They discuss things like
- The challenges of marketing measurement
- Short-term vs. long-term investments
- UTM tags
- How to understand the correlation between each marketing channel and pipeline
- Measurement for Non-Direct Response Initiatives
Timestamps
- () - - Intro to Pranav and Paramark
- () - - Marketing Measurement Challenges
- () - - Clicks and UTMs
- () - - How to think about Strategic Metrics
- () - - Being Data-Driven in your approach to growth
- () - - How to decipher marketing's impact
- () - - Experimentation and insights
- () - - Strategic forecasting
- () - - Short-Term Gains vs. Long-Term Investments
- () - - Measurement for Non-Direct Response Initiatives
- () - - Understanding the Relationship Between Marketing and Sales
- () - - Understanding the Impact of Super Bowl Ads
- () - - Exploring the Impact of Temu's Super Bowl Ad
Send guest pitches and ideas to hi@exitfive.com
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***
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***
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