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#40 Podcast

#40: Marketing when there's no urgency to buy, what the CEO wants

October 31, 2022

Show Notes

Episode Description

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics), customer acquisition, funnel optimization, and scaling growth. 

Transcription

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