The 2025 B2B Marketing Salaries Benchmark Report -> see how your salary stacks up
All Episodes
#9 Podcast

#9: 2x CMO Sydney Sloan on helping Salesloft grow from $14M-$100M...

April 4, 2022

Show Notes

Episode Description

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company.

They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive marketing (Outreach vs. Salesloft vs. Clari), why you need to spend the budget, how to hire and navigate career progression, and her career as a marketing leader.

Transcription

Recent Podcast Episodes

Sponsor the exitfive newsletter

Want to get in front of 37,000 B2B marketers each week?  Sponsor the Exit Five newsletter.