Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:1. Overall approach to building a plan2. Setting goals, metrics, and targets3. Building a framework for marketing campaigns over the year4. Modeling funnels and determining cost per opportunity5. Determining how much marketing budget to spend6. Selling your plan to the CEO, CFO, and getting it approved.