The 4-Part Formula to Craft Unforgettable Presentations (Exit Five Newsletter)

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TOGETHER WITH PARAMARK

🎥 Before You Launch Another YouTube Ad Strategy...

...you need to know what’s working and what’s quietly draining your budget.

Most B2B teams jump into YouTube with no clear strategy. Big spend. Low return. No idea why.

On August 28th at 9:00 AM PT, Paramark CEO Pranav Piyush is hosting a live session with Shanik Patel on the do’s and don’ts of winning with YouTube ads, so you can skip the rookie mistakes and build a channel that actually performs.

By the way, Shanik’s the performance marketing leader who took Grammarly’s YouTube program from under $1M to over $100M annually. So if YouTube’s part of your growth plan, he’s the guy you want to learn from.

They’ll break down:

1. What’s actually working on YouTube right now
2. The biggest mistakes that tank performance
3. How to scale without sacrificing efficiency

This is how you stop guessing and start scaling on YouTube with a strategy that actually performs.

🎤 How to Give a Talk People Actually Remember

As a pastor who writes a 35-minute "keynote" every single week for 500 people (and can never reuse material), Vincent Pierri has cracked the code on presentations that actually stick. This is the exact 4-part structure he uses.

(And by the way, it’s what he used to help one speaker give their first talk ever in front of 3,000 people at Inbound. Spoiler…they crushed it and got insane ratings.)

1. Tension (Don't Lead with Your Points)

Start by introducing a problem your audience is living with right now. Don't jump straight into "Here are 5 ways to improve your demand gen." Instead, paint the picture of what's keeping them up at night.

Vincent's tip: Think of one specific person you know who would benefit from your talk. What problem are they actually facing? Start there.

2. Trust Building (Show Your Scars)

This isn't about listing your credentials. It's about sharing an embarrassing moment when you were in their shoes. Vincent calls it "showing a wound." Like that time you completely bombed a campaign, made a rookie mistake, or had to learn something the hard way.

Why it works: People don't trust experts. They trust people who've been where they are.

3. Teaching (The 3 C's Structure)

For each main point, use this mini-framework:

• Catchy one-liner: A memorable phrase that makes the concept stick
• Creative analogy: Pull them out of marketing into everyday life to make it click emotionally
• Concrete example: The tactical stuff they came for

Vincent's example: Instead of just saying "startups require generalists," try "There are 22 functions in marketing. You'll do all 22." Then get into an analogy. Something like: If you’re building a house, you can’t just be good at fixing basements. You have to be able to do drywall and framing and everything else. You want to make it real. Then you can get into the specifics, like the 22 marketing functions.

4. Takeaway (End with Someone Else Winning)

Don't close with your success story. Share how someone else (ideally someone like your audience) applied your framework and won. It positions them as the hero, not you.

The Real Secret

Practice this structure before you build slides. Vincent recommends starting with just an outline and talking through it like you're helping a friend over coffee. Once it feels natural, then add minimal visual support.

Bottom line: Most presentations fail because they're built for generic crowds. This framework forces you to think about real people with real problems. And that's what makes talks stick.

Whether you’re prepping for an internal presentation or giving a talk to 3,000 people, this framework will help you create something people actually remember. Give it a shot for your next talk and let us know how it goes.

📺 UPCOMING EVENTS

Open to all

• August 26th: How To Turn Your Company Story Into Actionable Marketing Ideas That You Can Use Right Now (exitfive.com/live)

Exit Five Pro Members Only

• All of August: August Challenge: Share Your CustomGPT & Win $500
• TOMORROW: Building a Library of Credibility: Best Practices in Case Studies, Customer Stories & Social Proof: Non-SaaS Marketing Meetup

Marketing Leaders Club Only

• TODAY: How to Grow Your Team Into Leaders: Member-Led Roundtable

Not a member yet? Learn more about an Exit Five Membership here.

If you are an Exit Five member, click here to RSVP to these events.

📚 LATEST CONTENT

Here's the latest from the Exit Five content library:

• 🎧 Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
• 🎧 Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
• 🎧 The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
• 📰 How to Lead a High Functioning Marketing Org
• 📰 Marketing Is Broken: Why You’re So Busy and Still Not Getting Anything Done
• 📰 How to Put On a Virtual Event People Actually Want to Attend

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