like, like, the format.

Jessica [0:33:30]: I wanted to be to be, like a step by step form.

Jessica [0:33:33]: So I rep prompted it to say, hey, show me blah blah blah.

Jessica [0:33:36]: This is what I want to look like.

Jessica [0:33:37]: If you actually want my whole prompt just be and me on Linkedin, I'll send you exactly what I sent.

Jessica [0:33:41]: But essentially, this is...

Jessica [0:33:42]: That's how it works.

Jessica [0:33:43]: My good on time.

Dave [0:33:46]: Can I just?

Dave [0:33:46]: Everybody's so happy in the chat.

Dave [0:33:50]: Right.

Jessica [0:33:50]: Really?

Jessica [0:33:50]: I'm let see.

Jessica [0:33:51]: Okay great.

Dave [0:33:52]: Go...

Dave [0:33:52]: Yeah.

Dave [0:33:53]: I said, oh, p hear Dms on Linkedin after this.

Dave [0:33:55]: But kinda you say kick us off Let's go around the horn.

Dave [0:33:59]: Benny Jess, and then I'll go last.

Benny [0:34:01]: Yeah.

Benny [0:34:01]: So awesome stuff.

Benny [0:34:02]: And I feel like, every time I tried to build something similar to this in Claude.

Benny [0:34:05]: I always...

Benny [0:34:06]: Things just don't go right.

Benny [0:34:07]: But question though.

Benny [0:34:08]: So Yeah.

Benny [0:34:09]: How don't you find, like, the debugging process like, going back and forth, like, somebody noted this in the chat.

Benny [0:34:14]: Right?

Benny [0:34:14]: Because Yeah.

Benny [0:34:14]: You know, it doesn't get it right the first time, How did you manage that?

Benny [0:34:17]: Did you go through a few iterations?

Benny [0:34:18]: Is this version eight, and you have yeah version one through seven just didn't work?

Benny [0:34:23]: Just talk about that?

Jessica [0:34:24]: Yeah.

Jessica [0:34:24]: And you know what's funny If, like, I I've gotten better.

Jessica [0:34:26]: So I've gotten better.

Jessica [0:34:27]: My prompting is better.

Jessica [0:34:28]: You have a custom prompt Gp.

Jessica [0:34:30]: So that makes everything better, but this was like, again, one of the first things I built.

Jessica [0:34:34]: So I I did.

Jessica [0:34:35]: But I was also just kind of blown away, and that was the feedback I got to by the way from this client, Like, the director of sales was, like, we've been what?

Jessica [0:34:42]: Are you, like, aren't you a marketer or you an engineer?

Jessica [0:34:44]: Like, if if you know the back end logic of what it takes to make one of these things.

Jessica [0:34:48]: Like, it was actually surprisingly amazing what it initially came up with with a prompt that I gave it, and then we did go back and forth.

Jessica [0:34:55]: I didn't have to do any major debugging for a tool like this.

Jessica [0:34:58]: I worked on other tools where I just wanted to do, like, a simple authorization flow of, like, just hey, just send an email and that took me like, seven hours of debugging, but lovable is, like, even from the time I first used it a few months ago.

Jessica [0:35:11]: To now, it's already gotten better.

Jessica [0:35:14]: Since then.

Jessica [0:35:15]: So for this, experience, it wasn't wasn't bad at all.

Dave [0:35:19]: Jessica good.

Jess [0:35:20]: Yeah.

Jess [0:35:20]: I've so many questions, but I think the one that may be helpful to most people is...

Jess [0:35:24]: I've tried to build calculators like this before, but not being the f expert on cybersecurity or whatever kind of industry I'm working in?

Jess [0:35:31]: Like, how did you gather the information to, like, know what you needed in this first.

Jessica [0:35:38]: Such a good question.

Jessica [0:35:38]: I mean, I think that's where you have to really under stand the industry, you know, your client or your organization.

Jessica [0:35:45]: I think if you're in house, that's just gonna be, like, second nature for a marketer and you'll be able to do it maybe talk to sales and get some feedback on it.

Jessica [0:35:54]: Because initially, my first round, I got some feedback on.

Jessica [0:35:57]: I don't know if people will know their how much an injury costs them.

Jessica [0:36:01]: Like, somebody gets injured on a construction job site.

Jessica [0:36:04]: It's like forty five thousand dollars that it costs the construction company.

Jessica [0:36:07]: I don't know if that's, like, common knowledge, so that's that gave me the idea of like, oh, you know what?

Jessica [0:36:11]: Maybe these, like, helpful text inputs in here because maybe people don't know.

Jessica [0:36:15]: But, hey, here's the industry average around thirty to fifty k.

Jessica [0:36:18]: And if we had three injuries this year boom, like, the software just paid for itself.

Jessica [0:36:22]: So it's like, they get to see that visual But that is the key what you just said just to making this actually valuable to somebody is having those industry insight.

Jessica [0:36:31]: So I would work with sales marketing then internal team.

Jessica [0:36:34]: And then I think once they start to see those kind of first iterations, they'll probably have that feedback.

Jessica [0:36:39]: For you that you can quickly implement.

Dave [0:36:42]: How would you rate your previous coding skills like a bunch of questions in the chatter, like, hey, you know, obviously, the lovable pitch pitches like, you don't need to code at all.

Dave [0:36:49]: But then I see some things it's like, vibe coating you can get, like, half of the way there

Jillian [0:36:53]: and then you

Dave [0:36:54]: end up getting stuck you know, Pat, Yeah That's saying is someone who's is code literate...

Dave [0:36:57]: As someone who's code illiterate how difficult is vibe coding, something like this.

Jessica [0:37:01]: Yeah.

Jessica [0:37:01]: Yeah.

Jessica [0:37:02]: I mean, I think the last thing I've coded in my life was my myspace website in middle school.

Jessica [0:37:07]: So like I'm not a code.

Dave [0:37:10]: Shout to the top eight.

Jessica [0:37:11]: Eight.

Jessica [0:37:11]: Yeah.

Jessica [0:37:11]: It's cold.

Jessica [0:37:12]: Yeah.

Jessica [0:37:12]: That was it.

Jessica [0:37:13]: That was the last time I coded.

Jessica [0:37:14]: So that's what it was crazy about this.

Jessica [0:37:17]: Like, I think it also depends on the thing you're trying to make.

Jessica [0:37:20]: If you're trying to build, like, a software from scratch, which I'm also doing.

Jessica [0:37:24]: That's when I run into, like, okay, we've got this back end connection super base, and maybe you will need some customization, but I've heard lovable actually creating their own back end now.

Jessica [0:37:34]: So I have no coding experience and if you're making something like this.

Jessica [0:37:37]: I think if you have the basic tech understanding, and obviously, I'm educating myself on it now more and more just so I can understand the language better, but, yeah, I think you could make something like this as a marketer.

Dave [0:37:50]: Alright.

Dave [0:37:50]: My team has me Not I'm allowed to talk right now.

Dave [0:37:52]: So just vote.

Dave [0:37:52]: I'll talk to you later.

Dave [0:37:53]: You did great.

Jess [0:37:56]: Bravo.

Jess [0:37:56]: That's was excellent.

Dave [0:37:57]: Yeah.

Dave [0:37:57]: Wanna at.

Dave [0:37:58]: Perfect example of cutting through the fluff of, like, hey.

Dave [0:38:00]: This is I'm actually doing this And you mentioned something important there, which is, like, a lot of the time, we marketers build these Roi calculators and it's literally just like, a simple thing to make our tool look like, always the winner.

Dave [0:38:12]: So that was great.

Dave [0:38:13]: Alright.

Dave [0:38:14]: Let's see.

Dave [0:38:15]: The man Hug is next.

Dave [0:38:16]: Bring them out, bring them out.

Ugi [0:38:19]: K guys.

Ugi [0:38:20]: What's up.

Ugi [0:38:21]: Thank you everyone for being here.

Ugi [0:38:23]: I'm Mo.

Ugi [0:38:24]: I'm running content monk, which you like a content marketing agency.

Ugi [0:38:28]: For B to b software companies.

Ugi [0:38:29]: And as you can assume, we are creating a shit ton of content every single month, like for a lot of different clients.

Ugi [0:38:38]: And what I'm going to show you today is one very simple and yet very if active Ai workflow that's basically the backbone bone of, like, many, many configurations that we that we run.

Ugi [0:38:50]: So, basically, there are two parts of this workflow.

Ugi [0:38:54]: The first part is collecting data from different websites and online sources and the second parties interacting with all of these data.

Ugi [0:39:02]: And the reason why I chose this workflow to show you is that it has many different use cases.

Ugi [0:39:08]: Like, you can use it to monitor your competitors to see what content they're are publishing.

Ugi [0:39:12]: You can use it to get news from industry related and news, trending news, you know, real time information about your customers.

Ugi [0:39:19]: You can use it to get content ideas.

Ugi [0:39:21]: You can use it to get expert insights.

Ugi [0:39:24]: Like literally for whatever you want.

Ugi [0:39:26]: The use case that I'm going to walk you through now is something that I believe is, like familiar for many of us, it's basically identifying really expert level content from the industry.

Ugi [0:39:38]: Right?

Ugi [0:39:38]: So what we have right here, the first part like collecting information is we basically have a simple Google shit with a list of websites that you want to monitor and their arr assessments feeds.

Ugi [0:39:49]: Right?

Ugi [0:39:50]: And then this flow is automatically triggered every fifteen minutes, it goes through every Arr as field and tells us if there are new articles published or not.

Ugi [0:40:00]: If they are, Ai checks for the relevance to see if those articles are relevant to us.

Ugi [0:40:06]: If they are relevant to us, we are using Gina Ai to basically, like get to the entire content from every single article.

Ugi [0:40:13]: Once we get to the content, we are using T to summarize all of these data and content and sends us a message in Slack.

Ugi [0:40:21]: That's literally it simple as that, and the automatically runs every fifteen minutes.

Ugi [0:40:26]: Now goes the second part, which is basically interacting with this content.

Ugi [0:40:30]: And as I can said, you can use it for many different many different things.

Ugi [0:40:34]: So we are basically using this content from other websites to feed our custom made Gp or custom made applications.

Ugi [0:40:43]: Right?

Ugi [0:40:44]: For example, what we have over here is a bot, basically, that's trained on all of those experts insights about marketing, for example, in this case.

Ugi [0:40:53]: Right?

Ugi [0:40:53]: And by the way, this is a free community product that you can use at the b volt dot com.

Ugi [0:40:58]: Basically, you can interact with these data, go through different novel based articles that you collected from other websites, see what experts are doing.

Ugi [0:41:06]: You can ask and see how different experts would approach certain problems, you can see what are the new trends interact with all of that content that you get from other other sources.

Ugi [0:41:18]: And you can also do more creative work.

Ugi [0:41:20]: Right?

Ugi [0:41:21]: In another use case, for example, we work with one client from the insurance space.

Ugi [0:41:26]: This is another custom Gp that we made And in this particular case, for example, we are collecting news from insurance related publications in the United States.

Ugi [0:41:35]: And we are getting all the relevant insurance news and what we can do, for example right now is we can go to our customer Gp that's trained on all of these new news.

Ugi [0:41:46]: And asking for example, hey, what are the new trendy news right now that are fit for ourselves and that we can use for our unique angles and point of views and write content about those news that are relevant to our target audience.

Ugi [0:42:00]: Right?

Ugi [0:42:00]: And as you can see, for example, over here, you can get the news and the angles that you can take.

Ugi [0:42:05]: And this way, get and create really content that stands out.

Ugi [0:42:09]: Other use cases that you can do, for example, is you can have this entire flow monitoring your own website and feeding the custom Gp that you made and with your own content.

Ugi [0:42:20]: So then you can interact with that content, and you have a custom Gp that's already trained on your voice that will be ten times more powerful for writing articles than the ordinary.

Ugi [0:42:30]: Right?

Ugi [0:42:31]: And you can also, like, see what are the new topics that you can write how different topics can interact with different articles that you already wrote and so on.

Ugi [0:42:40]: So there are literally many possibilities out of this.

Ugi [0:42:44]: Time is almost up.

Ugi [0:42:45]: If anyone wants this, feel free to shoot me a message here in Exit Five or Linkedin, and I will just send you the Json file of this And workflow so you can get it up and running in, like five minutes.

Ugi [0:42:55]: That's basically it.

Dave [0:42:58]: One question in the chat.

Dave [0:42:58]: How does it determine relevancy?

Ugi [0:43:00]: Yeah.

Ugi [0:43:00]: So it's basically when we go back.

Ugi [0:43:02]: So, yeah, It's basically an Ai analyzing when we go over here, And we basically have a prompt.

Ugi [0:43:10]: In this case, give me all articles that speak about and data are related to our artificial intelligence Ai, marketing operations or like whatever it is you choose to choose the topics.

Dave [0:43:20]: Just kick us off.

Jess [0:43:23]: I'm I'm blown away by this because I think there so many applications.

Jess [0:43:27]: I'm curious because my brain always works better when I have, like, a great example of, like, how?

Jess [0:43:33]: How have you used this that's been really impactful.

Ugi [0:43:37]: Well, as I said, we are using it, like, for many different things.

Ugi [0:43:40]: Like, to get content ideas to see what clients competitors are doing, and publishing to educate ourselves and our team.

Ugi [0:43:49]: So for example, that, the b to vault website.

Ugi [0:43:52]: Like, when we go to Linkedin right now, all we see is basically Ai generated crop, and, you know, post recycling the same info over and over again.

Ugi [0:44:01]: And basically, like insights from dave or the other people got buried.

Ugi [0:44:04]: So we built this for ourselves first.

Ugi [0:44:06]: So our team can get, you know, up to date.

Ugi [0:44:09]: With all the new marketing advice, you know, expert level insights and so on.

Ugi [0:44:14]: And, yeah, as I said for getting creating unique content, getting unique angles, you know, just also knowing what's happening in the market at the end of the day because sometimes creating content that's real time, relevant today.

Ugi [0:44:29]: If sometimes is more powerful than creating content optimized for some key to that you found in ahrefs.

Ugi [0:44:35]: Right?

Ugi [0:44:36]: So, yes.

Ugi [0:44:36]: I just said many different use cases.

Jess [0:44:38]: Yeah.

Jess [0:44:38]: Does it get overwhelming at all?

Jess [0:44:40]: Or is there a lot of noise?

Jess [0:44:41]: Or do you feel like it's a a really well curated list of information?

Ugi [0:44:47]: It depends on the websites that you choose.

Ugi [0:44:50]: Right?

Ugi [0:44:50]: And on the things that you want to monitor.

Ugi [0:44:52]: Right?

Ugi [0:44:53]: So for example, for the insurance news example that I just said, we are feeding everything that you get to do custom Gp.

Ugi [0:45:01]: Right?

Ugi [0:45:01]: Because we really want all real time data.

Ugi [0:45:05]: For the B to volt thing and, like, marketing insights, we also have, like, we are receiving notifications whenever something new know from the people be trust gets published.

Ugi [0:45:15]: But we also have a really high curated, you know, curation process because we don't wanna have all the garbage, you know, training us and our team or you or someone else, you know, on how to do how to do marketing.

Ugi [0:45:27]: So, yes.

Ugi [0:45:28]: It really depends on what you...

Ugi [0:45:29]: What you choose to monitor.

Ugi [0:45:30]: And if those websites are credible credible enough.

Dave [0:45:34]: Mister Benny b head of marketing at Walnut, what's your reaction to this, sir?

Benny [0:45:38]: I love this.

Benny [0:45:39]: This I get this feeling all the time but I'm on linkedin, and I see someone posts a screenshot of a system like this, and then then I go back to Gp and I'm, like, yeah.

Benny [0:45:47]: I am not even close to do building something of this magnitude.

Benny [0:45:51]: It's super impressive.

Benny [0:45:52]: I think for me, one of the...

Benny [0:45:54]: I'm always looking at these types of systems.

Benny [0:45:56]: Right?

Benny [0:45:56]: And I'm wondering how long does it take to build something like this?

Benny [0:45:59]: Now I know you're an expert in this area?

Benny [0:46:01]: Clearly, this is something you understand inherently.

Benny [0:46:03]: But, you know, was this weeks long was this month?

Benny [0:46:07]: Did you start this last year?

Benny [0:46:08]: Like, of far along as this come over time.

Ugi [0:46:11]: Well, the thing with Ai is and I'm doing this to anyone, like, Ai is turning everything into a commodity right now.

Ugi [0:46:18]: So for example, this particular flow like, we built it in two hours, three hours, like we debugging?

Ugi [0:46:25]: We have more complicated flows as well that, you know, like, getting transcripts for from all of our sales calls and then feeding us with recommendations on what could we do better next time, you know, etcetera, etcetera.

Ugi [0:46:37]: But this one, for example, it didn't took too long, three to four hours, maybe five with debugging and other stuff.

Ugi [0:46:44]: Creating errors as feeds for every website that we want to monitor is something a bit more time consuming.

Ugi [0:46:49]: But, yeah, you do it once and never do it again.

Ugi [0:46:51]: The B volt application, it took us around three weeks to create that entire custom t gp alternative for marketing.

Ugi [0:46:59]: So we basically are investing a lot in Ai ai operations to make us more efficient.

Ugi [0:47:05]: We have a a guy who is head of development and Ai at our company who is helping us build all those, you know, workflows and processes who is also like, tempt times smarter than me had this stuff.

Ugi [0:47:16]: But, yeah, Ai is turning everything into a community and everything is easy and quicker to create right now.

Ugi [0:47:22]: So, yeah.

Dave [0:47:23]: Alright.

Dave [0:47:23]: Good job.

Dave [0:47:23]: Let's rate it.

Dave [0:47:24]: Rate to rain to rate it.

Dave [0:47:26]: Can you see what I'm gonna rate it?

Dave [0:47:27]: I give it a five just for that, like, that Na n like flow, like Benny said, like, when I see one of those, I'm like dude someone's marketing and someone's doing something in the matrix.

Dave [0:47:35]: Here I am Red Chad Gb.

Dave [0:47:37]: I'm like, what is the weather tomorrow?

Dave [0:47:39]: Good job.

Dave [0:47:40]: Alright.

Dave [0:47:41]: We got one more to go, Oo Good job.

Dave [0:47:43]: I'll go on your podcast regardless of this.

Dave [0:47:45]: I promise.

Dave [0:47:45]: Alright.

Dave [0:47:46]: Anton, let's bring us up.

Dave [0:47:47]: There we go.

Dave [0:47:48]: If you got eight minutes.

Dave [0:47:49]: Anton here.

Dave [0:47:50]: He's got something about buyer brief understanding economic trends for sales enable.

Dave [0:47:55]: Boom.

Dave [0:47:55]: Send it.

Dave [0:47:56]: Let's go.

Anton [0:47:56]: Hey everybody.

Anton [0:47:57]: I get to go last, so sitting backstage nervous while everyone else was just chilling after they got their presentation out of way, but let me first share my screen.

Anton [0:48:05]: So mind speaking of just going straight back to Chat Gp.

Anton [0:48:09]: I built this.

Anton [0:48:10]: So I'm a head of content marketing at company called corporate visions.

Anton [0:48:14]: We do sales training and enable and tech for large enterprise organizations, and we work globally, so we have customers in the Us.

Anton [0:48:25]: We have customers in Em.

Anton [0:48:26]: We also have customers in Apa.

Anton [0:48:28]: And I may build later.

Anton [0:48:29]: But essentially, the marketing team at corporate visions is responsible for pipeline.

Anton [0:48:34]: And so part of my responsibility is to make sure that not only creating content and making sure our story threads through all of, but also making sure that sales knows how to connect their conversations to what we are talking about on the marketing side.

Anton [0:48:52]: So I thought of this little tool, just to give sales a reason to reach out to people, and I thought that if we could make hyper relevant to what's going on right now, not just yesterday's trends or, you know, a stat from five years ago, like, we all see floating around, than it might be more relevant to our buyers world.

Anton [0:49:12]: So What this does is, I'm just just gonna just gonna click this and you can see it in action while I talk.

Anton [0:49:17]: But what it does is, it.

Anton [0:49:19]: First confirms today's date, and then it goes and gives me a rundown of what current soc trends happening right now are based on today's date.

Anton [0:49:32]: It goes, year to date trends.

Anton [0:49:34]: And then we see past thirty days.

Anton [0:49:37]: So it's a little bit more recent.

Anton [0:49:39]: And then we have in the past week.

Anton [0:49:42]: So even more recent.

Anton [0:49:44]: So again, just trying to get this as current as humanly possible, and you can see it gets a source list.

Anton [0:49:51]: What I'm trying to figure out next is how do we make sure it gives us hyperlinks.

Anton [0:49:57]: Sometimes it'll do that.

Anton [0:49:59]: Sometimes it doesn't.

Anton [0:50:01]: But the idea is that all of these are cited sources and I have it built in.

Anton [0:50:05]: So it's trying its best not to hall.

Anton [0:50:07]: But from here, we have three personas, Cro, enable leaders, product marketing managers.

Anton [0:50:14]: And so I can just say build me a buyer brief four if enable.

Anton [0:50:21]: And this step will take a predetermined kinda structure of what...

Anton [0:50:28]: Put together as a buyer brief is what I'm calling it, and it's based on those current trends that it just pull, and it's targeted for sales enable leaders, and basically, what all these things mean for them.

Anton [0:50:41]: So we have market context here goes a little bit into the external pressures that this role is facing.

Anton [0:50:49]: We have internal pressures that they're facing within their organization, and then how it affects their day to day.

Anton [0:51:00]: So really trying to dig into from the big picture, what are the daily pains kind of emotional triggers that we can kinda start to hit on.

Anton [0:51:08]: And then what it does is, step five here, we have a proprietary message framework that we use for our sellers it's wide change message for prospects.

Anton [0:51:20]: And then we have why of all for existing customers.

Anton [0:51:23]: The idea is that for a wide change, we're challenging the status quo, disrupting their current way of doing business, and we're bringing in the insights that we're pulling from these economic trends into message that will get their attention.

Anton [0:51:38]: And then for why evolve, it's a little bit different we're acknowledging their current progress so far since we are the status quo to them.

Anton [0:51:45]: And then showing them a way to evolve to stay competitive in the market.

Anton [0:51:51]: And again, this creates shortlist list of a source list I mean.

Anton [0:51:55]: And then I just take this.

Anton [0:51:57]: I put it into a nicely formatted Pdf, I've been doing this on a quarterly basis, but I think what the next step is gonna be.

Anton [0:52:04]: So what I think I'm gonna do, you know, just to make this a little bit more useful to our sellers is give them an access directly to this, train them up on it.

Anton [0:52:14]: And then what we can do is, this is a trick I learned.

Anton [0:52:17]: The other day, you can actually call up another Gp within this Gp, and so we have, like, a sales email writer.

Dave [0:52:25]: Right, somehow, we we gotta wrap up.

Dave [0:52:26]: Okay.

Dave [0:52:28]: Everyone's mad at me again.

Dave [0:52:29]: Alright.

Anton [0:52:31]: Well, I'll save that if if you wanna see how that works, I guess, just...

Dave [0:52:35]: Alright.

Dave [0:52:35]: And and, look, we we see all of the...

Dave [0:52:37]: This is, like, we're marketed.

Dave [0:52:39]: We've seen all the comments and feedback.

Dave [0:52:41]: We're gonna figure out a way to recap and write this all up.

Dave [0:52:44]: We'll connect with everybody.

Dave [0:52:45]: We'll try to share as much examples as we can, like, we're gonna we're gonna make the best out of that.

Dave [0:52:49]: So that was awesome, Jess.

Dave [0:52:50]: Ben any question for Anton for you Wrap?

Jess [0:52:53]: Yeah.

Jess [0:52:53]: I would love to know one, I think it's amazing, and I can see every single seller using something like that.

Jess [0:52:59]: Super actionable.

Jess [0:53:00]: What was kind of the process of of training that Gp?

Jess [0:53:04]: Because it looks like there was a decent amount of information and they did be fed in around the economic situations, but then also the personas.

Jess [0:53:11]: Like, what was the the time investment in that.

Anton [0:53:15]: Yeah.

Anton [0:53:15]: It's it's been a bit of a time investment.

Anton [0:53:16]: I think the initial run was maybe...

Anton [0:53:19]: I don't know a couple hours just testing and trying to get it right.

Anton [0:53:22]: And then over time, I've tried to refine it and testing things out.

Anton [0:53:25]: But basically, this is in the custom Gp instructions, we have it pulling from today's date, so it's going out and searching the Internet ideally and pulling the information live.

Anton [0:53:36]: And then we have outlined our message frameworks that we wanted to follow the structure that we wanted to follow and then additional context as well basically guidelines that it should follow when it's writing all this out.

Anton [0:53:48]: So, yeah.

Anton [0:53:49]: I don't know the exact timeline, but a couple hours at first and then, you know, just filling with it here and there over the next few weeks.

Dave [0:53:57]: Cool.

Dave [0:53:57]: Our let's throw up our votes for this one and then we're gonna go and we'll, we got it...

Dave [0:54:01]: We gotta somehow pick a winner for all of this.

Dave [0:54:03]: Although I think The winner is you all.

Dave [0:54:05]: Because so the winner of all...

Dave [0:54:06]: The winner is all of us, honestly, and I'll say more about a second.

Dave [0:54:09]: Let's hit this one.

Dave [0:54:10]: Cool.

Dave [0:54:10]: Alright.

Dave [0:54:11]: Alright.

Dave [0:54:11]: So a couple shots.

Dave [0:54:12]: We're gonna we're gonna pick a winner from the judges we can roll that poll in a second Anton a great job, man.

Dave [0:54:16]: Thank you.

Dave [0:54:16]: Good to see.

Dave [0:54:17]: Appreciate your contributions and your your efforts I've been messaging the team the whole time.

Dave [0:54:21]: Like, this is this makes me so happy because this to me feels like the future of marketing.

Dave [0:54:25]: Like, we didn't talk about any, like, sales and marketing so much of the B marketing content is like, sales and marketing alignment.

Dave [0:54:30]: How do you do it?

Dave [0:54:31]: And it's, like, this is...

Dave [0:54:33]: The future is gonna be by marketers like the people that we had on here today.

Dave [0:54:37]: Right?

Dave [0:54:37]: Like like Gillian like Jake, like Jess, like Oo, like Anton who are willing to try new tools to build things to move things forward without having to wait for developers and designers and agencies.

Dave [0:54:46]: This is what has me excited.

Dave [0:54:47]: And I don't know.

Dave [0:54:49]: I'm super happy to see that.

Dave [0:54:50]: Just also shout to Jess and Ben for hanging out with us here today.

Dave [0:54:54]: And then I also wanna give a shout to the x Exit Five team.

Dave [0:54:56]: I know I know I'm allowed to do that.

Dave [0:54:58]: But, like, yeah.

Dave [0:54:59]: I seen all the comments.

Dave [0:55:00]: Like, we you know, Allison and behind the scenes and our team put a ton of work into making this happen, and that is why this was awesome.

Dave [0:55:06]: So super happy to see this reaction.

Dave [0:55:09]: I think there's a lot more stuff like this that we can do.

Dave [0:55:11]: Alright.

Dave [0:55:11]: Let's roll it.

Dave [0:55:12]: We gotta pick a winner somehow, producer Allison, do we have a poll that we're gonna hit here for for the winner?

Dave [0:55:17]: Let's see.

Dave [0:55:18]: Okay.

Dave [0:55:20]: It's very hard to do.

Dave [0:55:21]: It's very hard.

Dave [0:55:26]: You don't know who I voted for.

Dave [0:55:27]: Everybody have their votes in?

Dave [0:55:29]: Yeah.

Dave [0:55:30]: Okay.

Dave [0:55:31]: Looks like our winner, I'll due respect.

Dave [0:55:34]: We're gonna...

Dave [0:55:34]: We gotta do something for all these folks.

Dave [0:55:36]: This is great.

Dave [0:55:36]: Up the budget, Dan.

Dave [0:55:38]: We gotta hook these people up that I don't care about the money send it out, but our winner is Jessica, where's she at.

Dave [0:55:43]: Good job.

Dave [0:55:44]: Good job, miss Jess.

Dave [0:55:45]: Way to go.

Jillian [0:55:47]: Everyone.

Jillian [0:55:47]: Wait.

Jessica [0:55:48]: Appreciate it.

Dave [0:55:49]: Shout out to lovable.

Dave [0:55:49]: They're not getting cut from this.

Dave [0:55:51]: Send it to work.

Jessica [0:55:52]: No.

Jessica [0:55:52]: Not affiliated at all.

Dave [0:55:53]: No.

Dave [0:55:53]: I'm just I'm just kidding.

Dave [0:55:54]: Great work.

Dave [0:55:55]: Loved it.

Dave [0:55:56]: Super specific real relevant.

Dave [0:55:58]: I think it's something that any marketer here can take on.

Dave [0:56:00]: I think, out of all of them though, Like, there's no Ai slot.

Dave [0:56:03]: Nobody said, like, here's how I'm gonna rewrite blog posts with this.

Dave [0:56:06]: We saw real specific stuff, and that was awesome.

Dave [0:56:08]: So I know that all these people are members of our x Exit Five community, and so you'll...

Dave [0:56:12]: They'll be in there if you wanna send him a message, hit them up on Linkedin.

Dave [0:56:14]: We'll find a way to do a follow for this super positive.

Dave [0:56:18]: I'm super happy.

Dave [0:56:19]: Glad I wear my talks.

Dave [0:56:21]: Benny?

Dave [0:56:21]: Thanks for to you and the Walnut team for helping us put this together for giving us those meta ray bands.

Dave [0:56:27]: I hope you pick out a better version than I got.

Dave [0:56:29]: Those are sweet.

Dave [0:56:29]: Jess Cook.

Dave [0:56:30]: Good to see you.

Dave [0:56:31]: Keep rocking on Linkedin.

Dave [0:56:32]: We'll see you out there.

Dave [0:56:33]: Go connect with everybody.

Dave [0:56:34]: Send me a message, Dave at Exit Five dot com.

Dave [0:56:37]: Boo says, yeah.

Dave [0:56:38]: I got a hundred Dms asking for the flow.

Dave [0:56:40]: That's awesome.

Dave [0:56:41]: And this is obviously a self tied bow.

Dave [0:56:43]: No this is Ai generated bow.

Dave [0:56:44]: Good to see you all.

Dave [0:56:45]: Shout Walnut.

Dave [0:56:46]: Thanks again.

Dave [0:56:47]: We'll see you all in a month and a half at drive.

Dave [0:56:49]: Right here at Burlington Vermont until next time.

Dave [0:56:52]: Adios?

Dave [0:56:53]: Hey.

Dave [0:56:57]: Thanks for listening to this podcast.

Dave [0:56:59]: If you like this episode.

Dave [0:57:00]: You know what?

Dave [0:57:01]: I'm not even gonna ask you to subscribe and leave review because I don't really care about that.

Dave [0:57:05]: I have something better for you.

Dave [0:57:06]: So we've built the number one private community for B b marketers at Exit Five, and you can go and check that out instead of leaving a rating a review, go check it out right now on our website Exit Five dot com.

Dave [0:57:18]: Our mission at Exit Five is to help you grow your career in B2b marketing, and there's no better place to do that than with us at Exit Five.

Dave [0:57:25]: There's nearly five thousand members now in our community, People are in there posting every day asking questions about things like marketing planning, ideas, inspiration asking questions and getting feedback from your peers, building your own network of marketers who are doing the same thing you are, so you can have a peer group or maybe just venting about your boss when you need to get in there and get something off your chest.

Dave [0:57:46]: A hundred percent free to join for seven days so you can go and check it out risk free, and then there's a small annual fee to pay if you wanna become a member for the year.

Dave [0:57:55]: Go check it out, learn more, Exit Five dot com, and I will see you over there in the community.

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