← Back to all podcasts

Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover

  • Why buyers are switching to a more "self-service" model of buying 
  • How interactive demos stack up against traditional marketing education like videos or ads
  • Tips to create a product story with your interactive demo that gets you a 30% CTR
  • The most common questions marketers have about interactive demos


  • () - Introduction
  • () - Statistics on Product Demos
  • () - Gating vs. not gating product demos
  • () - Emails and personalized follow-ups post-demo
  • () - Where to place the interactive demo on the website
  • () - Interactive demos with complex products
  • () - How to budget for interactive product demos
  • () - Implementing interactive product demos in LinkedIn ads
  • () - Platform recommendations for interactive product demos
  • () - Use of interactive demos in the sales cycle
  • () - Tracking activity and attribution in interactive demos
  • () - Personalized demos for each prospect
  • () - Post interactive demo conversion best practice
  • () - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership


This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.

Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.

They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive.


Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more