Hello and welcome to Marketing Snacks - a new weekly newsletter from Exit Five.

The goal of Marketing Snacks is to share addictive, bite-sized (😉) insights from the brilliant marketers across the web. We'll be pulling wisdom from others and sharing it with you. 

Let's dig in.

🍿 Today's Snack 🍦

Recognize and Avoid Random Acts of Marketing

If you've spent any time on a marketing team in-house, you probably know this feeling: Just doing a bunch of stuff because everyone else is doing it.

Emily Kramer calls these "Random Acts of Marketing" - here are some to beware of: 

• Picking channels randomly/just doing all of them 
• Investing in them equally
• Not having specific content for each channel
• Only hitting one part of the funnel (unintentionally)
• Same exact goals for each channel
• Not crushing it in any one channel - because they're all "meh"

What does good look like? 

• Only choose the channels that work for your audience, GTM motion etc 
• Stack rank channels by importance / resource allocation 
• Know the maturity level of each channel at any given time i.e. text, scale, etc. 
• Have a specific content strategy for specific channels

Check out the full post here, and give Emily a follow if you liked this snack.

PS. Want to submit a Snack? Reply back to this email and pitch your wisdom. We'd love to feature you. 

This week's 🍿 Marketing Snack 🍦 is brought to you by: HockeyStack

84% of marketers feel pressured to prove ROI, but only 29% trust that they can do so. HockeyStack integrates with the entire tech stack, allows you to measure marketing’s revenue influence, forecast more accurately, and optimize your spend with recommendations.

Prove your contribution, optimize your campaigns, and enjoy your seat at the revenue table with HockeyStack.

Thanks to the 2023 Exit Five presenting sponsors Demandwell (SEO) and Zapier (Automation).

If this email was forwarded to you, sign up here to get the newsletter every week.

Exit Five, PO Box 4354, Burlington, Vermont 05406, USA

Unsubscribe Manage preferences