← Back to all podcasts

2x CMO Sydney Sloan on helping Salesloft grow from $14M-$100M...

2x CMO Sydney Sloan on helping Salesloft grow from $14M-$100M...
Listen on Spotify Podcast
Listen on Apple Podcast
Listen on Google Podcast
Listen on Amazon Music
Listen on Castbox
Listen on PlayerFM Podcast

Episode Description

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company.
They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive marketing (Outreach vs. Salesloft vs. Clari), why you need to spend the budget, how to hire and navigate career progression, and her career as a marketing leader.