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#10 Podcast

#10: Payability CMO Deidre Hudson on thinking like an operator...

April 6, 2022

Show Notes

Episode Description

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside your customers head, the cyclical nature of B2B marketing channels and more.

Transcription

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