#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

Content Strategy, B2B SEO in 2023, and Category Creation Content

August 28, 2023 | Podcasts | Marketing

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about SEO if you're creating a category, how to balance volume and intent with keywords, ways to think about keyword research, and more.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com

Thanks to our 2023 presenting sponsors Demandwell and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug) #121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds) #108: Content Operations, Treating Content Like a Product, and Optimizing for the SERPs #133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches #71 B2B Content Strategy #81 B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong) #83 Behind Zapier's Content Marketing Machine (with Lane Jones, Head of Content Marketing) #108: Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier) #98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

Content Strategy, B2B SEO in 2023, and Category Creation Content

Subscribe To The Exit Five Newsletter: B2B Marketing Insights Free In Your Inbox