← Back to all podcasts

The Role of Product Marketing

June 06, 2023 | Podcasts | Marketing
The Role of Product Marketing

Episode Description

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.
Related Episodes
#50 ABM Overview #27 Mailbag! Answering B2B Marketing Questions from the Community #2 B2B Brand Strategy + Measurement #71 B2B Content Strategy #5 Live Q&A from December 2021 #25 Tips to do Marketing the Sales Team loves #7 Building a B2B Marketing Strategy that will Actually Work #37 Community is so hot right now in B2B marketing... #49 B2B Marketing heading into 2023, growing your career in a down...

Subscribe To The Exit Five Newsletter: B2B Marketing Insights Free In Your Inbox

Once a week we send an email with B2B marketing insights/learnings/observations (we don’t do fluff here) from my career and the Exit Five community.

This is a great place to start if you're looking to stay in the loop on what's happening with B2B marketing today to grow your career, get unstuck, or help your company do better marketing.
Subscribe To Our Podcast
Apple Podcasts
Spotify
Most Popular
#61: ABM with Hillary Carpio (Head of ABM at Snowflake)
#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right
#49: ABM (Account-Based Marketing) Overview
#71: B2B Content Strategy (with Lashay Lewis)
#74: Dave Kellogg - Traits of a High-Performing CMO
#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)
#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)
#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)
#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake