← Back to all podcasts

Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)
Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.
 

In this episode, they chat about:

  • The importance of leadership team alignment and why the CRO & CFO should be your best friend
  • How marketing can impact pipeline and the standard it should be held to
  • Why you should build a marketing calendar around the product roadmap


Timestamps

  • () - Kyle's exposure to B2B marketing and strategy
  • () - Gaining expertise in marketing metrics and standards
  • () - Balancing Efficiency and Creativity in Sales Outreach
  • () - Importance of an Internal Partnership with the Sales Team
  • () - Aligning marketing goals with revenue generation
  • () - Co-creating Qualified Opportunities with ICP
  • () - Importance of Sales and Marketing Collaboration
  • () - How CROs and CMOs can balance long-term vision and short-term outcomes
  • () - The lightning strike strategy
  • () - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
  • () - Using Shield analytics to identify and repost popular content
  • () - How to simplify complex questions to extract key insights
  • () - Building a networking resource for professional growth
  • () - Closing thoughts


Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.

Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.

They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive.


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.