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Episode Description
Dave is joined by Latane Contant. She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss:- The underrated ability to drive revenue through operational excellence- Why 6sense runs a 100% account-based revenue motion- The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing"- The power of focusing only on the most winnable accounts- What she credits 6sense's revenue growth of 100% YoY each of the last 4 years to- Why you can’t run last minute plays in quarter to close a revenue gap - Why she doesn't care if pipeline is sales source or marketing sourced- An update to her book "No Forms. No Spam. No Cold Calls."