5 things your customers actually care about

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📈 Live Q&A: Fix What’s Broken in Your Reporting

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If you’re tired of guessing what’s working (and what’s not), join this free 60-minute live session with Paramark CEO Pranav Piyush and VP of Marketing Sam Faillace.

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⏳ 5 Timeless Marketing Principles You’re Probably Not Thinking About Enough

Stop talking about what you've built. Stop talking about your latest fundraise.

Cause guess what. They don’t care.

They don’t care about your company. They don’t care about your product.

But they do care about themselves.

You have to make your customers the hero in your story.

What matters to them? What keeps them up at night? What would make their day easier? Their results better? Their boss happier?

Answer those questions, and you'll have their full attention.

Here are 5 timeless principles you should always be thinking about:

1. Make Me Look Good

Status matters. Your customers want to impress their boss, stand out to their team, gain industry recognition.

Can you help them impress someone? Can you give them an edge? Can you make them look smart in their next meeting?

Become their go-to resource to get better and you’ll have them hooked.

2. Save Me Time

Time is the one thing nobody has enough of. So if you can help someone do something faster, with less friction or fewer steps, that’s the way.

People will pay to save time. But there’s a catch. Marketing claims aren't enough.

You have to show them proof. Give them examples. Let them see the receipts.

3. Make Me Money

Money matters. And whether they will admit it or not, your customers want to make more of it.

So if you can help someone drive revenue, get more leads, reduce churn, or land a raise, then you’ve got their attention. Again though…this has to be believable. You must have proof.

4. Help Me Avoid Pain

We are wired to avoid pain. No one wants to look stupid, feel behind, or miss their targets.

If you can speak to something they’re secretly worried about and show a way out, they’ll lean in.

So find the thing that’s keeping them up at night and you’ll win them over for life.

5. Help Me Grow

Great marketing taps into ambition. Career advancement. Skill mastery. Personal confidence.

People want to feel like they're improving. Connect your solution to their growth story. Help them get better at whatever they’re trying to do. Help them win.

The takeaway: These rules never change. And yet, think about your latest campaigns. How many of them make your customer the hero? And how many are just about you?

P.S. This is exactly why no one cares about campaigns like your “Year in Review.” It’s about YOU. But what about Spotify? Every single year millions of people share their results. Why? It’s about THEM.

📺 UPCOMING EVENTS

📬 [MAY 27TH] How to Lead a High-Functioning Marketing Org (Avoid Meeting Overload, Fix Communication Bottlenecks, and Ship Meaningful Work)

Marketing leaders are stuck in back-to-back meetings. Team updates are scattered across channels. And actual work? It gets squeezed into the margins.

In this live session, we’re exploring how to fix that by teaming up with Loom to talk through what actually works for modern marketing teams when it comes to faster, clearer communication and getting time back.

Join Dave for a conversation with Ashley Faus (Head of Lifecycle Marketing at Atlassian) and Dr. Molly Sands (Head of the Teamwork Lab at Atlassian) as they break down how today’s best marketing leaders are reclaiming their time, and building more effective, better-aligned teams in the process.

You’ll walk away with tactical tips on:

• Running fewer, better meetings
• Using Loom to align your team without more meetings
• Making your team’s work more visible through clear, internal comms
• Managing up, down, and across, all while doing hands-on work
• Capturing informal ideas so AI tools like Rovo can fuel better thinking
• Creating space for strategy, clarity, and creativity every day

Dr. Molly Sands leads a team of researchers that study how distributed teams collaborate. Her latest research shows how quick, async updates help managers improve connection, recognition, and clarity, without adding more to the calendar.

You’ll also hear from Ashley Faus, author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI, on how to lead with clarity and keep things human, even in the age of automation.

Whether you’re a new team lead or a seasoned manager, you’ll get real, actionable advice for leading a more productive org, without burning out or defaulting to more meetings.

Join Live or Get the Recording

🏢 OPEN ROLES

Who's hiring right now?

🔥 HOT JOB OF THE WEEK: Ceipal is hiring a Director of Content to lead brand and product storytelling, own website and content strategy, and manage a cross-functional team across editorial, design, and product marketing. The ideal candidate is a sharp strategist, hands-on editor, and knows how to turn content strategy into pipeline and brand trust.

Interested? Apply here.

Other open roles on the Exit Five job board this week:

• Exit Five is hiring a Growth Marketer (Contract)
• Exit Five is hiring an Event Planner (Contract)
• TuMeke is hiring a Senior Marketing Manager (Demand Gen)
• Boost My School is hiring a Mid-level or Senior Marketing Manager (Demand Gen/Events)
• Walnut is hiring a Senior Content and Brand Strategist
• Buddy Punch is hiring a Head of Marketing
• Clearscope is hiring a Partnerships Marketing Manager
• New North is hiring a Growth Marketing Strategist
• Valence is hiring a Product Marketing Manager
• Animalz is hiring a Senior Content Marketer

See all open roles

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