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Dave Gerhardt and April Dunford with her 5-step framework: map your competitive landscape, build your value story, and more
NEWSLETTER

5-Step Framework For Clear B2B Positioning

April Dunford is one of the foremost positioning experts in the world. She’s built her framework across 200+ client engagements, and her book Obviously Awesome is part of the B2B canon. It’s timeless marketing advice that’s worth revisiting time and time again. The problem she sees over and over goes like this. Marketing does the […]

November 13, 2026

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