#290: Beyond Copy: How To Use AI to Build GTM Systems That Scale

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.

Dave, Dan, and Eoin cover:

• How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
• The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
• Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows

Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.

Timestamps

• (00:00) - – Intro
  
• (02:08) - – The gap between AI hype and real execution
  
• (06:08) - – Dan’s background and how GTM Engineering came to life
  
• (09:08) - – Building repeatable webinar systems with Clay
  
• (13:08) - – How to scale content and events without burning bandwidth
  
• (18:08) - – Eoin’s content creation workflow using AirOps
  
• (23:08) - – Turning sales transcripts into actionable GTM insights
  
• (33:43) - – Using Zapier Agents to automate product marketing tasks
  
• (41:43) - – Refreshing SEO content with AI for better performance
  
• (49:43) - – Where AI fits in your team and how to start small

Send guest pitches and ideas to hi@exitfive.com
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Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

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Dave [0:00:00]: You're listening to B2b marketing with me, Dave Gerhardt.

Dave [0:00:17]: I'm here in Vermont.

Dave [0:00:18]: It is two o'clock two Pm Eastern time here in Vermont.

Dave [0:00:21]: We're gonna get going.

Dave [0:00:22]: So leave have an awesome session today.

Dave [0:00:24]: We have been getting so many requests to talk about Ai.

Dave [0:00:27]: But to really show real examples grow to really go beyond the fluff beyond copy, not that copy is fluff.

Dave [0:00:35]: But the show some specific examples.

Dave [0:00:36]: And so we have Eoin, and we have Dan here.

Dave [0:00:39]: We'll bring them up in a minute, But my name is Dave Gerhardt.

Dave [0:00:41]: I am the founder, of Exit Five, Exit Five is the top community for B2B marketing.

Dave [0:00:47]: Pros.

Dave [0:00:47]: We help...

Dave [0:00:48]: You learn more about marketing, so you can hopefully do better work, health company grow, advance your skills and grow your career.

Dave [0:00:54]: We do these twice a month ish.

Dave [0:00:56]: We have a private online community.

Dave [0:00:58]: We do in person events around the country.

Dave [0:01:00]: We're coming to New York City next week.

Dave [0:01:03]: I'm excited I get to see the Exit Five team and hang out in person.

Dave [0:01:06]: Michael, yes, This call is gonna be recorded.

Dave [0:01:09]: I'm gonna just wear that as a sure We...

Dave [0:01:11]: I...

Dave [0:01:11]: If somebody...

Dave [0:01:11]: I need that as a shirt Exit Five team.

Dave [0:01:14]: Please at to my house.

Dave [0:01:15]: But we do these free live sessions twice a month.

Dave [0:01:18]: I host them with some guests, and we bring on subject matter experts to go deeper, sure into a topic that you care about in marketing something beyond the podcast.

Dave [0:01:27]: Where we're actually showing real examples.

Dave [0:01:29]: We have engagement from the audience.

Dave [0:01:30]: I think it's super fun.

Dave [0:01:31]: The engagement is awesome.

Dave [0:01:32]: We almost fifteen hundred people register for this session, which means we'll probably have three or four hundred show up live.

Dave [0:01:38]: I think that's testament to this audience, but also the appetite people I have to learn about Ai.

Dave [0:01:43]: So if you can hear me right now, a bunch of people are already writing in, I wanna know, like, who you are, where you're writing in for, but also tell me why you're you take an hour out of your day to come and hang out on this session.

Dave [0:01:52]: That's what I wanna know while we do that.

Dave [0:01:55]: So before we get into everything today, I just have a a quick shout

Dave [0:01:58]: out to two of our sponsors for this session versus its compound growth marketing and the second is AirOps.

Dave [0:02:03]: Compound growth marketing is a B2b demand generation agency.

Dave [0:02:06]: That helps recurring revenue companies build and run full funnel growth systems.

Dave [0:02:10]: I can't want to read all these in a second.

Dave [0:02:12]: They focus on driving predictable revenue by aligning marketing and sales, optimizing funnel performance and taking accountability for results, not just leads, Heck yeah, You can learn more about compound growth marketing by going to compound growth marketing dot com.

Dave [0:02:24]: Fun fact, John, and the cg team, this was not in the ad reed first agency Ever hired and they do great work.

Dave [0:02:30]: And then also, I wanna give a shout out to air off AirOps is an Ai powered content operation platform that helps marketing teams generate, manage and scale high quality content.

Dave [0:02:39]: They combine human oversight brand controls and Ai workflow so teams can produce Seo and Ai optimized content faster without losing quality.

Dave [0:02:47]: If you wanna win Ai search, which man is that not the hottest on the topic right now.

Dave [0:02:51]: I'm like, I need to build an Ai search widget or something.

Dave [0:02:54]: If you wanna win Ai search.

Dave [0:02:55]: Right now, you can learn more about AirOps at AirOps dot com.

Dave [0:02:59]: So shout up to those two guys for sponsoring this.

Dave [0:03:02]: We're gonna have an awesome session today.

Dave [0:03:04]: So a bunch of these results.

Dave [0:03:05]: So, Kimberly, the goal is to make a Ai actually useful.

Dave [0:03:08]: Morgan actually using Ai to help me scale.

Dave [0:03:11]: Amanda wants to know the best ways to use it in my world going forward.

Dave [0:03:14]: This is a common theme.

Dave [0:03:16]: So I just wanna say, like, we talk to marketers every day every week.

Dave [0:03:20]: I think we have a interesting view on the state of marketing because of the size of our audience and the conversations we have And I can tell you that there is a huge gap between what you see people talking about with Ai on Linkedin and what people are actually doing.

Dave [0:03:35]: Even at the highest level, we run a small private group of Cmos that are all at companies doing twenty fifty to a hundred million dollars revenue.

Dave [0:03:41]: There's a huge gap from what we're talking about and saying that we're doing with Ai compared to what we're actually doing.

Dave [0:03:47]: And so one of our biggest goals this year with x Exit Five is we wanna be in the mix and talk about Ai, but I don't wanna do it in a fluffy way.

Dave [0:03:54]: I don't wanna do it in a click bay way.

Dave [0:03:55]: We wanna do it by showing you real samples, not that everything's gonna be perfect not that everything is gonna be exactly applicable to your job.

Dave [0:04:02]: But if you learn like I do, which is by seeing how others do it, you're gonna get an idea.

Dave [0:04:06]: And so even if a company is in a different industry you might say, that's interesting.

Dave [0:04:09]: I I wonder if we could do that.

Dave [0:04:10]: So If you took the time out of your day, be here, just be here.

Dave [0:04:13]: You have nothing else to do, but be here.

Dave [0:04:15]: Listen to this.

Dave [0:04:16]: Watch this engaging in the chat.

Dave [0:04:17]: Take notes, write down examples.

Dave [0:04:18]: Think about ideas you can use.

Dave [0:04:20]: We'll share the recording with you.

Dave [0:04:22]: Each of our presenters say is going to show you a specific workflow they are using in their company with Ai.

Dave [0:04:27]: We're gonna have q and a after that.

Dave [0:04:30]: So if you have specific questions about each workflow you can ask.

Dave [0:04:32]: And then we're gonna take...

Dave [0:04:33]: We'll probably have twenty minutes left over at the end to do all of your questions as many as we can get to about Ai.

Dave [0:04:37]: So without further ado.

Dave [0:04:39]: Awesome, why don't we bring up Dan.

Dave [0:04:40]: Dan's gonna go first, we'll let oh and hang out and we'll introduce each speaker as they come up. There he is.

Dave [0:04:46]: Okay.

Dave [0:04:47]: So this is Dan.

Dave [0:04:48]: Dan got super famous once because he did one of our webinar before on was called Wtf is GTM Engineering, and people wanted more Dan, so he's back to share.

Dave [0:04:57]: Mister Dan give a brief overview about who you are, and then I'm gonna let you take the keys here and demo some of the Ai stuff.

Dave [0:05:03]: Before you get into the Ai stuff, tell us the two things you're gonna show first, and then we'll get into it so people can have context about.

Dave [0:05:10]: Here's what this guy show.

Dan [0:05:12]: For sure, I'll I'll start off my background.

Dan [0:05:13]: So I've been in startup up life since getting out of college, mostly in operations role.

Dan [0:05:19]: So start in marketing ops, got a Rev ops title was...

Dan [0:05:22]: I think I was doing Rev ops while I had a marketing title for a bit there, got about ten years of, like, in house experience at earlier, startups doing that.

Dan [0:05:30]: And then, recently, I I actually started consulting on my own, and then I noticed...

Dan [0:05:35]: I wasn't good at consulting on my own, mostly around sending invoices, and stuff like that.

Dan [0:05:40]: All the operational stuff.

Dan [0:05:41]: So I'm like, oh, maybe I should check out working for an agency.

Dan [0:05:44]: So I actually found my current job at Cg through Exit Five.

Dan [0:05:47]: And now I'm doing GTM engineering there.

Dan [0:05:50]: And it was good marriage between, like, my Rev ops background, as well as, I have a a technical background computer science and when I was consulting, I, end up building a Hubspot app.

Dan [0:05:59]: I was like, oh, I can kinda combine both of those worlds and get into GTM Engineering and start figuring out what the...

Dan [0:06:04]: What that is, which we discussed on our webinar last time.

Dan [0:06:06]: Right?

Dave [0:06:07]: Yes.

Dave [0:06:07]: Do you feel what I said in the intro?

Dave [0:06:09]: Like, do you feel like there's a gap between what people are talking about and then, like, the ways that we're actually using these tools for I find myself.

Dave [0:06:16]: And this is this is on me also too, but, like, man, am I the king of, like, getting things half baked and then never seeing them through with Ai?

Dan [0:06:23]: Yeah.

Dan [0:06:23]: Yeah.

Dan [0:06:24]: No.

Dan [0:06:24]: I...

Dan [0:06:24]: When you were saying that I was thinking of, like, the Linkedin password.

Dan [0:06:27]: It's like, I replaced myself with Ai and it it has, like, a workflow with a hundred different nodes.

Dan [0:06:31]: And my examples I'm gonna bring aren't that, but I was like, it would have been funny if I brought up on those...

Dan [0:06:37]: Like a screenshot of one of those and.

Dan [0:06:38]: Like, this what I'm gonna walk through today.

Dan [0:06:40]: But, okay.

Dan [0:06:41]: Even just

Dave [0:06:42]: an example.

Dave [0:06:42]: Like, everybody's going nuts because of, you know, So to, like, the new.

Dave [0:06:45]: My daughter's home sick.

Dave [0:06:47]: We got virus running through our home in the last two weeks.

Dave [0:06:50]: She's...

Dave [0:06:50]: I'm sitting with with her on the couch.

Dave [0:06:52]: She's watching movie.

Dave [0:06:53]: I'm like, I wanna make a so video to promote our New York City event.

Dave [0:06:56]: I couldn't even do that.

Dave [0:06:58]: Right.

Dave [0:06:58]: And so I'm like, so the gap between what I'm seeing people are like, check

Dan [0:07:01]: out this video world.

Dan [0:07:02]: Yeah.

Dave [0:07:03]: Ai is gonna take our jobs and then I'm like, I like to think I'm a pretty good writer and I think I know marketing, like, I I was not able to effectively make a video without someone's, you know, hands messed up in the the writing all messed.

Dave [0:07:13]: So just, I think that's an important plan.

Dan [0:07:15]: For sure.

Dan [0:07:15]: And I think some of these workflows and some of the topics I wanna, like, shine a light on is, like, there are certain tricks you can do to get better outputs.

Dan [0:07:22]: And if you're building something for the first time, you're gonna have to work at it a few times, I guess, get some practice reps in and and follow these these guidelines and you will get better outputs that you can actually use.

Dan [0:07:33]: In my example, it's still a zero to one.

Dan [0:07:35]: Like, I still want, a human to look over the output and, like, actually, like, refine it.

Dan [0:07:39]: Right?

Dan [0:07:39]: I I like to think of it as, like, you sent it an intern off to do it, and then they brought you back all this research, and you can, like, figure...

Dan [0:07:45]: You can optimize it from there.

Dan [0:07:46]: Except for it's instant or nearly instant.

Dan [0:07:49]: I should say.

Dan [0:07:49]: And it they get really good if you have good inputs and help put it the first example I'm gonna walk through is gonna be a a clay example.

Dan [0:07:57]: Everyone's favorite clay here.

Dan [0:07:58]: And just give a little context of of the scenario we're in here.

Dan [0:08:02]: I I think I just identify as an example one for this, but working at a company where webinars are driving a lot of pipeline.

Dan [0:08:07]: Right?

Dan [0:08:08]: And we're doing one a month.

Dan [0:08:09]: We wanna do more?

Dan [0:08:10]: So we wanna do two or three webinars, but we're scared that that will eat up our small teams bandwidth, and we won't be able to experiment find new channels at work as we're supposed to do as marketers.

Dan [0:08:18]: Right?

Dan [0:08:19]: So this is a a good example of how you would build Ai to help enable doing more webinars without eating up more bandwidth there.

Dan [0:08:26]: And actually, I wanna start kinda from the output.

Dan [0:08:28]: So here's kinda like what this whole workflow will bring out or or we'll output is it's gonna show us Google Docs that pitches a the webinar title.

Dan [0:08:37]: Right?

Dan [0:08:37]: Know, has a description.

Dan [0:08:39]: You know, has a, potential agenda has summaries for each of the guests that we have on it.

Dan [0:08:44]: Has some host research where the host can go through and be like okay, I wanna read up on these three or four or five, I guess, things here.

Dan [0:08:50]: So I I know what I'm talking about when I'm hosting this webinar.

Dan [0:08:52]: And then email sequence.

Dan [0:08:54]: First one Only have one email in it, but you can imagine that there would be, like, three or four, you know, for before the webinar, three or four for after.

Dan [0:09:01]: If you're gonna really fancy, you can have different sequences for different personas that will attend the webinar.

Dan [0:09:05]: But that's kinda where the output of the workflow it.

Dan [0:09:08]: So let's go back into the workflow here.

Dan [0:09:10]: And as you can see, it only has a handful of notes here rather than the the hundred that you're joking around about, but I like to make these notes do, like, one thing at a time it's really easy for me to, like, understand it that way.

Dan [0:09:20]: Right?

Dan [0:09:21]: So the first one is gonna be the idea deviation one.

Dan [0:09:23]: So here, I'm just dropping in a topic that I wanna do for web there.

Dan [0:09:26]: So Gta engineering is what I put in.

Dan [0:09:27]: And you could actually do a whole workflow around coming up with topic.

Dan [0:09:32]: I think owing in AirOps says one where they actually put in the guest first, and it comes up with potential ideas for topics.

Dan [0:09:38]: But for this one, we'll just assume that we're starting off with an idea.

Dan [0:09:41]: From there, the only thing this part of the table does is I wrote a script or a prompt here.

Dan [0:09:45]: That says, hey.

Dan [0:09:46]: Here's who we are, Ex as Exit Five.

Dan [0:09:48]: Here's how, you know, our voices.

Dan [0:09:50]: Here are audience pain points and and themes that resonate with them.

Dan [0:09:54]: Right?

Dan [0:09:54]: And so for the task here, we want to have...

Dan [0:09:57]: You look at the topic that I put in and pitch some different ideas for webinar titles.

Dan [0:10:02]: Right?

Dan [0:10:02]: And then instead of putting them in different columns, having five different columns and the space bar there.

Dan [0:10:07]: We'll ignore that.

Dan [0:10:08]: I haven't it put it into different rows in another table.

Dan [0:10:11]: So here are the five that it came up with for me.

Dan [0:10:13]: And the good thing here is I can come in here at the need.

Dan [0:10:16]: So if I'm like, hey, I like this one but I wanted to be marketing ops instead of Rev offs.

Dan [0:10:19]: I can do that.

Dan [0:10:20]: Maybe this one gives me an idea.

Dan [0:10:21]: I just rewrite whole thing.

Dan [0:10:22]: You can do that or you can go back and have it run again.

Dan [0:10:25]: But from there, now we have the title of the webinar.

Dan [0:10:28]: And I have it so you can select the one you want and we'll send it to the next table.

Dan [0:10:31]: So you can ignore these four.

Dan [0:10:32]: I wanna work with this one.

Dan [0:10:33]: The next point I have is I want to grab the guest or, like I, I'll actually input in the Link Url of the guest that I wanna have on.

Dan [0:10:40]: And then what it does is it does some research on the guest.

Dan [0:10:42]: So use Eoin in myself in this and then I have it ready guess summary.

Dan [0:10:46]: So you can see, again, this is where it's...

Dan [0:10:49]: It gets really important to have the context.

Dan [0:10:50]: It has less context than the last one, but having good context, and then having good example input outlets outputs.

Dan [0:10:55]: This is really where you're gonna actually have, like, or where just spend most of your time.

Dan [0:10:59]: Having more than one example.

Dan [0:11:00]: I think this one's only one because it's the demo, but having more than one example is really gonna help you out.

Dan [0:11:05]: And just saying, hey.

Dan [0:11:05]: Here's what we're gonna give you for this prompt which I gave Webinar name and the guest information right?

Dan [0:11:11]: And here's kinda output we wanna work for.

Dan [0:11:13]: If you wanted it to actually be more bullet points.

Dan [0:11:15]: You should show that.

Dan [0:11:16]: The more you tweak with this, the better the output and the closer will be to, like, that final destination that you want for each of these pieces.

Dan [0:11:23]: Right?

Dan [0:11:23]: So I do that for both Eoin and myself And then I have it goes to the next step.

Dan [0:11:28]: You can actually have it sent to the next step once this is filled in, but I like to have a check because I feel like in in more control here.

Dan [0:11:34]: The next one it has is topics again.

Dan [0:11:36]: And you can see kinda repeating.

Dan [0:11:37]: Right?

Dan [0:11:37]: So Pull in a lot of the context here.

Dan [0:11:39]: I passing the information that we have from the past ones that we're passing through the tables here.

Dan [0:11:43]: I kind of collapse them here so it doesn't take up a on real estate, but they're still there.

Dan [0:11:47]: I'm passing it through.

Dan [0:11:48]: I wanted to output from me both an agenda in here, and also, I have it output a summary.

Dan [0:11:53]: Again, a little bit more of the same.

Dan [0:11:55]: I think if there's one takeaway away I kinda want people to focus on and and work like this is you wanna have good input output examples, and you wanna use a knowledge base.

Dan [0:12:03]: Right?

Dan [0:12:03]: So, like, hey, here's a tone of our company Here's how, you know, we like to write here's who we are.

Dan [0:12:09]: Here's information about our audience that we're going for.

Dan [0:12:11]: And being able to reuse those.

Dan [0:12:13]: It's big.

Dan [0:12:13]: I really like how actually Air has that set up.

Dan [0:12:15]: I can show you they are working on it with Clay where they're gonna have these beta document context, but I I really like, and you'll see in Owns examples how Air.

Dan [0:12:23]: Kinda handles that.

Dan [0:12:24]: But having reasonable pieces for that, we'll actually get you up and running a lot quicker, and you can use it to over cross the multiple once.

Dave [0:12:31]: Question in the chat from Beth is how is this actually a quicker way of developing webinar content into school...

Dave [0:12:36]: Sorry if I'm missing the point great objection kinda How would you answer that?

Dan [0:12:40]: Yeah.

Dan [0:12:40]: I think it it allows you to...

Dan [0:12:42]: From start to finish finishing this after I build it.

Dan [0:12:45]: So it the investment times up from building it, and it allows you to do all the repeatable stuff quicker yeah other time.

Dan [0:12:51]: So you're to...

Dave [0:12:52]: Gonna set this up.

Dave [0:12:53]: You're gonna build this once.

Dave [0:12:54]: They're is what you're showing right now is a lot of work and it is effort.

Dan [0:12:59]: Yeah.

Dave [0:12:59]: We build this machine, then you can then pass that off to anyone across your team to then plug and play and it...

Dave [0:13:05]: From that point on will be more faster repeat.

Dan [0:13:08]: For sure.

Dan [0:13:08]: And this is for...

Dan [0:13:08]: Again, going back to the example.

Dan [0:13:09]: It's for a company that's already knows webinars are working, and they only do one a month, and they wanna do more without eating up their bandwidth.

Dan [0:13:15]: Right?

Dan [0:13:15]: And so I wouldn't recommend you build this out the fur...

Dan [0:13:18]: I would do webinars without this workflow.

Dan [0:13:20]: And make sure they work.

Dan [0:13:22]: Right?

Dan [0:13:22]: Like, I don't wanna spend all this time building stuff because it is an investment.

Dan [0:13:25]: But then once you have this built up, you can start cranking out webinars.

Dan [0:13:27]: And you're looking for reusable stuff.

Dan [0:13:30]: So this stuff in here.

Dan [0:13:31]: Right?

Dan [0:13:31]: Like, I did some testing trying to generate an image, And I felt like you, Dave, when you're talking about So.

Dan [0:13:35]: Right?

Dan [0:13:35]: Like, I was trying really hard to get it.

Dan [0:13:37]: Like, pulling a picture of me and Eoin and use a template that I grabbed from the website.

Dan [0:13:42]: Right?

Dan [0:13:42]: And I'm like, okay.

Dan [0:13:43]: Let me try to generate, you know, an image for.

Dan [0:13:45]: And it didn't really work out, and I'm sure that somebody who's was better than me at image generation stuff that would actually get it to work.

Dave [0:13:50]: This is exactly like, the goal of doing these things.

Dave [0:13:52]: So, like, even already, that question is like, okay.

Dave [0:13:54]: Oh, I get it.

Dave [0:13:55]: And so my brain is thing like, man, We do the podcast every week week we...

Dave [0:13:59]: The write podcast titles and descriptions, and we do the newsletter.

Dave [0:14:01]: We do the webinar.

Dave [0:14:02]: There are all these things inside of the company that?

Dave [0:14:04]: Okay.

Dave [0:14:04]: Yeah.

Dave [0:14:05]: This could be doing this.

Dave [0:14:06]: Megan says in chat, How do you do this?

Dave [0:14:08]: If you don't have access to clay or custom projects in Gp.

Dave [0:14:11]: My answer would be, well, get those things.

Dave [0:14:14]: I don't know why that's a blocker or neither of them are super cost prohibitive.

Dave [0:14:18]: But...

Dan [0:14:19]: Yeah.

Dan [0:14:19]: Play has a great on ramp to pricing wise too.

Dan [0:14:21]: Like, you you don't have to get up to the top one.

Dan [0:14:23]: My next example is gonna be Zapier your agent which has a really cool free tier.

Dan [0:14:27]: It's a different Ui and you can't do exactly this in it, but there are other tools out there for sure too that they're worth testing around.

Dan [0:14:33]: So the email sequence part, this one where is where it gets a little different where I'm passing all the context.

Dan [0:14:37]: I like to break up emails into subject and body.

Dan [0:14:40]: I've seen people break up even further where it's like, body paragraph one list in the body.

Dan [0:14:44]: Closing body.

Dan [0:14:46]: Right?

Dan [0:14:46]: Like, the more you break it up I think the more you can kinda control what's going on there.

Dan [0:14:50]: I like to separate the subject out because I like to pass it into the body content as context.

Dan [0:14:54]: But again, more of the same.

Dan [0:14:55]: Ray.

Dan [0:14:56]: I give you context.

Dan [0:14:56]: I give examples at the end, it's gonna come up with a better one.

Dan [0:15:00]: And you can kind of build it.

Dan [0:15:01]: So, like, maybe it actually comes up with a subject client and you just keep it play until you find when you like, or you can update it.

Dan [0:15:08]: So there there's ways you can do it.

Dan [0:15:09]: I have it just build it and then send it over to the body.

Dan [0:15:11]: And then the body went...

Dan [0:15:12]: This is same thing.

Dan [0:15:13]: And then I'm gonna skip over the host research, but it's more of the same where, you know, you pass in all the information, and it goes online and finds the stuff there.

Dan [0:15:20]: But the final step is it takes all this information.

Dan [0:15:22]: And it puts in the Google doc.

Dan [0:15:24]: I do have one step in between where I actually pass in all the information.

Dan [0:15:28]: And then I say, hey, put this formatted in markdown for this step because I was lazy over here and I didn't ask it for markdown.

Dan [0:15:34]: So I realized that at the end.

Dan [0:15:36]: And I added this step to, like, kinda clean it

Dave [0:15:38]: up.

Dan [0:15:39]: And that's something this final up there here.

Dave [0:15:40]: One one more one more thing on this.

Dave [0:15:41]: Somebody said, why use Clay instead of this instead of making a custom Gp?

Dave [0:15:46]: Can you explain the difference in the?

Dan [0:15:48]: Yeah.

Dan [0:15:48]: For sure.

Dan [0:15:48]: And I think this kind ties into what we were talking about, like, the last time I was on where I was like, oh, I'm really into these custom Gp.

Dan [0:15:55]: Right?

Dan [0:15:56]: But if I'm doing the same thing in six months, I feel like I've failed as a Gt engineer.

Dan [0:16:00]: And I think the benefit of this is you can control it step by step.

Dan [0:16:03]: And, actually, you're just talking backstage, Open Ai just released a new tool that's more of, like, an agent Gui, kinda similar to Clay, that's something you could check out as well.

Dan [0:16:12]: I was gonna look at it last night I was working on this.

Dan [0:16:14]: And it allows you to like, jump in.

Dan [0:16:17]: Right?

Dan [0:16:17]: So, like, I can say, hey.

Dan [0:16:19]: I want to comfort for the ideas, but I want to be able to choose the idea that we end up going with.

Dan [0:16:23]: You can do that the same for the subject lines.

Dan [0:16:26]: And and you get to control each step of the process, and that I think comes out with a a a better output at the end.

Dan [0:16:33]: A lot of people I see when they try to do big things like, Hey.

Dan [0:16:36]: Design a whole webinar for me and custom Gp, like, the output doesn't get to where they wanna be.

Dan [0:16:40]: It's really hard to really refine it without having user input along the way.

Dave [0:16:44]: Cool.

Dave [0:16:44]: Alright.

Dave [0:16:45]: Let's bring up our and Dan we'll see you in a minute.

Dan [0:16:46]: Awesome.

Dave [0:16:47]: So many questions about the tools?

Dave [0:16:48]: Like, how do you do this without the tools and well, that's use the tools.

Eoin [0:16:52]: Yeah.

Eoin [0:16:52]: I I actually had two points on that really quickly, which was, like Dan's point there, try.

Eoin [0:16:58]: Thing before you go and build a ton of automation around it.

Eoin [0:17:00]: So, like, like, the webinar system.

Eoin [0:17:02]: We do webinars every week.

Eoin [0:17:03]: We did...

Eoin [0:17:04]: Already fifteen before we did proper automation around it, and then to people's questions around tool selection.

Eoin [0:17:10]: Sometimes you are just confined with what you've access to, then you know where to start.

Eoin [0:17:14]: Yes.

Eoin [0:17:14]: Not different tools will give you, like, different elements so, like, what Dan mentioned as well about Chant agents.

Eoin [0:17:19]: They're gonna really good if you want diversity and, like, talking to lots different At apis?

Eoin [0:17:25]: Probably not great for sales richmond, another, like Gt workflows like Don was going through, then you're kinda figuring out, like, is this something I wanna invest in long term?

Eoin [0:17:33]: Do I wanna go deep?

Eoin [0:17:34]: Can I find a particular tool?

Eoin [0:17:35]: So that there's why uptake to come in just on the thought.

Dave [0:17:39]: It's great.

Dave [0:17:39]: Dude That's that's a great way to say this.

Dave [0:17:41]: And I I do see some of the questions in the chat.

Dave [0:17:43]: Like, okay.

Dave [0:17:43]: Someone said, Clay is cost prohibitive.

Dave [0:17:45]: Maybe for you, maybe for your company it is, but I think let's just take a step back and talk about marketing principles and with all of these things.

Dave [0:17:52]: Right?

Dave [0:17:53]: These are all Guard rails.

Dave [0:17:54]: It's, like, hire a players.

Dave [0:17:56]: Okay.

Dave [0:17:56]: Well, I I'm not a venture backed company.

Dave [0:17:58]: I don't have budget.

Dave [0:17:58]: I can't just go and spend two hundred thousand dollars on a content person and and hire someone great.

Dave [0:18:03]: That's a guard real for me.

Dave [0:18:04]: So maybe I don't have the budget, but also, most things in marketing, if you can prove out a use case, then you can make the case for budget.

Dave [0:18:11]: So if I can do this all.

Dave [0:18:12]: Like, if I can manually send tons of cold email and I find cold email works.

Dave [0:18:17]: The next step would be then, like, now I can make the case to justify a tool to do this.

Dave [0:18:21]: So I could do more and prove out better results.

Dave [0:18:24]: So my love that you came in with with some principles.

Dave [0:18:26]: But I'm excited I hear I hear you got some good stuff I'm excited to see what you got.

Eoin [0:18:30]: Yeah.

Eoin [0:18:30]: Let's do it.

Eoin [0:18:30]: So two examples, I'll give today, will go through one at a time, But what is content creation?

Eoin [0:18:35]: How should you do it today, given everything we know about Seo and Ai search, And the second one one's gonna be content refresh, which kinda like that conversation we just had, you've put loads of time into creating content in the past.

Eoin [0:18:47]: Now you can get extra value out of it.

Eoin [0:18:49]: So just when it comes to, like the principles like you said, Dave, the best and, like, most authentic content.

Eoin [0:18:55]: Again before we get into any automation.

Eoin [0:18:56]: Is what you can create is gonna come from original research and the opinions that you have internally.

Eoin [0:19:02]: So not only is that what your audience wants, but nowadays it's why Ai search and Seo is actually gonna reward.

Eoin [0:19:08]: So what they do reward in short is new context, new points of view that add the conversation.

Eoin [0:19:14]: So my example here, I'm using character as my dummy account.

Eoin [0:19:18]: I am gonna take both qualitative and quantitative insights.

Eoin [0:19:22]: And then turn that into a list of prioritized bottom of funnel content that I should go and create in advance of a new launch.

Eoin [0:19:30]: So what I have here, again, might not be available to everyone, you can find your proxy to it.

Eoin [0:19:36]: I'm looking at given Carta care about performing in Ai search.

Eoin [0:19:40]: Looking at what are the gaps they have on questions where they would want to get mentioned or cited, but also, what are the gaps that their competitors are not like, getting mention excited in either.

Eoin [0:19:52]: So this is, like, blue ocean, relevant to their company, but they're not appearing in searches.

Eoin [0:19:57]: And then secondly, kinda like what Dan was doing.

Eoin [0:20:00]: Like, I'm relying on a knowledge base.

Eoin [0:20:01]: I'm bringing in a ton of sample, sales calls.

Eoin [0:20:04]: It's purely the raw transcript and then mixed in there.

Eoin [0:20:08]: It's some metadata, which just gives richer context.

Eoin [0:20:11]: So context is gonna be key to all of this.

Eoin [0:20:14]: And what I come out with at the end, is a prioritized list of topic ideas with the target audience in mind.

Eoin [0:20:21]: I kept it pretty straightforward, and then kind running left to right, able end to perform all pieces of automation just like Dan had, gonna go gonna go through one or two in detail, but we'll look at great.

Eoin [0:20:34]: Now they have an idea is their traffic behind it how competitive is it, and I can go left to right in terms of creating a brief that again, I human review.

Eoin [0:20:43]: All of my automation that I'll go through today is focused on putting the human in charge of higher leverage tasks, not trying to just, like, go end to end, hey, Generate article for me.

Eoin [0:20:53]: Like that is.

Dave [0:20:54]: Yeah.

Dave [0:20:54]: I love this because there's so much with, you know, as Ceo Ae, and it's like, look.

Dave [0:20:58]: I'm just gonna make the content.

Dave [0:20:59]: You tell me, and it's like, boom, here are three examples where our competitors don't have a point of view around this topic.

Dave [0:21:04]: Great.

Eoin [0:21:04]: Let's totally

Dave [0:21:05]: start there.

Dave [0:21:05]: Love that.

Eoin [0:21:06]: Yeah.

Eoin [0:21:06]: So let's go into the hood.

Eoin [0:21:07]: I wanna go from having...

Eoin [0:21:09]: Here's how the gaps exist.

Eoin [0:21:11]: Here's where my sales team have literally been on conversations where gaps have existed, maybe the the rep wasn't comfortable answering something.

Eoin [0:21:18]: So now let's go and figure out what are the best ones for us to go and prioritize because even with tools, we only have so many calories that we can spend.

Eoin [0:21:26]: So end to end here, what I'm looking at is structurally, let's bring in the context.

Eoin [0:21:32]: Then I need to do some, like, preparation of it.

Eoin [0:21:35]: So it's in to the right format.

Eoin [0:21:37]: And what might I wanna do here, and I'll click each of these in a second.

Eoin [0:21:40]: I wanna analyze our sales conversations.

Eoin [0:21:42]: I then wanna overlay that versus kind of the quantitative data.

Eoin [0:21:47]: So with what's coming up on sales calls.

Eoin [0:21:49]: Does that map where we have opportunities, and then we'll generate an output in the end which relates back to...

Eoin [0:21:55]: Okay.

Eoin [0:21:56]: This is the summarized list that we should go and focus on for the hypothetical upcoming launch?

Eoin [0:22:01]: So if I go a little bit under the hood.

Eoin [0:22:03]: What we're doing very straightforward just pulling those examples in first, like where the gaps exist.

Eoin [0:22:09]: Important, just like, again, always consider process and what I do here is it's python code.

Eoin [0:22:15]: But I'm pulling in, let's just calculate what was the date ninety days ago.

Eoin [0:22:20]: Why is that relevant?

Eoin [0:22:21]: Because when I go to pull the sales transcripts.

Eoin [0:22:24]: A call that maybe Dave had occurred two years ago is no longer really relevant.

Eoin [0:22:29]: I wanna pull in what's the freshness content that we have available.

Eoin [0:22:32]: So I'm saying pull over sales transcripts, but from the last ninety days.

Eoin [0:22:37]: So that's gonna be my religious context.

Eoin [0:22:39]: Then I need to prepare some of it.

Eoin [0:22:42]: So just before we pass it into a model, Here's everything I'm feeding it.

Eoin [0:22:45]: By feeding it very clean questions.

Eoin [0:22:47]: Again, this is where the opportunities exist, and then it is clean to an agent or it's clean to a computer, but here are all my sales conversations and it goes down for money money rose.

Eoin [0:22:57]: Then something I'm passionate If we have time later, Dave, we should maybe dive into of, like, system prompt for user prompt, and then user assistant pairs, probably the most important part of prompt end engineering that no one knows anything about, but here in my system prompt, I'm saying, okay.

Eoin [0:23:15]: You as an L, you are amazing at analyzing sales conversations, and I needed it then to dig in and figure out what are these.

Eoin [0:23:23]: Explicit questions, but also the implicit information that's coming up in these conversations.

Eoin [0:23:28]: Like what Don mentioned, we'll say Carta plays in the financial space.

Eoin [0:23:32]: An Ae at Nerd might have a very similar conversation to one Carta, what the context is completely cyprus.

Eoin [0:23:40]: One is B2B, one is B2C, One is probably looking at a lower Ac than the other.

Eoin [0:23:46]: So what is important within your user prompt is you give it the richest context possible, that doesn't mean everything.

Eoin [0:23:52]: But it means what's like pertinent for it to know at that moment in time.

Eoin [0:23:56]: So it's kind of ob behind each of these little purple piece of text, but we're feeding in, like, Carter's as brand case.

Eoin [0:24:03]: So it's about the brand.

Eoin [0:24:05]: Who is their ideal customer profile because sales conversations might be generic enough in their, like, actual transcription.

Eoin [0:24:13]: But we wanna make sure that we're feeding it with all of the background context people come commit into calls with.

Eoin [0:24:18]: So in short, we're feeding it brand context.

Eoin [0:24:20]: Sales transcripts, I then were saying, here's the format.

Eoin [0:24:24]: So what does that look like in practicality.

Eoin [0:24:27]: Here's the output.

Eoin [0:24:28]: And if you were to actually just stop here, we've only got three or four pieces into it.

Eoin [0:24:32]: This is amazing if I just give this to my head of content.

Eoin [0:24:35]: Here is ten questions that have recently come up on sales conversations for which we don't of content.

Eoin [0:24:42]: Amazing.

Eoin [0:24:42]: We can just go and prioritize it.

Eoin [0:24:44]: I wouldn't need to do much else, what I'm am gonna do more.

Eoin [0:24:47]: So here, just to quickly go through it.

Eoin [0:24:50]: Here is what the contact behind it is, who's asking, what are their personas, what variations, and what are, like, maybe common objections, and let me go through what's the underlying topic that kind of flows through it all.

Eoin [0:25:02]: After that, we're gonna prioritize the questions?

Eoin [0:25:05]: So again, similar style prompt.

Eoin [0:25:07]: But I'm gonna say, great.

Eoin [0:25:09]: Here's what's coming up currently on sales calls.

Eoin [0:25:12]: Now let's overlay it with that list of questions we saw earlier, and then what we get out, the backside is just a list of where they have common ground.

Eoin [0:25:21]: So now we're saying, what's the pain point for a customer and what's an opportunity for us to go and create content.

Eoin [0:25:26]: Let's try and nail two birds with one stone.

Eoin [0:25:29]: And then last but not least, we're just gonna format that as we need.

Eoin [0:25:33]: So it has the query, it matches it to the audience.

Eoin [0:25:35]: So and can get a nuanced with this as we want, but then it pushes it not to that one, pushes it to my grid, and now I can prioritize further if I want, and I can just start to run research, on brief creation and article creations left to right.

Eoin [0:25:52]: There's many of different things we can dig into, but maybe let's run through.

Eoin [0:25:56]: If there's any questions.

Eoin [0:25:56]: I think Dan had a good comment as well around Air up something like, a lot of recipes.

Eoin [0:26:01]: Like, everything I generally went through there is available like, out of the box.

Eoin [0:26:05]: So like in play where you can pull in different elements, and you can, like, customize within our own tool, with a lot of, like, individual, what we call power agents.

Eoin [0:26:14]: You just, like, pull onto the grid to help you get started.

Dave [0:26:18]: Here's a couple.

Dave [0:26:19]: One of the questions is, how are you getting these questions from different online sources?

Dave [0:26:22]: How did you compile the Ae queries?

Dave [0:26:24]: Where did you figure those out for your company?

Dave [0:26:26]: Great question.

Eoin [0:26:27]: Not self from mobile, but we have our own internal tool to go and do that.

Eoin [0:26:31]: If you don't have a tool let's surfacing those insights for you where you could go is, like, Google search console.

Eoin [0:26:36]: Or you could go to Google Analytics.

Eoin [0:26:38]: One thing I was working through the...

Eoin [0:26:40]: A friend earlier, not even a customer is they have, a, ton of pages for which they have high impressions, what no.

Eoin [0:26:48]: So that could be one really good place that you would start just for prioritization.

Eoin [0:26:53]: So Google search console.

Eoin [0:26:55]: You can go yeah.

Eoin [0:26:56]: First

Dave [0:26:57]: Yeah.

Dave [0:26:57]: We've done this.

Dave [0:26:57]: We get a ton of searches for, like, B2B marketing jobs, and there's a ton of impressions that show up.

Dave [0:27:03]: And so it's like, our content is showing up with that search query, but no one is actually clicking on it.

Dave [0:27:08]: It's then that creative exercise there is then, like, how do we match that gap.

Dave [0:27:11]: You I'm not deep in the game.

Dave [0:27:12]: Like, I used to be anywhere, But I feel like, back in the day, it would be, like, yes, There are a lot of tools, so, like, obviously, you could use air to do this.

Dave [0:27:19]: But isn't a lot of it also, like, just going in an incognito tab and, like, searching for things and seeing who's ranking our stuff and seeing who's showing up and seeing Google would also give you hints.

Dave [0:27:30]: It would be, like, suggested searches, you know, at the bottom of the page where a gold mine for figuring out what you could create from here.

Eoin [0:27:37]: Yeah.

Eoin [0:27:37]: A hundred percent.

Eoin [0:27:38]: Like, even best cut management software.

Eoin [0:27:40]: Let's just see what it comes up.

Eoin [0:27:42]: But you could even look us, there's usually, like, a people also ask tab.

Eoin [0:27:46]: Yeah.

Eoin [0:27:47]: You go into reddit for the queries you go and care about.

Eoin [0:27:50]: Like you were saying Dave, you can do it double looks like.

Eoin [0:27:52]: If you can figure out...

Eoin [0:27:53]: Okay.

Eoin [0:27:54]: Is there interesting Youtube videos that exist, but there isn't the matching piece of content for.

Eoin [0:27:59]: There's people also ask, just go to ji.

Eoin [0:28:02]: Put in the query and just figure out, okay.

Eoin [0:28:05]: This something I really care about the sales team or constantly sending it to me in Slack.

Eoin [0:28:09]: Do we have a piece of content that meets that need?

Eoin [0:28:11]: There's Gp.

Eoin [0:28:13]: There's your sales team?

Eoin [0:28:14]: There's...

Eoin [0:28:14]: If use a sales recording tool as many places.

Eoin [0:28:17]: Like, you honestly just need about one, and then you...

Eoin [0:28:20]: The marketing getting confidence to be, like, here's what I wanna prioritize.

Eoin [0:28:23]: I think that's an easy way to get started.

Dave [0:28:27]: And then one more and then we'll kick it back to Dan.

Dave [0:28:28]: And by the way, there's gonna be a ton of questions following up, post this.

Dave [0:28:31]: It it would be...

Dave [0:28:32]: We could spend six hours and have to go deep on all this stuff.

Dave [0:28:34]: But I know Eoin will be glad to, have you send an a Dm on Linkedin and and try to answer some stuff after this, but this is a good question from Chris see.

Dave [0:28:41]: Okay.

Dave [0:28:42]: So you have the final content, Do you have to reform it prior to publishing so that's not evident.

Dave [0:28:46]: Like, are you just taking something that that you get from this and, like, immediately throwing it up on the site?

Dave [0:28:50]: What's the process?

Eoin [0:28:52]: Really good question.

Eoin [0:28:53]: So please do not do that.

Eoin [0:28:55]: I think, like, a year ago, people were going to chat Gp.

Eoin [0:28:57]: And they're, like, generate article from me.

Eoin [0:28:59]: Was like, copy paste published.

Eoin [0:29:00]: Do not do that.

Eoin [0:29:01]: You'll end up getting more punished than anything.

Eoin [0:29:03]: Also it in the next example after don a little bit more detail, but what we get out the fireside side is for refresh content is, like a Visa v.

Eoin [0:29:11]: So everything that's scratched.

Eoin [0:29:13]: Imagine I have an amazing editor internally.

Eoin [0:29:15]: They're saying, let's get rid of anything in gray, and then anything that's proposed.

Eoin [0:29:19]: It's also, like, written in purple, so I can cleanly see it but it's given a reason us to fly to include it.

Eoin [0:29:25]: So one thing Irene really liked earlier was this is where you should be working with the agent rather than just like taking everything for granted, But in this example, we had referenced on of our pages a spark toro report, and the agent was clever enough to be like, hey.

Eoin [0:29:43]: You have a piece of content, but also shares similar insights.

Eoin [0:29:46]: You should go and mention that as well.

Eoin [0:29:49]: So then the proposed improvement here related back to us is updated with their latest report and ours as well.

Eoin [0:29:56]: So the Tl is, no.

Eoin [0:29:58]: We're not just taking this and, like, blindly publishing it, the value and what.

Eoin [0:30:02]: And our team we train people for.

Eoin [0:30:04]: And with our tool, we, like, invest in is, like, the collaboration features and, like, editing, that is, like, so so important.

Eoin [0:30:11]: That's, like, the last mile or we call it human in the loop, thought is still, like, critical.

Eoin [0:30:16]: Cool.

Dave [0:30:17]: Very good.

Dave [0:30:17]: Alright.

Dave [0:30:17]: Go ahead have a gatorade backstage, we'll see in a couple minutes.

Dave [0:30:19]: Mister Dan.

Dave [0:30:20]: Spring it back up here a good job On.

Dave [0:30:21]: Alright.

Dave [0:30:22]: On this one, before you dive into it, I want you to say, like, here's what I'm gonna show.

Dave [0:30:27]: Here's why we do it, and here's why it might be useful, and then let's go into this one.

Dan [0:30:32]: For sure.

Dan [0:30:32]: So for this one coming up and the people that want the free tool, this one free.

Dan [0:30:35]: So this is gonna be good for them.

Dan [0:30:37]: The context is that you are a small team.

Dan [0:30:40]: In this example, I used Hubspot, which probably does have small marketing team, but we can ignore that.

Dan [0:30:44]: You have a small team.

Dan [0:30:45]: You have a product marketer on your team, they're overwhelmed with work they can't get everything that is within their scope of of their job title.

Dan [0:30:52]: Right?

Dan [0:30:52]: So one of the things we want to set up is, hey, How do we listen to...

Dan [0:30:56]: We have all this rich data from sales transcripts, sales call transcripts.

Dan [0:30:59]: Right?

Dan [0:31:00]: How can we take that and turn that into more quantitative data for the product marketer to look at and actually make decisions off of and actually be like, hey.

Dan [0:31:08]: This is something I should dive into a new competitor popped up, stuff like that.

Dan [0:31:10]: So that's kind of the context of this.

Dan [0:31:12]: Is it kinda runs in the background?

Dan [0:31:13]: It gives them insights really quickly?

Dan [0:31:15]: And then they can prioritize work based off that.

Dave [0:31:19]: Cool.

Dave [0:31:19]: Christine says, oh, this already sounds familiar.

Dave [0:31:21]: So you spoke to her soul on that one.

Dave [0:31:22]: Good.

Dan [0:31:23]: Perfect.

Dan [0:31:23]: Yeah.

Dan [0:31:24]: We've been wanting to do a a lot more actually with them, and I'm trying to figure out how to share my screen here.

Dan [0:31:28]: But we've been wanting to do a lot more with transcripts, and there's there's so much more we you can do beyond this example.

Dave [0:31:34]: This keeps me up at night.

Dave [0:31:35]: I'm, like, convinced we're not doing enough with the content that we're creating, and I, like, late.

Dan [0:31:40]: Ben.

Dan [0:31:40]: I'm like, we need

Dave [0:31:41]: to be doing more with transcript.

Dave [0:31:42]: We have the transcript.

Dave [0:31:43]: If anybody on the team has heard me.

Dave [0:31:44]: I'm like we've transcripts from three hundred and fifty hours of content.

Dan [0:31:48]: Yep.

Dan [0:31:48]: No.

Dan [0:31:48]: And it's you know, you just gotta focus.

Dan [0:31:50]: I think it's a a frozen lyric, but, you know, you gotta focus on the next right step.

Dan [0:31:53]: Right?

Dan [0:31:53]: Like, if you look at the whole staircase, you're gonna be overwhelmed.

Dan [0:31:55]: But, Yeah.

Dan [0:31:57]: We've been...

Dan [0:31:57]: Or, you know, looking into, hey Can

Dave [0:32:00]: casually drop a frozen lyric Sure.

Dan [0:32:02]: Of course.

Dave [0:32:03]: Dead.

Dave [0:32:03]: He said it's a frozen lyric.

Dave [0:32:04]: Yeah.

Dan [0:32:06]: We've been looking at, hey, Can we look at these transcripts of demo calls and be like, hey, How familiar are they with our brand when they are on the call?

Dan [0:32:12]: Can we get a score for that?

Dan [0:32:13]: Can we use that to kinda measure how our branch spend is working.

Dan [0:32:16]: Right?

Dan [0:32:16]: Like, if we see people are more familiar on that first call over the the course of a year than than we're doing something Right?

Dan [0:32:22]: So there's is a lot you could be doing there?

Dan [0:32:24]: For this, I shared my whole tab a window, actually, here's kind of the output for this, and this is just based off one of the calls, But, you know, I have two tabs here, which one is the competitor mentions, one of them is the objections.

Dan [0:32:34]: You could also have, like a feature request tab.

Dan [0:32:36]: You could have a whole bunch of other stuff here.

Dan [0:32:38]: But it pulls in, hey, what is the date?

Dan [0:32:40]: What is the meeting id idea I use this so you can search stuff later, meeting title, the axis redacted, competitor mentions or competitor name, how the context in which they were mentioned, the sentiment.

Dan [0:32:51]: And then for the objections, we have a a few categories that we wanna keep track of and then, like, the, obviously, the context and, you know, severity was it addressed stuff like that.

Dan [0:33:01]: If you had a month's worth of this data, you know, you can also make some dashboards right?

Dan [0:33:06]: Like, of Hey.

Dan [0:33:06]: What's the brand share?

Dan [0:33:08]: I guess, of of competitors mentioned on our sales call.

Dan [0:33:10]: Are there any new ones that Are mentioned.

Dan [0:33:12]: What kind of objections are we seeing?

Dan [0:33:14]: Is there anything we can do from a marketing perspective to kinda get ahead of them.

Dan [0:33:17]: And now let's go back to how we actually got there.

Dan [0:33:20]: Right?

Dan [0:33:20]: So Again, this is one where if the last example, I was focusing on, hey, you wanna have input output examples you wanna have context.

Dan [0:33:26]: I think this one...

Dan [0:33:28]: What I wanna highlight is you wanna iterate on this process.

Dan [0:33:31]: The first prompt I made was awful.

Dan [0:33:33]: And a lot of errors.

Dan [0:33:34]: And I just kept working piece by piece working out these issues.

Dan [0:33:37]: I'm sure there's more issues I can continue to work out, but you wanna do stuff like that.

Dan [0:33:41]: So give us some context of who we are.

Dan [0:33:43]: It runs on when.

Dan [0:33:44]: This one's focused on my transcripts, but you can

Dave [0:33:46]: also this tool, by the way, did you say that?

Dan [0:33:48]: Yeah.

Dan [0:33:48]: This is Zapier your agent.

Dan [0:33:49]: Oh, so it's got a generous free tier.

Dan [0:33:50]: It's not eliminated, but it's enough that you can start testing stuff out.

Dave [0:33:54]: Oh, we can have a separate chat, and I'll argue with anyone about budget.

Dave [0:33:56]: Yeah.

Dave [0:33:57]: No And AirOps is expensive at two grand a month I'm like, you know it's expensive hiring full time humans is expensive.

Dave [0:34:03]: Two grand a month is not a lot of money.

Dan [0:34:05]: For sure.

Dan [0:34:05]: Yeah.

Dan [0:34:06]: No.

Dan [0:34:06]: And I think there's different entry points, You know, and different tools you can test out, but...

Dan [0:34:10]: Yeah, For the competitors, I thought it'd be helpful if we mentioned what competitors we're primarily focused on and then give us some categories for the objections.

Dan [0:34:16]: Right?

Dan [0:34:17]: Now here comes the instructions here.

Dan [0:34:19]: Right?

Dan [0:34:19]: I tell it, hey, listen to the call.

Dan [0:34:21]: Right now, it's on listening to my calls, I could make it listen to Teams call, so you'd probably do this for the sales team.

Dan [0:34:25]: Give some helpful things.

Dan [0:34:27]: Right?

Dan [0:34:27]: Like, if somebody mentions Hubspot, always spell at Hubspot in reference to the competitor to make sure.

Dan [0:34:31]: Whether or not I wanted it to include competitor mentions that aren't in my list.

Dan [0:34:35]: It's something you could dial in.

Dan [0:34:36]: Similar thing for the objection recognition.

Dan [0:34:40]: And then I just thought, hey, put in the spreadsheet.

Dan [0:34:42]: Right?

Dan [0:34:42]: Like, put in that spreadsheet here.

Dan [0:34:43]: So I you to format it, they match it to the columns.

Dan [0:34:45]: And then here's where I did some tweaking.

Dan [0:34:48]: I had some quality control things to bottom.

Dan [0:34:49]: So, like, it mentioned helps hubspot competitor.

Dan [0:34:51]: Well, obviously, wear helps hubspot this an example.

Dan [0:34:53]: I don't want it to mention ourselves.

Dan [0:34:54]: So I made sure to go in there and it mention that.

Dan [0:34:57]: And then we had some where the hosts mentioned to the brand, and it it in there.

Dan [0:35:01]: And I'm like, okay.

Dan [0:35:02]: I wanna make it so the host doesn't it.

Dan [0:35:03]: So, you know, there's stuff you wanna tweak and test and to get to a good spot, but you're not gonna have, like, if you build this and run it and then think you're gonna be good to go with it.

Dan [0:35:12]: You're gonna be just disappointed with the first result, and you're gonna refine that until you're happy with it.

Dan [0:35:15]: And I

Dave [0:35:15]: guess, how much does the format?

Dave [0:35:17]: Like, all of these pound signs and asterisk and all that.

Dave [0:35:21]: Stuff.

Dave [0:35:21]: Is that, like, you make that up?

Dave [0:35:22]: Or that's your formatting?

Dave [0:35:23]: Does that matter?

Dan [0:35:25]: So this isn't markdown down formatting, which a lot of M's are really familiar within it?

Dan [0:35:29]: Because it kinda structures the content you're sending it to them so they can kinda understand it better.

Dan [0:35:33]: Honestly, my first draft of this.

Dan [0:35:35]: I probably put in clock and said, hey, Here's what I want.

Dan [0:35:37]: Can you give me a an example.

Dan [0:35:39]: And then next tweaked.

Dave [0:35:40]: That's what I did.

Dave [0:35:40]: I was, like, chalk a chance And mike might tell me how to write a prompt for So, please.

Dan [0:35:44]: Yeah.

Dan [0:35:44]: Yeah.

Dan [0:35:44]: And give it the context.

Dan [0:35:45]: Like, there's hacks to get, you know, and and you wanna improve it from there and you wanna make sure that you're like, hey, I wanna input output section.

Dan [0:35:51]: And I want that.

Dan [0:35:52]: So that's something that we actually don't have here that I could improve it.

Dan [0:35:54]: Like, I could give it examples of what somebody might have said on a call and how I wanted to actually...

Dan [0:35:59]: Track like that would improve the quality.

Dan [0:36:00]: That there's even worse can do them what I've mentioned here, but those are kind of the the tips and tricks, I guess.

Dave [0:36:06]: How do you handle data privacy in these platforms when uploading company owned sales calls transcript.

Dave [0:36:11]: I have an opinion on this.

Dave [0:36:12]: I know if I'm right around And let you answer, but this comes up in any time we talk about giving access to these tools.

Dan [0:36:18]: For sure.

Dan [0:36:18]: And I think a lot of it comes down, and I had a a brief role in in It and and now a person who was doing reviews of different platforms.

Dan [0:36:26]: So I might have a different perspective, But you wanna be careful for what your company kind of recommends.

Dan [0:36:31]: And in a lot of cases, it might be that you have to do a internal review process to to get some of these platforms reviewed.

Dan [0:36:37]: A lot of times, what I like to look for is talk two reports.

Dan [0:36:40]: Like, usually, if there's a talk two report and you can get access to that, look at that for Zapier, it'll probably have Zapier agent within scope, and it gives you a level of comfort there.

Dan [0:36:48]: Hoping that's kind of the the path I wanted me to go down there.

Dan [0:36:51]: But I think there was a lot of concern around, like, if you send off transcript data to an L, like, is it gonna train on that data and stuff.

Dan [0:36:58]: And there's ways to kinda opt out of that training.

Dan [0:37:01]: And I think it was a problem earlier on, like, you've you saw a lot of, like, news articles around it, but there hasn't been a lot recently.

Dan [0:37:08]: Because I think that's it's gonna...

Dave [0:37:10]: That was ant philanthropic whole pitch was, like, we're, like, chad, but we care about your data more.

Dave [0:37:14]: Anyway, that's a whole x exit...

Dave [0:37:15]: That's a bigger

Dan [0:37:18]: and you can opt out a stuff in ant philanthropic settings.

Dan [0:37:20]: One thing in philanthropic is because you have to say, turn off feedback because you can opt out of it, but then if you have the the thumbs up thumbs down feedback.

Dan [0:37:27]: If somebody in your...

Dan [0:37:28]: Or clicks thumbs up, it will store that information and train on it.

Dan [0:37:31]: So it's like, you have to turn off everything.

Dave [0:37:33]: A couple other things.

Dave [0:37:34]: When using sales calls as...

Dave [0:37:35]: Context.

Dave [0:37:35]: Do you clean up any of the transcript first.

Dave [0:37:37]: We have a lot of transcripts in gone mode, but I've seen a good bit of poorly transcribed text.

Dan [0:37:41]: Yeah.

Dan [0:37:41]: For sure.

Dan [0:37:42]: I'm pretty happy with how...

Dan [0:37:43]: So in this example, I use Fathom, I'm pretty happy with the transcripts there.

Dan [0:37:47]: You could definitely have a step before this.

Dan [0:37:49]: Maybe not I'm not sure exactly.

Dan [0:37:51]: I'd have to explore how you do it, but you could definitely have, like, a cleaning step before that, and it could be stuff, like, hey, if we know competitors called Hubspot, like, spelled it this way.

Dan [0:37:59]: Right?

Dan [0:37:59]: You could do some of.

Dan [0:38:00]: But I I handled some of that in the prompt itself, and I'm pretty happy with how found transcript goes.

Dave [0:38:06]: Are we're gonna bring Eoin back up.

Dave [0:38:07]: I'm, like, we need to come up with a formula for this That's, like, four hours.

Dave [0:38:10]: There's breaks, but there's just so much...

Dave [0:38:12]: Cool.

Dave [0:38:13]: I'm trying to, like, give everybody the context of, like, this is a free live session.

Dave [0:38:17]: We're gonna cover as much as we can.

Dave [0:38:18]: The goal is to get your brain turning, but, man, there's there's so much here that we can continue to educate.

Dave [0:38:23]: Alright.

Dave [0:38:23]: So Dan, while I wanna bring you back up after Eoin, and then we'll have the three of us on stage and we'll finish this set with Q and a.

Dave [0:38:29]: But, Eoin, what do you got You got one more?

Eoin [0:38:31]: So we did content creation.

Eoin [0:38:32]: Now it's like a content refresh.

Eoin [0:38:34]: And There's one thing you take away around what works in Ai search.

Eoin [0:38:38]: What's gonna get you mentioned.

Eoin [0:38:39]: What's gonna get you cited.

Eoin [0:38:40]: But again, leans on where you've made previous investments.

Eoin [0:38:43]: I would say it's content refresh from our own research, And I know from what's been shared publicly from other folks as well.

Eoin [0:38:50]: If you've gone to refresh your content in the last quarter, you are three times more likely to be cited by your Chat t's, your complexities, then if you were to leave it six months plus.

Eoin [0:39:01]: So there's like this steep drop off curve, so just keeping your content up to date is, like, super super important.

Eoin [0:39:07]: And it's gonna get your rewards.

Eoin [0:39:09]: Not just in Ai search, but in Seo as well.

Eoin [0:39:11]: Like and for...

Dave [0:39:12]: Are you talking about there's value in, like, the stuff because out you're you're gonna put more new stuff out, but then you also wanna go back and update the existing.

Dave [0:39:20]: Correct.

Eoin [0:39:21]: So, like, as soon as you put something new out, your counter starts, you're will say, zero days publish.

Eoin [0:39:26]: But for everything you did previously, let I was laughing earlier because I'm the same.

Eoin [0:39:31]: We've done a ton of webinars.

Eoin [0:39:32]: You don't get enough value from it, but even those pages that exist or conference recap from, like, three, four years ago, you should come back.

Eoin [0:39:39]: You should update it because it's kinda like what I'll go through here, regarding there's, like, structure elements that work for Ai search.

Eoin [0:39:47]: This is also like, your brand.

Eoin [0:39:49]: And, like, hAirOps is small enough company growing really quick, what are...

Eoin [0:39:53]: We have new products.

Eoin [0:39:54]: We have a new positioning we would have new content that we wanna make sure is, like, internally linked or externally linked.

Eoin [0:40:01]: So everything in your back catalog is valuable.

Eoin [0:40:04]: What I will say is not everything should be refreshed.

Eoin [0:40:07]: Again, if you're layering on different solutions.

Eoin [0:40:10]: Some of what you were wrote in the past might be no longer topical relevant, and you'll actually get a bump in traffic and viewership if you were to get rid of it.

Eoin [0:40:19]: So again, a topic for another day with content cannibal is very much real.

Eoin [0:40:23]: Like, follow where you want your brand to be known today and like, that's where you should invest your time.

Eoin [0:40:29]: But kinda getting back on track with wild demo here.

Eoin [0:40:32]: I think you set it up well for Dan Dave, but this is important for the reasons I just mentioned, in terms of outputs, I have three key workflows here.

Eoin [0:40:41]: And if we were to do this process manually, I wouldn't do anything different.

Eoin [0:40:46]: So the process I've built with automation, very much follows what we would do manually, if we didn't have access to a tool.

Eoin [0:40:53]: So what I start with is a Url that's on our site, but I'm interested in going to refresh.

Eoin [0:40:59]: I'm gonna do two forms of audit.

Eoin [0:41:01]: One is How is it structurally presented to an L, like, where is it weak Where is it strong?

Eoin [0:41:08]: We'll go into that brief in a second.

Eoin [0:41:10]: I then wanna do the brand alignment review, which is why I just spoke about.

Eoin [0:41:14]: Your products changed?

Eoin [0:41:16]: You can do content.

Eoin [0:41:16]: It should, like, make sure internal external mentions of who you are.

Eoin [0:41:21]: Who you serve, your Ic, all of that's gonna change in time you need to come back and refresh it.

Eoin [0:41:26]: So those are my two audits.

Eoin [0:41:27]: Again, I'm not just gonna blind they say, Great.

Eoin [0:41:29]: Trust the system.

Eoin [0:41:30]: It's a hundred percent right.

Eoin [0:41:32]: Let's just go on, like, refresh it.

Eoin [0:41:33]: No.

Eoin [0:41:33]: I'm gonna be able to, like, edit both of those, make tweaks around the edges where I see fish, and then those both feed into my refresh agent.

Eoin [0:41:43]: Then And then out the first slide, like I showed for someone's question earlier, I guess, kind like the delta, I get, like, what did the article look like?

Eoin [0:41:51]: What is it being updated to?

Eoin [0:41:53]: I can blindly accept all.

Eoin [0:41:55]: Please don't do that for lots of different reasons?

Eoin [0:41:57]: But for anything I care about.

Eoin [0:41:59]: I can go hover over it and I can see what's the reasoning behind it, which is really helpful.

Eoin [0:42:03]: I can accept it or I can just...

Eoin [0:42:05]: If this doesn't matter to me, I can delete it directly darren and then.

Eoin [0:42:08]: So a big question I get every single day in my life.

Eoin [0:42:11]: Is what works in Ai search.

Eoin [0:42:13]: We could spend a few minutes after this in Q and A section looking at it, but here's like a brief I like to use, and it basically pulls out some of the most important structures in a scorecard.

Eoin [0:42:25]: Again, this is available for free.

Eoin [0:42:26]: You just sign up for an account attached to me your pages.

Eoin [0:42:29]: See what it looks like and then you can action on it manually if you want.

Eoin [0:42:32]: But biggest things I'll call out that matter today for you to improve your presence in Ai search.

Eoin [0:42:39]: Freshness is one.

Eoin [0:42:40]: Content structures too what I covered in the previous example, authority.

Eoin [0:42:44]: Like, you have sales calls.

Eoin [0:42:46]: You've lots of context internally, use subject matter experts, put that out into the world, more you're adding to the conversation, the more valuable your content is to an L.

Eoin [0:42:55]: What is very helpful about this.

Eoin [0:42:58]: Scorecard is I could probably go and do it myself, but it would take me a day to get to this level of detail, but for, like, freshness, super interesting.

Eoin [0:43:07]: You can see here There is a date, but it is not relevant.

Eoin [0:43:11]: And I only found this out today.

Eoin [0:43:12]: It's not read by the agent.

Eoin [0:43:15]: So it's actually not giving me, like, full value for this piece of content because it's saying no visible publication days, and I'll show you how we found that.

Eoin [0:43:23]: That's really important.

Eoin [0:43:24]: So I'm not just having fresh content, but communicating such, and then for content structure, super important, but with the Cta on that page, we need to make sure that the heading alignment is correct.

Eoin [0:43:35]: So this...

Eoin [0:43:36]: In short and, like, a two minute run.

Eoin [0:43:38]: Give me, like, three or four things.

Eoin [0:43:40]: I need to spend my evening, updating so that we improve our own content.

Eoin [0:43:43]: And for brand alignment, we can look, brand case.

Eoin [0:43:47]: Again, it's give me, like, stylist Dan mentioned earlier, like, a knowledge base, your brand case.

Eoin [0:43:52]: There's some stuff here that's, like, inconsistent to our current tone.

Eoin [0:43:56]: There's also...

Eoin [0:43:57]: I think I mentioned it earlier, but there was a mention of a spark tore report.

Eoin [0:44:02]: Since we published that article.

Eoin [0:44:04]: We our own one, the system detected, which is great.

Eoin [0:44:07]: So even if you were to just run these and you were to do manual updates.

Eoin [0:44:10]: I think this is basically elevating marketers to a higher value activity, and then we feed it into the refresh engine, which is gonna do what we saw earlier.

Eoin [0:44:20]: The the last thing I'll just click on already quick.

Eoin [0:44:23]: Think It open here is what are we doing under the hood and this is kinda give you a feel for how Ai search works.

Eoin [0:44:29]: But in this workflow, which is behind the Ae scorecard.

Eoin [0:44:33]: We're actually pulling the article.

Eoin [0:44:35]: So we're not taking just the copy.

Eoin [0:44:37]: We're pulling the raw html for just swap out G.

Eoin [0:44:41]: Complexity, all these agents are actually reading, and then we're just gonna clean it.

Eoin [0:44:45]: So can I write python code kind of but I just use, like, a c copilot, He use on t, whatever you want to just remove some of the extra stuff?

Eoin [0:44:54]: Style, comments, extra, tags, your, website team would about a in, and then really onto the hoods, like what we saw there structure, authority freshness and again using...

Eoin [0:45:06]: And this is all available, like, out of the box, you don't need to write plates and code, but evidence matters is the number of links?

Eoin [0:45:12]: Like, does it have references to other content on your website.

Eoin [0:45:16]: Super super important.

Eoin [0:45:17]: And then I've shared a few metrics.

Eoin [0:45:19]: Again, I might say this is the most important one of the day, but compared to ranking on page one, versus is actually getting size like Chat T.

Eoin [0:45:27]: Not that anything of, like, your core marketing principles is very different.

Eoin [0:45:31]: The virus is just drastically raised.

Eoin [0:45:34]: So you are three times more likely to get your page one article cited by an L.

Eoin [0:45:40]: If you just get your headings in order, which sounds kinda dumb but there's a huge correlation there.

Eoin [0:45:46]: So what I'm doing.

Eoin [0:45:47]: And I'm computing all the scores.

Eoin [0:45:49]: And then gonna use a model to map it to, like, a scale of one to five.

Eoin [0:45:53]: And then out the very side, I'm generating, like, that improvement brief.

Eoin [0:45:58]: So that is what we see over here.

Eoin [0:46:01]: And again, you can manually interpret this.

Eoin [0:46:03]: You can figure out great for each of these elements.

Eoin [0:46:05]: Have a header section.

Eoin [0:46:07]: It needs some better meta description.

Eoin [0:46:09]: I can go update this.

Eoin [0:46:10]: What kinda like end to end like Don's examples.

Eoin [0:46:13]: Make sure that you have a process that you wanna, like, further invest in, and then build automation where it makes sense.

Eoin [0:46:20]: I like doing content, but I sure how don't wanna have to produce this myself.

Dave [0:46:26]: Right.

Eoin [0:46:27]: That's where it's helpful, and then I'm better equipped so, like, evaluate the output and make the next step where we need to go.

Dave [0:46:34]: Okay.

Dave [0:46:34]: There's a million questions about this.

Dave [0:46:36]: I think we can...

Dave [0:46:36]: Wow, Eoin one's gonna reach out, You'll get an email from them tomorrow or the next day at some point.

Dave [0:46:42]: I would suggest replying back and ask any specific questions there just because we're not gonna be able to cover them.

Dave [0:46:47]: I'll I'll just cherry pick a couple of them.

Dave [0:46:48]: So one of them is, like, where does this sit on the team?

Dave [0:46:50]: Who do you think in this world today should typically own this?

Eoin [0:46:54]: Great question.

Eoin [0:46:54]: What we typically see across our user base is head of content, content marketer, like, an Seo person, someone who has a really high bar for quality themselves.

Eoin [0:47:05]: We can also kinda get in under the hood.

Eoin [0:47:07]: What we call it ourselves and what we, like, train people up upon is around content engineering.

Eoin [0:47:13]: It's kinda like the mixture of those three aspects you can build.

Eoin [0:47:16]: You understand strategy.

Eoin [0:47:17]: You understand content.

Eoin [0:47:18]: But, I think someone who comes from the background of content plus the ability to build.

Eoin [0:47:23]: Could easily, like, getting on the hood?

Eoin [0:47:25]: I'm, like, own systems like this.

Dave [0:47:28]: What do you guys think the biggest gap is, like, if you're watching this and you're, like, oh my gosh.

Dave [0:47:32]: This stuff was great, but at the same time, like, I'm feeling so overwhelmed about, like, I feel like I just...

Dave [0:47:37]: Saw, like, some Phd level examples of Ai and, like, I'm still just trying to use Can in the right way.

Dave [0:47:43]: How would you...

Dave [0:47:45]: Do you you to carve time out at night to learn this stuff?

Dave [0:47:47]: Like, how do you bridge the gap?

Dave [0:47:48]: More as just, like, entrepreneurial type of marker, how would you approach this?

Dan [0:47:53]: Oh, I'm gonna promote for Oli, but they just launched today in Academy, I think it is on for learning.

Dan [0:47:57]: So really great for your learning resource.

Dan [0:48:00]: So there's a lot of tools like that.

Dan [0:48:02]: Like, you know, Clay has their own too.

Dan [0:48:03]: Right?

Dan [0:48:04]: Like, there's resource out there.

Dan [0:48:05]: I think can...

Dan [0:48:05]: I like to learn by doing.

Dan [0:48:06]: So, like, just making his Zapier your agent account and getting in there and seeing what you can do.

Dan [0:48:11]: So it depends on, like, what type of learner you are.

Dan [0:48:13]: I Don't know if you kinda thoughts on that.

Eoin [0:48:16]: Yeah.

Eoin [0:48:16]: No.

Eoin [0:48:16]: A hundred percent.

Eoin [0:48:17]: You want, like, training that helps you, like, progressively build.

Eoin [0:48:21]: Like, we've evolved on the webinars or courses where, like...

Eoin [0:48:24]: And it was...

Eoin [0:48:25]: The end of what we wanted to set this example up for.

Eoin [0:48:28]: But you wanna do, like, a course where it's kinda like helping you build something progressively, but I think start super small.

Eoin [0:48:35]: Pick a workflow that's core to your business and not even try and do, like, what we show there, probably c Phd, some of it is just, like, available out of the box.

Eoin [0:48:43]: But start doing, like, one or two simple things.

Eoin [0:48:46]: Like, in Dan's example, we have a webinar flow internally, But it started with, hey.

Eoin [0:48:51]: Can we do research on the guest so that we turn up to the first call?

Eoin [0:48:54]: Basically more knowledgeable, trying to figure out where they overlap with what we provide.

Eoin [0:48:59]: So I would say, start really small, and then try and learn in addition to, like, some online resource if that it works with you text or video, whatever it is.

Dan [0:49:09]: And your first result might be under overwhelming to you, and that's fine.

Dan [0:49:12]: Just keep iterating on it.

Dan [0:49:13]: Like, even my first goes for a lot of stuff.

Dan [0:49:14]: I've been doing it for a bit.

Dan [0:49:15]: I don't like the output, and I just keep working until I do.

Dan [0:49:18]: And it's...

Dan [0:49:18]: It's not even that harder process.

Dan [0:49:20]: The first build is always the hardest.

Dan [0:49:21]: And the more you learn there that can be taken to other other steps.

Dan [0:49:25]: Yeah.

Dan [0:49:26]: I think there is also a gap in, like, identifying where you can use Ai.

Dan [0:49:29]: And that's why Was hoping to bring with some of these examples of, like, I was hoping somebody would see the, you know, the webinar one be like, hey, Podcast is another spot I can build something like that for.

Dan [0:49:37]: Or, you know, just show examples.

Dan [0:49:39]: And I I like to categorize them into, like three categories.

Dan [0:49:41]: Right?

Dan [0:49:42]: Like, speed to value, which is the webinar one I showed.

Dan [0:49:44]: How do we get the zero to one quicker and then we couldn't find it there?

Dan [0:49:47]: I think a lot of stuff can fall into that, enhance the experience, something I didn't have an example for, but like, say you're doing in person events, and they're really killing it, but you wanna enhance experience, and you can literally just have a workflow where you drop in the address of the venue, and it can go out and find restaurants.

Dan [0:50:03]: You know, coffee shops, bars with high Google my business ratings and build a, like, a a little list that you can give all your attendees.

Dan [0:50:10]: Right?

Dan [0:50:10]: Like, and the last one increasing scope without increasing bandwidth.

Dan [0:50:13]: I think some of always fall into that as well, But I think that's where also my Zap here one falls into.

Dan [0:50:18]: But, like, if you're looking at in those three areas, I think you'll you'll start finding stuff.

Dave [0:50:22]: Cool.

Dave [0:50:22]: Alright.

Dave [0:50:22]: Man, we're just starting to chip away at this, but we have so much more.

Dave [0:50:26]: So a bunch of plugs for what we're doing inside of banks.

Dave [0:50:28]: At five, We have a a free Ai course.

Dave [0:50:30]: We do a lot of discussions inside of the community.

Dave [0:50:32]: We're gonna continue to do more conferences like this.

Dave [0:50:34]: Dan, my team has been blowing me up in the in the in the Slack this whole time being, like, you need to do more than this.

Dave [0:50:40]: We you need

Dan [0:50:40]: to do more of this.

Dave [0:50:41]: We need to do more live sessions we need show more Ai stuff, like, totally agree.

Dave [0:50:45]: We will.

Dave [0:50:46]: For now, thank you for all the comments today.

Dave [0:50:48]: If I were you on this, honestly, I would reach out to Dan and reach out to Eoin, ask for questions after that.

Dave [0:50:53]: Go to them on Linkedin.

Dave [0:50:54]: I want them to come back to me.

Dave [0:50:55]: And say hey, I got so many messages on Linkedin.

Dave [0:50:57]: And just stay curious.

Dave [0:50:58]: I I I think my takeaway on that is, I think everyone that attended this just by nature of like, if you're gonna take an hour out of your day and go to a webinar about marketing.

Dave [0:51:06]: You're already probably in the top one percent of people who care about their job and wanna treat this as a craft.

Dave [0:51:10]: And so it's easy to try to take all the courses and study all the materials, but I think truly the best thing is to, like, get do a dan, which is log in as Zapier or try to find a workflow and try to learn something like, hey, what's a task that I could try to replace or replicate with Ai or go check out the free version of of AirOps.

Dave [0:51:26]: There's so many ways.

Dave [0:51:27]: And everything I've learned in my marketing career almost always start by like, yeah.

Dave [0:51:30]: Cool.

Dave [0:51:30]: Someone showed me it, but maybe it's just how my brain works.

Dave [0:51:33]: It doesn't work for me unless I actually go and try to, like, move the stuff around together and then I can figure out how to scale it.

Dave [0:51:39]: So Dan, Eoin Virtual round of applause.

Dave [0:51:42]: Thank you guys for coming here today.

Dave [0:51:43]: Thank you.

Dave [0:51:43]: We had an awesome awesome turnout.

Dave [0:51:45]: So much good questions in the chat.

Dave [0:51:47]: So much room for feedback and ideas for the future.

Dave [0:51:50]: A lot to learn about Ai.

Dave [0:51:51]: Stay curious.

Dave [0:51:51]: There's a lot we can keep doing with Ai, and we'll see you all around the x Exit Five universe on another day, Eoin, Dan, great job see you guys soon.

Eoin [0:52:02]: See you later.

Dave [0:52:06]: Hey.

Dave [0:52:06]: Thanks for listening to this podcast.

Dave [0:52:08]: If you like this episode.

Dave [0:52:09]: Do you know what?

Dave [0:52:10]: I'm not even gonna ask you to subscribe and leave a review because I don't really care about that.

Dave [0:52:14]: I have something better for you.

Dave [0:52:16]: So we've built the number one private community for B marketers at Exit Five, and you can go and check that out instead of leaving a rating a review, go check it out right now on our website, Exit Five dot com.

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Dave [0:52:34]: There's nearly five thousand members now in our community, people are in their posting every day asking questions about things like marketing planning.

Dave [0:52:42]: Ideas, inspiration, asking questions and getting feedback at your peers, building your own network of marketers who are doing the same thing you are, so you can have a peer group, or maybe just venting about your boss

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