NEWSLETTER
5 Findings from Analyzing Every B2B Mascot That Exists
Editor’s note: Taking it from here is Louis Grenier, author of Stand The F*ck Out and founder of B2B consultancy STFO, a positioning + GTM consultancy for B2B companies. Louis has spent over a decade telling B2B companies uncomfortable truths about their positioning. He’s advised Dropbox, Hotjar, Ahrefs, and Balsamiq – and he’s headlining Drive […]
