Exit Five Newsletter: 3 smart ways marketers are using AI

Hello and welcome to the Exit Five Weekly Newsletter — read by 42,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 5,700 other members at exitfive.com.

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🧠 3 Smart Ways Marketers Are Actually Using AI

While everyone else is still asking ChatGPT to write their social posts, smart marketers are quietly using AI to solve problems that used to eat up hours of their week.

We're talking about turning messy customer calls into instant insights. Automating those monthly updates that nobody wants to write. Making personalized outreach actually personal without hiring three more people.

This isn't theory. These are real workflows from marketers who cracked the code on making AI do the boring stuff so they can focus on strategy.

Here's exactly how they did it.

1. Turn Customer Calls Into a Searchable Database

The Problem: Zach Searcy's team at Fleetio talks to customers constantly, but those insights get buried in hour-long recordings.

The Solution: His workflow pulls transcripts from customer calls, stores them in Notion, then uploads everything to Google NotebookLM. Now his content team can ask questions like "What tools are marketers using?" and get specific quotes with timestamps.

Why It Works: Instead of his writers sitting through 45-minute calls, they get exact customer quotes in seconds. His video team can even pull testimonial clips using the timestamps.

2. Automate Your Product Updates

The Problem: Cynthia Bell McGillis at Laravel was manually writing changelogs every month, starting from a blank page each time.

The Solution: She built an n8n workflow that pulls GitHub deployments weekly, filters out internal updates, and generates first-draft copy that gets posted to Slack for team review.

Why It Works: Her team collaborates on updates throughout the month instead of scrambling at deadline. When someone's on leave, the workflow keeps running.

3. Personalize Outbound at Scale

The Problem: Dave Twitchell's SDRs at Freshpaint were spending too much time researching prospects instead of making calls.

The Solution: They use Tofu to generate personalized emails and landing pages based on each prospect's role and industry vertical. For content syndication follow-ups, it moves beyond "I saw you downloaded X" to focus on the actual topic of interest.

Why It Works: SDRs spend more time on calls while prospects get messages that actually relate to their specific challenges. They've generated 25 influenced opportunities since May.

The bottom line? Here's what separates these winners from the "AI will write my blog posts" crowd. They're not replacing creativity. They're eliminating drudgery.

Look at your week. What tasks make you think "ugh, I have to do this again?” That's your starting point.

The magic formula:

1. Pick one repetitive process that takes 2+ hours weekly
2. Ask: "What steps could I teach someone else to do?"
3. Find the AI tool that handles those steps
4. Keep the final review and strategy decisions for yourself

Stop trying to get AI to be creative. Start using it to buy back your time for the work that actually matters.

P.S. You can watch the full walkthrough of these workflows inside the Exit Five community. Not a member yet? Learn more about an Exit Five membership here.

📺 UPCOMING EVENTS

August Community Challenge: Share Your CustomGPT & Win $500

CustomGPTs are one of the most practical ways B2B marketers are using AI right now, so we’re making August all about them.

We’re giving away $500 to the Exit Five member who shares the most useful CustomGPT with the community.

Never built one before? We’ve got you. On August 14, we’re hosting a live session inside Exit Five to walk through exactly how B2B marketers can create and use CustomGPTs, so everyone has a shot to enter (and win).

Here’s all the details on how to enter.

Not a member yet? Use code CUSTOMGPT at checkout to get 50% off your first month, now through the end of next week.

🏢 Open Roles

Who's hiring right now?

🔥 HOT JOBS OF THE WEEK:

Opus Training is hiring a Sr. Product Marketing Manager to own positioning, enable sales, and lead GTM for new products and verticals in the frontline workforce space. The ideal candidate is strategic, curious, and knows how to turn customer proof into pipeline.

Other open roles on the Exit Five job board this week:

• Directive is hiring a Demand Generation Manager
• NewtonX is hiring a Strategic Marketing Advisor
• RightRev is hiring a Marketing Manager
• Tiugo Technologies is hiring a Senior Web & Brand Designer
• Paramark is hiring a Marketing Manager
• Paramark is hiring a GTM Engineer
• Quarterzip is hiring a Senior Growth Marketing Manager

See all open roles

Have an open role and want to make sure the best B2B marketing talent sees it? Just reply to this email and we'll send over more info on how you can post it on our job board + get it in front of 42k+ marketers.

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