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Gray MacKenzie

Co-Founder, ZenPilot
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Chris DuBois

CEO, Lean Labs
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This is for B2B marketers but it’s a cheat code for B2B sales people and entrepreneurs too. Highly recommend!”

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Henry Johnson

Strategic Account Executive, Oracle

Previous Issues of the Exit Five Newsletter

The Five: 4.13.23

The Five: Doing More With Less

Hello and welcome to this week’s edition of The Five, a weekly collection of B2B marketing lessons, learnings, thoughts… ok fine it’s stuff. B2B...

The Five: 4.6.23

The Five: Reporting to the CEO

The Five from Exit Five Thanks to the 2023 Exit Five presenting sponsors Jasper (AI), Demandwell (SEO), and Zapier (Automation). This is a new...

#E5N 033

Here's the Exit Five weekly newsletter

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Here's a link if you'd like to share this email with other B2B...

#E5N 032

Here's the Exit Five weekly newsletter

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It's Exit Five Marketing...

#E5N 031

How's your public speaking?

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It's Exit Five Marketing...

#E5N 030

Don't build a marketing team

Marketing Team vs. Media Company There's this concept I've been sharing for a few years now. I say it in different ways at times, but this is...

#E5N 029

Will you read me on a Monday?

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It's Exit Five Marketing...

#E5N 028

What's on my mind this week...

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Reply back or say hi on Twitter or LinkedIn, it's me. For real life! As...

#E5N 027

Open for a career hack

Hey - it's me Dave. Back with the weekly Exit Five newsletter.   Here's a little career hack I don't see talked about often...   You can...

#E5N 026

Will AI change the game for B2B marketers?

As of this moment (January 2023) AI is the most talked about thing among businesses, entrepreneurs, and marketers.Is it hype?Is it...

#E5N 025

Commit

Change is hard. We are all human (at least I think, if you're reading this email but who knows there's a lot going on with AI right now).  

#E5N 024

I am not good at presenting data

I saw a post recently about how important "how" you present your data is... And how looking at changes month over month when presenting to...

#E5N 023

My friend Tim

I was in the mood to do something completely different this week, so I had my friend from high school Tim on the Exit Five podcast.   I'm...

#E5N 022

Fix this

When it comes to driving revenue we obsess over tactics. When so often the root cause is actually positioning, which is a company problem...

#E5N 021

Should you create a category?

Should you create a category?   There was a question a few weeks ago   in the Exit Five community  from Calvin about category creation and I...

#E5N 020

Videos

Do you have a short form video strategy?   Short form video is eating the world.Everyone is talking about it in our personal lives or as...

#E5N 019

Buckle up, marketers

Marketing has to be the revenue department.   Buckle up.If you're in SaaS you've seen / felt what's happening with the economy first-hand....

#E5N 018

What should you do the first 30 days?

What should you do the first 30 days?   There was a question this week   in the Exit Five community  about starting a new job as Head of...

#E5N 016

What I wish I knew as first-time CMO

16 Lessons I Wish I Knew... I went from Marketing Manager to CMO in 4 years.And damn did I make a bunch of mistakes along the way.I didn't...

#E5N 017

The ROI of social media (for real)

The Real ROI of Social Media A few weeks ago I wrote a viral LinkedIn post (viral for me at least; had 1M+ views in a day).   Last week I...

#E5N 015

No one cares

Please remember this if you work in marketing: No one is paying attention to your company.   At least that's the mindset I like to have...

#E5N 014

Steal this LinkedIn move I use

Here's a proactive LinkedIn move to steal It's hard to build an audience with a cold start, and simply posting content won't just...

#E5N 013

Win/loss analysis

Should you be using Win/Loss analysis? If you are like me you are looking for anything you can add to your toolkit to help the company...

#E5N 012

What's the ROI of a podcast?

What's the ROI of a podcast? One of the most common questions I see around B2B startups as it relates to starting (or not starting) a...

#E5N 011

Budget cuts

Marketing in a recession. Marketing in a recession —> we're all making cuts and changes right now. I've seen it in my business personally,...

#E5N 010

Nurture nurture nurture

The solution is never more lead nurturing. I don’t mean that example specially, but here’s what I’m trying to articulate - the marketing...

#E5N 09

Do you need your boss too much?

Stop relying on your boss. The less you can rely on your boss, the better. If you report to a founder or senior exec at a company, they don’t...

#E5N 008

Community for B2B

Community Is The #1 B2B Marketing Trend Community is the most important trend to understand and try to harness for your business today.Smart...

#E5N 007

LinkedIn vs. PR

LinkedIn vs. PR   You could pay a PR agency $10k/month to write and place articles in publications that few of your actual customers will...

#E5N 006

Marketing backwards

I like to do marketing backwards. And start with the audience first. Marketing and sales are about the feedback loop. The quicker you can...

#E5N 005

Why don't they measure anyone else?

They love to drown us in metrics, but ... Have you ever noticed this?When it comes to management level reporting and internal strategy...

#E5N 004

Blame the CEO

Blame The Founder/CEO If your brand has nothing to say, don't blame marketing. Blame the Founder/CEO. There's a reason why Andy Raskin told me...

#E5N 003

Double down on what you're good at

Double down on what you’re good at.That’s a timeless growth hack. Personally. As a company strategy. As a marketing team. We spend a lot of...

#E5N 002

Dear Founder re: LinkedIn

Founder: I am having a hard time hiring marketers. Me: Are you active on LinkedIn? How often do you talk about what you’re doing there? Founder:    ...

#E5N 001

Solo parenting

My wife is under the weather; she's fine but she's in the basement away from us and I've been on solo parenting duty with the kids this week so I'm...

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Dave Gerhardt

About Dave Gerhardt

I've been in B2B marketing for a decade working in marketing leadership roles at Drift and Privy. Today I'm spending my time building a community of B2B marketing pros to give you the resources outside of work I didn't have available to me earlier in my career.