$85K in revenue and AI did most of the work (Exit Five Newsletter)

Hello and welcome to the Exit Five Weekly Newsletter — read by 42,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 5,700 other members at exitfive.com.

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TOGETHER WITH REACHDESK

🎁 The Event Gifting Approach That Drives 76% More Engagement

Most B2B events blur together. But marketers are using strategic gifting to boost attendance, drive interaction, and create memorable experiences across every event type: virtual, in-person, hybrid, you name it.

Reachdesk’s Event Marketing Gifting Playbook shows you exactly how they’re doing it, including:

• Real-world gifting campaigns mapped to every type of event
• Tactics to increase engagement before, during, and after
• How to make swag people actually care about (and remember)
• Proven ways to tie gifting to event ROI and brand impact

Most events are forgotten the moment they end. This playbook shows you how to run one people remember and keep talking about.

⏳ Save HOURS Every Week With These 3 Proven AI Use Cases

Most B2B marketers are still stuck copying and pasting into ChatGPT.

Meanwhile, a few are building actual systems that work. Systems that generate $85K in revenue from a single campaign. That turn 30-minute founder interviews into weeks of social content. That find the perfect podcasts without endless Google searches.

These aren’t generic AI tips pulled from LinkedIn threads. They’re real workflows from Exit Five members who are already putting this stuff to work, saving time, driving revenue, and scaling what used to take hours.

1. Build Founder-Led Content in 4 Hours/Week

The Problem: Founders post sporadically on LinkedIn. When they do, demo bookings spike. But they don't have time to create consistent content.

The Solution: Jess Cook at Vector built a system that takes 3-4 hours per week and produces 3-5 LinkedIn posts.

How it works:

• Download all the founder's historical LinkedIn posts
• Feed them to Claude with this prompt: "Document the post voice, tone, and structure in a way any LLM could use to create new posts"
• Spend 30 minutes weekly interviewing the founder about market trends, customer calls, opinions
• Use the voice guide + interview transcript to generate posts
• Edit lightly and send back with video clips from the interview

The result: Posts that are 95% ready to publish in the founder's actual voice.

2. Find Relevant Podcasts with AI Agents

The Problem: Manually searching for podcasts to sponsor or appear on is time-consuming and hit-or-miss.

The Solution: Sundar Somasundaram at Market Better uses Model Context Protocol (MCP) with Claude to automate podcast discovery.

How it works:

• Set up an MCP server (like a "USB-C for AI agents")
• Connect it to Claude through settings
• Ask: "Find cybersecurity podcasts with 5,000+ listeners"
• The AI agent searches and returns detailed podcast information
• Ask follow-up questions about hosts, sponsors, similar shows

The result: Targeted podcast lists without manual research.

3. Speed Up Lead Response with AI Callers

The Problem: Sales teams take too long to call back MQLs. Speed to lead directly impacts conversion.

The Solution: Marcy Comer at EagleView deployed AI agents to call leads immediately.

How it works:

• AI agent "Eve" calls new leads within minutes
• Qualifies them using successful sales call scripts
• Books meetings with real salespeople
• Handles nights/weekends when no one's available
• Even switches languages mid-call when needed

The results:

• 25% engagement rate vs 12% with email only
• 30% reactivation rate on churn campaigns
• $85k revenue from 2,300 contacts
• 300+ hours of sales time saved

Pro tip: Start with churned customers where you have less to lose.

The bottom line? These aren't theoretical use cases. They're working right now for real B2B marketers.

The common thread? All three combine AI efficiency with human insight. AI handles the grunt work, but humans provide the strategy, editing, and relationship building.

Start small. Pick one use case. Test it. Then scale what works.

P.S. We host live sessions like this all the time inside the Exit Five community. If you don’t want to miss the next one, learn more about membership here.

📺 UPCOMING EVENTS

Exit Five Pro Members Only

• All of August: August Challenge: Share Your CustomGPT & Win $500
• August 14th: CustomGPTs in B2B Marketing: Everything You Need to Know
• August 22nd: Building a Library of Credibility: Best Practices in Case Studies, Customer Stories & Social Proof: Non-SaaS Marketing Meetup

Not a member yet? Learn more about an Exit Five Membership here.

If you are an Exit Five member, click here to RSVP to these events.

📚 LATEST CONTENT

Here's the latest from the Exit Five content library:

• 🎧 The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
• 🎧 How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
• 🎧 How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
• 📰 How to Lead a High Functioning Marketing Org
• 📰 Marketing Is Broken: Why You’re So Busy and Still Not Getting Anything Done
• 📰 How to Put On a Virtual Event People Actually Want to Attend

🪪 BECOME AN EXIT FIVE MEMBER

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