Exit Five Podcast

Former startup CMO Dave Gerhardt and guests share their marketing knowledge to help drive revenue at your company and grow your career in marketing.

The podcast mostly covers B2B SaaS, but there's something applicable for anyone working in marketing today.

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"Must listen for all marketers!"

"Dave Gerhardt and his talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from fascinating people who have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show with Exitfive - keep up the great work!"

"Sharp. Relevant. Actionable."

"DG has a way to bring up viewpoints and tactics that make you say, “DUH! I feel like I knew this all along and somehow hadn’t connected these dots.” It makes listening to this podcast is like listening to that mentor that makes you feel like you’re the one coming up with your own solutions. Check it out for yourself."

"Smart, Relevant, Insightful"

"DG does a great job making marking so accessible and insightful to this CEO desperately trying not to mess it up. Easygoing, conversational and smart. I love tuning in - always a highlight of my day."

"My go-to commute podcast."

"Every episode of Exit 5 has been interesting, thought-provoking, and valuable to my work. I find myself leaving the office and heading straight for the Exit 5 page to listen to the newest episode on my way home - I cannot overstate how much this podcast has given me new ways of thinking about B2B marketing. It’s a must listen for anyone getting their feet underneath them in the field. Thank you Dave!"

Recent Episodes

#57 Amrita Mathur VP Marketing at Superside

#57 Amrita Mathur VP Marketing at Superside

February 08, 2023

Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years,...

#56 Why LinkedIn Followers Are Not Vanity Metrics

#56 Why LinkedIn Followers Are Not Vanity Metrics

February 06, 2023

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not.

#55 AI Content with Meghan Anderson, VP Marketing at Jasper

#55 AI Content with Meghan Anderson, VP Marketing at Jasper

February 01, 2023

Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan...

#54 Building Superpath with Jimmy Daly

#54 Building Superpath with Jimmy Daly

January 23, 2023

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one...

#53 How to Build a Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

January 19, 2023

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what a brand is, what brand marketing...

#52 Want to grow your career faster? Be an early adopter

#52 Want to grow your career faster? Be an early adopter

January 17, 2023

Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter.

#51 Why Constraints & Guardrails are Good for your Marketing

#51 Why Constraints & Guardrails are Good for your Marketing

January 11, 2023

Just Dave on this short solo episode talking about constraints & guardrails. If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you...

#50 ABM Overview

#50 ABM Overview

January 09, 2023

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing...

#49 B2B Marketing heading into 2023, growing your career in a down...

#49 B2B Marketing heading into 2023, growing your career in a down...

January 03, 2023

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when...

#48 Holiday Special: What Parents Talk About Reunion...

December 20, 2022

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About"...

#47 Outside of Work: Running, Boston Marathon, and Sports Radio...

December 13, 2022

Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work. Dave and Tim talk about getting into running, training for the Boston Marathon,...

#46 Running product marketing globally...

#46 Running product marketing globally...

December 12, 2022

Eyal Webber-Zvik is VP of Product Marketing at Cato Networks. Cato is a company in the networking and security space current over $100M in annual revenue. In his role, Eyal manages a global team of product marketing directors...

#45 Lauren Vaccarello, CMO at Salesloft...

#45 Lauren Vaccarello, CMO at Salesloft...

December 06, 2022

Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the...

#44 16 Lessons I wish I knew as first time B2B Marketing Leader

#44 16 Lessons I wish I knew as first time B2B Marketing Leader

November 28, 2022

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons...

#43 What it means to be a media company...

#43 What it means to be a media company...

November 21, 2022

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front,...

#42 Building your 2023 marketing plan with Peter Majoney...

#42 Building your 2023 marketing plan with Peter Majoney...

November 14, 2022

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:1. Overall approach to building a plan2. Setting goals, metrics, and targets3. Building a framework for...

#41 How to make marketing bets, a scientific process for generating revenue...

#41 How to make marketing bets, a scientific process for generating revenue...

November 08, 2022

Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D. This is a great listen for anyone thinking about...

#40 Marketing when there's no urgency to buy, what the CEO wants

#40 Marketing when there's no urgency to buy, what the CEO wants

October 31, 2022

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is...

#39 6sense CMO Latane Conant on growing 100% YoY...

#39 6sense CMO Latane Conant on growing 100% YoY...

October 24, 2022

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:- The underrated ability to drive revenue through operational excellence- Why 6sense runs a 100%...

#38 Win/Loss Analysis, why people buy, why they leave...

#38 Win/Loss Analysis, why people buy, why they leave...

October 19, 2022

Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph, Head of Marketing at Clozd to breakdown how to do win/loss...

#37 Community is so hot right now in B2B marketing...

#37 Community is so hot right now in B2B marketing...

October 11, 2022

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what...

#36 Leela Srinivasan (CMO at Checkout.com)...

#36 Leela Srinivasan (CMO at Checkout.com)...

October 04, 2022

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This...

#35 Marketing budget benchmarks, SaaStr 2022, thought leadership...

#35 Marketing budget benchmarks, SaaStr 2022, thought leadership...

September 28, 2022

Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget...

#34 April Dunford on Marketing Strategy and Positioning Yourself to Win

#34 April Dunford on Marketing Strategy and Positioning Yourself to Win

September 19, 2022

Dave interviews "Obviously Awesome" author and positioning expert April Dunford.

#33 Think Like a Media Company...

#33 Think Like a Media Company...

September 13, 2022

Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you...

#32 Gong CMO Udi Ledergor...

#32 Gong CMO Udi Ledergor...

September 06, 2022

Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate...

#31 The Future of Events, Digital Events, and Founder Marketing Lessons...

#31 The Future of Events, Digital Events, and Founder Marketing Lessons...

September 01, 2022

Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world...

#30 Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons...

#30 Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons...

August 25, 2022

Dave is joined by Henry Johnson. Henry is an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify app called IziGift. Dave and Henry talking about quitting jobs, buying a...

#29 Making LinkedIn Work -- with Daniel Murray...

#29 Making LinkedIn Work -- with Daniel Murray...

August 15, 2022

Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B marketers and founders.

#28 Chris Walker, CEO, Refine Labs

#28 Chris Walker, CEO, Refine Labs

August 08, 2022

Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn,...

#27 Mailbag! Answering B2B Marketing Questions from the Community

#27 Mailbag! Answering B2B Marketing Questions from the Community

August 01, 2022

Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated). They talk about: career growth, marketing at an early stage startup, content/SEO, prioritizing...

#26 Demystifying SEO for B2B Marketers in 2022

#26 Demystifying SEO for B2B Marketers in 2022

July 25, 2022

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back. Dave and Mitch help you...

#25 Tips to do Marketing the Sales Team loves

#25 Tips to do Marketing the Sales Team loves

July 19, 2022

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson...

#24 Product-Led Growth with Breezy Beaumont & Andrew Capland

#24 Product-Led Growth with Breezy Beaumont & Andrew Capland

July 11, 2022

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing.

#23 Sarah-Beth Anders, SVP Marketing at Guild Education

#23 Sarah-Beth Anders, SVP Marketing at Guild Education

July 01, 2022

Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse.

#22 Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson...

#22 Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson...

June 28, 2022

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.

#21 Peep Laja on building Wynter, B2B position, strategy, and...

#21 Peep Laja on building Wynter, B2B position, strategy, and...

June 21, 2022

Peep Laja is founder and CEO at Wynter and CXL.

#20 Why Company Strategy Drives Your Marketing Strategy

#20 Why Company Strategy Drives Your Marketing Strategy

June 16, 2022

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win."It's impossible to create a marketing strategy for a business that has no clear...

#19 Under Pressure: How to Win as a B2B Marketing Leader - Jaleh Rezaei

#19 Under Pressure: How to Win as a B2B Marketing Leader - Jaleh Rezaei

June 07, 2022

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto,...

#18 B2B community building + how dbt Labs build a 25,000+ member...

#18 B2B community building + how dbt Labs build a 25,000+ member...

May 31, 2022

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ...

#17 What the CEO Wants from Marketing...Gil Allouche

#17 What the CEO Wants from Marketing...Gil Allouche

May 24, 2022

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to...

#16 Internal Marketing & What the CEO Really Wants from the Marketing Team

#16 Internal Marketing & What the CEO Really Wants from the Marketing Team

May 16, 2022

Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing.

#15 B2B Demand Gen with Kaylee Edmondson...

#15 B2B Demand Gen with Kaylee Edmondson...

May 09, 2022

Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons...

#14 Amanda Malko (CMO at G2) on Marketing Org Structure...

#14 Amanda Malko (CMO at G2) on Marketing Org Structure...

May 02, 2022

Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software...

#13 How to Grow your Audience on LinkedIn

#13 How to Grow your Audience on LinkedIn

April 29, 2022

Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to...

#12 How's Your Comp Package?...

#12 How's Your Comp Package?...

April 26, 2022

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage...

#11 Kevin

#11 Kevin "KD" Doresey on why every VP Sales should love copywriting...

April 11, 2022

Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the...

#10 Payability CMO Deidre Hudson on thinking like an operator...

#10 Payability CMO Deidre Hudson on thinking like an operator...

April 06, 2022

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance,...

#9 2x CMO Sydney Sloan on helping Salesloft grow from $14M-$100M...

#9 2x CMO Sydney Sloan on helping Salesloft grow from $14M-$100M...

April 04, 2022

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company.

#8 Story is Strategy

#8 Story is Strategy

January 24, 2022

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter....

#7 Building a B2B Marketing Strategy that will Actually Work

#7 Building a B2B Marketing Strategy that will Actually Work

January 17, 2022

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember...

#6 Is the CEO Getting in the Way of the Right Company Story?

#6 Is the CEO Getting in the Way of the Right Company Story?

January 10, 2022

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough....

#5 Live Q&A from December 2021

#5 Live Q&A from December 2021

January 05, 2022

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of...

#4 The Path to CMO

#4 The Path to CMO

December 20, 2021

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget...

#3 My New Company + Writing Your Tagline

#3 My New Company + Writing Your Tagline

December 16, 2021

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm...

#2 B2B Brand Strategy + Measurement

December 16, 2021

How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with.

#1 I Quit My Job. Here's What I'm Doing Next.

#1 I Quit My Job. Here's What I'm Doing Next.

December 12, 2021

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next.

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