Popular Discussions in the Community This Week
Where should BDRs sit? Sales or marketing?
Thoughts on BDRs/SDRs sitting under the Marketing team instead of Sales?
- Our company revenue is about 65% inbound, 35% outbound, but BDRs sit under Sales and spend the majority of their time cold calling.
About half our BDRs are purely outbound, the other half receive a few leads each day but also do outbound.
- Opps created from inbound are 5x more likely to convert to sale, but the majority of the volume and time is spent on these outbound opportunities.
- We are considering moving BDRs under myself in the marketing team. It seems to make sense based on the above, but it would be my first time managing a motion like that.
Thoughts? Anyone else in a similar situation?
Website CTA: Demo or Let's Talk?
I am considering changing the main CTA on our website from “Request a Demo” to “Let’s Talk."
We are a B2B SaaS company with an average deal size of $8k and trying to move upmarket.
Has anyone seen a higher conversion rate by changing the CTA from request a demo to something else?
AMA: John Short AMA on Demand Gen
Do you have questions about what demand gen should do it, how it should be measured, where it should sit, and how it differs (or does it?) from all the other areas?
My friend John Short is back this week for an AMA inside of Exit Five on all things B2B SaaS FULL FUNNEL marketing. That's right, no part of the funnel can be left out in 2023 if you're trying to drive revenue --> and driving predictable demand is what John talks about most.
This is an example of the type of conversations and questions that happen in the Exit five community every week. If you're already a member, just hop into the Facebook Group and click on the "Discussion" tab or explore the search bar for two years of posts covering everything you can imagine in B2B marketing.
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