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Content Operations, Treating Content Like a Product, and Optimizing for the SERPs

Content Operations, Treating Content Like a Product, and Optimizing for the SERPs

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.

They cover:

How content should meet the intent of the searcher

Distribution to get in front of the right people if inbound isn’t an option

Re-optimizing content when it falls out of the SERPs

How Zapier thinks about measuring content

How content influences behaviors later in the funnel

And other content rants from Dave and Janine that you don't want to miss

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Today’s episode is sponsored by Revenue Hero. RevenueHero is the easiest way for B2B marketers to qualify and route leads directly to their sales rep’s calendars. RevenueHero turns days of follow ups between a prospect and a sales rep into seconds.

Hundreds of businesses automate their request a demo workflow with RevenueHero including Okendo, Inflection, Ultimate.ai, Customer.io, Appcues and Rebrandly. You can get a free trial of RevenueHero at revenuehero.io.

Thanks to our 2023 presenting sponsors Demandwell, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.

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