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We'll help you build a successful career in B2B marketing (subscribe here)

Each week we send out two emails designed to help you get smarter about B2B marketing.

They are packed with lessons, learnings, and tips that cover everything from ABM to SEO to becoming a CMO.

Plus right now we'll send you a free guide we created "16 Lessons First-Time B2B Marketing Leaders Need to Know" based on our founder Dave Gerhardt's lessons going from Marketing Manager to CMO.

Join 14,000 B2B marketers and subscribe here:

Why Subscribers Enjoy The Exit Five Newsletter

"I love seeing the E5 newsletter in my inbox. It's made me a better marketer and we've made subscribing to the newsletter part of our standard marketer onboarding because it helps my team sharpen their skills, too!"

Gray MacKenzie

Co-Founder, ZenPilot

"It's the first email I open when it hits my inbox...not because it's always at the top of the list, but because it's the one guaranteed to provide the most value. My marketing skills have improved ten-fold since subscribing."

Chris DuBois

CEO, Lean Labs

“Want to know a secret?!?

This is for B2B marketers but it’s a cheat code for B2B sales people and entrepreneurs too. Highly recommend!”

Henry Johnson

Strategic Account Executive, Oracle

Previous Issues of the Exit Five Newsletter

Exit Five Newsletter #95

Exit Five Newsletter #95: Balancing Short-Term vs. Long-Term Marketing Strategies

Hello and welcome to the Exit Five Weekly Newsletter - read by 16,000 B2B marketing professionals around the world. Exit...

Exit Five Newsletter #94

Exit Five Newsletter #94: Internal Politics

Hello and welcome to the Exit Five Weekly Newsletter - read by 16,000 B2B marketing professionals around the...

Exit Five Newsletter #93

Exit Five Newsletter #93: What makes a brand?

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the...

Exit Five Newsletter #92

Your Team Is Building Their Personal Brand. Let Them. (Exit Five Newsletter #92)

Hello and welcome to the Exit Five Weekly Newsletter - read by 16,000 B2B marketing professionals around the world. Exit...

Exit Five Newsletter #91

Exit Five Newsletter #91: Big Company vs. Startup - What's Better For Your Marketing Career?

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the...

Exit Five Newsletter #90

Exit Five Newsletter #90: Stand Out

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the...

Exit Five Newsletter #89

Exit Five Newsletter #89: The First Three Marketing Hires

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the...

Exit Five Newsletter #87

Exit Five Newsletter #88: Money

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the...

Exit Five Newsletter #87

Exit Five Newsletter #87: Rip The Bandaid

Hey, Dave here. This week I’m in your inbox to talk about Exit Five. Not to promote Exit Five, but to use a story from building this business...

Exit Five Newsletter #86

Exit Five Newsletter #86: My 5 Non-Negotiable Rules for Copywriting

Hey - Dave here. We moved the newsletter from Thursdays to Tuesdays from now on 😊 This week I want to talk about my favorite thing in all of...

Exit Five Newsletter #85

Exit Five Newsletter #85: Measuring Marketers on Systems Built Instead of Goals Hit

Today's newsletter is sponsored by HockeyStack 84% of marketers feel pressured to prove ROI, but only 29% trust that they can do so. ...

Exit Five Newsletter #84

Exit Five Newsletter #84: Be The Expert For Your Ideal Customer

Two quick side stories for you: #1 When’s the right time to send an email? We were sending this thing on Friday’s but it turns out Friday...

Exit Five Newsletter #83

Exit Five Newsletter #83: Why B2B Marketers Should Start Obsessing Over AI

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership...

Exit Five Newsletter #82

Exit Five Newsletter #82: Building a community vs. building community

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership...

Exit Five Newsletter #81

Exit Five Newsletter #81: 10 Tips To Help You Grow Your Career Faster

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership...

Exit Five Newsletter #80

Exit Five Newsletter #80: What They Don’t Tell You The Job Is

Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership...

Marketing Snacks #5

Hello and welcome to Marketing Snacks: a weekly newsletter from Exit Five where we source practical, tactical, insights from brilliant...

Exit Five Newsletter #79

Exit Five Newsletter #79: Steal This Kickoff Template

Hello and welcome to the Exit Five Weekly Newsletter - read by 14,000 B2B marketing professionals around the world. Join the private community...

Exit Five Newsletter #4

Marketing Snacks #4

Hello and welcome toMarketing Snacks:a weekly newsletter from Exit Five where we source practical, tactical, insights from brilliant...

Exit Five Newsletter #78

Exit Five Newsletter #78: AI to Streamline Content Creation

Hello and welcome to the Exit Five Weekly Newsletter - read by 14,000 B2B marketing professionals around the world. Join the private community...

Marketing Snacks #3

Hello and welcome toMarketing Snacks: a new weekly newsletter from Exit Five where we source practical, tactical, insights from brilliant...

Exit Five Newsletter #77

Hello and welcome to the Exit Five Weekly Newsletter - read by 14,000 B2B marketing professionals around the world. Join the private community...

Marketing Snacks #2

Marketing Snacks by Exit Five #2

Hello and welcome toMarketing Snacks- a new weekly newsletter from Exit Five where we source practical, tactical, insights from brilliant...

Exit Five Newsletter #76

Exit Five Newsletter

Sponsored by RevenueHero RevenueHero is the easiest way for B2B marketers to qualify and route leads directly...

Marketing Snacks #1

Marketing Snacks from Exit Five

View in browser Hello and welcome toMarketing Snacks- a new weekly...

Exit Five Newsletter #75

Exit Five Newsletter

Sponsored by Demandwell Your digital content will work overtime for you - but only if you know how to build topical...

Exit Five Newsletter #74

Exit Five Newsletter

Sponsored by Zapier Something really big is happening in automation and AI. Zapier and OpenAI announced two updates that...

Exit Five Newsletter #73

Exit Five Newsletter

Sponsored by Superside Did you know there's a new way to get creative assets and it's called Creative-as-a-Service (CaaS)? It’s...

Exit Five Newsletter #72

Exit Five Newsletter

Sponsored by HockeyStack 84% of marketers feel pressured to prove ROI, but only 29% trust that they can do so. HockeyStack...

Exit Five Newsletter #71

Exit Five Newsletter

Want to sponsor Exit Five in 2024? Put your name here. Hey there it's Dave. We're starting to plan for 2024 here at Exit Five and I...

Exit Five Newsletter #70

Exit Five Newsletter

Sponsored by Closed Loop B2B Marketers, raise your hand if you’re ready for...

Exit Five Newsletter #69

Exit Five Newsletter

Hello and welcome to the Exit Weekly Weekly Newsletter - read by 13,000 B2B marketing...

Exit Five Newsletter #68

Exit Five Newsletter

Hello and welcome to the Exit Weekly Weekly Newsletter - read by 13,000 B2B marketing...

Exit Five Newsletter #67

Exit Five Newsletter

Welcome to the Exit Weekly Weekly Newsletter - Read by 13,000 B2B marketing professionals around the...

Exit Five Newsletter #66

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B marketing...

Exit Five Newsletter #65

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B...

Exit Five Newsletter #64

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B marketing lessons...

Exit Five Newsletter #63

Exit Five Newsletter

Sponsored by Storylane In today's product-led era, buyers crave a "Show, don't tell"...

Exit Five Newsletter #62

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B...

Exit Five Newsletter #61

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B...

Exit Five Newsletter #60

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B marketing...

Exit Five Newsletter #59

Exit Five Newsletter

Sponsored by No Boring Design: Need design resources in a pinch? No Boring Design offers on-demand creative for B2B marketers and software...

Exit Five Newsletter #58

Exit Five Newsletter

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B marketing lessons &...

Exit Five Newsletter #57

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B marketing lessons & observations, fueled by the...

Exit Five Newsletter#56

Exit Five Newsletter #56

Hello and welcome to this week’s edition of theExit Five Weekly Email, a weekly note with B2B marketing lessons & observations, fueled by the...

The Five: 7.11.23

The Exit Five Newsletter #54

Lead Gen & Gated Content & eBooks Are leads dead in B2B?No.There’s a lot of debate here about lead gen vs demand gen.And there’s a lot of talk about...

The Five: 6.28.23

The Exit Five Newsletter #53

Do Webinars Stink? What about Live Sessions?Just call it a Live Session vs. a Webinar and boom, you're good right?Hear me out:I don't think there's...

The Five: 6.22.23

You need better goals + strategy

Goals vs. TacticsAfter spending 10 years working in B2B SaaS in marketing roles, as a CMO, and later advising startups in the space, hosting the Exit...

The Five: 6.15.23

Was there a playbook for building Exit Five?

Going from CMO to Building Exit Five - Is There A Playbook?"Hey Dave how did you build a successful community? Any tips?"Once you reach a certain...

The Five: 6.6.23

Hang in there...

Hello and welcome to this week’s edition of the Exit Five Weekly email, a weekly note with B2B marketing lessons & observations, fueled by the...

The Five: 6.1.23

The Five: Here's The Five 6-1

Thanks to the 2023 Exit Five presenting sponsorsJasper (AI), Demandwell (SEO),andZapier (Automation)Hello and welcome to this week’s edition of...

The Five: 5.11.23

The Five: Here's The Five 5-11

Thanks to the 2023 Exit Five presenting sponsorsJasper (AI), Demandwell (SEO),andZapier (Automation)Hello and welcome to this week’s edition of...

The Five: 5.4.23

The Five: Here's The Five 5-4

Hello and welcome to this week’s edition of The Five, a weekly collection of B2B marketing lessons, learnings, thoughts… ok fine it’s stuff. B2B...

The Five: 4.19.23

The Five: Here's The Five

Hello and welcome to this week’s edition of The Five, a weekly collection of B2B marketing lessons, learnings, thoughts… ok fine it’s stuff. B2B...

The Five: 4.13.23

The Five: Doing More With Less

Hello and welcome to this week’s edition of The Five, a weekly collection of B2B marketing lessons, learnings, thoughts… ok fine it’s stuff. B2B...

The Five: 4.6.23

The Five: Reporting to the CEO

The Five from Exit Five Thanks to the 2023 Exit Five presenting sponsors Jasper (AI),Demandwell (SEO), andZapier (Automation). This is a new...

#E5N 033

Here's the Exit Five weekly newsletter

Hey - it's me Dave. Back with the weekly Exit Five newsletter.Here's a link if you'd like to share this email with other B2B...

#E5N 032

Here's the Exit Five weekly newsletter

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It'sExit Five Marketing...

#E5N 031

How's your public speaking?

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It'sExit Five Marketing...

#E5N 030

Don't build a marketing team

Marketing Team vs. Media Company There's this concept I've been sharing for a few years now. I say it in different ways at times, but this is...

#E5N 029

Will you read me on a Monday?

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It'sExit Five Marketing...

#E5N 028

What's on my mind this week...

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Reply back or say hi on Twitter or LinkedIn, it's me. For real life! As...

#E5N 027

Open for a career hack

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Here's a little career hack I don't see talked about often... You can...

#E5N 026

Will AI change the game for B2B marketers?

As of this moment (January 2023) AI is the most talked about thing among businesses, entrepreneurs, and marketers.Is it hype?Is it...

#E5N 025

Commit

Change is hard. We are all human (at least I think, if you're reading this email but who knows there's a lot going on with AI right now).

#E5N 024

I am not good at presenting data

I saw a post recently about how important "how" you present your data is... And how looking at changes month over month when presenting to...

#E5N 023

My friend Tim

I was in the mood to do something completely different this week, so I had my friend from high school Tim on the Exit Five podcast. I'm...

#E5N 022

Fix this

When it comes to driving revenue we obsess over tactics. When so often the root cause is actuallypositioning, which is a company problem...

#E5N 021

Should you create a category?

Should you create a category? There was a question a few weeks agoin the Exit Five communityfrom Calvin about category creation and I...

#E5N 020

Videos

Do you have a short form video strategy? Short form video is eating the world.Everyone is talking about it in our personal lives or as...

#E5N 019

Buckle up, marketers

Marketing has to be the revenue department. Buckle up.If you're in SaaS you've seen / felt what's happening with the economy first-hand....

#E5N 018

What should you do the first 30 days?

What should you do the first 30 days? There was a question this weekin the Exit Five communityabout starting a new job as Head of...

#E5N 016

What I wish I knew as first-time CMO

16 Lessons I Wish I Knew... I went from Marketing Manager to CMO in 4 years.And damn did I make a bunch of mistakes along the way.I didn't...

#E5N 017

The ROI of social media (for real)

The Real ROI of Social Media A few weeks ago I wrotea viral LinkedIn post(viral for me at least; had 1M+ views in a day). Last week I...

#E5N 015

No one cares

Please remember this if you work in marketing: No one is paying attention to your company. At least that's the mindset I like to have...

#E5N 014

Steal this LinkedIn move I use

Here's a proactive LinkedIn move to steal It's hard to build an audience with a cold start, and simply posting content won't just...

#E5N 013

Win/loss analysis

Should you be using Win/Loss analysis? If you are like me you are looking foranything you can add to your toolkit to help the company...

#E5N 012

What's the ROI of a podcast?

What's the ROI of a podcast? One of the most common questions I see around B2B startups as it relates to starting (or not starting) a...

#E5N 011

Budget cuts

Marketing in a recession. Marketing in a recession —> we're all making cuts and changes right now. I've seen it in my business personally,...

#E5N 010

Nurture nurture nurture

The solution is never more lead nurturing. I don’t mean that example specially, but here’s what I’m trying to articulate - the marketing...

#E5N 09

Do you need your boss too much?

Stop relying on your boss. The less you can rely on your boss, the better. If you report to a founder or senior exec at a company, they don’t...

#E5N 008

Community for B2B

Community Is The #1 B2B Marketing Trend Community is the most important trend to understand and try to harness for your business today.Smart...

#E5N 007

LinkedIn vs. PR

LinkedIn vs. PR You could pay a PR agency $10k/month to write and place articles in publications that few of your actual customers will...

#E5N 006

Marketing backwards

I like to do marketing backwards. And start with the audience first. Marketing and sales are about the feedback loop. The quicker you can...

#E5N 005

Why don't they measure anyone else?

They love to drown us in metrics, but ... Have you ever noticed this?When it comes to management level reporting and internal strategy...

#E5N 004

Blame the CEO

Blame The Founder/CEO If your brand has nothing to say, don't blame marketing. Blame the Founder/CEO. There's a reason why Andy Raskin told me...

#E5N 003

Double down on what you're good at

Double down on what you’re good at.That’s a timeless growth hack. Personally. As a company strategy. As a marketing team. We spend a lot of...

#E5N 002

Dear Founder re: LinkedIn

Founder: I am having a hard time hiring marketers. Me: Are you active on LinkedIn? How often do you talk about what you’re doing there? Founder: ...

#E5N 001

Solo parenting

My wife is under the weather; she's fine but she's in the basement away from us and I've been on solo parenting duty with the kids this week so I'm...

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Exit Five is the place for B2B marketers who want to improve their skills and grow in their career. Subscribe now and get free B2B marketing insights delivered to your inbox. Join 13,000 subscribers.

About Dave Gerhardt

I've been in B2B marketing for a decade working in marketing leadership roles at Drift and Privy. Today I'm spending my time building a community of B2B marketing pros to give you the resources outside of work I didn't have available to me earlier in my career.

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