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Will you read me on a Monday?

Hey - it's me Dave. Back with the weekly Exit Five newsletter. Can you follow our Instagram account? It's Exit Five Marketing (@Exit5Marketing). We'll post videos there to help you get smarter about B2B marketing while you're doom scrolling.


FYI: LinkedIn followers are not a vanity metric. 

People are going to say they are, which is okay. But the number of followers you have, whether we like it or not, not only matters but creates impact. 


The more followers an account gets, the more people that account can reach. 

I can sense the hesitation … let’s think about an example: 

Alien A wants to launch a podcast, and so does Alien B. Alien A has 200,000 followers, and Alien B has 100. When they go to launch their podcast and promote it on LinkedIn, who’s going to get more initial listeners or downloads?

Whether it’s podcasts or events or company updates, the larger following is always going to outweigh the smaller count. I’m sorry! I know it’s painful to accept, but it’s the reality. 

  • When I was at Drift, my LinkedIn helped drive business.
  • When I do a webinar we drive hundreds of signups from LinkedIn.
  • When I wrote my book, LinkedIn drove a majority of initial book sales. 
  • And!! A lot of you reading this probably found DGMG (now Exit Five) through LinkedIn! 

Followers aren’t vanity metrics — they’re communities in numbers. Armies of people wanting to learn and listen and grow together. 

So, build a following. Start today. Share this with that person on your team or founder who is skeptical. Maybe it's a different frame for them to think about.


Podcast: Meghan Anderson, VP Marketing, Jasper

My guest this week on the Exit Five podcast is Meghan from Jasper. She runs marketing there and previously spend a decade at HubSpot. 

We spent a bunch of time talking about:

- How an accidental phone call led to her joining Jasper 
- What's going on inside of Jasper today
- Innovative ways she's seeing B2B marketing teams use Jasper
- The difference between ChatGPT and Jasper
- Building her team and where they are focused
- How company strategy impacts marketing team structure

How to listen: search for Exit Five podcast everywhere you listen to your podcasts and you'll see it.

PS. A CONTINUED THANKS FOR ALL THE NEW LISTENERS! January was 2x more listeners than the prior month. Thanks for the support and referring good guests. Send podcast guest ideas and pitches to hello@exitfive.com.

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The Exit Five Job Board: A dedicated resource for B2B Marketing Jobs (100% free to post your jobs)


If you are hiring right now, please add open marketing roles to the Exit Five job board this week (it's free).

The Exit Five job board reaches ~4,000 B2B marketing candidates each month and it's a great place to get more eyeballs on your open roles (or to browse if you're reading this and looking for something new).


Learn more at jobs.exitfive.com.


It is 100% free for any reader + company to post an open marketing job to the board.


Here's the hoping companies begin hiring again in Q1 2023.


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If you're not a member, we'd love to have you join us.


There are 3,300+ B2B marketing pros in the Exit Five community. Thousands of B2B marketers jump into the Exit Five Community daily to share tactical advice, give and receive feedback, and exchange ideas about what’s working in marketing today.


You can try it 100% risk free for 30 days - I am true to my word. If you join, don't get value from it, you can email us within the first 30 days and we send a refund no questions asked.


Thanks To Our 2023 Presenting Sponsors


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All B2B marketers have the skills to drive leads, opps, and revenue with SEO. You just need the right tool to do it. Learn how you can optimize and scale your SEO workflow now with Demandwell at demandwell.com/exit-five

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Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai

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Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com


PS. Can I get your help sharing this newsletter?

Word of mouth is always going to be the best marketing channel and I'd love to get your help spreading the word about this newsletter. Just click here and you can edit + copy this text and write your own for LinkedIn or Twitter.

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