#17 Podcast

#17: What the CEO Wants from Marketing...Gil Allouche

May 24, 2022

Show Notes

Episode Description

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today.

Transcription

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