NEWSLETTER
Every B2B marketing channel works. Picking the right one is the real job.
Everything in B2B marketing works. I’ve done over 300 hours of interviews with CMOs and VPs in B2B marketing. Spent a decade as a marketing leader myself. I can tell you – it all works. YouTube, LinkedIn (works – take it from me), direct mail, webinars, TikTok, email, events, PR, partnerships…they all can work. Even spending […]
