#350: B2B Social Media Strategy Discussion

#350 | Dave was a guest on Slate's Social Social Club webinar for a conversation about everything organic marketing and B2B social media strategy with Jeff Meltz (Head of Social at Atlassian), Brianna Doe (Founder, Verbatim), and Carmen Vicente (Social Strategist at Slate). If you are thinking about things like creating content on LinkedIn, making videos, writing content for your executive team, trying to understand measure the ROI of social media - this is a good session to listen to.

Timestamps

• (00:00 ) - - Intro: Dave, Brianna Doe, and Jeff Meltz (Head of Social, Atlassian) join Slate's Social Club webinar
  
• (08:59 ) - - Personal brand building: how they started and how they justified it before it was a playbook
  
• (13:24 ) - - How to handle trolls and critics when you post publicly
  
• (17:16 ) - - Do marketers have to build a personal brand? What "building in public" actually means
  
• (22:24 ) - - The difference between an audience and a community, and what brands get wrong
  
• (25:28 ) - - Personal page vs. company page: where to focus your energy
  
• (29:47 ) - - Audience Q&A: how to get reluctant executives to post
  
• (34:12 ) - - Ghostwriting for executives: what works and what doesn't
  
• (36:58 ) - - Shifting from B2C to B2B social: how to reset your metrics and mindset
  
• (39:31 ) - - What's changed on LinkedIn and what you had to let go of
  
• (41:36 ) - - What B2B and B2C can learn from each other
  
• (44:29 ) - - Rapid fire: favorite LinkedIn follows, creative inspiration, books
  
• (47:42 ) - - One tip for people just starting to build a presence online

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Dave Gerhardt [0:00:01]: You're listening to The Dave Gerhardt Show.

Dave Gerhardt [0:00:02]: Hey, So I was on this webinar was Slate and Christina Lee at

Dave Gerhardt [0:00:20]: Slate, all about B2B social for their social, social club webinar, and it was me, Brianna Doe.

Dave Gerhardt [0:00:25]: Jeff Meltz he runs social media at Atlassian and the team at.

Dave Gerhardt [0:00:30]: Slate, and it was such a good conversation about B2B social, all things, organic, creating content on social, on Linkedin, personal page versus company page, how to ghost right and create content for your founders, thoughts on video and social, how to think about this how to measure it how to build a strategy internally.

Dave Gerhardt [0:00:47]: And after it, I sent Christina, I note.

Dave Gerhardt [0:00:50]: I was like, that was an awesome discussion.

Dave Gerhardt [0:00:51]: Can I have the audio for that because I want to run it as an episode of my podcast because I know the people who listen to this show?

Dave Gerhardt [0:00:57]: Would get a ton of value from the conversation that I had with Jeff and Brianna.

Dave Gerhardt [0:01:02]: It was awesome.

Dave Gerhardt [0:01:02]: So we're gonna run that here.

Dave Gerhardt [0:01:04]: Thanks to Christina and the team at Slate for giving us this recording.

Dave Gerhardt [0:01:07]: Enjoy this episode all about B2B social.

Carment Vicente [0:01:10]: I'm Carmen.

Carment Vicente [0:01:10]: I'm the social and content lead here at Slate, and I'm gonna bring on our guests.

Carment Vicente [0:01:15]: I would say all at the same time, just so we feel like we have a nice full room.

Carment Vicente [0:01:20]: And then I would love if everyone could introduce themselves.

Carment Vicente [0:01:23]: I feel like in the past we used to intro people, but I think that it's actually better to introduce yourself because you can tell me the things you think are relevant to share about what you're up to these days.

Carment Vicente [0:01:33]: So name, let's say your role or what you're working on these days.

Carment Vicente [0:01:37]: And then my one ice break or lame question for you is what's the most recent Internet rabbit hole that you have travel down.

Carment Vicente [0:01:44]: Let's start with Brianna.

Brianna Doe [0:01:47]: Oh, crap.

Brianna Doe [0:01:47]: Okay.

Brianna Doe [0:01:48]: So I'm Brianna.

Brianna Doe [0:01:49]: Founder of Verbatim on influencer marketing agency, and I post stop the scroll a new newsletter and podcast podcasts where I explore Internet culture and decode viral.

Brianna Doe [0:01:59]: I would say the most recent rabbit hole, Ai relationships.

Carment Vicente [0:02:04]: M.

Brianna Doe [0:02:05]: Yeah.

Brianna Doe [0:02:05]: Why people dive into them, what hooks them and what that means for the future of human connection.

Carment Vicente [0:02:12]: Yeah.

Carment Vicente [0:02:12]: One of my favorite podcast post was recently talking about Ai psychosis, and that was quite a juicy topic.

Carment Vicente [0:02:18]: So alright.

Carment Vicente [0:02:20]: I love that, Jeff.

Carment Vicente [0:02:22]: Why don't you go next?

Jeff Meltz [0:02:24]: Cool, hey, chat.

Jeff Meltz [0:02:25]: I'm Jeff Meltz.

Jeff Meltz [0:02:27]: I'm the head of Social Atlassian.

Jeff Meltz [0:02:28]: Yeah.

Jeff Meltz [0:02:29]: I had a newsletter that I don't really do anymore, so I can't talk about that.

Jeff Meltz [0:02:34]: I don't have any kind of anything other than what I'm doing at atlas at this point.

Jeff Meltz [0:02:38]: In Internet rabbit hole.

Jeff Meltz [0:02:39]: I mean, look, we just did a fly around on the moon.

Jeff Meltz [0:02:42]: So, like, I'm deeply obsessed with all the Nasa stuff as usual, also that, like, the astronauts are also on tiktok doing dance with their kids, like, just kind of obsessed with getting to know more about the folks who are hundreds of thousands of miles away from all of this, so stoked to be hear.

Carment Vicente [0:03:02]: Totally, I think it's crazy to live at a time where social media and potentially landing on the moon again is coin.

Carment Vicente [0:03:09]: The opportunities for content, moon content through the roof out of this world even.

Carment Vicente [0:03:16]: Dave, You're up?

Dave Gerhardt [0:03:19]: Yeah.

Dave Gerhardt [0:03:19]: I'm just gonna...

Dave Gerhardt [0:03:20]: There's no chance that we went to the moon in nineteen sixty nine.

Dave Gerhardt [0:03:23]: If you wanna go there right now.

Dave Gerhardt [0:03:26]: We could take it there.

Dave Gerhardt [0:03:27]: Like, they spent ninety three billion dollars to just fly around it, but sixty years ago, we went there no way.

Dave Gerhardt [0:03:34]: So I'm in on that, that's been my whole week.

Dave Gerhardt [0:03:37]: This week, the corner of the Internet that I'm in though is actually the opposite of Ai, my wife would kill me if she saw that I was Googling content about Ai relationships.

Dave Gerhardt [0:03:47]: It would be a rap for me.

Dave Gerhardt [0:03:48]: So I'm not messing.

Dave Gerhardt [0:03:49]: I'm not finding that, Brianna.

Dave Gerhardt [0:03:51]: I'm actually really in on, like, real human content.

Dave Gerhardt [0:03:54]: I actually think the Instagram is kinda, like, blowing up in my world.

Dave Gerhardt [0:03:58]: I'm a late thirties white male dad.

Dave Gerhardt [0:04:02]: So I'm like, it's all like, guys, like, running on treadmill and working out at four in the morning and, like, it's that life, and that's my content.

Dave Gerhardt [0:04:09]: Those are my people.

Dave Gerhardt [0:04:10]: I'm hanging hard there, and

Carment Vicente [0:04:13]: On a cr content.

Dave Gerhardt [0:04:14]: Oh, my god.

Dave Gerhardt [0:04:15]: So much cr.

Dave Gerhardt [0:04:16]: Side cr story teen, and then I'll shut up When I was eighteen years old, my mom found my creative team and thought I was, like, doing steroids and she threw it out.

Dave Gerhardt [0:04:24]: The culture has gone so far that my mom now sixty eight years old, called me about a month ago and she's like, what do you know about Creating eighteen, I saw it on the today show that women my age should be taking it.

Dave Gerhardt [0:04:34]: So We've gone full circle.

Dave Gerhardt [0:04:36]: And I'm in the car right now, car seats behind me because I had to unexpectedly take someone to an appointment, but I got good service, and

Carment Vicente [0:04:43]: I'm happy to be here.

Carment Vicente [0:04:44]: Great.

Carment Vicente [0:04:44]: Well, thanks everyone, for joining us.

Carment Vicente [0:04:46]: I'm gonna dive into questions because I wanna make good use of our time.

Carment Vicente [0:04:50]: Gonna start with a kinda tricky one.

Carment Vicente [0:04:52]: It's for Dave.

Carment Vicente [0:04:53]: I wanna know how you feel just with the knowledge that Brianna has at least forty percent more Linkedin followers than you, and is that something that

Brianna Doe [0:05:01]: keeps you up at night?

Brianna Doe [0:05:02]: Hey.

Dave Gerhardt [0:05:03]: Is that true?

Dave Gerhardt [0:05:03]: Like, is that true?

Dave Gerhardt [0:05:04]: Is that actually true?

Carment Vicente [0:05:06]: I mean, I did rough now.

Brianna Doe [0:05:07]: Yes.

Brianna Doe [0:05:07]: I'm not almost to.

Brianna Doe [0:05:08]: Not More than me.

Dave Gerhardt [0:05:11]: Let me fact check you.

Dave Gerhardt [0:05:12]: Alright.

Brianna Doe [0:05:12]: I just wanted to the my god.

Dave Gerhardt [0:05:14]: She does a quarter, you better change her headline Brianna a quarter.

Dave Gerhardt [0:05:17]: She has to learn forty nine thousand follows.

Brianna Doe [0:05:21]: Yeah.

Brianna Doe [0:05:21]: I run two hundred and forty eight thousand of them.

Brianna Doe [0:05:23]: It's just me common.

Brianna Doe [0:05:24]: Well, we're

Dave Gerhardt [0:05:25]: in the same Chat.

Jeff Meltz [0:05:26]: Get her to two fifty chat, get rid two fifty.

Dave Gerhardt [0:05:29]: No.

Dave Gerhardt [0:05:29]: Fuck that.

Dave Gerhardt [0:05:30]: Get me to two hundred.

Dave Gerhardt [0:05:32]: What are you talking about?

Dave Gerhardt [0:05:33]: So...

Dave Gerhardt [0:05:34]: No.

Dave Gerhardt [0:05:34]: But I look she She deserves that she's put in a lot more effort than I I just, like, kinda promote my company and randomly post webinars and stuff.

Dave Gerhardt [0:05:42]: But I will say one of the coolest things that I think about with B2B social is that those two hundred fifty thousand followers whether you take my, a hundred and ninety thousand, no big deal or B honest two fifty.

Dave Gerhardt [0:05:54]: Someone once said, like, joking, but I think it's actually.

Dave Gerhardt [0:05:58]: It's like, oh, you have a hundred thousand followers on linkedin, you're basically, like, a mister Beast and B2B.

Dave Gerhardt [0:06:02]: And that was kind of a joke, but it's also serious.

Dave Gerhardt [0:06:06]: I'm sure B could speak to this running her agency in a business, but, like, when you work in B2B, I think the thing that people miss with B2B social.

Dave Gerhardt [0:06:13]: It's like, it's actually not about a ton of volume.

Dave Gerhardt [0:06:15]: It's not about crazy engagements.

Dave Gerhardt [0:06:17]: Like, you might get a handful of leads, and those are six figure deals, just the economics, it's so different.

Dave Gerhardt [0:06:24]: And so if you can crack B2B social, it's such a different opportunity than, like, if you were trying to, like, sell another, like, you know, Cbd seltzer online.

Carment Vicente [0:06:32]: A hundred percent.

Carment Vicente [0:06:32]: I mean, I'm sure someone has done a more realistic, like, linear equation, but I feel like ten thousand followers on Linkedin.

Carment Vicente [0:06:38]: It's like a hundred thousand on Instagram.

Carment Vicente [0:06:41]: You know?

Carment Vicente [0:06:41]: Like, there's a comparison there.

Carment Vicente [0:06:43]: But okay.

Carment Vicente [0:06:44]: I wanna talk a little bit, well, a lot of bit about personal brand building.

Carment Vicente [0:06:48]: And I have more than one questions.

Carment Vicente [0:06:50]: So first of all, I think it's safe to say that you guys were building personal brands before that was a playbook.

Carment Vicente [0:06:55]: And before that was seen as, you know, an obvious way to differentiate in a very competitive space.

Carment Vicente [0:07:01]: I'm curious how you went about justifying or let's say, quantifying those efforts at a time where there might have been more pushback about its value.

Carment Vicente [0:07:12]: Thinking, thinking.

Carment Vicente [0:07:14]: You can go first, Yeah.

Carment Vicente [0:07:16]: I go for.

Brianna Doe [0:07:16]: So for context when I started at creating content on Linkedin, I was working in house.

Brianna Doe [0:07:20]: I didn't own my own agencies.

Brianna Doe [0:07:22]: So I did get pushed pushback from my managers around, like, even though I was posting before I even got to work that day, I getting pushed back about how much time Was studying on Linkedin, it looking for another jobs stuff like that.

Brianna Doe [0:07:33]: But my goals were also different?

Brianna Doe [0:07:34]: Like I think Dave made great point.

Brianna Doe [0:07:35]: Right?

Brianna Doe [0:07:36]: Like, you can drive figure leads of ten thousand followers?

Brianna Doe [0:07:39]: I wasn't looking for leads at that time.

Brianna Doe [0:07:41]: But the way I justified it was more of the conversations I was having.

Brianna Doe [0:07:45]: Really looking to network really looking to connect with more marketers in the space and trying to figure out if there's a way for me to also kind of build credibility in my space and not be so reliant on a resume.

Brianna Doe [0:07:57]: And then, you know, it shifted obviously when I started verbatim, and now it's a lot more focused on leads still credibility and also just like, connecting not just with marketers but with, you know, C suite and things like that.

Brianna Doe [0:08:09]: But that's why how I justify at the beginning was am I having really valuable impactful conversations and how is that impacting my career trajectory?

Carment Vicente [0:08:17]: Mh.

Dave Gerhardt [0:08:18]: Yeah.

Dave Gerhardt [0:08:18]: I think just, like, I've always been frustrated because I own that profile that I lose you all.

Dave Gerhardt [0:08:23]: I only see my myself No Christina lee, just backstage, try and producer her tricks or something.

Carment Vicente [0:08:29]: Yeah.

Carment Vicente [0:08:29]: She's just doing jump cuts.

Carment Vicente [0:08:30]: That's all.

Carment Vicente [0:08:31]: The leonard cook.

Carment Vicente [0:08:32]: She's doing her thing.

Jeff Meltz [0:08:33]: The camera two, ready camera two.

Jeff Meltz [0:08:34]: Right.

Jeff Meltz [0:08:35]: Exactly.

Dave Gerhardt [0:08:37]: I think I've always been, like, nobody owns my social media presence.

Dave Gerhardt [0:08:40]: I own my social media presence.

Dave Gerhardt [0:08:41]: And so, like, there's no justification for.

Dave Gerhardt [0:08:44]: Like, I can do what I want as a human.

Dave Gerhardt [0:08:46]: And, you know what?

Dave Gerhardt [0:08:47]: I think people have told me this is a very American thing.

Dave Gerhardt [0:08:50]: I am American so I can't apologize for that, but, like, we put a lot of stock into what we do for work.

Dave Gerhardt [0:08:56]: I go to meet someone.

Dave Gerhardt [0:08:56]: I get to see you next Brianna at a dinner, Very first thing I'm gonna say to Brianna.

Dave Gerhardt [0:09:00]: I was nice to meet you.

Dave Gerhardt [0:09:00]: Where you live?

Dave Gerhardt [0:09:01]: What do you do for work?

Dave Gerhardt [0:09:02]: And I think with Linkedin and B2B social in particular, you've kinda tapped into this whole world of people who...

Dave Gerhardt [0:09:09]: Guess what?

Dave Gerhardt [0:09:09]: We spend a lot of damn time at work.

Dave Gerhardt [0:09:11]: A lot of us, we wanna talk about what we do online because ninety nine percent of my friends at home in my little town in Vermont, my friend group He don't care what I do for work.

Dave Gerhardt [0:09:21]: They don't wanna talk about B marketing with me, but, like, Jeff does, Carmen does, Brianna does, these are people that we meet online.

Dave Gerhardt [0:09:28]: And so I've never thought of it as, like, I am out here building my personal brand I'm like you know what?

Dave Gerhardt [0:09:33]: I like marketing.

Dave Gerhardt [0:09:33]: I think I'm good at it.

Dave Gerhardt [0:09:34]: I like, business.

Dave Gerhardt [0:09:35]: Like, writing about this stuff online and when you write about something online, whether you're a forty year old suburban dad running on the treadmill.

Dave Gerhardt [0:09:41]: Like I said or you're a B2B marketing, professional you write about that stuff online, you track like minded people And so for me, it was more like, as I did these things, I got followers and I was like, oh, wow.

Dave Gerhardt [0:09:51]: There's something here.

Dave Gerhardt [0:09:52]: It was never, like, I set out to build a personal ramp, but now when I post about a webinar, people go to it.

Dave Gerhardt [0:09:57]: Right?

Dave Gerhardt [0:09:57]: When I post about something people sign up for that.

Dave Gerhardt [0:09:59]: I get a bunch of likes and comments and engagement, but I also get Dms from people that actually would never have commented on my post.

Dave Gerhardt [0:10:06]: So it's kinda like the tri of all that.

Dave Gerhardt [0:10:08]: And then as a result today, you have a personal brand.

Dave Gerhardt [0:10:11]: But I wasn't like, mom, I'm gonna go build myself a personal brand.

Carment Vicente [0:10:14]: Yeah.

Carment Vicente [0:10:14]: I mean, I think that it has become a playbook, but in the early days, it was just like you say, like, you could be enthusiastic about something and then you wanna share that with other people.

Carment Vicente [0:10:24]: I actually couldn't believe how much...

Carment Vicente [0:10:26]: Engagement there was on Linkedin when I first started posting, like, two years ago was when I found out there was a thing called Linkedin.

Carment Vicente [0:10:31]: And I was like, gosh, people engaged so much I'm here.

Carment Vicente [0:10:35]: This isn't, like Instagram where you really have to...

Carment Vicente [0:10:37]: Like, where the comment threads feel so hard to revive.

Carment Vicente [0:10:40]: Okay.

Carment Vicente [0:10:41]: I wanna play devil's advocate for a moment, not because I don't understand why we, like, quote unquote build in public, but because I think that people online love to secure those who are caught trying.

Carment Vicente [0:10:55]: You know, those who are trying in public and clearly putting in in effort.

Carment Vicente [0:10:59]: So what would you say to the kind of arc archetype of a troll who claims that personal brands are just, you know, self promotional fluff and it's a distraction from the actual work.

Carment Vicente [0:11:09]: Pretend I'm the troll.

Dave Gerhardt [0:11:11]: I would do this to you.

Carment Vicente [0:11:12]: Yeah.

Carment Vicente [0:11:12]: Yeah I don't know if I

Brianna Doe [0:11:14]: speak to you.

Brianna Doe [0:11:14]: Like, I do think, like, it's easy to say that from the sidelines and then people that have that perspective have never tried or put themselves out there online or otherwise.

Brianna Doe [0:11:22]: And I think that mindset also stems from kind of what Dave mentioned your own personal brand like, I also never set out to build a personal brand.

Brianna Doe [0:11:30]: Your personal brand online.

Brianna Doe [0:11:32]: Shows was be an extension of who you are in person.

Brianna Doe [0:11:34]: So what's the problem with me going point I'm online?

Brianna Doe [0:11:37]: Right.

Brianna Doe [0:11:38]: I think also, like, if you look

Dave Gerhardt [0:11:40]: at ninety nine percent of the way my wife and I communicate with each other's by sending each other someone's Instagram story, strictly to go look at the comments.

Dave Gerhardt [0:11:48]: You know, like, that's what you do now.

Dave Gerhardt [0:11:50]: You send something.

Dave Gerhardt [0:11:50]: You'll look at the instant right to the comments.

Dave Gerhardt [0:11:52]: This isn't just a personal brand.

Dave Gerhardt [0:11:54]: This is just a human...

Dave Gerhardt [0:11:55]: Look at from Taylor Swift to bad bunny to Amanda Bat and West on Bravo right now, Like, pick anything.

Dave Gerhardt [0:12:02]: People having opinion it's, like, you posting online get someone else a right to, like, say whatever they want.

Dave Gerhardt [0:12:08]: And I literally just think that is attacked for playing this game, and you just have to choose to, like, ignore and not let it get you.

Dave Gerhardt [0:12:16]: So I I honestly, I've shifted over the years of this.

Dave Gerhardt [0:12:19]: I used to, like, reply back to everyone and just get fights with people on that.

Dave Gerhardt [0:12:22]: But I'm like, dude.

Dave Gerhardt [0:12:23]: And then what happened to me is I met a guy, my number one troll.

Dave Gerhardt [0:12:26]: I met him at a conference.

Dave Gerhardt [0:12:28]: This guy walked up to me like, All, Dave.

Dave Gerhardt [0:12:31]: Hey, man.

Dave Gerhardt [0:12:31]: Good to see.

Dave Gerhardt [0:12:32]: Didn't say anything in the nonsense that he would say online and I'm like, dude, that's just how people are.

Dave Gerhardt [0:12:36]: And so if you want the life and benefits and, like, funnel benefits like, Brianna has two hundred and fifty thousand followers.

Dave Gerhardt [0:12:42]: That is a massive advantage for her her business.

Dave Gerhardt [0:12:45]: There's gonna be some pain in that.

Dave Gerhardt [0:12:46]: There are gonna be people who don't like what she's doing.

Dave Gerhardt [0:12:48]: There are gonna be people who are haters, but I just think it's just a small, a very tiny small percentage of the overall thing.

Dave Gerhardt [0:12:54]: And so I really...

Dave Gerhardt [0:12:55]: My advice would be like, that's not the whole game.

Dave Gerhardt [0:12:57]: Please don't spend much time on that.

Carment Vicente [0:12:59]: Yeah.

Carment Vicente [0:12:59]: Fair.

Jeff Meltz [0:13:00]: I would say also that, like, social is the third space now.

Jeff Meltz [0:13:04]: So, like, what else are you gonna talk about, You're gonna talk about your work You're gonna celebrate the things that you're working on.

Jeff Meltz [0:13:09]: Gonna share some of the behind the scenes, pluses and minuses of all the things that are happening in you know, for your team for your life or your company, whatever it is.

Jeff Meltz [0:13:17]: So it's perfectly natural that you have to find the venue to have those stories get told.

Jeff Meltz [0:13:23]: And I feel like that's just the nature of what we're doing broadly across every category, right, whether it's B2B social, whether it's B2B social, whether it's social or something else, giving people kind of a behind the scenes look at, like, what you really deeply care about is just kind of the nature of where we are.

Dave Gerhardt [0:13:43]: Just like go to Amazon, find a book.

Dave Gerhardt [0:13:44]: Everyone agrees is like when the best books of all time, sort by stars.

Dave Gerhardt [0:13:48]: I guarantee you that book has one

Jeff Meltz [0:13:50]: or two star reviews and

Dave Gerhardt [0:13:51]: people just hating on what they wrote.

Carment Vicente [0:13:52]: Totally.

Carment Vicente [0:13:52]: And I think that just, like, what you're saying Jeff, like, social is this third space where you share what you care about, and anytime you share what you care about, people can be like, I care about that.

Carment Vicente [0:14:00]: So it's, like, you know, when you say I care about something, it's also an invitation for somebody to tell you how much they don't care about what you care about.

Carment Vicente [0:14:07]: Okay.

Carment Vicente [0:14:08]: For bill...

Carment Vicente [0:14:09]: I'm sorry.

Brianna Doe [0:14:10]: Well I think I also built like my mental ford into my first started posting saying, like, I I also see Ce engagement with everybody and I can get really offended or hurt.

Brianna Doe [0:14:16]: But candidly, the people that are leaving feedback that isn't constructive.

Brianna Doe [0:14:20]: I don't really people whose lives and trying to emulate anyway.

Brianna Doe [0:14:23]: So I think If the person that's trolling you isn't living a life that you want or building the career that you're interested in or paying your bills, ex your recommend just ignoring them.

Carment Vicente [0:14:33]: Yeah.

Carment Vicente [0:14:33]: Totally.

Carment Vicente [0:14:33]: I made a video about taste and being chronically online, and the other day, somebody said, Oh, really rich.

Carment Vicente [0:14:39]: Somebody with your hair and your accent talking about taste.

Brianna Doe [0:14:45]: That's so.

Brianna Doe [0:14:45]: Accent.

Carment Vicente [0:14:50]: Look confirm.

Carment Vicente [0:14:50]: Those trolls, like, if you wanna me some nice trolls go to Tiktok, I can point you in the direction.

Carment Vicente [0:14:56]: Okay.

Carment Vicente [0:14:56]: Final question that's sort of around this, like, personal branding mode.

Carment Vicente [0:15:01]: I wanna ask your thoughts on marketers who don't wanna build a personal brand because I empathize with them.

Carment Vicente [0:15:08]: And I'm somebody who works deeply in these spaces in these algorithms, and I feel like sometimes there's nobody who deserves to log off more than marketers and people who work in social.

Carment Vicente [0:15:17]: But I think there's this unspoken rule now that to be good at your job, you have to be visibly good at your job.

Carment Vicente [0:15:23]: Like, it's not enough to just to do the work you have to, like, talk or show the work.

Carment Vicente [0:15:27]: And I'm just kind of curious what you think Like, is this something that everyone needs to overcome?

Carment Vicente [0:15:32]: Do we all need to work visibly or is this kind of t extrapolation like, warranted?

Jeff Meltz [0:15:38]: Can I jump in as somebody who doesn't have quarter of a million followers on we Let's us?

Jeff Meltz [0:15:43]: So, yeah.

Jeff Meltz [0:15:45]: My feeling generally, at least on...

Jeff Meltz [0:15:47]: Again, as internal at a company, like, doing social with a team, my, like, build in public perspective is, like, the internal resonance of the work that we're doing.

Jeff Meltz [0:15:58]: So how that's going about with leadership with folks that were cross functionally collaborating with.

Jeff Meltz [0:16:05]: I talk about making, like, the invisible work more visible all the time, less so trying to figure out how to tell that story on Linkedin in or Instagram, for example.

Jeff Meltz [0:16:14]: But I think that that's just the nature of advocating for the work generally.

Jeff Meltz [0:16:18]: But, like, I don't build in public to the degree that I think some folks in the call who are speakers or in the chat are doing.

Jeff Meltz [0:16:26]: There's no plus or minus to that approach.

Jeff Meltz [0:16:29]: It depends on what your goals are and how you wanna show up in the right ways.

Jeff Meltz [0:16:32]: So I look at it from the perspective of advocating for the work that you're doing internally to get more of that work seen loved and, like, funded.

Jeff Meltz [0:16:43]: So I think it really depends on the internal versus external analyzing of those stories.

Carment Vicente [0:16:49]: Mh.

Brianna Doe [0:16:50]: Yeah.

Brianna Doe [0:16:50]: And I think where you need to broaden our definition of building in public.

Brianna Doe [0:16:54]: Like, I would to consider building in public to also include being active in a community, like, Exit Five.

Brianna Doe [0:16:59]: Even if you never posts on Linkedin.

Brianna Doe [0:17:01]: Think it's lot important to just network and connect with people and social is a great

Dave Gerhardt [0:17:06]: way to

Brianna Doe [0:17:06]: do that.

Brianna Doe [0:17:06]: And I also think building and public can look differently.

Brianna Doe [0:17:09]: For example, I don't really talk about my agency online.

Brianna Doe [0:17:13]: I mean, if you wanna look the case studies you can go to the website.

Brianna Doe [0:17:15]: But I spend most of my time on Linkedin talking about.

Brianna Doe [0:17:18]: My doll the way I work, like, high approach management and career building because I don't be able to...

Brianna Doe [0:17:23]: I own wanna connected with folks who feel the same way and Also give people an opportunity to understand me and how I used to show up offline.

Brianna Doe [0:17:31]: And so I don't think this pressure around posting everything you're doing on Linkedin is really warranted.

Brianna Doe [0:17:36]: I think it can look different and it can just look like networking and connection.

Dave Gerhardt [0:17:41]: And I think it depends on the role.

Dave Gerhardt [0:17:42]: Like, I've been a VP marketing, I'm hiring people today.

Dave Gerhardt [0:17:45]: I think if you're a social media manager at a company, like, I would kinda expect you to, like, have something to show and be creating content online.

Dave Gerhardt [0:17:53]: If you're the product marketing person at a company, a content person, like, any other type of role a marketer, like, no I absolutely...

Dave Gerhardt [0:18:00]: I don't think there's a pre work to create stuff.

Dave Gerhardt [0:18:03]: My only pushback on that would say, like, companies let you off that, you know, we're all family, but they'll let your ass off as soon as they hire you.

Dave Gerhardt [0:18:11]: And so my defense mechanism would be, like, I want to share all the things that I'm doing at work online, not even to build my personal brand, but, like, there is no better resume available to you today than sharing your work online.

Dave Gerhardt [0:18:25]: And so that doesn't have to mean, Jeff is posting a picture of him eating a sandwich.

Dave Gerhardt [0:18:29]: But if his company, like, shipped something that he's proud of and he's posting that video and he's, like, I wanna shout up my team, like, look at the video we made.

Dave Gerhardt [0:18:36]: I'm gonna hire Jeff one day, and I'm looking at that, and he's getting credit for that work.

Dave Gerhardt [0:18:39]: So there's a difference between, like, posting.

Dave Gerhardt [0:18:41]: There's a whole level of, like, you know, you see it now.

Dave Gerhardt [0:18:44]: Right?

Dave Gerhardt [0:18:44]: Linkedin has almost become Facebook in a way or Instagram.

Dave Gerhardt [0:18:47]: We're like, I could post anything.

Dave Gerhardt [0:18:48]: People are posting, you know, engagement announcements, birth announcements, deaths on Linkedin, you don't have to choose to do that.

Dave Gerhardt [0:18:55]: And in fact, if you actually know anything about Dave in my personal life, I think that I play a character online that has helped me build my business where I'm like, Dave who only cares about B2B marketing, online because that is the persona because it helps me with my business and that's the character that I'm choosing place.

Dave Gerhardt [0:19:10]: So you can also take an approach like that.

Dave Gerhardt [0:19:12]: There are lots of things that I don't write about or share online.

Dave Gerhardt [0:19:14]: So I don't Don't think you have to do that.

Dave Gerhardt [0:19:15]: I think you hear a lot of marketers talking to marketers and Exit Five and in other places where everyone feels like oh my god.

Dave Gerhardt [0:19:21]: Everyone has Linkedin followers, but I don't think that's a reality or.

Brianna Doe [0:19:24]: Well, you also don't need a core million followers to keep building in public successfully.

Brianna Doe [0:19:28]: That is not the definition of success, You can have five hundred followers and doing just fine.

Brianna Doe [0:19:34]: You can have five followers.

Brianna Doe [0:19:34]: And if it's the right five.

Brianna Doe [0:19:36]: I mean, go off, I guess.

Brianna Doe [0:19:38]: And so I, also just letting go of those standards.

Brianna Doe [0:19:40]: I think people look at like, how many followers, I haven't think that that means that I'm doing it better than somebody else and it really doesn't mean that.

Carment Vicente [0:19:46]: Yeah.

Carment Vicente [0:19:46]: I like your point too about how, like, I think there's this mis calculation or something where a lot of people think that being active online means self promotion, and it's like, you're saying.

Carment Vicente [0:19:56]: It doesn't have to be self promotion.

Carment Vicente [0:19:57]: It might just be talking about your values or it might be, like, Yeah.

Carment Vicente [0:20:01]: Like, I don't think it has to be like, oh, look, I did such a good job.

Carment Vicente [0:20:03]: I think anyone who actually post knows that, and I think that people who don't post don't always recognize that.

Carment Vicente [0:20:08]: Okay.

Carment Vicente [0:20:09]: So I have a theory that people who are good at building brands be it personal or for a company, you know, they also have an knack for building community.

Carment Vicente [0:20:19]: And, you know, there's a relationship between these things, brands and communities.

Carment Vicente [0:20:22]: Even though I think we toss around the word community and don't always mean it in the true sense of the word.

Carment Vicente [0:20:27]: So I wanna know something Concrete, you would do differently if you were trying to build, like a capital c community as opposed to just grow an account.

Jeff Meltz [0:20:38]: I'll jump in on the brand side, I guess, like, capital c community to me is kinda self run.

Jeff Meltz [0:20:44]: Like, it's not at the direction of a brand or a company is a space for that community, again, not audience because I agree Carbon, it's like, audience or community.

Jeff Meltz [0:20:55]: It's its own entity entirely.

Jeff Meltz [0:20:57]: And it's self managed.

Jeff Meltz [0:21:00]: I would say, from a brand perspective, like, you have business goals, you have objectives for your year, I think if you can think about community as a place where your buyers, your customers are learning from one another, They have a safe space to share, like, what they're building in public, for example, that's community, and it's self governed by the best case scenario.

Carment Vicente [0:21:25]: More thoughts for

Jeff Meltz [0:21:25]: me?

Jeff Meltz [0:21:25]: What do you think?

Jeff Meltz [0:21:26]: Like, I see faces on this chart.

Dave Gerhardt [0:21:31]: I mean, I think a community, like, I get this question a lot because I run a community that is a paid that is a community, and it's like, should we build a community Mh.

Dave Gerhardt [0:21:39]: And that is not what I think the definition of community is, you know, like, crossfit is a community, people who work out, people who like drake is a community.

Dave Gerhardt [0:21:48]: Right?

Dave Gerhardt [0:21:49]: And you share that stuff online.

Dave Gerhardt [0:21:50]: So I think it's like, what job are you trying to do as a brand like does Slate.

Dave Gerhardt [0:21:56]: I think it would be in Slatebest interest as a company who wants to sell to social media managers and leaders to have a voice about the future of social media and people follow them as a brand to learn what's going on in social.

Dave Gerhardt [0:22:10]: That is also community because you're, like, connecting people who have this shared interest of social media, but Slate doesn't have to have a private community of social media managers.

Dave Gerhardt [0:22:19]: You know what I mean?

Dave Gerhardt [0:22:20]: I also think the other big thing that's changed though is like, I probably wouldn't spend a lot of my time focusing on the brand page.

Dave Gerhardt [0:22:28]: I would focusing it on people within the company.

Dave Gerhardt [0:22:30]: I think You need to have the brand and, you know, Jeff's probably the most relevant person on here.

Dave Gerhardt [0:22:35]: But I mean, he's this guy's been at Sony at Square.

Dave Gerhardt [0:22:37]: Like, you've done it at really legit companies, so don't take what I'm saying farm it.

Dave Gerhardt [0:22:40]: Even though I have more followers than you.

Dave Gerhardt [0:22:42]: That's because you're doing the real work behind the scenes.

Dave Gerhardt [0:22:44]: But, like, I think it's, like, a couple of voices.

Dave Gerhardt [0:22:48]: I think that what we want as consumers today is we want to hear from the subject matter experts directly, and so my play would be inside of a company like, in Slate example who the people that have interesting things to say about the state of social and what's happening and let's elevate those voices.

Dave Gerhardt [0:23:02]: And then, like, from a brand perspective, it's kinda like a news ticker, like the Slate page should exist.

Dave Gerhardt [0:23:08]: It should have recent updates.

Dave Gerhardt [0:23:10]: It should have information about the company.

Dave Gerhardt [0:23:11]: But I think either you need to give it, like, a quirky personality, like, everyone wants to try to be, like, the Wendy's twitter account, but that's just harder to do in B2B.

Dave Gerhardt [0:23:19]: And so I like people first and the people are kinda all around rallying around a a cause.

Dave Gerhardt [0:23:25]: It's more of a cause in a community.

Dave Gerhardt [0:23:26]: Right?

Dave Gerhardt [0:23:27]: It's like the cause is people who work in social media and elevating that as a discussion.

Carment Vicente [0:23:32]: Yeah.

Carment Vicente [0:23:32]: I mean, I've tried with lots of people community.

Carment Vicente [0:23:34]: It Sophie Miller was on in January, and she was saying that she felt, like, what a community was is when it stops just being, like, you are speaking to a group, but then the group is speaking to each other.

Carment Vicente [0:23:46]: And I think that that was, like, an interesting way to define it.

Carment Vicente [0:23:50]: I feel like there's like a sort of hot topic and, lots of social platforms right now, which is that everyone what is it, it's like, everyone wants a village, but nobody wants to be a village, and it's this idea that, like, to make a real community, you don't just get to access resources.

Carment Vicente [0:24:05]: Like, you also have to devote resources and, you know, those resources are often your time, and they might involve being kind of, like, quote unquote inconvenient sort of thing.

Carment Vicente [0:24:13]: Like, you have to kind of be there, and I feel like a lot of brands wanna build a community, but they just want to extract data.

Dave Gerhardt [0:24:20]: When they wanna build it, so you can tell the management team that we have a community.

Dave Gerhardt [0:24:23]: So eventually, we can find out how nurture those people because it's always the same thing.

Dave Gerhardt [0:24:27]: It's like, cool.

Dave Gerhardt [0:24:28]: B has got a big ass audience Now.

Dave Gerhardt [0:24:30]: Okay.

Dave Gerhardt [0:24:30]: Great.

Dave Gerhardt [0:24:30]: Well, how many Sql has that generated for us.

Dave Gerhardt [0:24:32]: Yeah.

Dave Gerhardt [0:24:33]: My angle with marketing is, like content, social media brand building, but I've also been in a seat as a VP marketing where I've had to, like, justify.

Dave Gerhardt [0:24:40]: So I see both sides of this.

Dave Gerhardt [0:24:42]: I think the best thing I see a bunch of this in the chat.

Dave Gerhardt [0:24:45]: Like, I think the best thing you can do as a person in social media is to just assume that nobody knows how social media and the Internet works.

Dave Gerhardt [0:24:52]: And take it as your job to explain to them like, what good marketing looks like and show them lots of examples.

Dave Gerhardt [0:24:57]: I think too often we just get too defensive and we're like, measure.

Dave Gerhardt [0:25:01]: No, the measurement is a work here.

Dave Gerhardt [0:25:02]: We instantly go to defense first like, okay.

Dave Gerhardt [0:25:04]: Hold on.

Dave Gerhardt [0:25:04]: Let me tell you why we have a strong point of view on social for our company, and here's how this is gonna work.

Dave Gerhardt [0:25:11]: And here's why we're gonna do this.

Dave Gerhardt [0:25:12]: And here's how we're gonna think about things and here's some examples of other people and other industries.

Dave Gerhardt [0:25:16]: And this is...

Dave Gerhardt [0:25:17]: And the result is because every time it works, All the measurement questions actually go out of the door because when it works when social works, it's essentially a brand channel becomes so obvious.

Dave Gerhardt [0:25:26]: People are showing up at your events, Peter you're getting more inbound than you ever did before.

Dave Gerhardt [0:25:30]: You're getting more engagement.

Dave Gerhardt [0:25:31]: People are messaging your CEO coming up on sales calls.

Dave Gerhardt [0:25:34]: Oh, I saw one of Slate, you know, Tiktok videos or whatever.

Dave Gerhardt [0:25:37]: But it all gets killed because we don't ever give it enough time to actually reach that point.

Dave Gerhardt [0:25:42]: And so, like, it starts with having a discussion around, like, And this is a hiring thing too.

Dave Gerhardt [0:25:47]: Let's have a strong point of if you...

Dave Gerhardt [0:25:48]: Let's not just...

Dave Gerhardt [0:25:49]: We can't just post it on social media anymore.

Dave Gerhardt [0:25:51]: That doesn't work.

Dave Gerhardt [0:25:51]: This is not when I first started when I, you know my first job was essentially that.

Dave Gerhardt [0:25:55]: If you posted at all on social media, you got engagement.

Dave Gerhardt [0:25:57]: Now, it's like no.

Dave Gerhardt [0:25:58]: Gotta have a real, like, unique point of view in a unique play here, and that is the role of social media.

Dave Gerhardt [0:26:03]: And that is why social media managers, command high salaries, but you have to earn the right to then, like, explain that to the rest of the company.

Carment Vicente [0:26:10]: Yeah.

Carment Vicente [0:26:10]: Christina lee, in our backstage.

Carment Vicente [0:26:12]: I'm curious if you wanna pull up maybe or queue up a question from the audience because I feel like there's tons and I haven't addressed any of these, and I wanna do some in real time.

Carment Vicente [0:26:20]: Woo.

Carment Vicente [0:26:21]: Okay.

Carment Vicente [0:26:22]: I'll read it out.

Carment Vicente [0:26:23]: I feel like there's a lot of talk of appealing to Gen Z and social media marketing, especially in B2c.

Carment Vicente [0:26:27]: How would you approach the opposite in B2B.

Carment Vicente [0:26:30]: A Gen z marketer are trying to appeal to millennials and Gen x will stink creative.

Carment Vicente [0:26:33]: My like is a lot.

Carment Vicente [0:26:35]: How do you appeal people like me?

Jeff Meltz [0:26:40]: I mean, should we talk about how, I think the stat I saw a few months ago is, like, forty ish percent of, like, B2B buyers are actually Gen z.

Jeff Meltz [0:26:48]: So, like, there's a weird bifurcation happening between, like, I guess, thinking of a Gen z audience as, like, not a decision maker.

Jeff Meltz [0:26:57]: Yeah.

Jeff Meltz [0:26:58]: And that not necessarily being a hundred percent true depending on what you're in B2B four.

Jeff Meltz [0:27:04]: I think appealing Gen maybe is just, like, being funny and quirky, and is it about tone of voice?

Jeff Meltz [0:27:10]: Because I feel like that's also kind of a softball way of thinking about talking to Gen.

Carment Vicente [0:27:17]: So...

Carment Vicente [0:27:17]: But no.

Carment Vicente [0:27:17]: But they're saying how does a Gen z social media manager appeals who the old?

Dave Gerhardt [0:27:21]: Oh, yeah.

Dave Gerhardt [0:27:22]: And yeah.

Dave Gerhardt [0:27:23]: Just assumes that the people that work in B2B are the olds, which I I don't think is true.

Dave Gerhardt [0:27:28]: Yeah.

Brianna Doe [0:27:30]: Well, also No.

Brianna Doe [0:27:32]: You don't just be curious if they've a do know this for sure.

Brianna Doe [0:27:35]: Like, I just...

Brianna Doe [0:27:36]: I can't tell from this question if they know for sure they should be marketing colonial and Gen x or Gen z or is it a mix because my answer is kinda of boring.

Brianna Doe [0:27:44]: It's the same way you would appeal the Gen z.

Brianna Doe [0:27:45]: It's like, I'm talk to the customers.

Brianna Doe [0:27:47]: Are you doing research on social.

Brianna Doe [0:27:49]: I know it's not like the funny answer.

Dave Gerhardt [0:27:51]: No, but you're right.

Dave Gerhardt [0:27:52]: You're right.

Dave Gerhardt [0:27:52]: Like, appealing that Gen z is not just like, making online content.

Dave Gerhardt [0:27:55]: There's a certain type of Oh, this is a meme that Gen z folks would find funny.

Dave Gerhardt [0:27:59]: This is a style of video.

Dave Gerhardt [0:28:01]: Right?

Dave Gerhardt [0:28:01]: But like, some of the most addicted people to their phones in my life that I observed are people that are my parents age, Like late sixties, seventies.

Dave Gerhardt [0:28:09]: So I think that, like, that is not true anymore.

Dave Gerhardt [0:28:12]: That it's only like, no.

Dave Gerhardt [0:28:13]: My customers are not.

Dave Gerhardt [0:28:14]: Look around everyone I see.

Dave Gerhardt [0:28:16]: I was just sitting in the doctor's office, everyone in the waiting room from young to old is glued to their phone like this.

Dave Gerhardt [0:28:21]: So the issue is not that your audience is not online.

Dave Gerhardt [0:28:24]: It's, like, how do we speak to them in a way that appeals to them.

Dave Gerhardt [0:28:27]: And so if you have hypothesis Brand point.

Dave Gerhardt [0:28:29]: Like, if you think your audience is skews older, then this is, like, let's do the demographic on them, and we're gonna make a meme mean, we're gonna make a joke we're gonna use comedy or music or whatever that relates to them not to someone who's relevant now to Gen.

Dave Gerhardt [0:28:42]: It's like, this is what I love about marketing.

Dave Gerhardt [0:28:44]: It's, like, if you peel it all the way back it's the same question.

Dave Gerhardt [0:28:46]: How do I understand my customer and how do I reach them where they...

Jeff Meltz [0:28:50]: What do they care about most Guy really you know whoever they are?

Carment Vicente [0:28:53]: Yeah.

Carment Vicente [0:28:53]: Okay.

Carment Vicente [0:28:54]: Any tips or advice for guiding leadership or executives who may be reluctant to post or who need a bit more hand holding to get started.

Brianna Doe [0:29:02]: I I locked it.

Brianna Doe [0:29:02]: Mean, I would say show them they're competitors that are already doing it.

Brianna Doe [0:29:05]: That's fine.

Brianna Doe [0:29:06]: Versus go to?

Brianna Doe [0:29:08]: Yeah.

Brianna Doe [0:29:08]: That's what I would add.

Carment Vicente [0:29:10]: I like that.

Carment Vicente [0:29:10]: I feel like a C suite always has, like, an arch nemesis.

Jeff Meltz [0:29:16]: Well, but it's also, like, investment of time versus return on that.

Jeff Meltz [0:29:20]: I'd...

Jeff Meltz [0:29:20]: Return on investment.

Jeff Meltz [0:29:21]: Like, start with fifteen minutes a week of, like, investing your time in whatever part of the process is.

Jeff Meltz [0:29:27]: Right?

Jeff Meltz [0:29:28]: Like, reading news in the industry, and being able to respond to them or how to find your opinion on where the business is going, it's carving out time, but proving that it's a valuable use of that time.

Brianna Doe [0:29:41]: Mh.

Carment Vicente [0:29:41]: Yeah.

Carment Vicente [0:29:41]: I mean, I've worked in get for a few years now and certainly, this is, like, a kind of hot topic that comes up because I think social media managers see the value and it can be hard to get that value communicated higher up.

Carment Vicente [0:29:56]: But I feel like that's also a structural thing too.

Carment Vicente [0:29:59]: It's, like, part of who's supposed to advocate for you is your manager or their manager.

Carment Vicente [0:30:03]: And...

Carment Vicente [0:30:03]: Like, again, maybe that's a boring answer, but it's like, that's their job.

Carment Vicente [0:30:06]: You know?

Carment Vicente [0:30:06]: So I think that if you report to, like, head of content or even, like, head of marketing, I think, like, you make the case to them, they get how marketing works.

Carment Vicente [0:30:14]: And then it's a their job to them Like, this idea that, like a social media manager is, like, knocking on the CEO's door.

Carment Vicente [0:30:20]: And it's, like, please, ma'am, would you do fifteen minutes of...

Carment Vicente [0:30:22]: You know, it's like, they're gonna obviously be like, what the hell going on, but it's, like, yeah.

Carment Vicente [0:30:25]: Like, I think that's when you have to kinda lean on this system a little bit and say, like, hey manager?

Carment Vicente [0:30:29]: Here's what I need from you knowing that, you know, you

Dave Gerhardt [0:30:32]: have buy into my skills and and value.

Dave Gerhardt [0:30:34]: I think it's also a different game now.

Dave Gerhardt [0:30:36]: I think that play of, like, I'm gonna just gonna ghost right for you fifteen minutes a week.

Dave Gerhardt [0:30:40]: We're gonna post me.

Dave Gerhardt [0:30:41]: Don't think that works anymore.

Dave Gerhardt [0:30:42]: That's just so easy especially now with, like, Man, I could just create a project in Claude, and I can create a voice, and I could just ghost right and post a bunch of crap for any CEO right now.

Dave Gerhardt [0:30:51]: Yeah.

Dave Gerhardt [0:30:52]: I think the way to actually stand out is to really understand...

Dave Gerhardt [0:30:55]: I think the great people that do this is they have a platform first to approach, and so they're not just, like, I wanna get My CEO post is, like, nope.

Dave Gerhardt [0:31:02]: Have a strong point of view that, like, just as an example.

Dave Gerhardt [0:31:05]: We're in B, Our customers are on Linkedin.

Dave Gerhardt [0:31:07]: Wow, we're not gonna be on Tiktok right now.

Dave Gerhardt [0:31:09]: We're not gonna be on Youtube right now.

Dave Gerhardt [0:31:10]: We're not gonna be having a podcast right now.

Dave Gerhardt [0:31:11]: The only thing we're gonna do is we're gonna focus on text content from our CEO on Linkedin, like, hell, yeah.

Dave Gerhardt [0:31:17]: That sounds like a better place to start for me.

Dave Gerhardt [0:31:19]: And then you actually have to be there.

Dave Gerhardt [0:31:22]: You have to have to, like, read the comments and engage and reply in so much of the magic of social media is because of what's happening in the comments.

Dave Gerhardt [0:31:29]: And so much of the success of social media is not just how many leads and clicks and comments, but like, I use it all the time to test messages.

Dave Gerhardt [0:31:37]: I know I've always used it as a product marketing said, I know what message is gonna land in our product launch because, like, I've kinda already said that bit.

Dave Gerhardt [0:31:44]: On Linkedin, and I got a bunch of comments on there.

Dave Gerhardt [0:31:46]: And so I would start by first showing the, like, here's why we wanna do this and here's what success looks like.

Dave Gerhardt [0:31:53]: I never wanna get in the treadmill of just, like, we're just gonna get you to post.

Dave Gerhardt [0:31:56]: We're gonna get you to post And if we get you to post seven days a week, this is gonna because it's like, no Let's really present to them.

Dave Gerhardt [0:32:01]: Like, what are we gonna get from this.

Dave Gerhardt [0:32:02]: If we're successful here, what does this mean?

Dave Gerhardt [0:32:04]: How are we gonna measure?

Dave Gerhardt [0:32:05]: What types of content gonna work?

Dave Gerhardt [0:32:07]: Like, really elevating to the that level.

Dave Gerhardt [0:32:09]: And then, also, I hate to comment about, like, this is hard and it takes time.

Dave Gerhardt [0:32:13]: Well no kidding.

Dave Gerhardt [0:32:14]: Right?

Dave Gerhardt [0:32:14]: It's like, back to Brianna, like, her having two hundred and fifty thousand followers is an absolute incredible advantage for her company for her brand for whatever she wants to do in her future.

Dave Gerhardt [0:32:23]: It's like, if you wanna get this secret advantage, this, like, level up.

Dave Gerhardt [0:32:27]: Then you gotta put in the work.

Dave Gerhardt [0:32:28]: It's like, we always want the six minute abs, we want the Gl one, whatever it is?

Dave Gerhardt [0:32:32]: There isn't that for this.

Dave Gerhardt [0:32:34]: And so you can get these outs sized rewards from it, but are you gonna be willing to, like, yeah, it actually it does take work.

Dave Gerhardt [0:32:39]: I just hate that we never...

Dave Gerhardt [0:32:40]: For some reason, it's always marketing.

Dave Gerhardt [0:32:42]: Across the company and any other area.

Dave Gerhardt [0:32:44]: It's like, Well, yeah, It's work.

Dave Gerhardt [0:32:45]: But in marketing, it's like, I don't have time to spend on posting on social media.

Dave Gerhardt [0:32:48]: It was like, we home on, but look what you can get from it.

Carment Vicente [0:32:51]: Yeah.

Carment Vicente [0:32:51]: Interesting to see that it's like, or your point about it being, like, a marketing specific problem.

Brianna Doe [0:32:56]: Well, and I think Jeff A could point too.

Brianna Doe [0:32:57]: Like, you can just pull your CEO's perspective and use that for content.

Brianna Doe [0:33:01]: Somebody posted them in the chat.

Brianna Doe [0:33:02]: That was interesting Like, a lot of CEOs and C do wanna stay offline and they wanna stay private.

Brianna Doe [0:33:06]: You can decrease that fear by letting them know they don't have to post about their families all the time.

Brianna Doe [0:33:12]: What they're viewing for vacation, like, centered around their expertise and remove that blocker too.

Carment Vicente [0:33:18]: So Yeah.

Carment Vicente [0:33:19]: Totally.

Carment Vicente [0:33:19]: Okay.

Carment Vicente [0:33:20]: Christina queued up another one here for us.

Carment Vicente [0:33:22]: What's your advice to social folks who shift from B2c to B particularly lead in industry with multi years, long sales cycle?

Carment Vicente [0:33:29]: Okay?

Carment Vicente [0:33:29]: So long sales cycles.

Carment Vicente [0:33:30]: How do you break out of the focus on traditional Bs goals, metrics, etcetera?

Brianna Doe [0:33:35]: I'm the worst at these questions because I always had like fifteen follow ups.

Brianna Doe [0:33:37]: But I just...

Brianna Doe [0:33:39]: I could love your context.

Brianna Doe [0:33:40]: Like, is it the focus are they show things work out of the focus?

Brianna Doe [0:33:44]: Is there team that's struggling break out of the focus?

Carment Vicente [0:33:47]: Because I mean,

Brianna Doe [0:33:47]: with longer sales cycle?

Brianna Doe [0:33:48]: I mean, do to b you should be defining success in your Kpis internally with your team before you launch any sort of campaign on social.

Brianna Doe [0:33:55]: Influenced marketing, etcetera.

Brianna Doe [0:33:56]: So I feel like, fundamentally, that's how you break out of the focus?

Dave Gerhardt [0:34:01]: Yeah.

Dave Gerhardt [0:34:01]: It's like, what's the goal?

Dave Gerhardt [0:34:02]: I think I A lot of B founders.

Dave Gerhardt [0:34:03]: I think it's maybe instead of, like, trying to go viral or impressions or whatever the, you know, consumer folks care about.

Dave Gerhardt [0:34:09]: It might just be as simple as Like, what's a simple goal?

Dave Gerhardt [0:34:12]: Do we need to...

Dave Gerhardt [0:34:13]: We need more people to know that we exist.

Dave Gerhardt [0:34:15]: Right?

Dave Gerhardt [0:34:15]: Like, we wanna grow to ten thousand followers on this person's account, like, I think it needs to start with some type of North star.

Jeff Meltz [0:34:23]: Yeah.

Jeff Meltz [0:34:23]: I mean, maybe it's...

Jeff Meltz [0:34:25]: Sorry.

Jeff Meltz [0:34:25]: Current...

Jeff Meltz [0:34:26]: Maybe it's also just burning Brian question that also avoid follow ups.

Jeff Meltz [0:34:29]: I mean, it's also, like, the separation of purpose for social between B and B c.

Jeff Meltz [0:34:34]: Right?

Jeff Meltz [0:34:34]: Like, B, yes, It's a longer game, which means trust is involved more than anything else.

Jeff Meltz [0:34:39]: But in B and B, you still need that attention to then build the trust.

Jeff Meltz [0:34:44]: So it's not to dis dissimilar, but it is based...

Jeff Meltz [0:34:46]: Like, I would think about it from the perspective of really having clarity on the purpose of what you're trying to do in social for the in your audience, like start there you know, you'll have a goal.

Jeff Meltz [0:34:58]: You'll have metrics attached for them, but, like, the purpose for wire you're there is what's defining it.

Brianna Doe [0:35:04]: And I always tell our clients too.

Brianna Doe [0:35:05]: This is very influencer specific sure there's overlap another classes to have your primary Apis in your secondary.

Brianna Doe [0:35:11]: And the secondary Kpis are what, are telling the story in the short term.

Brianna Doe [0:35:16]: Right?

Brianna Doe [0:35:16]: Like, we didn't see two hundred conversions from this one post, for example.

Brianna Doe [0:35:20]: But, like, this percentage of the viewer demographics, smash our Ic.

Jeff Meltz [0:35:25]: Yeah.

Jeff Meltz [0:35:25]: We can curious That's a good one.

Dave Gerhardt [0:35:30]: It's like, not about that one instant metric.

Dave Gerhardt [0:35:32]: It's more like, are the right people seeing our stuff over time, you know?

Jeff Meltz [0:35:37]: That's a good one.

Carment Vicente [0:35:38]: Totally.

Carment Vicente [0:35:38]: And I think there's a lot of, like, redefining of metrics that you have to do in marketing regardless of whether they're out you're abusive or B2B.

Carment Vicente [0:35:44]: I wanna get Linkedin specific for a second here, and you can answer this from the perspective of, like, a company account or a personal account But I think, like, clearly a lot has changed in the last five years on this platform.

Carment Vicente [0:35:55]: Like, it's a totally different place than it was right after the pandemic.

Carment Vicente [0:35:59]: I'd love to know from each of you what's something that worked, say like, in back then, and again, this can be, like, company or a personal account, Maybe something that used to work that you sort of had to let go of, and then something you're doing now that just, like, you never could have gotten away with in the early days of Linkedin.

Brianna Doe [0:36:17]: That's is the spicy you take, I think the hook matters is a little less now.

Brianna Doe [0:36:21]: Like, I used to spend a lot of time on that first sentence, like, making sure it was just the coolest hook.

Brianna Doe [0:36:28]: Like, everyone read the rest.

Brianna Doe [0:36:29]: Now I can just kinda get into what I wanna talk about or what I'm thinking about, It doesn't have to be this.

Brianna Doe [0:36:34]: Role software necessarily.

Brianna Doe [0:36:36]: I think it's a matter of the post as a whole?

Brianna Doe [0:36:39]: Is it gonna continue to engage people throughout it?

Brianna Doe [0:36:41]: With storytelling telling?

Brianna Doe [0:36:43]: And what value are they leaving?

Brianna Doe [0:36:45]: Or what value are they gaining actually leave that post?

Dave Gerhardt [0:36:48]: Maybe that's because we have four million followers now.

Dave Gerhardt [0:36:50]: Dude do you...

Brianna Doe [0:36:51]: As I

Carment Vicente [0:36:52]: said it

Brianna Doe [0:36:52]: I was like, I don't know if this is.

Brianna Doe [0:36:53]: It needs to be a...

Brianna Doe [0:36:55]: There's a...

Brianna Doe [0:36:55]: Done be a a a swear jar for how

Jeff Meltz [0:36:57]: many times we've mentioned Brown as followers.

Jeff Meltz [0:36:58]: There's gotta be...

Dave Gerhardt [0:37:00]: I'm doing it purpose.

Dave Gerhardt [0:37:00]: A bit.

Dave Gerhardt [0:37:01]: This is a bit.

Dave Gerhardt [0:37:02]: I'm trying to find know.

Jeff Meltz [0:37:03]: No I love it.

Jeff Meltz [0:37:03]: I love it.

Jeff Meltz [0:37:03]: I mean, I...

Jeff Meltz [0:37:04]: From, I think, like, I look at Linkedin, obviously, like, I we all do as an ecosystem.

Jeff Meltz [0:37:08]: Right?

Jeff Meltz [0:37:08]: Like I mean, Slate.

Jeff Meltz [0:37:09]: I'll give you guys, you know, you're trying to.

Jeff Meltz [0:37:11]: Like, right now, like, you have to kind of flood the feed and flood the zone to be un unusable.

Jeff Meltz [0:37:17]: That hasn't changed necessarily over the years, but the intention to do that from an employee from a founder or from a brand page it's increasingly more important to just have everything in any kind of context to meet all those different buyers, decision makers, people who can consume that story and have those ways to do that.

Jeff Meltz [0:37:40]: So somebody in product is is telling the same story from a contextual perspective from their context.

Jeff Meltz [0:37:46]: The founder is doing the same thing, brand is doing it a different way.

Jeff Meltz [0:37:49]: It's the same end goal or whatever the sort of topic is, but the story is the most important thing to sort of build it sort of that ecosystem approach.

Carment Vicente [0:37:59]: Yeah.

Carment Vicente [0:37:59]: Okay.

Carment Vicente [0:38:00]: I have one sort of final question on my list, and then I've got a couple rapid fires This one, I wanted to touch on, and, like, truthfully, the more we talk, the more I feel like maybe it's kind of an irrelevant question.

Carment Vicente [0:38:12]: I used to work B, I work B2B now.

Carment Vicente [0:38:15]: And if I had to ask myself honestly what the big differences are between these to zones.

Carment Vicente [0:38:19]: Like, I don't feel them so acutely, like, the work that I do in social is largely just about thinking like, what's the message that resonates with the right audience and, like, how can we get in front of the most amount of eyeballs that are the relevant eyeballs.

Carment Vicente [0:38:31]: So in my mind, there isn't, like, this binary system where there's, like, v over here and b to over here.

Carment Vicente [0:38:36]: But I do think that there are misconceptions about B2B that it's, like, stuffy and boring and whatever.

Carment Vicente [0:38:42]: And all these things that I just don't think are true in twenty twenty six and haven't been true for a long time.

Carment Vicente [0:38:47]: But if we're kind of like, relying on these or if we're acknowledging these misconceptions, what do you think the the B2B world in twenty twenty six can teach Bs?

Carment Vicente [0:38:58]: What are the big lessons that we could kind of lay down?

Brianna Doe [0:39:02]: They...

Brianna Doe [0:39:02]: Do we need to teach them?

Jeff Meltz [0:39:04]: Like, I don't know.

Carment Vicente [0:39:05]: Perhaps no.

Carment Vicente [0:39:06]: Perhaps no.

Dave Gerhardt [0:39:07]: I think that...

Dave Gerhardt [0:39:08]: Look, I've spent a lot of time.

Dave Gerhardt [0:39:09]: My kids now say blah blah blah, B2B marketing.

Dave Gerhardt [0:39:14]: What the heck do you do?

Dave Gerhardt [0:39:15]: Like, they have no idea.

Dave Gerhardt [0:39:16]: And I've been on this story for a bit.

Dave Gerhardt [0:39:18]: I think that it's not worth ob too much over the difference between B2B and B.

Dave Gerhardt [0:39:22]: I think it's more like, the thing you sell might be different.

Dave Gerhardt [0:39:25]: Right?

Dave Gerhardt [0:39:26]: Like, I might be sitting on my couch on my phone, watching a show.

Dave Gerhardt [0:39:29]: I see this hoodie and I buy it.

Dave Gerhardt [0:39:32]: That's the difference between, like, I don't know if am I gonna sign up for Slate, Like, the Slate pitch was good even though none you voted on the pole, like, the Slate pitch that's cool.

Dave Gerhardt [0:39:40]: It doesn't tranSlate into, like, people might not necessarily buy Slate tomorrow.

Dave Gerhardt [0:39:44]: But they might six months from now after hearing a wow.

Dave Gerhardt [0:39:48]: I first went to the webinar, then I saw Christina lee speak at this event that I meant the founder.

Dave Gerhardt [0:39:51]: I started following him Linkedin.

Dave Gerhardt [0:39:52]: So I think just like, the way you get from point a to b is different, and I think just knowing that kinda changes then, like, the road roadmap that you might take to go there.

Dave Gerhardt [0:40:01]: This shameless.

Dave Gerhardt [0:40:03]: I have some feedback, by the way, on that whole...

Dave Gerhardt [0:40:05]: Well, I do this for a living.

Dave Gerhardt [0:40:06]: I'm happy to give you advice and feedback on how to do the pitch in the beginning.

Dave Gerhardt [0:40:10]: I'll send you my notes after.

Dave Gerhardt [0:40:11]: Christina, I've been waiting for an opportunity to professionally give you some fucking tight feedback after, so I got you.

Brianna Doe [0:40:18]: Sorry.

Brianna Doe [0:40:18]: Why me?

Dave Gerhardt [0:40:21]: I mean, you're putting...

Dave Gerhardt [0:40:21]: You're putting on this webinar.

Dave Gerhardt [0:40:22]: Right?

Dave Gerhardt [0:40:22]: Having...

Dave Gerhardt [0:40:23]: I have ownership.

Dave Gerhardt [0:40:24]: He's either you are a founder.

Dave Gerhardt [0:40:25]: We gotta we'll get it Wolf

Brianna Doe [0:40:28]: phone.

Brianna Doe [0:40:28]: You

Dave Gerhardt [0:40:29]: gotta tighten up the ad.

Dave Gerhardt [0:40:30]: It's, like, Is it an ad or not?

Dave Gerhardt [0:40:32]: Like, own it?

Dave Gerhardt [0:40:33]: Like, make it a thing?

Brianna Doe [0:40:34]: Where you're gonna...

Brianna Doe [0:40:34]: I think we're gonna remove it from the screen right now?

Brianna Doe [0:40:37]: I'm...

Brianna Doe [0:40:37]: I'm out yeah.

Dave Gerhardt [0:40:38]: I've done I've done more for Slate using Slate in the examples in the last thirty minutes this webinar than your ad did.

Dave Gerhardt [0:40:44]: That's a fact.

Dave Gerhardt [0:40:44]: Is

Brianna Doe [0:40:47]: that's actually pretty good.

Jeff Meltz [0:40:48]: Yeah.

Jeff Meltz [0:40:48]: Awesome three sixty feedback coming in hot.

Dave Gerhardt [0:40:50]: Yeah.

Dave Gerhardt [0:40:50]: Yeah.

Brianna Doe [0:40:51]: Yeah.

Brianna Doe [0:40:51]: No.

Brianna Doe [0:40:52]: I love this.

Carment Vicente [0:40:53]: Okay.

Carment Vicente [0:40:53]: I have a rapid fire final round.

Carment Vicente [0:40:55]: Let's get into it a be.

Carment Vicente [0:40:57]: Okay.

Carment Vicente [0:40:58]: Favorite follow on Linkedin this week.

Carment Vicente [0:41:01]: Late like you followed them this week?

Carment Vicente [0:41:02]: No.

Carment Vicente [0:41:03]: Just like right now in your Linkedin Land.

Carment Vicente [0:41:06]: Who's your favorite follow?

Jeff Meltz [0:41:07]: Brianna.

Jeff Meltz [0:41:07]: Yeah.

Jeff Meltz [0:41:09]: Malt.

Jeff Meltz [0:41:09]: B.

Carment Vicente [0:41:13]: Dave's like, please somebody saying me.

Dave Gerhardt [0:41:18]: How would someone remember that?

Dave Gerhardt [0:41:19]: You know.

Dave Gerhardt [0:41:20]: You followed the

Carment Vicente [0:41:22]: saying...

Carment Vicente [0:41:22]: No no.

Carment Vicente [0:41:22]: I who's your favorite person.

Carment Vicente [0:41:24]: Who's your favorite person linkedin that?

Brianna Doe [0:41:25]: Actually Morgan ingram.

Brianna Doe [0:41:26]: Been talking about about, like, bringing the human back into Ai

Jeff Meltz [0:41:29]: and I really like it.

Carment Vicente [0:41:30]: I like Louise from Tele.

Carment Vicente [0:41:31]: She's been doing really good videos that are...

Carment Vicente [0:41:33]: She's putting up

Brianna Doe [0:41:34]: on Youtube, but I'm into it.

Brianna Doe [0:41:35]: Adam.

Jeff Meltz [0:41:37]: Okay.

Jeff Meltz [0:41:37]: I'll say saint Dave just for Christina.

Jeff Meltz [0:41:38]: I will say Danielle just for Christina.

Jeff Meltz [0:41:40]: Look

Dave Gerhardt [0:41:43]: whatever.

Dave Gerhardt [0:41:43]: She doesn't need more followers, guys.

Carment Vicente [0:41:46]: Okay.

Carment Vicente [0:41:46]: Don't...

Carment Vicente [0:41:46]: Yeah.

Carment Vicente [0:41:47]: Help Da with the followers.

Carment Vicente [0:41:48]: The next one is good source creative, info, media info, but not news.

Carment Vicente [0:41:53]: What's something you're checking every day or, like, an account you like, Not news.

Dave Gerhardt [0:41:59]: I don't even get fashion Now...

Dave Gerhardt [0:42:00]: I think discover, I I talked to this guy yesterday, and he does marketing a click, and they've hired, like, funny actors and stuff to do all their social at click.

Dave Gerhardt [0:42:08]: And he was like, you know how we found them.

Dave Gerhardt [0:42:10]: There's no agency that helped this fine them.

Dave Gerhardt [0:42:12]: He's like, we found them because this is my job, and I ob obsessed over this.

Dave Gerhardt [0:42:15]: And so this is really genius.

Dave Gerhardt [0:42:17]: He's like, I like to find people that have, like, three thousand and seven thousand followers on Instagram, and they...

Dave Gerhardt [0:42:23]: If you sort by reels, and they maybe have, like, one video that popped off.

Dave Gerhardt [0:42:26]: But they're not, like, famous.

Dave Gerhardt [0:42:27]: And so you could hire them to create for you for, you know, a couple hundred bucks, like, or whatever the hourly rate is I was like, that's genius.

Dave Gerhardt [0:42:36]: And so for me, it's not...

Dave Gerhardt [0:42:37]: My way of saying this is, like, it's not necessarily a person.

Dave Gerhardt [0:42:40]: Think it's just the same thing that I like about marketing.

Dave Gerhardt [0:42:43]: It's just about, like, I take examples from everywhere.

Dave Gerhardt [0:42:45]: Looking at the four you feed me, like, oh, interesting.

Dave Gerhardt [0:42:47]: This type of video is kinda of popping off right now.

Dave Gerhardt [0:42:50]: Like, people doing this.

Dave Gerhardt [0:42:51]: Yeah, I'm in a boring B2B to industry, but, like, what's our version of that and how can we.

Dave Gerhardt [0:42:56]: I'm never...

Dave Gerhardt [0:42:56]: It's never, like person first.

Dave Gerhardt [0:42:58]: I like work humor though.

Dave Gerhardt [0:42:59]: So, like, corporate Bro.

Dave Gerhardt [0:43:00]: Corporate Natalie gets me in the way I like that.

Carment Vicente [0:43:05]: Okay.

Carment Vicente [0:43:05]: Best book you ever recently.

Dave Gerhardt [0:43:07]: I've read the first Harry Potter

Dave Gerhardt [0:43:09]: it was great.

Brianna Doe [0:43:10]: Can I say?

Brianna Doe [0:43:10]: Can be talk here?

Brianna Doe [0:43:11]: Who?

Brianna Doe [0:43:12]: I just read that.

Brianna Doe [0:43:13]: A quart of thor Yeah.

Carment Vicente [0:43:16]: I know that I haven't read it, but it's...

Carment Vicente [0:43:18]: It shows up on my tiktok a lot.

Brianna Doe [0:43:19]: It was really cool.

Carment Vicente [0:43:20]: Okay.

Carment Vicente [0:43:20]: Jeff.

Jeff Meltz [0:43:22]: And reading the Elon taking over Twitter behind the scenes story.

Jeff Meltz [0:43:25]: I forgot

Brianna Doe [0:43:26]: what the title is Mh.

Dave Gerhardt [0:43:28]: Which was the Walter Isaac sim book?

Jeff Meltz [0:43:30]: No.

Jeff Meltz [0:43:30]: The other one.

Jeff Meltz [0:43:30]: The one written by the two Journalists.

Jeff Meltz [0:43:32]: Okay.

Jeff Meltz [0:43:32]: I forgot the title stolen.

Jeff Meltz [0:43:34]: Yeah.

Jeff Meltz [0:43:34]: No.

Jeff Meltz [0:43:35]: I'll have to...

Dave Gerhardt [0:43:36]: It just literally something

Jeff Meltz [0:43:37]: I can know don't low red like that.

Brianna Doe [0:43:39]: Yeah.

Brianna Doe [0:43:39]: No it's

Jeff Meltz [0:43:41]: an interesting story.

Carment Vicente [0:43:42]: Eric's back backstage, but he'll probably want me to say that he read Sapiens recently.

Carment Vicente [0:43:45]: So founder guy, Eric Low Sapiens.

Carment Vicente [0:43:47]: I'll just put that little plug in there for him.

Jeff Meltz [0:43:51]: Okay, Eric.

Jeff Meltz [0:43:52]: Where's your next character in the content.

Carment Vicente [0:43:55]: Okay.

Carment Vicente [0:43:55]: And then last one, talk tip for people looking to break into the wild world of personal brand building, being a person who shows up online.

Brianna Doe [0:44:06]: Start with the comments.

Brianna Doe [0:44:06]: If you're struggling to figure out, like what your point of view is or how you wanna show up, Take a look at what posts are interesting you?

Brianna Doe [0:44:12]: Interesting to you?

Brianna Doe [0:44:14]: Like, what do you wanna engage with?

Brianna Doe [0:44:16]: What's it sparking for you?

Brianna Doe [0:44:18]: Help to pressure on yourself start posting immediately, just start engaging in the comment sections and feel, like, shaping your voice there.

Brianna Doe [0:44:24]: Nice.

Jeff Meltz [0:44:26]: Yeah.

Jeff Meltz [0:44:26]: I think having an opinion being opinionated about what good is, what good isn't and what you're sort of place in it?

Jeff Meltz [0:44:32]: Should be.

Jeff Meltz [0:44:33]: Is the most important thing.

Dave Gerhardt [0:44:36]: Commenting is a great one to tie it all back together, like, to the founder CEO who doesn't wanna do the work.

Dave Gerhardt [0:44:40]: I get some of my best post ideas from commenting on other people's stuff because it's essentially a prompt.

Dave Gerhardt [0:44:45]: Like, I don't have anything to post today.

Dave Gerhardt [0:44:47]: I'm just gonna sit my coffee and go through the feed and just like, write kinda like ratchet stuff on Christina Lee's content or whatever.

Dave Gerhardt [0:44:53]: But I actually did by the...

Dave Gerhardt [0:44:55]: I hijacked your post because I wrote a high Fart it is a meeting.

Dave Gerhardt [0:44:57]: Saw that.

Dave Gerhardt [0:44:59]: Both spiral.

Dave Gerhardt [0:44:59]: Most.

Dave Gerhardt [0:45:04]: To give you a serious answer though, like, don't try to build a personal brand.

Dave Gerhardt [0:45:09]: I think the best thing you can do is, like, do good work.

Dave Gerhardt [0:45:11]: Whatever type of creator, like, it should come from the work and it should come from your results and the cool shit that you've done at work and then talk about those things online.

Dave Gerhardt [0:45:19]: That will lead you to where that place as opposed to, like, I'm gonna set out to build a personal brand and here's my hot takes, you know?

Carment Vicente [0:45:26]: Yeah.

Carment Vicente [0:45:26]: Totally.

Carment Vicente [0:45:26]: I mean, I think if you're starting with hot takes.

Carment Vicente [0:45:29]: You got some hot problems.

Carment Vicente [0:45:30]: Hi Eric.

Carment Vicente [0:45:32]: Did you wanna talk about Sapiens?

Dave Gerhardt [0:45:35]: Whoa.

Dave Gerhardt [0:45:35]: Christina, you can't just put me

Speaker_5 [0:45:38]: on camera without it heads up.

Jeff Meltz [0:45:41]: It's my rest in bitch face, like,

Dave Gerhardt [0:45:43]: that's the fend wall at work right there.

Brianna Doe [0:45:47]: I just felt like you needed that moment.

Brianna Doe [0:45:49]: You know, of sunshine.

Brianna Doe [0:45:51]: So they you go I just thought like.

Brianna Doe [0:45:53]: Mh you think.

Speaker_5 [0:45:55]: We will talk about the next webinar before we hop off I'll post the link here.

Speaker_5 [0:46:00]: So our next webinar is gonna be in two weeks.

Speaker_5 [0:46:02]: It's gonna be our content hour hour where we bring on a Slate customer, and they're gonna walk us through, basically their workflows within Slate, but also just in general of how they create content as a team.

Speaker_5 [0:46:14]: The last one we did was with Sierra Nevada social team and the time before that, we have the Detroit pistons.

Speaker_5 [0:46:19]: This next upcoming one is a special guest that I can't tell you yet because it actually hasn't confirmed yet.

Dave Gerhardt [0:46:25]: So we don't have a guest yet.

Dave Gerhardt [0:46:26]: But we will.

Dave Gerhardt [0:46:27]: We will have

Speaker_5 [0:46:28]: a guest by the time this webinar.

Speaker_5 [0:46:29]: Happens, talking to some Mob teams, maybe a big entertainment company.

Speaker_5 [0:46:35]: So it will be a brand you've heard of and, yeah, sign up now for our next webinar.

Speaker_5 [0:46:40]: And I'm going off stage.

Carment Vicente [0:46:44]: Amazing.

Carment Vicente [0:46:44]: Christina christina, are you gonna put up that little...

Carment Vicente [0:46:46]: I forget what it's called.

Brianna Doe [0:46:49]: Yes.

Brianna Doe [0:46:49]: The little Ct.

Brianna Doe [0:46:50]: I don't know he just little link dink beige.

Brianna Doe [0:46:52]: Like bye.

Brianna Doe [0:46:53]: Okay.

Carment Vicente [0:46:55]: Well, Nice.

Carment Vicente [0:46:56]: Well, Thank you so much.

Carment Vicente [0:46:58]: Everybody for chatting with me about B2B, what is bees, you know, all the bees.

Carment Vicente [0:47:06]: We appreciate it.

Carment Vicente [0:47:07]: Okay.

Carment Vicente [0:47:08]: Christina, and Eric, I think are just waging warfare on each other in the backstage, but Appreciate it for coming out, taking a little bit of time out of your day.

Carment Vicente [0:47:16]: I appreciate Dave, Jeff, Brianna.

Carment Vicente [0:47:18]: Thank you so much for your answers, and you're...

Carment Vicente [0:47:20]: Oh, not hot takes.

Carment Vicente [0:47:21]: Just like, completely genuine takes.

Carment Vicente [0:47:24]: I appreciate it.

Carment Vicente [0:47:25]: It's nice to talk about this sort of stuff.

Brianna Doe [0:47:28]: This was great.

Brianna Doe [0:47:28]: This was my favorite webinar of all time.

Carment Vicente [0:47:33]: Mostly because of Dave's god creation of beer followers.

Dave Gerhardt [0:47:37]: Almost all back the record day that you both You not both Brianna as I responsible.

Dave Gerhardt [0:47:42]: You ended on that note.

Dave Gerhardt [0:47:43]: Not me.

Carment Vicente [0:47:44]: Yeah.

Carment Vicente [0:47:44]: That was my making.

Carment Vicente [0:47:45]: I don't think as well responsibility.

Carment Vicente [0:47:47]: Alright.

Carment Vicente [0:47:49]: Bye for now.

Carment Vicente [0:47:50]: Bye.

Dave Gerhardt [0:47:55]: Hey.

Dave Gerhardt [0:47:55]: Thanks for listening to this podcast.

Dave Gerhardt [0:47:57]: If you like this episode.

Dave Gerhardt [0:47:58]: Do you know what?

Dave Gerhardt [0:47:58]: I'm not even gonna ask you to subscribe and leave a review because I don't really care about that.

Dave Gerhardt [0:48:03]: I have something better for you.

Dave Gerhardt [0:48:04]: So we've built the number one private community for B2B marketers at Exit Five, and you can go check that out instead of leaving a rating a review, Go check it out right now on our website, exitfive.com.

Dave Gerhardt [0:48:16]: Our mission at Exit Five is to help you grow your career in B2B marketing, and there's no better place to do that than with us at Exit Five.

Dave Gerhardt [0:48:23]: There's nearly five thousand members now in our community, People are in their posting every day, asking questions about things like marketing planning.

Dave Gerhardt [0:48:30]: Ideas, inspiration, asking questions and getting feedback from your peers building your own network of marketers who are doing the same thing you are so you can have a peer group, or maybe just venting about your boss when you need to get in there and get something off your chest.

Dave Gerhardt [0:48:44]: It's a hundred percent free to join for seven days so you can go and check it out risk free.

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