Can You Get 10 Months of Content w/ 1 Research Report? (Exit Five Newsletter)

Hello and welcome to the Exit Five Weekly Newsletter — read by 42,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 5,700 other members at exitfive.com.

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TOGETHER WITH AHREFS

🔍 63% of Websites Already Get Traffic from AI Search. Are You One of Them?

ChatGPT, Perplexity, Google AI Overviews. These are the new gatekeepers of brand visibility. If you’re not showing up in their answers, you’re invisible.

That’s where Ahrefs’ Brand Radar comes in. It’s SEO monitoring reinvented for the LLM era, showing you exactly what AI is saying about your brand (and your competitors) so you can stay ahead.

Know instantly where you stand in AI search:

• See how often your brand is cited in ChatGPT, Perplexity, and AI Overviews (Gemini coming soon).
• Discover new keywords and competitors emerging in AI results.
• Track search demand for every brand-related term to monitor awareness over time.
• Spot visibility gaps and know exactly how to close them.
• Filter by author to find content with or without named authors, or track specific names.

With 63% of websites already getting traffic from AI search, this isn’t the “future of SEO.” It’s happening now.

Find out where you stand in AI search and how to get ahead.

🧑‍💻 The Secret To Repurposing A Single Piece Of Content For Months

You spent months on that research report. Great data. Killer insights. Amazing findings.

Then comes the inevitable request: 'Now stretch this into 6 months of content.'

Sound familiar?

Jillian Hoefer at User Evidence had this exact challenge.

Her team surveyed 600+ B2B marketers about customer evidence. But she felt stuck thinking about how to keep using that data without it getting stale.

So instead of cranking out the same tired blog posts and social snippets, she built a "content concierge" GPT that injects research data into everything she creates. 10 months later, she's still using that original research.

How The Content Concierge Works

Step 1: Train your GPT

• Feed it your complete research findings
• Turn OFF web search
• Tell it to only use your source material

Step 2: Pull fresh stats on demand

When writing blog posts, ask: "Pitch me 3 stats from the report that support this narrative. Show me exactly how to work them into this paragraph."

Step 3: Mine quotes for thought leadership

Ask: "Find a quote from someone in the report that supports this LinkedIn post about [topic]. Include the person's name so I can tag them."

Step 4: Reframe for every persona

Writing for sales? Ask: "What are the 3 most shocking stats for sales leaders?" It reframes your data for different audiences.

The Real Magic

This isn't just repurposing. Jillian's still using months-old research because she's injecting it into genuinely helpful content rather than rehashing the same narrative.

She's also gone backwards, updating old blog posts and email sequences with new data for SEO wins.

Your Custom GPT Instructions

"You are an expert at interpreting and advising on stats and quotes from this research report. You will assist me by inserting relevant stats into content I'm creating. Base recommendations ONLY on information contained within this report."

Then upload your research and turn off web search.

Why This Works

Instead of thinking "big content into small pieces," think "rich data injection into everything we create."

Your research becomes the secret sauce that makes all your content more credible, specific, and shareable.

The result? Content that feels fresh while your competitors are still recycling the same generic stats from 2019.

P.S. Want to see Jillian walk through this in detail? She breaks it down in this live session.

📺 UPCOMING EVENTS

[COMMUNITY EVENT] CustomGPTs in B2B Marketing: Everything You Need to Know

CustomGPTs are one of the most powerful (and underused) tools in B2B marketing right now.

On Thursday, August 14th, Jake Heaps, AI Marketing Operations Manager at Domo, will show you what they are, how to build one, and how to actually use it in your workflow.

Jake lives and breathes AI in his day-to-day role at Domo, where he’s actively building real marketing workflows with these tools. He’ll walk you through:

• What CustomGPTs actually are (and what they aren’t)
• How to build one from scratch
• Best practices to make them more useful, reliable, and efficient
• Inspiration from real-world marketing examples

Whether you're brand new to them or already using CustomGPTs in your workflow, you’ll leave this session with a sharper, more strategic understanding.

Not a member yet? Learn more about an Exit Five Membership here.

Save Your Spot

🏢 Open Roles

Who's hiring right now?

🔥 HOT JOBS OF THE WEEK:

UserGems is hiring a Content Marketing Manager to create and share content that drives engagement and pipeline. You’ll write clear, compelling short-form copy, repurpose ideas across formats, and distribute content through owned, earned, and paid channels. The ideal candidate is organized, curious, and comfortable turning B2B insights into useful, audience-ready assets.

Other open roles on the Exit Five job board this week:

• Datalily is hiring a Content Marketing Writer
• Offsite is hiring a Growth Marketer
• BrightHire is hiring a Social and Community Marketing Manager
• Opus is hiring a Senior Manager, B2B Product Marketing
• Directive is hiring a Demand Generation Manager
• RightRev is hiring a Marketing Manager
• NewtonX is hiring a Strategic Marketing Advisor

See all open roles

Have an open role and want to make sure the best B2B marketing talent sees it? Just reply to this email and we'll send over more info on how you can post it on our job board + get it in front of 42k+ marketers.

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