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ABM That Wins: Lendio x Hover gift box with a handwritten card and QR code, featuring Shawn White
NEWSLETTER

ABM That Wins: How To Send A Gift That’s Not A Bribe

During a recent Exit Five Live, ABM That Works: 4 Marketers Show Their Best Campaigns Live, Shawn White (not the snowboarder, the one at Lendio) opened his presentation with a bold claim: most ABM gifting campaigns are a bribe. Shawn is a senior lifecycle marketing manager at Lendio, an online small business financing marketplace and […]

November 12, 2026

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