Exit Five Podcast

Former startup CMO Dave Gerhardt and guests share their marketing knowledge to help drive revenue at your company and grow your career in marketing.

The podcast mostly covers B2B SaaS, but there's something applicable for anyone working in marketing today.

Listen on your favorite players:

"Must listen for all marketers!"

"Dave Gerhardt and his talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from fascinating people who have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show with Exitfive - keep up the great work!"

"Sharp. Relevant. Actionable."

"DG has a way to bring up viewpoints and tactics that make you say, “DUH! I feel like I knew this all along and somehow hadn’t connected these dots.” It makes listening to this podcast is like listening to that mentor that makes you feel like you’re the one coming up with your own solutions. Check it out for yourself."

"Smart, Relevant, Insightful"

"DG does a great job making marking so accessible and insightful to this CEO desperately trying not to mess it up. Easygoing, conversational and smart. I love tuning in - always a highlight of my day."

"My go-to commute podcast."

"Every episode of Exit 5 has been interesting, thought-provoking, and valuable to my work. I find myself leaving the office and heading straight for the Exit 5 page to listen to the newest episode on my way home - I cannot overstate how much this podcast has given me new ways of thinking about B2B marketing. It’s a must listen for anyone getting their feet underneath them in the field. Thank you Dave!"

Recent Episodes

#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

October 19, 2023

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about why partner marketing is underrated, ABM tactics, marketing salaries, and more.

#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

October 10, 2023

Tas Boberis a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and...

#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right

October 03, 2023

April Dunfordis a B2B positioning expert and author of Obviously Awesome and her new bookSales Pitch. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the...

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

September 26, 2023

Rowan Tonkinis CMO atPlanful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers: Tips to build a powerful...

#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job

September 19, 2023

Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and how to future proof yourself as a marketer. If you've been interested in AI and want to understand...

#94: Product Marketing and Career Coaching with Yi Lin Pei

September 12, 2023

Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. She's spent...

#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

September 05, 2023

Ok turning the tables on this one -Daveis the guest on this episode and chats with GTMFund'sScott Barkerfor their GTM podcast. Scott is a Partner and Co-Founder at GTMfund and formerly head of partnerships at Sales Hacker and through their...

#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

August 28, 2023

Mitch Briggsis a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about...

#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)

August 21, 2023

Kara Hardinis a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at...

#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)

August 14, 2023

Danny Schreiberis Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier and has stuck around for an incredible ride. He's...

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

August 07, 2023

Lashay Lewisis a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss: - How to drive revenue with...

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

August 01, 2023

Hillary CarpioandTravis Henryare the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale...

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

July 25, 2023

Lindsay Bayukis Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing scorecard, doing internal marketing, what it means to...

#86 Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io

July 19, 2023

We're joined byJessica Hreha(Head of Global Integrated Campaigns & Content Strategy at VMWare),Kelly Peters(Director of Marketing at Tomorrow.io), andAustin Distel(Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using...

#85 A Message for B2B Marketers - Hang In There

July 13, 2023

HANG IN THERE! Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it...

#84 AI in B2B Marketing, Understanding Account-Based Marketing, and more with John Short

July 12, 2023

Dave is joined byJohn Short(Founder & CEO ofCompound Growth Marketing) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM.

#83 Behind Zapier's Content Marketing Machine (with Lane Jones, Head of Content Marketing)

July 03, 2023

This episode is from a live session we did with Zapier's Head of Content MarketingLane Jones. Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zapier's marketing team uses content...

#82 What Does a Great CMO Do? With Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)

June 27, 2023

Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about: - What an effective B2B...

#81 B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

June 20, 2023

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about: - His role at Clari and what the content team does- Inside Gong's early content strategy-...

#80 Insight Exit Five - Why We Moved Off Facebook & Lessons from Building an Online Community

June 15, 2023

Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, lessons learned scaling Exit Five to 3,500+ paying members and more. This is a...

#79 AI and Marketing (with Austin Distel, Head of Marketing Innovation at Jasper)

June 14, 2023

Dave is joined by Austin Distel, Head of Marketing Innovation at Jasper and former CMO at Proof. Austin was one of the earliest Jasper employees and we discussed the evolution of the company, lessons from building Proof, how the...

#78 The Role of Product Marketing

June 06, 2023

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between...

#77 Marketing in a Down Economy

June 01, 2023

Dave is joined byMargaret Kelsey(Founder of TatCo, Marketing Advisor),Jason Widup(VP Marketing, Metadata), andShauntle Barley(Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and...

#76 Pipeline Slowdown, First 90 Days as CMO, and more

May 30, 2023

Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does...

#75 RevOps Deep Dive

May 22, 2023

This episode is an overview of the role of Revenue Operations as it relates to B2B sales & marketing today. You'll get an overall understanding of why the role of RevOps is key to scaling and growing revenue inside of an...

#74 Dave Kellogg - Traits of a High Performing CMO

May 16, 2023

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today he...

#73 Recorded Future CMO Tom Wentworth

May 08, 2023

Tom Wentworth is CMO atRecorded Future, a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about: - Running marketing at 1,000 person company...

#72 Mental Health & Finding Meaning at Work

May 02, 2023

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and...

#71 B2B Content Strategy

April 24, 2023

Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before...

#70 Allison Whalen - This CEO Crushes it on LinkedIn

April 17, 2023

Allison Whalen is co-founder and CEO of Parentaly, a company combines career coaching and content to help expecting parents before, during and after their parental leave. She's a former MBA who worked in private equity and then...

#69 Reporting to the CEO - 5 Things Marketers Should Know

April 14, 2023

Dave shares five lessons from the wisdom of Exit Five community members about their lessons from reporting to the CEO for the first-time.

#68 Bobby Pinero - CEO of Equals

April 13, 2023

Bobby Pinero is co-founder and CEO of Equals and previously led the finance organization at Intercom as the company scaled from $1M ARR to $150M+, and from 20 employees to 600+ employees. We talk about learning from Steve Blank...

#67 Generative AI

April 07, 2023

Generative AI is the hottest topic we've seen in marketing in a decade. In this session Exit Five Live session we went under the hood withSamyutha ReddyandCJ DoniofromJasperto unpack "Generative AI" and share use cases...

#66 Managing Burnout & How to Get Unstuck in Your Career

April 06, 2023

Hana Jacover is an executive coach, former Director of Demand Generation, and founder of Hype House Coaching. We talk about managing burnout, fighting imposter syndrome, work/life balance, finding your right path, maintaining...

#65 Mistakes & Learnings as a Marketing Leader

March 29, 2023

Four marketing leaders share their lessons, learnings, mistakes, and failures from their time "in the arena" as a marketing leader. Shauntle Barley is Director of Marketing at Demandwell, Loretta Jones is VP Growth at Acceldata,

#64 An interview with Dave on career path, joining a startup, and more

March 24, 2023

This is a little change of pace episode, with Dave Charest from Constant Contact interviewing Dave Gerhardt about his career path and some early stories working together through PR, product marketing, side projects, and bunch of...

#63 Brand Marketing with Stephanie Donily

March 21, 2023

Stephanie Donily is Director of Corporate Marketing atZapier. Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including: - What is brand...

#62 Chad Knipschild - Navy Veteran to Product Marketer

March 14, 2023

Chat Knipschild is a Navy Veteran and now Senior Product Marketing Manager at Recorded Future. Dave and Chad talk about his background and learnings from his time in the Navy to getting a job in tech and working in product...

#61 ABM with Hillary Carpio

March 06, 2023

Dave is joined byHillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today. They discuss why Snowflake has been an "account-based...

#60 From Building an Audience to Launching a SaaS Company

March 01, 2023

Dave is joined byAdam Schoenfeld(CEO atKeyplay.io) andCamille Trent(Director of Content & Community atPeersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how...

#59 Story is Strategy - The Power of Product Positioning

February 23, 2023

Dave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so often the root cause is actually...

#58: SEO -Exit Five Live - Ask Us Anything About SEO

February 21, 2023

This episode is from an Exit Five live session we did withDave Gerhardt,Betsy Koliba, andMitch BriggsfromDemandwell. Every few weeks we like to bring on subject matter experts to do Exit Five Live sessions about topics that...

#57 Amrita Mathur VP Marketing at Superside

February 08, 2023

Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years,...

#56 Why LinkedIn Followers Are Not Vanity Metrics

February 06, 2023

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not.

#55 AI Content with Meghan Anderson, VP Marketing at Jasper

February 01, 2023

Meghan Andersonis VP of Marketing atJasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan...

#54 Building Superpath with Jimmy Daly

January 23, 2023

Dave is joined byJimmy Daly(co-founder and CEO ofSuperpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one...

#53 How to Build a Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

January 19, 2023

This episode is from a fireside chat Dave did withBill Macaitis, former CMO atSlackandZendeskduringG2's 2023 "Reach"event on how to build a brand in an economic downturn. We cover what a brand is, what brand marketing...

#52 Want to grow your career faster? Be an early adopter

January 17, 2023

JustDaveon this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter.

#51 Why Constraints & Guardrails are Good for your Marketing

January 11, 2023

JustDaveon this short solo episode talking about constraints & guardrails. If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you...

#50 ABM Overview

January 09, 2023

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing...

#49 B2B Marketing heading into 2023, growing your career in a down...

January 03, 2023

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when...

#48 Holiday Special: What Parents Talk About Reunion...

December 20, 2022

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About"...

#47 Outside of Work: Running, Boston Marathon, and Sports Radio...

December 13, 2022

Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work. Dave and Tim talk about getting into running, training for the Boston Marathon,...

#46 Running product marketing globally...

December 12, 2022

Eyal Webber-Zvik is VP of Product Marketing at Cato Networks. Cato is a company in the networking and security space current over $100M in annual revenue. In his role, Eyal manages a global team of product marketing directors...

#45 Lauren Vaccarello, CMO at Salesloft...

December 06, 2022

Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the...

#44 16 Lessons I wish I knew as first time B2B Marketing Leader

November 28, 2022

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons...

#43 What it means to be a media company...

November 21, 2022

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front,...

#42 Building your 2023 marketing plan with Peter Majoney...

November 14, 2022

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:1. Overall approach to building a plan2. Setting goals, metrics, and targets3. Building a framework for...

#41 How to make marketing bets, a scientific process for generating revenue...

November 08, 2022

Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D. This is a great listen for anyone thinking about...

#40 Marketing when there's no urgency to buy, what the CEO wants

October 31, 2022

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is...

#39 6sense CMO Latane Conant on growing 100% YoY...

October 24, 2022

Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:- The underrated ability to drive revenue through operational excellence- Why 6sense runs a 100%...

#38 Win/Loss Analysis, why people buy, why they leave...

October 19, 2022

Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph, Head of Marketing at Clozd to breakdown how to do win/loss...

#37 Community is so hot right now in B2B marketing...

October 11, 2022

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what...

#36 Leela Srinivasan (CMO at Checkout.com)...

October 04, 2022

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This...

#35 Marketing budget benchmarks, SaaStr 2022, thought leadership...

September 28, 2022

Dave is joined by Shauntle Barley, Director of Marketing at Demandwell, and Egan Montgomery, Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget...

#34 April Dunford on Marketing Strategy and Positioning Yourself to Win

September 19, 2022

Dave interviews "Obviously Awesome" author and positioning expert April Dunford.

#33 Think Like a Media Company...

September 13, 2022

Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you...

#32 Gong CMO Udi Ledergor...

September 06, 2022

Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate...

#31 The Future of Events, Digital Events, and Founder Marketing Lessons...

September 01, 2022

Dave is joined by Goldcast Founder & CEO Palash Soni. Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world...

#30 Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons...

August 25, 2022

Dave is joined by Henry Johnson. Henry is an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify app called IziGift. Dave and Henry talking about quitting jobs, buying a...

#29 Making LinkedIn Work -- with Daniel Murray...

August 15, 2022

Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B marketers and founders.

#28 Chris Walker, CEO, Refine Labs

August 08, 2022

Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn,...

#27 Mailbag! Answering B2B Marketing Questions from the Community

August 01, 2022

Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated). They talk about: career growth, marketing at an early stage startup, content/SEO, prioritizing...

#26 Demystifying SEO for B2B Marketers in 2022

July 25, 2022

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back. Dave and Mitch help you...

#25 Tips to do Marketing the Sales Team loves

July 19, 2022

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson...

#24 Product-Led Growth with Breezy Beaumont & Andrew Capland

July 11, 2022

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing.

#23 Sarah-Beth Anders, SVP Marketing at Guild Education

July 01, 2022

Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse.

#22 Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson...

June 28, 2022

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.

#21 Peep Laja on building Wynter, B2B position, strategy, and...

June 21, 2022

Peep Laja is founder and CEO at Wynter and CXL.

#20 Why Company Strategy Drives Your Marketing Strategy

June 16, 2022

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win."It's impossible to create a marketing strategy for a business that has no clear...

#19 Under Pressure: How to Win as a B2B Marketing Leader - Jaleh Rezaei

June 07, 2022

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto,...

#18 B2B community building + how dbt Labs build a 25,000+ member...

May 31, 2022

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ...

#17 What the CEO Wants from Marketing...Gil Allouche

May 24, 2022

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to...

#16 Internal Marketing & What the CEO Really Wants from the Marketing Team

May 16, 2022

Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing.

#15 B2B Demand Gen with Kaylee Edmondson...

May 09, 2022

Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons...

#14 Amanda Malko (CMO at G2) on Marketing Org Structure...

May 02, 2022

Amanda Malko is Chief Marketing Officer at G2, the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software...

#13 How to Grow your Audience on LinkedIn

April 29, 2022

Dave and guest Daniel Murray (The Marketing Millenials) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to...

#12 How's Your Comp Package?...

April 26, 2022

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage...

#11 Kevin "KD" Doresey on why every VP Sales should love copywriting...

April 11, 2022

Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the...

#10 Payability CMO Deidre Hudson on thinking like an operator...

April 06, 2022

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance,...

#9 2x CMO Sydney Sloan on helping Salesloft grow from $14M-$100M...

April 04, 2022

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company.

#8 Story is Strategy

January 24, 2022

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter....

#7 Building a B2B Marketing Strategy that will Actually Work

January 17, 2022

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember...

#6 Is the CEO Getting in the Way of the Right Company Story?

January 10, 2022

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough....

#5 Live Q&A from December 2021

January 05, 2022

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of...

#4 The Path to CMO

December 20, 2021

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget...

#3 My New Company + Writing Your Tagline

December 16, 2021

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm...

#2 B2B Brand Strategy + Measurement

December 16, 2021

How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with.

#1 I Quit My Job. Here's What I'm Doing Next.

December 12, 2021

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next.