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#78 Podcast

#78: The Role of Product Marketing

June 6, 2023

Show Notes

Episode Description

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.

Transcription

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