#60: From Building an Audience to Launching a SaaS Company

Episode Description

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at Siftrock (acquired by Drift) and VP Strategy at Drift.