How much are B2B Marketers really earning in 2025?
Our most downloaded report is now interactive.
Input your title, location, and experience, and instantly see your expected salary range, plus negotiation tips tailored to your role.
You’ll also get a copy of the full 2025 B2B Marketing Salary & Negotiation Guide sent straight to your inbox.
👉 Enter your email to get started, it takes 30 seconds.
(You can download your personalized results as a PDF at the end.)
What You’ll Find in the 2025 B2B Marketing Salary Calculator
We analyzed data from 1,000+ full-time, in-house B2B marketers to uncover what people are actually earning across functions, titles, company sizes, and regions, no outdated Glassdoor averages here.
The result? One of the most-shared reports we’ve ever published.
And now, it’s easier (and faster) than ever to explore.
With our Interactive Salary Calculator, you can:
- Enter your title, location, and experience to see your real-time salary range
- Discover how pay changes by role level, region, and function
- Get negotiation strategies built for B2B marketers
- Instantly download your personalized salary insights as a PDF
You’ll also get a copy of the complete 2025 B2B Marketing Salary Benchmark Report + Negotiation Guide delivered to your inbox. People have used this report to negotiate higher salaries:
- How titles impact pay (Manager → Sr. Manager = major jump)
- Which roles and regions earn the most
- What benefits and bonuses are common
- Where marketers feel stuck — and who’s most at risk of leaving
We even teamed up with executive coach Jacob Warwick to include salary negotiation scripts, value-mapping exercises, and real examples to help you confidently ask for AND land the compensation you deserve.
👉 Enter your email to unlock the interactive tool and get the full report.
FAQs
Full-time, in-house B2B marketers. Whether you're an IC, a team lead, or a VP, this report helps you benchmark your salary, negotiate smarter, and make better hiring decisions.
We surveyed 1,300+ members of the Exit Five community and narrowed it down to 1,079 verified full-time marketers after cleaning out incomplete responses, freelancers, and non-marketing roles.
Everything from Associates to CMOs, across functions like Product Marketing, Demand Gen, Brand, Content, Ops, Events, and more. The data was collected in early 2025 — this reflects what’s happening in the market right now.
Yep. We included cash bonuses, equity/stock options, remote flexibility, retirement plans, and other perks that make up total comp.
Their comp structure is totally different — we kept this focused on full-time roles so the data stays useful and accurate.
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