#316: How to Build a Brand People Pay Attention To

316 | In this episode, Dave breaks down how the best companies win by standing out through smart ideas, creative execution, and consistent attention. He pulls lessons from Drift, Savannah Bananas, and his own wins to show why ideas matter, why brand is a durable long-term advantage, and how strong content can still break through today. Plus: thoughts on AI slop, why LinkedIn can be a powerful channel when used well, leadership lessons from The Hard Thing About Hard Things, and rapid-fire listener questions on playbooks, thought leadership, and building something bigger than Exit Five.

Timestamps

• (00:00) - – Why attention became a dirty word in marketing
  
• (03:08) - – Personal update: hip surgery, burnout, and getting back in rhythm
  
• (05:08) - – The LinkedIn algorithm isn’t broken. Your content probably is
  
• (06:18) - – The big idea: attention is the real game in marketing
  
• (07:38) - – Lessons from Savannah Bananas and stealing ideas outside B2B
  
• (09:58) - – How Drift won by sucking the oxygen out of the market
  
• (12:18) - – Scrappy attention plays: billboards, protests, and founder brand
  
• (15:08) - – Why brand comes before product messaging
  
• (19:35) - – Listener Qs: playbooks, AI slop, and building real leverage
  
• (27:20) - – Final takeaway: stop being boring, earn attention first

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***

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Dave [0:00:01]: You're listening to The Dave Gerhardt Show.

Dave [0:00:17]: Okay.

Dave [0:00:17]: Hey, buddy.

Dave [0:00:18]: Super excited to be back.

Dave [0:00:20]: I see a bunch of people rolling in.

Dave [0:00:22]: My name's is Dave Gerhardt.

Dave [0:00:23]: I am the founder of Exit Five.

Dave [0:00:25]: We run the world's greatest B2B marketing community.

Dave [0:00:29]: I can say that.

Dave [0:00:30]: You can just say whatever you want.

Dave [0:00:31]: And I'm having a blast doing it.

Dave [0:00:33]: Twice a month, we do these live sessions.

Dave [0:00:36]: Don't you dare call them a webinar, because they're not webinar.

Dave [0:00:39]: They're different.

Dave [0:00:40]: These are these are different.

Dave [0:00:41]: Where...

Dave [0:00:41]: This is more fun.

Dave [0:00:42]: We're like, we're, like, cool webinar.

Dave [0:00:43]: I guess, that's winner.

Dave [0:00:44]: We bring on a bunch of subject matter experts to go deep on a topic that matters to you.

Dave [0:00:50]: And this this month, this topic is really near and dear to my heart.

Dave [0:00:53]: My favorite marketing channel of all time social media.

Dave [0:00:56]: We're gonna dive into how think about b b social with a specific focus on Linkedin.

Dave [0:01:01]: I hope that you leave this session with a better understanding about what's working on Linkedin today, how to sell the value of Linkedin to your boss.

Dave [0:01:08]: How to prove that this this stuff works, what to do and we have a great crew of people here.

Dave [0:01:14]: Got a great panel.

Dave [0:01:15]: We did a prep call yesterday.

Dave [0:01:16]: We just were hanging out in the green room.

Dave [0:01:18]: It's gonna be it's gonna be great, Alex Alex is already trolling me cool Webinar.

Dave [0:01:22]: Yeah.

Dave [0:01:23]: Lindsay This is the marketing.

Dave [0:01:25]: This is a marketing of festival.

Dave [0:01:27]: So if you can hear me okay right now, just put in the chat, like, your name, where you're writing in from?

Dave [0:01:32]: And then a quick line on why did you decide to come to this?

Dave [0:01:35]: Like, what what do you wanna get out of this session.

Dave [0:01:37]: What do you wanna know yet?

Dave [0:01:38]: Somebody said has it started yet?

Dave [0:01:40]: Yes.

Dave [0:01:40]: It has.

Dave [0:01:41]: This this is it starting.

Dave [0:01:43]: Somebody says this just the right link for the webinar.

Dave [0:01:45]: Yes.

Dave [0:01:45]: This is.

Dave [0:01:46]: Although it's not a webinar.

Dave [0:01:47]: So put your name in.

Dave [0:01:48]: Matt said my boss made me come.

Dave [0:01:50]: Matt.

Dave [0:01:50]: That's not true.

Dave [0:01:51]: Your boss is out.

Dave [0:01:52]: He doesn't even care if you go to this, Jason's and San Mateo.

Dave [0:01:54]: Robin does a lot on Linkedin always improving.

Dave [0:01:57]: Struggling with ad success that's good, we'll talk about thought leader.

Dave [0:02:00]: We'll talk about thought leader ads.

Dave [0:02:02]: Love this.

Dave [0:02:02]: Okay.

Dave [0:02:03]: So today's session, I just wanna give a shout out to, Agorapulse for sponsoring today's session.

Dave [0:02:08]: If you lead a marketing team and social as part of your Gt, which it is for basically all of us today.

Dave [0:02:13]: You've probably felt this pain.

Dave [0:02:15]: You're doing social because you have to, but it's not always clear what it's actually doing for your business if I had a dollar for every time I've had to ask that...

Dave [0:02:22]: Answer that question.

Dave [0:02:23]: That's exactly what Agorapulse helps with Their platform helps you plan and publish posts then actually track how social is supporting pipeline brand and demand.

Dave [0:02:31]: So you can prove the impact of social to leadership and clearly see the Roi.

Dave [0:02:36]: That's the biggest thing that we're gonna talk about today is.

Dave [0:02:38]: How to prove the value of this stuff to leadership, We're gonna talk a lot about that.

Dave [0:02:42]: And it's your job to teach them.

Dave [0:02:43]: It is.

Dave [0:02:44]: Even though it can be a pain.

Dave [0:02:45]: Also I know that everybody here is on Linkedin, at least in our world on in b2b to b, that's where you should be Agorapulse...

Dave [0:02:52]: Also excellent for Linkedin publishing and reporting, especially in employee advocacy and founder led social.

Dave [0:02:57]: So if that's part of your strategy, it makes it much easier to manage without having to use twenty different tools.

Dave [0:03:02]: Shout up to the team at Agorapulse for sponsoring today's session, If you need more confidence that social is worth the events...

Dave [0:03:08]: Investment.

Dave [0:03:09]: You should go and check them out.

Dave [0:03:10]: Alright.

Dave [0:03:10]: We got a a bunch of...

Dave [0:03:12]: I'm excited to get into this session, Aaron.

Dave [0:03:13]: Producer, Aaron, You wanna roll my roll my panel out here.

Dave [0:03:17]: Real quick.

Dave [0:03:18]: Dasha first.

Dave [0:03:19]: So Dash, I'm gonna let...

Dave [0:03:20]: I'm gonna let you kick us off.

Dave [0:03:21]: Quick intro before we get things.

Dave [0:03:22]: We'll we'll we'll go Dasha, Finn and Emeric.

Dave [0:03:24]: K?

Dasha [0:03:25]: Sweet.

Dasha [0:03:25]: Hi, everyone.

Dasha [0:03:26]: My name is Dasha.

Dasha [0:03:27]: I am the head of marketing at a company called Proton.ai.

Dasha [0:03:31]: We build software for wholesale distributors, not the sexiest industry, but it's really fun.

Dasha [0:03:37]: And our flagship product is a CRM software, and we're a series a venture back company.

Dave [0:03:44]: I'm on a big kick of, not sexy, b like, that is the whole world.

Dave [0:03:48]: We we wrote about it last week in our newsletter.

Dave [0:03:50]: Just all the industries that are that are out there in b b.

Dave [0:03:53]: It's it's a it's cool to connect with people.

Dave [0:03:55]: Okay.

Dave [0:03:56]: Mister Finn.

Dave [0:03:56]: Hello.

Finn [0:03:57]: Yeah.

Finn [0:03:57]: I saw that they gave you the wrong title.

Finn [0:03:58]: They they still call you CEO and here.

Dave [0:04:01]: I put that myself.

Dave [0:04:02]: Dan's out.

Dave [0:04:02]: Dan's out for the next month, So I'm back.

Dave [0:04:04]: Back I got thirty days to change the trajectory of this company, and I'm gonna

Finn [0:04:08]: do it.

Finn [0:04:08]: There we go.

Finn [0:04:09]: I'm Finn.

Finn [0:04:10]: I run a little agency called Project 33.

Finn [0:04:13]: We do executive thought leadership, so we work with about fifteen B2B Saas companies, and we partner with their founder CEO executives and help them create content on Linkedin.

Dave [0:04:23]: Awesome.

Dave [0:04:23]: Thanks for hanging out.

Dave [0:04:25]: Yes.

Dave [0:04:25]: Sorry Emeric.

Emeric [0:04:26]: Yeah.

Emeric [0:04:26]: So I'm Emeric.

Emeric [0:04:27]: From Perry friends I'm the founder and CEO of Agropulse and We started this fourteen years ago now.

Emeric [0:04:34]: So it's quite a long time.

Emeric [0:04:35]: We're Bootstrap.

Emeric [0:04:37]: We took that to twenty five million of annual revenue, a hundred and sixty employees, and what we love is solving this why we do social Question.

Dave [0:04:48]: The end this...

Emeric [0:04:49]: That's why we exist...

Dave [0:04:50]: We were backstage were talking about this before, and it seems like the the cheat code to figuring out impact on socials is to have a CEO that understands how it works.

Dave [0:05:00]: But First, I wanna just...

Dave [0:05:02]: Let...

Dave [0:05:02]: Let's level set.

Dave [0:05:03]: And so the reason we decided to focus on Linkedin.

Dave [0:05:05]: And and we'll we'll take all your questions.

Dave [0:05:06]: So the best part about these to me is the chat, all of our panel here We're all gonna be looking at the chat, add in your comments, talk about what's working or not at your company.

Dave [0:05:14]: We will try to work those into our discussion.

Dave [0:05:16]: But there's also the Q and A.

Dave [0:05:18]: So there's specific things you wanna make sure we go we go back to put them in the Q and A, and then we can sort those by up votes.

Dave [0:05:23]: And, by the way, there's three hundred and thirty people live online right now.

Dave [0:05:27]: So it's...

Dave [0:05:28]: For anyone that tells you that webinars don't work.

Dave [0:05:30]: Damn it and I said call the webinar.

Dave [0:05:31]: Don't work or people aren't interested.

Dave [0:05:33]: Well, I would correct them.

Dave [0:05:35]: So let's start off with this, and this is just gonna be, free for also, so grab grab the mic, whoever whoever feels passionate with this.

Dave [0:05:41]: But let's talk about Linkedin.

Dave [0:05:42]: What...

Dave [0:05:42]: Like, why Linkedin.

Dave [0:05:43]: What I thought Linkedin was...

Dave [0:05:45]: This is the...

Dave [0:05:46]: I know the answer.

Dave [0:05:47]: This is a leading question, but I thought Linkedin, like, I only I only use Linkedin if I go to a meeting and I meet Dash, and I connect with her after the meeting and I send her a connection request.

Dave [0:05:56]: Like, everybody comments on my post every now and like, our relaxed bro.

Dave [0:06:00]: This isn't in Facebook, But it feels like something has changed over the last couple years on Linkedin.

Dave [0:06:04]: I'm curious to how you all think about it.

Dave [0:06:06]: Tasha how you go first.

Dasha [0:06:08]: Okay.

Dasha [0:06:08]: I have a lot of thoughts on Linkedin.

Dasha [0:06:11]: I think Linkedin has been awesome for me personally for for a company as well.

Dasha [0:06:17]: I think it is the only social media channel where the barrier to entry is pretty low.

Dasha [0:06:23]: You're able to contact people specifically by where they work and what their title is, and it feels professional to scroll Linkedin while you're at work.

Dasha [0:06:32]: So if you're send your CEO a Tiktok of cats, he's gonna be, like, get back to work or she.

Dasha [0:06:38]: But if I send my CEO something helpful from Linkedin, that's super professional and helpful.

Dasha [0:06:43]: And so I think that it's content that you can get away with posting throughout the day that other people are going to consume throughout the day while they're working and they're gonna feel productive consuming that content.

Finn [0:06:54]: Yeah.

Finn [0:06:54]: I mean, I think the the times of Linkedin being the Cv is long gone and it's now a social media platform so people share content and and pretty legit executives of pretty big companies do that too, and I think that's very cool.

Finn [0:07:07]: I sometimes give the example, my father he's sixty.

Finn [0:07:09]: He is head of It at a German, partly government owned company.

Finn [0:07:14]: Three years ago, he four years ago, he didn't have a linkedin account.

Finn [0:07:18]: Three years ago, he created a linkedin account, but probably locked in a month Once a month, he now regularly likes my post.

Finn [0:07:25]: So if the head of It at a German pot government owned company who sixty years old is on Linkedin, you can reach all kinds of people on Linkedin.

Finn [0:07:33]: Em, you you work with

Dave [0:07:35]: a bunch a company, like, you know, obviously, you built...

Dave [0:07:37]: You built this company and and and and it's been fifteen years and running.

Dave [0:07:40]: One question.

Dave [0:07:41]: I always...

Dave [0:07:41]: Maybe I I just have a hard time answering this one, but there's inevitably someone out there who's, like, yeah, I understand what you're saying, but our customers are not on linkedin.

Dave [0:07:50]: Is that true Is that a false belief?

Dave [0:07:52]: Like, how do you how do you answer that?

Emeric [0:07:54]: Yeah.

Emeric [0:07:54]: I think it's a false belief in twenty twenty five, twenty twenty six for sure.

Emeric [0:07:58]: When you...

Emeric [0:07:58]: When you said Linkedin is is the place where you go after a meeting, I I was about to say, well, if you live in twenty fifteen, maybe by in twenty twenty five for sure not.

Emeric [0:08:07]: It it's really for any kind of professional.

Emeric [0:08:09]: We used to be...

Emeric [0:08:10]: We are in a bubble guys.

Emeric [0:08:11]: You got...

Emeric [0:08:12]: You know that.

Emeric [0:08:12]: We are in tech.

Emeric [0:08:13]: We are in software.

Emeric [0:08:14]: So we are we live in a bubble, and and in marketing.

Emeric [0:08:16]: Linkedin was everything for us even ten years ago, but it was not the rest of the world.

Emeric [0:08:20]: But now it's it it has become the same thing for everybody.

Emeric [0:08:23]: And it...

Emeric [0:08:24]: I, I I love your example, Fin.

Emeric [0:08:25]: My my parents are not sixty they're eighty.

Emeric [0:08:27]: And my dad likes my stuff on linkedin, so it's not working anymore, but it it's really it's everywhere now.

Emeric [0:08:34]: It's for every profession every industry and every type of, you know, professional need.

Emeric [0:08:38]: And, like Dasha said, people will go on Linkedin to learn stuff.

Emeric [0:08:41]: And from their peers, from people who do the same job in different companies.

Emeric [0:08:45]: So It's it's an amazing source of information and learning.

Dave [0:08:49]: I like this from Rachel and the chat.

Dave [0:08:51]: I usually answer that for CEOs by going to Spark.

Dave [0:08:53]: And I happen to see, Amanda, who runs marketing at Spark Just happens to be in the webinar today.

Dave [0:08:58]: Damn twice in a row.

Dave [0:09:00]: Look, look, I'm such a fraud.

Dave [0:09:01]: I usually answer that for CEOs by going to Spark toro and showing them how many people are having that conversation on Linkedin versus other social channels.

Dave [0:09:07]: I love that.

Dave [0:09:08]: I just Google like, what's the latest like, there's something like a billion registered users or hundreds of million registered users on Linkedin and it's like, the way social works is, like, even if your person per s is not on Linkedin, someone they know is.

Dave [0:09:23]: You know, there's, like, a connection of a connection.

Dave [0:09:26]: It's, like, some person I haven't talked to in twenty years from college who work does worked in a completely different industry, like, sees a piece of content her mind.

Dave [0:09:32]: So I think that's the first thing.

Dave [0:09:34]: Right?

Dave [0:09:34]: Is just, like, let's Let's first accept that this is a channel.

Dave [0:09:37]: This is not the social network of old, and I actually...

Dave [0:09:40]: I think the best way to think of it is as I like to frame this as is this is the new way of doing P r.

Dave [0:09:45]: And the biggest thing that's changed in the last decade.

Dave [0:09:47]: I I started my career in P that was fifteen years ago, and the consolidation of media since then has been crazy, pick any industry.

Dave [0:09:56]: Like, how many how many big publications are there?

Dave [0:09:58]: There's there's just not.

Dave [0:09:59]: Journalism has has shrunk.

Dave [0:10:00]: All of the power has gone to social media This is not just in B2B.

Dave [0:10:05]: This is across the world.

Dave [0:10:06]: Right?

Dave [0:10:07]: There's podcast or subs stack, Twitter, like, Linkedin.

Dave [0:10:10]: This is the the same is true here.

Dave [0:10:12]: So all the all the conversations are now happening here from a business As a business strategy, like, I wanna be part of those conversations, then you add on top of this that, like, Linkedin actually happens to be the best advertising platform in B2B, in particular because of what they have with thought leader ads, so you can take a post that you wrote or someone in your network road.

Dave [0:10:30]: And actually pay to promote that, which shows up as a regular post in the feed.

Dave [0:10:34]: There's just...

Dave [0:10:35]: There's there's an incredible amount of leverage that you can have there.

Dave [0:10:38]: So I saw...

Dave [0:10:39]: This was my next question.

Dave [0:10:40]: I saw this in the chat.

Dave [0:10:41]: Okay.

Dave [0:10:42]: Fine.

Dave [0:10:42]: Maybe, like, if you were Dave, if you were me, and you started writing on ten years ago, like, everybody said, well, that's why you have so many followers because you just did this earlier, and it was easier then.

Dave [0:10:51]: It's harder now.

Dave [0:10:53]: How do you answer that question?

Dave [0:10:54]: Like, so hey, it's harder now.

Dave [0:10:57]: What did you post?

Dave [0:10:58]: Like, what Like, who should be posting should be your personal page or the company page, should it be the CEO or the intern, who should be, let's talk about who should be creating content and and what type of content you should be creating?

Finn [0:11:09]: So definitely people, because I think there has been data that people with the profiles with the same amount of followers as a company page.

Finn [0:11:17]: I think at five to ten times old engagement, something like that.

Finn [0:11:20]: I think it's kind of obvious now.

Finn [0:11:22]: Who should post?

Finn [0:11:23]: I think about it in terms of, like, three vectors.

Finn [0:11:25]: One is, who is your company has relevant expertise and insights for the people that you sell to.

Finn [0:11:30]: So if you sell to Piece of engineering, who in your company has relevant engineering insights and expertise that piece of engineering would find interesting.

Finn [0:11:37]: Maybe that's your founder.

Finn [0:11:39]: Maybe it's your Cto.

Finn [0:11:39]: Maybe it's your Cio, then who is close to the customer?

Finn [0:11:43]: Because if you're close to customers, you probably have relevant insights.

Finn [0:11:47]: Maybe that's your Cro, you head a customer success, your CEO, hopefully, And then there's kinda like the x factor, and it's, like, the people in the company who just have something special.

Finn [0:11:58]: Maybe they're just super funny.

Finn [0:11:59]: Maybe they're super charismatic.

Finn [0:12:00]: Maybe they're the Ic who are well respected in the open source community because they contribute on there.

Finn [0:12:06]: And you kinda know them when someone asks you, and so I think those are the three types of people who are most suited to do it, and then they need to actually want to do this.

Finn [0:12:16]: So...

Dasha [0:12:16]: Yeah.

Dasha [0:12:16]: I would add that I think anyone at the company can post and maybe should post on Linkedin if it's something that they're that they're interested in doing.

Dasha [0:12:25]: I think anyone can benefit from posting from even just an employer branding perspective, people...

Dasha [0:12:31]: It might not attract your Ic, but it can attract people who care about what you're doing and get excited about this type of work that you're posting about, and be the reason that they apply to work at your company.

Dasha [0:12:42]: So I think to what fin said, of course, if you have expertise and you're trying to attract more of your Ic to buy your software.

Dasha [0:12:50]: That should be the person's posting about those topics.

Dasha [0:12:53]: It will come across much more authentic and credible.

Dasha [0:12:56]: But anyone can be posting, and it will attract, it can attract has the power to attract someone to come work for for your company.

Emeric [0:13:04]: Yeah.

Emeric [0:13:04]: I think people for sure.

Emeric [0:13:05]: And even if you're posting for a brand or company page, make sure people show up.

Emeric [0:13:10]: Like, make make sure you use images and videos of people.

Emeric [0:13:13]: So we use our social media manager.

Emeric [0:13:15]: She's very visible.

Emeric [0:13:17]: And if you follow our page, you're gonna see her again.

Emeric [0:13:20]: And again, and again.

Emeric [0:13:21]: So eventually, you will connect to her and not necessarily to the brand, but it will it will achieve both.

Emeric [0:13:25]: Having your c levels or or a specialist in the company do that is can be challenging because they have, like, like you said Fin.

Emeric [0:13:34]: They have to Have a passion for this.

Emeric [0:13:36]: Or at least have a motivation for this.

Emeric [0:13:38]: Otherwise, they will stop very quickly.

Emeric [0:13:40]: They have to do content on linkedin or anywhere else on something that they really enjoy sharing.

Emeric [0:13:45]: And they're really good adam there talk something to share obviously.

Emeric [0:13:48]: And sometimes it will not benefit the company's business in in the sense that the company's product or service, but you will always benefit the company's employ, you know, employer brand.

Emeric [0:13:59]: So for example, our Cto is is is amazing at Ai and and Ai infrastructure and how you build a software with Ai and around Ai and stuff like that.

Emeric [0:14:08]: And the kind of a, people we want to hire, they are interested by that.

Emeric [0:14:13]: So if the goal for him, in posting content on on on Linkedin is to build an employer brand for developers.

Emeric [0:14:20]: Go for.

Emeric [0:14:21]: Like, I don't care.

Emeric [0:14:22]: It does not talk to our customers, but I'm very happy that we get an engineers applying for jobs in buckets because it's visible.

Emeric [0:14:30]: So you will have to find the the connected tissue between what he...

Emeric [0:14:34]: What they enjoy and what's gonna be the benefits for the business, and it's not always gonna be self...

Dave [0:14:39]: Yeah.

Dave [0:14:39]: I think I think, like, what what you're all circling around is, like, I think the thing that drives me nuts is then when we instantly...

Dave [0:14:46]: If we think about being on Linkedin as a company, Instant reaction is, like, well, how is it gonna drive sales?

Dave [0:14:53]: How are we're gonna measure sales?

Dave [0:14:53]: When in the reality of it is, like, Linkedin is more of a P r and reputation and awareness channel that if you do it right, you will get sales from that stuff over time.

Dave [0:15:03]: But what absolutely does not work on Linkedin is if you just only posted about your company promo promo promo promo promo.

Dave [0:15:10]: Like, I see it in my own stuff that I've done this for a long time now, but I see it some...

Dave [0:15:14]: I love my job, and I get fired up and, like, I just realized, like, oh, shoot, the last three days in a row.

Dave [0:15:20]: I like, promoted something for Exit Five and my engagement went down.

Dave [0:15:23]: Actually, today, I screenshot this?

Dave [0:15:25]: I sent it to our team.

Dave [0:15:26]: Joshua posted something that was...

Dave [0:15:28]: What did you write today?

Dave [0:15:29]: What was your?

Dave [0:15:30]: Yes.

Finn [0:15:31]: The Google Drive thing?

Finn [0:15:31]: Booth?

Dasha [0:15:32]: Yeah.

Dasha [0:15:32]: I said, am I perfect?

Dasha [0:15:34]: No.

Dasha [0:15:35]: But do I always remember to move stuff out of my personal Google Drive into the shared marketing drive.

Dasha [0:15:40]: Also no.

Dave [0:15:41]: Right.

Dave [0:15:41]: Just like a little, like, Witty want.

Dave [0:15:43]: I'm sure you just...

Dave [0:15:44]: I'm sure that wasn't planned or you thought about it and you just fired it off and

Finn [0:15:47]: it's, like, crafted it for three hours.

Dave [0:15:50]: Great.

Dave [0:15:50]: But the...

Dave [0:15:51]: This is social media, so it's like, it's it's literally that.

Dave [0:15:54]: It's like, let's let's be funny.

Dave [0:15:56]: Let's be relatable.

Dave [0:15:57]: Let's share stuff.

Dave [0:15:58]: And then now when she has something to say about works.

Dave [0:16:00]: She actually has an audience there.

Dave [0:16:02]: And so I think you need to get away and and act in the Agorapulse example, Like, sure, your your Cto is not writing to your your customers.

Dave [0:16:10]: But I'd actually argue that there are some points in that bucket that that Cto is contributing to because to have someone out there, Like, being perceived as a thought leader around Ai?

Dave [0:16:20]: Like, at least in my head, increases the credibility of the company.

Dave [0:16:24]: And.

Dave [0:16:25]: It's harder to, like, measure that directly.

Dave [0:16:27]: So I think I think you need to think about it as, like, why are we doing this?

Dave [0:16:31]: If we're doing this because we need to generate ten more sales meetings this month than we did last week...

Dave [0:16:36]: That last month then I would say, like, probably posting on Linkedin is not the approach that I would I would take there.

Dave [0:16:41]: But if we're willing to do this for months, and maybe Fin you can elaborate on this because I I saw you write something about, like, how long people work with you.

Dave [0:16:49]: Right?

Dave [0:16:49]: It could be three months, six months.

Dave [0:16:51]: It's so obvious that if you can commit more time and don't really care about the short term results that you'll will get better results from this, but can you help me make the point that I'm trying to make about, like, how this...

Dave [0:17:00]: This does take time.

Dave [0:17:01]: It's not gonna be two weeks into this and you're getting new leads.

Dave [0:17:04]: Like, how do you how do you help, people think through that?

Finn [0:17:07]: I mean, what I tell people is they're when they work with us, you know, three to six month or whatever to see if that...

Finn [0:17:12]: It's a fit for us, but if you need to decide whether you wanna do this, it needs to be at least twelve months in your head.

Finn [0:17:19]: So that's how I think about.

Finn [0:17:21]: I think who was the guy who who ran a click funnels, Branson.

Finn [0:17:26]: Yeah.

Finn [0:17:26]: He he wrote the book, and he based quickly wrote about podcast and you said, don't ask you about how to grow your podcast do one episode a day for three hundred and sixty five days and then talk to me again.

Finn [0:17:37]: And I think there's just a lot of In that.

Dave [0:17:40]: This is great in the in the Caitlyn says Dave.

Dave [0:17:41]: I disagree with you, content has different goals depending on where it is in the funnel.

Dave [0:17:45]: Your bottom funnel content will get less engagement because you're talking to a very specific Ic who's ready to buy, where I'm a hundred percent agreement is that people don't want to be sold to all the time.

Dave [0:17:54]: Totally fair on the on the disagreement point I guess I guess what I'm saying is, like, one hundred percent of your content shouldn't be about, like, the company or are you trying to promote something.

Dave [0:18:04]: But I will agree on the bottom of the funnel content.

Dave [0:18:07]: There's a lot of times.

Dave [0:18:08]: I'll do something like, I will promote an offer of ours or something, or I'll link to our newsletter because I wanna get more subscriber on the newsletter.

Dave [0:18:15]: And that post will have thirty likes and, like, three comments, which for my page is is terrible.

Dave [0:18:21]: But then I'll go into Hubspot, and I'll see we generated three hundred new contacts that day.

Dave [0:18:26]: And so there's, like, this other thing we're, like, engagement engagement is important, but engagement is not always correlate to, like, the result or today.

Dave [0:18:34]: I did a post about this Cmo group that we have.

Dave [0:18:36]: And at the only people that commented did were Ai people.

Dave [0:18:40]: Which, by the way, my hack is I take that comment, and then I asked my chat Eb to write the most absurd comment back to them from Ai, and then I post it back.

Dave [0:18:48]: But I got, like, five Dms from from legitimate Cmo who saw that post.

Dave [0:18:52]: And so there's this kinda like, this is why so much of the...

Dave [0:18:55]: I know, like, the traditional demand gen people hate this, but so much of this linkedin.

Dave [0:18:59]: It is...

Dave [0:19:00]: It is a feeling, and we talked about behind the scenes.

Dave [0:19:02]: When you have the the c level folks involved and they get it.

Dave [0:19:05]: It makes it easier because it is a feeling.

Dave [0:19:07]: When I worked at drift as an example.

Dave [0:19:08]: We used to have a running joke in our company, which we would say how are we ever gonna measure what we're doing on Linkedin.

Dave [0:19:13]: Because the reason why we joke ours is because people would literally tell us all the time.

Dave [0:19:19]: From Fortune five hundred companies to to new employees to investors to advisors, people will dm you, and they will tell you And I think something you all mentioned behind the scenes as far as, like, something to help track the effectiveness of this is you all suggest having this self reported attribution in here as being a key piece to linkedin.

Dave [0:19:37]: Right?

Finn [0:19:38]: Yeah.

Finn [0:19:38]: I think a hundred percent, and you just need to have the right mindset because I don't know.

Finn [0:19:42]: I've been doing my podcast for two years.

Finn [0:19:44]: And I've probably seen two or three people over that time.

Finn [0:19:47]: Mentioned podcast a self reported attribution.

Finn [0:19:50]: Linkedin shows up all the time.

Finn [0:19:51]: But a hundred percent convinced that my podcast is super super helpful, let's just you know, doesn't show up in self reported not much.

Dave [0:19:59]: Can we talk about...

Dave [0:20:00]: We can come back to measurement if there are questions on it in a bit.

Dave [0:20:02]: But can we talk about, like, more specifically what to write because I hear you, you've all kinda said, like, you know, anyone can write?

Dave [0:20:08]: And I I believe that?

Dave [0:20:10]: It's just hard to go from, like, zero to one.

Dave [0:20:12]: Where would you actually start here, like, and let's say we wanna to invest in this channel.

Dave [0:20:18]: We wanna start creating content.

Dave [0:20:19]: If you could only pick one person inside the company to do this, what would your strategy be?

Dave [0:20:25]: What would you write about and how would you do it?

Dasha [0:20:28]: I can go first.

Dasha [0:20:29]: For us, we sell to...

Dasha [0:20:31]: Like I said, we...

Dasha [0:20:32]: Our Ic is the CEO of a wholesale distribution company.

Dasha [0:20:36]: So we pick the person that has the most expertise in distribution that is our CEO if it was someone else, we would have picked them.

Dasha [0:20:43]: So we just pick the person that has the most to the people that we're trying to target.

Dasha [0:20:49]: And the way we thought about what to post is what are insights that if you're so heads down in your own company, you might be missing that a CEO would have just because they're having way more conversations week over week.

Dasha [0:21:03]: Right?

Dasha [0:21:04]: Like, our CEO probably speaks to twenty liters per week And they're all kind of saying the same thing, and he has the value of being able to kind of dis those insights package them up and then share those out on on Linkedin.

Dasha [0:21:17]: And so that is how we share his thought leadership.

Dasha [0:21:21]: Over time, we...

Dasha [0:21:23]: As we see people engaged, and we see people mentioned, this resonated with me, this is relatable.

Dasha [0:21:28]: I learned something from this.

Dasha [0:21:29]: We've grown more comfortable taking some creative liberties.

Dasha [0:21:34]: And so now whenever we have something to share, our CEO is naturally a funny person, so we've leaned into that, which I don't think on day one when I joined the company, if I said bench tomorrow, you're gonna start posting funny bits.

Dasha [0:21:48]: On Linkedin, he would have said, absolutely.

Dasha [0:21:50]: Let's do it.

Dasha [0:21:51]: But as you build more credibility.

Dasha [0:21:52]: And as your CEO starts to see or your executive starts to see the vibe of at all or anecdotal evidence that it's working, you do...

Dasha [0:22:00]: I feel get more trust and someone is more open to hearing your ideas.

Dasha [0:22:05]: So, like, one of our most successful posts was we were launching this product, soft launching it.

Dasha [0:22:10]: We heard from prospects on calls that seeing this product was, like, a magic trick.

Dasha [0:22:16]: And it was right around Halloween, so we had the idea as a marketing team to dress up our CEO as a magician and do a literal magic trick on Linkedin.

Dasha [0:22:24]: And it's our top post And I was thinking about that today knowing that we'd be talking about Linkedin today.

Dasha [0:22:30]: Like, I don't think I would have pitched that idea on day one, but because he was so bought in when I said, hey, we're gonna be Amazon you this this costume, he was, like, okay.

Dasha [0:22:40]: Let's do it.

Dasha [0:22:40]: And he and he's game to do stuff like that because he knows it's working because he's the one getting the Dms.

Dasha [0:22:46]: That's the other thing I would say on, like, reporting is if your CEO or your executive is the one getting dm about, stuff that they've posted, they will feel it, and the pressure will be less on you as the marketer to prove that it's working.

Dasha [0:23:00]: They will just feel that it's working.

Emeric [0:23:02]: Carl.

Emeric [0:23:02]: I'm clear.

Emeric [0:23:03]: The advice I give to everyone who is asking this question is First of all, they should be using Linkedin themselves and consuming Linkedin, at least, so they understand the ecosystem.

Emeric [0:23:11]: And I tell them for for an entire month, go on linkedin every day, and every time you see something you really like.

Emeric [0:23:17]: You wanna click on it You wanna share.

Emeric [0:23:18]: You wanna comment it.

Emeric [0:23:19]: You wanna, you wanna, save it write down?

Emeric [0:23:22]: What it is?

Emeric [0:23:23]: What it is about and and what's the angle?

Emeric [0:23:25]: What's the topic was the angle?

Emeric [0:23:26]: Was the tone like?

Emeric [0:23:27]: What what is that post?

Emeric [0:23:28]: Is it someone telling a story about their their journeys?

Emeric [0:23:32]: Is it someone sharing something they learned with you?

Emeric [0:23:34]: Is it someone sharing a a new product lounge?

Emeric [0:23:36]: Is it someone...

Emeric [0:23:36]: What is what is it?

Emeric [0:23:37]: And write all these things down that you enjoy consuming because if you enjoy consuming those pieces it's probably the the case for everybody.

Dave [0:23:46]: I think that's...

Dave [0:23:46]: And such an underrated piece of this is, like, I think so often in marketing.

Dave [0:23:51]: We...

Dave [0:23:51]: I see this all the time with people asking about, like, influencers.

Dave [0:23:54]: They're like, hey.

Dave [0:23:55]: There like, a magic database that tells influencers that tells me who the influencers are in my industry.

Dave [0:23:59]: It's like, no really, what what it takes to be at the top, you know, twenty five or ten percent of your of your industry is it's like, you have to have tastes.

Dave [0:24:09]: Like, there's so much of that in marketing that matters.

Dave [0:24:11]: And so I love that as, like, oh, yeah.

Dave [0:24:13]: Like, that's so obvious, but how much of us are actually doing that?

Dave [0:24:17]: Like, Let's take a month.

Dave [0:24:18]: Let's become really in tune with what content is working on Linkedin.

Dave [0:24:23]: And then let's form opinions on, like, what mike, what what might work for us.

Dave [0:24:27]: You're gonna see a different company diff in a different industry.

Dave [0:24:30]: But you can take inspiration from that, Em.

Dave [0:24:32]: I I love that as a suggestion like, as almost like a a timeless principle in marketing.

Dave [0:24:37]: Right?

Emeric [0:24:38]: But, that's what you ask your salespeople to do listen.

Emeric [0:24:40]: Well, do the same thing with you're marketing.

Emeric [0:24:42]: Listen before you start speaking.

Dave [0:24:44]: Can I can I also just say, like, I think one thing that we get caught up and is, like, this channel to post here is free?

Dave [0:24:50]: And if you post something and it flops, like, awesome.

Dave [0:24:55]: You just get to go again.

Dave [0:24:56]: It's not like you bought a humongous billboard in the middle of Times square and everyone hated your ad and they're just gonna, like, hate it forever.

Dave [0:25:02]: Like, it is gonna take lots and lots of of reps.

Dave [0:25:06]: E even and end the social media algorithms are just these kind of finicky beasts.

Dave [0:25:11]: I I will sometimes be like, oh, This this is gonna be a smash.

Dave [0:25:14]: And then I'm like, damn it.

Dave [0:25:16]: Like, what what happened?

Dave [0:25:18]: Like, I don't know.

Dave [0:25:18]: Maybe there were some other news that day, maybe I I put the wrong thing in it, it just happens and so so much of this is.

Dave [0:25:24]: Is just volume, and I think one of the best things you can do is have an endless fountain of ideas.

Dave [0:25:30]: I wanna put a wrapper on on this for for a bunch of people in the chat.

Dave [0:25:33]: If you could only pick one area to start.

Dave [0:25:36]: I think especially in B2B, I think the best thing to do is to be seen as the expert or a source of knowledge for your customers.

Dave [0:25:45]: Help them get smarter about your industry, help them get smarter about your job.

Dave [0:25:50]: There's this guy grant lee, who's the founder of gamma.

Dave [0:25:53]: They're like, a Ai presentation and social media app.

Dave [0:25:56]: He doesn't just talk about Gamma.

Dave [0:25:58]: He talks about broader trend because they're an Ai company.

Dave [0:26:01]: Talking about broader trends about Ai and what they're doing and what they're learning and how they're building a smaller company and that that really works well.

Dave [0:26:08]: If And then this is why I wrote this book founder brand a couple years ago was that the idea was like, look, what wins is knowledge and expertise.

Dave [0:26:15]: You can also be funny.

Dave [0:26:17]: You can also be entertaining.

Dave [0:26:18]: You can also add humor to that.

Dave [0:26:20]: But what wins, I think especially in B2B is, like, having expertise learning from something.

Dave [0:26:25]: The original example this for me was Hubspot.

Dave [0:26:27]: They taught me how to, like, do marketing, and I became a fan boy of them forever.

Dave [0:26:31]: And so typically, inside of the company, it's usually the CEO or the founder, you started the company because you have deep expertise in this industry.

Dave [0:26:40]: You didn't just wake up one day and said, you know what?

Dave [0:26:42]: I wanna get really rich and so I'm gonna start a really niche, like cybersecurity company.

Dave [0:26:46]: It's like, no...

Dave [0:26:47]: That that person probably, like, she had some experience, like, she worked at this company for twenty years prior to that, and then that letter her to start this.

Dave [0:26:54]: My whole point in the book was, like, that is what makes the best content for social media.

Dave [0:26:58]: And so if I could only pick one, I love the idea of, like, having other people in the company be be, you know, advocates for our brand, but I wanna lead with expertise.

Dave [0:27:07]: And I wanna work backwards from, like, what's it valuable for us to be known about and then who's gonna be the spokesperson almost always a spokesperson at the company is gonna be the CEO or one of the founders.

Dave [0:27:16]: And so, like, Let's work with that.

Dave [0:27:18]: Any of you have stronger opinions to question in the in the chat that got a bunch of reactions from Dana, building on my point there.

Dave [0:27:24]: Like, thoughts about ghost writing for the C suite if they're not keen on creating content themselves.

Finn [0:27:30]: I mean, that's my whole business.

Finn [0:27:31]: So we do it.

Finn [0:27:33]: I don't think it's for everyone.

Finn [0:27:34]: I see these opinions someone sometimes I'm linkedin that.

Finn [0:27:37]: No one should do ghost writing, and, I mean, I think the best case scenarios, your executive, your founder, your CEO's is greatest at writing, and they can do it themselves, and that's the absolute best.

Finn [0:27:46]: I don't think it's always the case.

Finn [0:27:49]: And so sometimes people get help.

Finn [0:27:51]: And I think you do need their inside.

Finn [0:27:55]: You can't just, like, have someone write something and just put words into their mouth the way that we do it is we interview the founder or the CEO and we ask them questions, kinda, like they go in a podcast.

Finn [0:28:05]: And then from that, we create content and then, obviously, they make the edits or whatever.

Finn [0:28:08]: So is that the best case scenario no, is it better than your CEO never posting anything.

Finn [0:28:13]: Yes.

Finn [0:28:13]: So

Dasha [0:28:14]: so to What Fin said, I think, like, anyone...

Dasha [0:28:17]: If you're doing the interview format, one cool Ai use cases you can train a chad To write, like, your CEO based on emails that your CEO's written, you don't need, like, a big bank of past Linkedin post even.

Dasha [0:28:30]: Just take any writing, their Slack messages, their emails to train a Chat On it, and then you can work with the transcript of that interview and create posts that sound like your CEO.

Dasha [0:28:41]: They will still require edits.

Dasha [0:28:43]: It's not like a magic solution or a silver bullet by any stretch.

Dasha [0:28:47]: But it is helpful, and you're gonna present...

Dasha [0:28:50]: If you are presenting some drafts to your CEO, they're gonna sound, you know, seventy percent more like your CEO than had you just, like, like, what Fin said, like, put words in their mouth based on that interview.

Emeric [0:29:01]: The CEO of writing and creating content for social.

Emeric [0:29:03]: Obviously, that's amazing.

Emeric [0:29:05]: If they don't, then definitely what Fin does is is very helpful.

Emeric [0:29:09]: Like you said, better doing that than nothing for sure, like, hundred percent.

Emeric [0:29:13]: Ai is definitely gonna change the game.

Emeric [0:29:16]: I can steal that.

Emeric [0:29:17]: I've already closed my voice on eleven labs, and I can see me sticking on social without being having me speaking of very soon.

Emeric [0:29:24]: Not, convinced by Hey Jane and the avatar stuff yet, but it will be there at some point.

Emeric [0:29:30]: So...

Emeric [0:29:30]: But you will is actually not here yet.

Dave [0:29:33]: This is Yeah.

Dave [0:29:33]: I'm not here.

Emeric [0:29:35]: With my avatar.

Emeric [0:29:36]: And I I have weird movement.

Emeric [0:29:38]: But Dasha said she's...

Emeric [0:29:41]: Right.

Emeric [0:29:42]: You will have to feed the beast with with you.

Emeric [0:29:44]: So you you would have to give them my tone, my brain, my knowledge, my my story, my journey, like, my book, my whatever you have that's making you you is gonna feed that.

Emeric [0:29:53]: So even if even if Ai takes over those kind or helps or support that.

Emeric [0:29:58]: It's still gonna be Ai being you instead of you, so you can do more stuff or other stuff instead.

Emeric [0:30:04]: So I I still think that you you'll have to inject that personality in the Dna into looking.

Dave [0:30:09]: Mark marketers have been ghost...

Dave [0:30:11]: Because has been been part of the job forever.

Dave [0:30:13]: Marketers have been ghost writing.

Dave [0:30:14]: Like I said, my first job was in P.

Dave [0:30:16]: A big part of my job was, like, ghost writing these contributed columns for, like, Ink magazine and entrepreneur and Forbes.

Dave [0:30:23]: And that whole industry was was massive, and it's gone away now because now we have social media.

Dave [0:30:29]: I think ghost writing is totally possible.

Dave [0:30:31]: I think that the challenge though is so much of the value, and we're...

Dave [0:30:35]: We were gonna hit on this later so mention out.

Dave [0:30:37]: I think that's so much of the Roi for Linkedin and social media.

Dave [0:30:41]: Is not in the direct sales, but it's in the engagement and the nuggets and the knowledge and, like, the little...

Dave [0:30:46]: The little, like, pieces of nuance that you can pick up.

Dave [0:30:49]: And so there...

Dave [0:30:50]: There's gotta be some, like, feedback loop there where so much happens in the comments and also commenting on on your post replying the comments on your post and commenting on other people's post is a huge part to getting engagement and growing your following.

Dave [0:31:04]: And I also love comments comments are the best prompt.

Dave [0:31:07]: Right?

Dave [0:31:07]: And so if it's like, hey, I don't I don't know what to write.

Dave [0:31:09]: I'm just gonna read other people's stuff, and I treat it as a prompt, and I see someone write something, and then I write my comment on there, and that comment kinda pops off a little bit.

Dave [0:31:17]: I'm gonna...

Dave [0:31:18]: I copy that comment.

Dave [0:31:19]: I put it in a doc that I have.

Dave [0:31:20]: And then, like, next next week when I go and work on my Linkedin content.

Dave [0:31:23]: I sit down and I write the, like, five hundred word version of that, like, three line comment that I left on someone's post.

Dave [0:31:30]: I think that that part matters.

Dave [0:31:32]: I think it really does matter though that you are interviewing someone and digging into that unique point of view because someone someone earlier was like, yeah, I'm looking for examples, but, like, nothing is good to me.

Dave [0:31:44]: Nothing inspires me and it's like, okay.

Dave [0:31:47]: Well, let then make your own.

Dave [0:31:48]: Like, let...

Dave [0:31:49]: Let's make your own version of this.

Dave [0:31:50]: At some point.

Dave [0:31:51]: Right?

Dave [0:31:51]: There there are no one right now needs more podcasts and need or needs more Youtube channels, but there are new Youtube channels that didn't want that haven't launched yet and in two years are gonna be massively successful.

Dave [0:32:01]: So I think there is an opportunity.

Dave [0:32:03]: But I I also feel like if you're treating this as a marketing channel, like, a bit of this...

Dave [0:32:08]: I I hate to tell you this.

Dave [0:32:09]: But a bit of this is the game.

Dave [0:32:10]: It's like...

Dave [0:32:12]: But do you wanna play the game to drive meaningful revenue and impact for your customers?

Dave [0:32:17]: It's no different than getting a speaking slot in an event and you have to adhere to, like, their format and their topic and their rules, like, part of this is trying to figure out a way to boost to boost revenue.

Dave [0:32:28]: And so there's a question earlier where I'm if I can try to sc scroll back to this for a second.

Finn [0:32:33]: Just on the comment, I think automating comments, which a lot of people do doing and I was one of the worst decisions that you can make.

Finn [0:32:39]: Not just because it's against terms of servers can get your account, but I think you are not just not building relationships.

Finn [0:32:45]: You're probably building negative relationships because you could just tell when it's like an Ai written comment and

Emeric [0:32:52]: yeah.

Dave [0:32:53]: It's not good.

Dave [0:32:53]: I I'd like to use comments.

Dave [0:32:54]: So I actually do this.

Dave [0:32:56]: Like, I use comments to just be the most, like, funny and real version of my.

Dave [0:32:59]: I mean, then you see this nonsense that I comment on some of your stuff.

Dave [0:33:02]: Sometimes.

Dave [0:33:03]: It's, like, I actually think that's a perfect opportunity to, like, take something that I wrote that may have been serious about something about marketing, and then that's like, oh, that's actually me, like, I'm just waiting.

Dave [0:33:12]: Like, in my house making a coffee, and I'm just, like, being silly in the linkedin comments.

Dave [0:33:16]: And I I think that that work...

Dave [0:33:17]: You know, that that matters for something.

Finn [0:33:20]: I think this just because some people ask for it Sorry, Ama.

Finn [0:33:22]: I think what I've heard some people say the best way to get started if you're an executive founder, etcetera.

Finn [0:33:28]: Is to just start with commenting before you start posting.

Finn [0:33:30]: So a lot of people I know are not quite active.

Finn [0:33:33]: They just spend dipping that chose into it by just commenting on five posts every day for two or three months and and only then putting their own first post up.

Emeric [0:33:43]: Yeah.

Emeric [0:33:43]: I think if you have the right tool, shameless plug alert, commenting managing conference is easy.

Finn [0:33:48]: So Dave...

Finn [0:33:48]: Did you find the comment?

Finn [0:33:49]: The the question you wanted to find?

Dave [0:33:52]: No.

Dave [0:33:52]: I've got distracted because Amanda said, I sometimes comment nonsense on Dave's page, but I kinda worry that he thinks I'm cyber bully.

Dave [0:33:59]: It's just no that...

Dave [0:34:03]: That's okay.

Dave [0:34:04]: I I was reading something other because I I wrote this post today about, like, how the Cmo should be the tops the best storyteller at your company.

Dave [0:34:10]: And it's funny because once you hit the tipping point in a post, there's then people who, like, get really, really mad at you.

Dave [0:34:16]: Yes.

Dave [0:34:17]: And I'm, like, reading some of these comments to my wife and she's, like, why...

Dave [0:34:21]: What's up with you?

Dave [0:34:22]: What's up with you in these marketers?

Dave [0:34:23]: Like, why do people get so mad.

Dave [0:34:25]: Yeah.

Dave [0:34:26]: And and Was thinking about it is it's like, people...

Dave [0:34:28]: You have

Finn [0:34:29]: to be well, you have

Dave [0:34:29]: to be okay with because people will project their views of who they think you are.

Dave [0:34:33]: Like, they wanna read this post of me this angry little bald man sitting in his office.

Dave [0:34:37]: Just roasting marketers, and I'm like, that's not what I meant at all.

Dave [0:34:40]: It's like, let's let's bring storytelling back to marketing.

Finn [0:34:43]: People also don't repo anymore.

Finn [0:34:45]: You get comments where people push back on a point that you didn't even make.

Finn [0:34:48]: Because they just read the hook or something, and then they and, like, they project their opinion onto to that and they reacted to that even though you didn't even say anything about that.

Dave [0:34:57]: Yeah.

Dave [0:34:57]: Chat is really good.

Dave [0:34:58]: There's a there's a lot there's a

Dave [0:34:59]: lot of pieces in here.

Dave [0:35:00]: Let's talk about, like, where where the Linkedin ads fit fitness this because I think a really interesting development.

Dave [0:35:05]: That's a, like, a a peanut butter and jelly to this here is the development of Linkedin thought lee ads as part of the social media strategy.

Dave [0:35:12]: Strategy.

Dave [0:35:13]: So curious if anyone can share their opinions on that.

Dave [0:35:16]: Yes.

Dasha [0:35:18]: You should go first.

Emeric [0:35:19]: I thought either should add are absolutely amazing.

Emeric [0:35:21]: Everybody should should do them.

Emeric [0:35:23]: They're groundbreaking.

Emeric [0:35:23]: So...

Emeric [0:35:24]: Yeah.

Emeric [0:35:24]: I I...

Emeric [0:35:25]: You know, I I think among only the ads you can do on Linkedin, this one probably top of the list.

Dasha [0:35:30]: Yeah.

Dasha [0:35:30]: Yeah.

Dasha [0:35:30]: We run thought leader ads, I think to your point, Dave about Linkedin content being free.

Dasha [0:35:35]: It's also a testing ground for what is resonating organically.

Dasha [0:35:39]: When we have a post that does really well organically, we boost it, and we make it a thought leader ads, a thought leader ad.

Dasha [0:35:46]: And we use a tool.

Dasha [0:35:47]: I know someone in the chat was asking or said that they're here to learn about different tools.

Dasha [0:35:51]: We use a tool called F not sponsored to see influence of Linkedin on pipeline on the deals that get created in Hubspot and it shows organically what's being influenced as well as paid ads that are influencing pipeline through Linkedin.

Dasha [0:36:07]: And again, and in preparing for this, I was just looking at the comparison of thought ads versus all the other type of Linkedin ads that we run.

Dasha [0:36:15]: And for us thought leadership ads are three times as as effective as all of our other ads combined.

Dasha [0:36:21]: So for every dollar in we get three more dollars back if it's a thought leader ad.

Dasha [0:36:25]: And the cool thing is you get to test it.

Dasha [0:36:27]: Unlike your other ads, you're not really posting them.

Dasha [0:36:30]: They're just an ad right away.

Dasha [0:36:32]: Whereas thought leadership you get to put it or out organically, see if it hits, and if it does, then you put add budget behind it.

Dasha [0:36:38]: So it really is, like, the best thing, I think in Linkedin advertising right now.

Finn [0:36:43]: I think the the killer combination today is run thought leader ads, both cold and retargeting, you run conversation ads in retargeting, I think most people still haven't figured out that that's a new format.

Finn [0:36:55]: And then you use something like F to track the engagement on the ass, You push that to clay, and then you use that to prioritize your warm out outbound the signal based outbound however you wanna call it?

Finn [0:37:09]: So I think that combination of those three things is I think an no brainer for almost any company.

Dave [0:37:15]: Can we just talk about the mechanics of why this ad unit works so well?

Emeric [0:37:22]: Yeah.

Emeric [0:37:22]: It looks like a person.

Emeric [0:37:23]: Is...

Emeric [0:37:23]: It doesn't look like max.

Emeric [0:37:24]: Like

Dave [0:37:25]: Look like an ad.

Dave [0:37:26]: Oh my god.

Dave [0:37:27]: This is what drives me insane.

Dave [0:37:29]: I don't think I'm not good or smart at marketing.

Dave [0:37:31]: And I just, like, try to use my brain sometimes and I'm like, all of our guys.

Dave [0:37:34]: All of our ads look like ads.

Emeric [0:37:36]: Yeah And and this one looks like a some someone's post.

Emeric [0:37:39]: Look...

Emeric [0:37:39]: You're you're basically being tricked in into...

Emeric [0:37:42]: Well, then you see it it's sponsor, but it that's not who you see

Dave [0:37:46]: But if the content is good look I heard Gary V talk about this, and I think it's a great great line.

Dave [0:37:52]: It's like, in the world that we live in today, and this is to all the people who, like, love brand, love social, love content.

Dave [0:37:58]: This is where we...

Dave [0:37:59]: This is where we fit in and, like, the demand in revenue machine.

Dave [0:38:02]: Because of social media today, you should basically never run ads, you should never put money behind ads that you haven't tested organically first.

Dave [0:38:11]: Right?

Dave [0:38:11]: And so that means like, before we go and hire the video company, we're gonna spend seventy grand or gonna make these funny video ads.

Dave [0:38:19]: Have we even, like, tested the lines and, like, are we even sure these are funny yet?

Dave [0:38:23]: And Out...

Dave [0:38:24]: This is an easy example because of my job in my industry.

Dave [0:38:27]: But I'll just give you an example.

Dave [0:38:27]: I started saying, years ago I started saying this line all the time Like, it was on a webinar?

Dave [0:38:31]: And I treat it like bits.

Dave [0:38:32]: Like, if I say something and I'd see a reaction to it, I kinda write it down I use it later, and I said, life is too short to work for a CEO doesn't get marketing.

Dave [0:38:39]: And that, like, popped off.

Dave [0:38:41]: And then like I wrote that as a just a text post on Linkedin and that popped off.

Dave [0:38:44]: And then I had this idea of like, oh, if we made this into, like, a funny video skit, like, it was gonna pop off.

Dave [0:38:50]: And I've never made any good video ads, I heard this a I made this...

Dave [0:38:53]: A Danielle Diamond who made this video for me a couple years ago.

Dave [0:38:56]: And it was almost like, I knew...

Dave [0:38:58]: I almost could guarantee that the video was gonna work because we already got that reaction.

Dave [0:39:02]: And yet so many times we go and we make these ads that a, look like ads or b, we've never tested them.

Dave [0:39:07]: That's what's so amazing about Linkedin is we just did this.

Dave [0:39:10]: I wrote I wrote a post this morning.

Dave [0:39:11]: That is a post promoting this, like Cmo community that we have.

Dave [0:39:15]: And I sent to Jeff who's our head of marketing.

Dave [0:39:17]: And I said, hey, This post would be a great ad, and she has it now set up to, like, be a promoted post in January, and we're gonna update this seat.

Dave [0:39:24]: We do this all the time.

Dave [0:39:25]: We look at high performing post We can edit the post.

Dave [0:39:28]: So we edit them.

Dave [0:39:29]: We change the link.

Dave [0:39:30]: We put it tracking Url on it, and then we boost them, and it's it's an incredible ad unit and yeah, sure.

Dave [0:39:35]: Linkedin is t your organic reach because they want you to pay to to reach it, But it's the best ad unit going right now.

Dave [0:39:42]: Because exactly what Emr said it doesn't look like an at.

Finn [0:39:46]: I think the only problem with that advice is that oftentimes it gets apply naive where I think previously, you said that sometimes the post where you promote something, get thirty likes and three comments, which is horrible organic engagement, but that's generate contacts.

Finn [0:39:59]: So that's a great signal that it could work as an ad while, obviously, if you just look at the likes feel like that's a horrible comp, a horrible post.

Dave [0:40:07]: Yes.

Dave [0:40:07]: Dark this is dark social.

Dave [0:40:09]: Let me kick it back to you All.

Dave [0:40:10]: Any anything we like, if you scroll through the chat, anything, like, stick out to you that you...

Dave [0:40:15]: That you really wanna, like, grab, grab the mic and and answer?

Dasha [0:40:18]: There's a question from Sam approaching, like, who's actually doing the commenting on other posts, should it be the company account or should it be someone at your company?

Dasha [0:40:24]: I kinda find it, like, as someone who gets some comments on my stuff from company accounts.

Dasha [0:40:29]: I feel like those are, like, face list, I don't really know who's engaging with me.

Dasha [0:40:33]: I don't find that the same way, like, Dave comments on my stuff, I know it's Dave.

Dasha [0:40:37]: It builds, like, affinity for Dave, when a company comments on my stuff, I don't...

Dasha [0:40:42]: Doesn't really feel like anything.

Dasha [0:40:43]: But and so I would recommend, like, only really engaging with other people from your personal account or your CEO's account, you can have, like, our content marketing manager, Katie, Has access to our CEO's account.

Dasha [0:40:56]: Again, maybe not a day one thing, But as that trust gets built, if there are people close to the CEO that are doing some ghost writing some publishing on their behalf.

Dasha [0:41:04]: They can be responsible for doing some of the commenting, but I think it's way better to comment as a human versus your company.

Dasha [0:41:10]: Unless you're, like, Wendy's, but that's...

Dave [0:41:13]: Yeah.

Dave [0:41:13]: Like, give yourself a character, I've always thought, like, we should create, like, a character for for x five and it should be, like, five v or something.

Dave [0:41:19]: I don't know.

Dasha [0:41:20]: If you have a mascot, it's cute, and I I'd I I would argue that that that works.

Dasha [0:41:24]: Like, Vector has their ghost, and sometimes ghost comments on my stuff.

Dasha [0:41:28]: I think of Ghost as, like, a person and so it's a little different.

Finn [0:41:31]: Yeah I has one too.

Finn [0:41:32]: Right?

Finn [0:41:32]: For lion.

Dasha [0:41:33]: Yeah.

Dasha [0:41:33]: Fiddle got their line.

Dasha [0:41:34]: Yeah.

Dasha [0:41:35]: Mascot are, like, the hot thing in B2B right now.

Dasha [0:41:37]: Kinda wish your company had a mascot.

Emeric [0:41:39]: I wouldn't be black and white like this.

Emeric [0:41:40]: I do believe that there's a place for a brand to comment on stuff.

Emeric [0:41:44]: First of all, it makes the brand recognize as the brand engages, which is good.

Emeric [0:41:48]: Because if it's...

Emeric [0:41:48]: If I go and engage with someone on on Linkedin and they don't know who I am, what good does that do to me?

Emeric [0:41:55]: But they will immediately see my brand.

Emeric [0:41:57]: Right?

Emeric [0:41:57]: So if we can be associated to the brand, why not, But if you cannot, then it may make sense for the brand to engage and if you have defined a tone, a person personality for that brand, then it will become something that people recognize as well.

Emeric [0:42:10]: So I I'd say there are places for where the CEOs, the founders and the C levels should be engaging, because it makes more sense.

Emeric [0:42:17]: It's human engaging with humans, but but there are many many instances where it's okay for the brand to engage It's like you a good idea.

Dave [0:42:24]: I think another...

Dave [0:42:25]: Another thing that that I didn't mention earlier, but I think part of what it takes to be successful on a channel like Linkedin is Basically, like, re wiring your brain to think about everything could be social media content.

Dave [0:42:38]: Like, if I could be a marketing intern, and I could shadow Emr.

Dave [0:42:42]: I could shadow the CEO of Agorapulse I...

Dave [0:42:45]: Am I could shadow him for a week, I bet I could point out twenty five different opportunities that maybe he and the thick of running the business, like, didn't see that could be great content for Linkedin because, like so much of the time from the CEO and founder spent.

Dave [0:42:59]: Presenting internally, talking to investors talking to advisors, all hands, meetings, sending notes having a point of view.

Dave [0:43:06]: It's like, how can we switch our brain I I do this with our team in Slack right now.

Dave [0:43:10]: Like, someone will say something and I'll, like, comment.

Dave [0:43:12]: I'll be like, this would be an amazing post for Linkedin.

Dave [0:43:14]: And so if you wanna, like, if you want your company to get in the mix here.

Dave [0:43:18]: I think you have to be the steward and, like, advocate for this channel.

Dave [0:43:22]: And something I did earlier in my career that didn't help me was if someone didn't understand, no nobody understands the value of this.

Dave [0:43:29]: Like, nobody...

Dave [0:43:30]: This never gonna work.

Dave [0:43:31]: When it's like, if you haven't realized now part of a a huge part of the job in marketing is to understand the craft of marketing and then be able to tell the rest of the company about how marketing should work.

Dave [0:43:41]: They don't all get it.

Dave [0:43:43]: The same way, I have no.

Dave [0:43:44]: I'm like, Why don't the engineer just, like, add this feature that I want?

Dave [0:43:46]: It's, like, just not not that easy.

Dave [0:43:48]: That's not how it works.

Dave [0:43:49]: Like, can't just snap your fingers.

Dave [0:43:51]: And so I would, like, take something like today's session, do a bunch of own research, develop a point of view on this and come back to the team and say, hey.

Dave [0:43:59]: Here's why I think heading into twenty six, I wanna, like, I want us to have a a presence and be active on Linkedin.

Dave [0:44:05]: Here's why here's what that means.

Dave [0:44:07]: Here's how we're gonna measure success.

Dave [0:44:09]: And develop your point of view on it.

Dave [0:44:10]: I think if you go into this, and you're, like, not sharing any of that detail...

Dave [0:44:14]: The those details with anybody.

Dave [0:44:15]: You're you're just gonna set yourself up for for failure.

Finn [0:44:18]: The digital version of that I recently talked to Casey Jenkins who's now running marketing at clock code she had access to her CEO's Granola, which is like a meeting recorder, whatever fathom, many of them out there, and she would feed all of his calls into Chat Gp, and then basically ask it for patterns.

Finn [0:44:36]: And anytime her CEO would, like, repeat the same story multiple times, so make the same point to customers on the sales call.

Finn [0:44:43]: That was her signal that this is something meaningful and important, and then basically use that to draft the post for her CEO and then get that out there.

Emeric [0:44:52]: I think sort...

Emeric [0:44:53]: Having a process in the workflow for sourcing, Ids and and content topics is that must do because otherwise, it becomes very quickly overwhelming.

Emeric [0:45:02]: If you have to make Ids come to you at the wrong moment, Like, I need an Id now really shit.

Emeric [0:45:06]: I don't have an Id now.

Emeric [0:45:07]: Add an idea.

Emeric [0:45:08]: That's not.

Emeric [0:45:08]: I had an idea.

Emeric [0:45:09]: You know what I mean?

Emeric [0:45:10]: So I have a a Google test lists on my Google task system where it's content Ids, and every time something pops up, and it's five times a day.

Emeric [0:45:18]: Let's say, oh, that that could be a call...

Emeric [0:45:20]: A cool one.

Emeric [0:45:20]: Like, Right now, I'm like thinking, I should do Webinar for us about this whole thing because I I barely said ten percent of what I wanted to say, and there's so much like the.

Dave [0:45:29]: So I feel I'm gonna explode over here.

Dave [0:45:31]: I'm, like, I could go for hours.

Emeric [0:45:33]: Yeah.

Emeric [0:45:33]: So I'm I'm writing that down, and I I encourage very much everybody to do the same, because you have Ids all the time, but if you don't take them in a system when they come to your mind they go away.

Dave [0:45:46]: Yes.

Dave [0:45:46]: I think that that...

Dave [0:45:47]: Having that, like, filing cabinet has been so big, Also, something we didn't mention.

Dave [0:45:52]: There's not a perfect science to this.

Dave [0:45:54]: I'm just give you my opinion.

Dave [0:45:56]: I've seen a bunch of...

Dave [0:45:57]: There are a bunch of people who post on Linkedin and, like, share a bunch of data about the Linkedin algorithm.

Dave [0:46:01]: I found that unlike unlike say Twitter, for example where you could just post a thousand times a day into the abyss.

Dave [0:46:08]: The sweet spot seems to be posting once a day on Linkedin.

Dave [0:46:12]: Typically, in the morning.

Dave [0:46:13]: Doesn't mean it can't work later, but I I just have found, like, six to nine Am is the best time for me, and I'd write one post a today.

Dave [0:46:20]: If I want is gonna post again, they would need to be, like, six to eight hours later, but I have often found that that post doesn't have as much reach.

Dave [0:46:27]: And so you can only post once a day.

Dave [0:46:30]: So let's like, when we have those ideas, don't just open your phone and or, like, don't just expect the CEO to go post it.

Dave [0:46:36]: Like, let's really let's really like, make a content plan, and let's map out a bunch of these ideas and hey.

Dave [0:46:41]: If there's seven days in the week, Like, is it reasonable for us to start posting?

Dave [0:46:44]: I don't know.

Dave [0:46:45]: Three of those days, like, seems pretty reasonable?

Dave [0:46:48]: And could maybe two of those posts a week be about thought leadership or some, like point of view on your industry that matters to your customers?

Dave [0:46:55]: And maybe one of them is more of more personal, and it doesn't have to be, like, your CEO, like, skiing or something, but it could be, like, an old photo, a quote, a book that you're reading a lesson that they learned a a story that has nothing to do with with what you're trying to sell.

Dave [0:47:10]: I think it can be that simple to to get started.

Dave [0:47:13]: Yeah.

Dave [0:47:13]: Agreed.

Dasha [0:47:15]: We have a Slack channel called stuff customer say that everyone in this company has access to and people post slack messages in there all the time with, like, customer did this?

Dasha [0:47:25]: Really cool early like customer just said this.

Dasha [0:47:27]: You won't believe the number of, like, posts that ended up on our CEO's page that were inspired by just something that someone posted in stuff customers today.

Dasha [0:47:36]: So I think, like, the idea is can really come from from anywhere in the company and they don't have to be sales.

Dasha [0:47:41]: But for us, that's a a huge source of inspiration is just giving everyone access to share what's happening with our customers.

Dave [0:47:48]: This is crazy.

Dave [0:47:49]: I've been doing this Linkedin stuff for a while.

Dave [0:47:50]: We have the tools now.

Dave [0:47:51]: Like, every call, every call has fifteen meeting recorders on it now.

Dave [0:47:57]: Right?

Dave [0:47:57]: And, like, all those things can be...

Dave [0:47:59]: I have a custom Gp that I have where I exported all of my Linkedin posts sorted by the most popular ones.

Dave [0:48:04]: I said, hey, these are, like, the twenty five best posts ever, then I did a bunch of research on, like, what good hooks look like and other people's stuff, and I wrote instructions on that.

Dave [0:48:13]: I don't ever, like, take this and write verbatim because something I love the Ai stuff, but something is still off.

Dave [0:48:18]: It's never It's never good enough for me to, like, copy and paste.

Dave [0:48:21]: It still feels like I didn't write it, but it helps me go from zero to one.

Dave [0:48:25]: And so, like, just being able to build that, like, taking the transcript from this today.

Dave [0:48:29]: Like, there's your play Because, like, give this to the team and be like, hey, there's a hundred content ideas are, like, let's export all the questions out of here.

Dave [0:48:36]: It's table stakes for, you know, Fathom or Gong or Granola, like, that is a huge advantage to have those conversations.

Dave [0:48:42]: Even now, we'll be on team meetings, and we will, like, I'll like, hold on.

Dave [0:48:47]: I wanna just say that again because I know that we're recording this and then I know that, like, our content team can then grab that and we can we can take something out of it.

Dave [0:48:54]: So let's go Em Fin, Dash, and just let's give me a closing thought.

Dave [0:48:59]: I'll give you a chance to grab the mic and and and leave a

Emeric [0:49:01]: Okay.

Emeric [0:49:01]: One thing, one thing I wanted to share, I want to share a concur an opinion to what Fin said earlier...

Dave [0:49:08]: This because he disagreed with you in our prep call.

Dave [0:49:10]: Yesterday, sir.

Dave [0:49:10]: You got his.

Emeric [0:49:12]: This is Durham, French, and we got fight.

Emeric [0:49:14]: You guys said it it's taking twelve months sticking a year.

Emeric [0:49:18]: It's long term.

Emeric [0:49:19]: It's three years and.

Emeric [0:49:20]: It's it's a long term thing.

Emeric [0:49:21]: I...

Emeric [0:49:21]: It's true.

Emeric [0:49:22]: There's a lot of stuff that's gonna happen in marketing.

Emeric [0:49:24]: Not not in the in social media.

Emeric [0:49:26]: In marketing in general.

Emeric [0:49:27]: That's long term.

Emeric [0:49:28]: Like, you don't build a brand in a quarter.

Emeric [0:49:29]: You don't build a business in in a year, you, you know, it's all things take time.

Emeric [0:49:34]: But if you don't have a short term thing, a short term satisfaction for the people who are doing it or paying for it or promoting it or supporting it, then it you think the risk of of giving up or shutting down the budget or shutting down the the job or the person.

Emeric [0:49:50]: So I think it's really important that you think long term and short term.

Emeric [0:49:54]: Like, you had to have short term goals So if you, like, take my Cto example.

Emeric [0:49:58]: If you take the Cto example Say, okay, well, take the Cto content and we'll use it to promote to specific candidates that we're targeting Linkedin because we do target people in linkedin.

Emeric [0:50:07]: That's where you hire most people.

Emeric [0:50:09]: And you're gonna use...

Emeric [0:50:10]: We're gonna use that content to put on our cardio page where, hey, you wanna work at our company as an engineer.

Emeric [0:50:15]: Here's what our Cto says and that you can...

Emeric [0:50:18]: Maybe it's inspiring Maybe maybe you can learn something.

Emeric [0:50:20]: So basically do take what you do on social and make it a short term game.

Emeric [0:50:25]: So at least there's is that motivation that doesn't dry up too too fast, and it doesn't have to wait for twelve months before you're happy about what you're doing.

Emeric [0:50:32]: I would be my my concurrent point of view.

Finn [0:50:35]: I agree.

Finn [0:50:36]: I think, I mean, I I spent so much time on Linkedin and I talked to so many people.

Finn [0:50:40]: Honestly, I posted this recently and a resonate with people.

Finn [0:50:43]: Everything works on Linkedin.

Finn [0:50:44]: Like, there's so many people throwing out so many best practices assist of, like, you gotta use video, or you gotta do carousel.

Finn [0:50:50]: So you gotta maximum post once a day, what Dave said here.

Finn [0:50:54]: And I've I've I've honestly seen it.

Finn [0:50:56]: I see people who crush with Tech only.

Finn [0:50:58]: I see people who crush with video, crush with carousel.

Finn [0:51:00]: I know people who crush posting three times a day.

Finn [0:51:04]: I know people who crush posting twice a week.

Finn [0:51:06]: Clay people say, like, maximum three minute long videos on Linkedin.

Finn [0:51:11]: Clay recently started doing these videos with their founder and they're, like, eleven minutes long, and they absolutely crush.

Finn [0:51:18]: So everything works on Linkedin.

Finn [0:51:21]: I think you gotta just kinda try to be helpful, show up every day, engage with others lean into your whatever unique strength, maybe you're super funny.

Finn [0:51:32]: Maybe you're super good on video, maybe very dry, but you can, like, break down a complex topic in great detail.

Finn [0:51:37]: Like, lean into that and then anything could work.

Dasha [0:51:41]: I think my parting words are for the marketer who's considering asking or pushing for their company in twenty twenty six to start posting and being more visible on Linkedin.

Dasha [0:51:51]: So I'll just share, like, how I would go about that if I were in your shoes.

Dasha [0:51:54]: I found that with anything marketing related, pitching anything as an experiment that is time bound helps.

Dasha [0:52:01]: No one wants to commit to posting forever.

Dasha [0:52:03]: It seems daunting, but posting for a quarter and seeing what happens is a lot easier.

Dasha [0:52:08]: Stomach So I think I would pitch it as an experiment, and I would clearly outline, like, this is what we're gonna do.

Dasha [0:52:14]: Here's how we're gonna know if it's successful.

Dasha [0:52:15]: Here's, like two posts that I drafted based on the last two things that I heard you say on our last all hands or on your last two gong calls.

Dasha [0:52:22]: And just go from there.

Dasha [0:52:24]: And, also, like, if anyone wants to chat about Linkedin, happy to offer my help.

Dasha [0:52:28]: I know, Colin was asking about thought leader ads.

Dasha [0:52:30]: So happy to kinda share what we're doing there.

Dave [0:52:32]: Love it.

Dave [0:52:33]: And you all are both in the Exit Five community.

Dave [0:52:35]: So.

Dasha [0:52:36]: We are.

Dasha [0:52:36]: Good bet drive

Dave [0:52:38]: love that.

Dave [0:52:38]: Oh, god.

Dave [0:52:38]: That makes me...

Dave [0:52:39]: That makes my little cold heart warm.

Dave [0:52:40]: On last thing to to build on what you're saying just...

Dave [0:52:44]: I I think another thing would be, like, I...

Dave [0:52:46]: Let's time bound it, but also, let's stack the deck and, like, let's try to...

Dave [0:52:50]: Let's say we're writing for the CEO.

Dave [0:52:51]: So let's get her a hint, like, right out of the get...

Dave [0:52:54]: Like, not maybe not, like, the first day, but it's, like, when you can feel that for the first time.

Dave [0:52:59]: That's how every time I've done this, and I've worked with a bunch of founders over the years on this is, like, there's this...

Dave [0:53:04]: All this conversation is great, but they need just need to get it.

Dave [0:53:06]: Like, when when we get Emr to write that first post, and he gets a bunch of messages that that investor pops out of nowhere and dm him, like, the to re engage.

Dave [0:53:14]: It's, like, you need to get them to feel that early.

Dave [0:53:16]: And so, like I mean, let's spend a lot of effort.

Dave [0:53:19]: Well, it also just it's not even just a dopamine me though It's just, like, Oh, this isn't just gonna be like, we got more people to register for our webinar.

Dave [0:53:24]: There's, like, people...

Dave [0:53:25]: This is a real human platform people reach out.

Dave [0:53:28]: Alright.

Dave [0:53:29]: Producer, Aaron, roll it, roll that poll, roll it We gotta stay here.

Dave [0:53:34]: We make you please rate today's session.

Dave [0:53:36]: By given by real humans, no Ai involve a, one through five five being the highest four being the second highest three two one, zero lot of fives.

Dave [0:53:46]: We love it.

Dave [0:53:47]: A lot of four.

Emeric [0:53:48]: Oh v five.

Emeric [0:53:49]: Totally five.

Dave [0:53:50]: A lot of five.

Dave [0:53:50]: It was a five...

Dave [0:53:51]: Hey, look, I'm...

Dave [0:53:52]: Look, I don't...

Dave [0:53:52]: Then no no.

Dave [0:53:53]: Let's let the numbers.

Dave [0:53:54]: Listen little, you know, we're we're data driven here.

Dave [0:53:56]: Alright.

Dave [0:53:57]: This was awesome.

Dave [0:53:57]: I've been in Slack and and our team a bunch of ideas.

Dave [0:54:00]: Someone should export the questions from this.

Dave [0:54:02]: There's a gold mine of, content.

Dave [0:54:04]: You could use to train the.

Dave [0:54:05]: I don't know.

Dave [0:54:06]: Anyway, let's just real quick give a a pause for for my my panel.

Dave [0:54:09]: That they're awesome, Emeric, Dasha.

Dave [0:54:11]: And Finn, find them on Linkedin, send them a connection request telling them that you about them today on webinar.

Dave [0:54:16]: And thank you.

Dave [0:54:18]: We got the CEO in the Hoodie today.

Dave [0:54:19]: Love that branding today.

Dave [0:54:21]: That the...

Dave [0:54:21]: Thank you to Agorapulse for for helping us put this on awesome company.

Dave [0:54:25]: Awesome session.

Dave [0:54:26]: Maybe we'll do some more stuff together.

Dave [0:54:28]: I hope to see you all writing on Linkedin and post more questions inside the Ag five Community Help you.

Dave [0:54:33]: Thanks all.

Dave [0:54:34]: You see you.

Dasha [0:54:35]: Thanks for having us.

Finn [0:54:36]: Thank you.

Finn [0:54:36]: Thank you, dave.

Finn [0:54:37]: Bye have the everyone.

Emeric [0:54:38]: Peace.

Emeric [0:54:38]: Bye.

Dave [0:54:44]: Hey.

Dave [0:54:44]: Thanks for listening to this podcast.

Dave [0:54:45]: If you like this episode.

Dave [0:54:47]: You know what?

Dave [0:54:47]: I'm not even gonna ask you to subscribe and leave a review because I don't really care about that.

Dave [0:54:52]: I have something better for you.

Dave [0:54:53]: So we've built the number one private community for B2B marketers at Exit Five, and you can go and check that out instead of leaving a rating a review, Go check it out right now on our website, exitfive.com.

Dave [0:55:05]: Our mission at Exit Five is to help you grow your career in B2B marketing, and there's no better place to do that than with us that Exit Five.

Dave [0:55:12]: There's nearly five thousand members now in our community, people are in there posting every day, asking questions about things like marketing planning, ideas, inspiration, asking questions and getting feedback from your peers, building your own network of marketers who are doing same thing you are, so you can have a peer group, or maybe just venting about your boss when you need to get in there and get something off your chest.

Dave [0:55:33]: It's a hundred percent free to join for seven days so you can go and check it out risk free, and then there's a small annual fee to pay if you wanna become a member for the year Go check it out, learn more, exitfive.com, and I will see you over there in the community.

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