← Back

What should you do the first 30 days?

What should you do the first 30 days?

There was a question this week in the Exit Five community about starting a new job as Head of Marketing and what to focus on in the first 30 days.
Hi: I am starting a new Head of Marketing role at a HealthTech this week. I have a team of 18 who have been without a leader for around 6 months - and they are open and excited about me joining. I report into the CEO and sit on the leadership team.
Any advice on how to make a big impact in my first 30 days short of just jumping in and executing/fire fighting which I am used to doing in previous marketing leadership roles with much smaller teams?
I think the first 30 days is critical, of course. But I think a lot of "what should you do in the first 30 days" advice is too fluffy -- yeah go meet with people, get to know the customers, the market. Of course. But I can guarantee you this: the CEO and others inside of the company are going to start wondering around day 31 what you're doing and once the glow of being the new marketing leader wears off, you're going to have a target on your back like we all do to deliver ASAP. So instead, why wait for day 30? I'm come in and try to make an impact right out of the gate.
Here's what I shared in the community:
Congrats! Hope you get in there and do some awesome work. I think without a leader for 6 months and a team of that size it's important to bring some consistency + routines + systems. Bringing a standard operating procedure could be helpful. Also I would say find "quick wins" in addition to all of your team assessment. The best way to build relationships is not just get to know you coffee meetings, but doing that and finding ways to put points on the board quickly based on what you're hearing. Could be fixing a page on the site, fixing a deck, delivering on something that's been asked for over and over or on pause for 6 months because there's no marketing leader etc. Lead by doing IMO.
What do you think? How would you respond to this? Write a post about this topic and tag me on LinkedIn I'd love to see your response publicly (so others can too) and chime in.
- Dave


Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

My guest on the podcast this week is John Short, Founder & CEO of Compound Growth Marketing.  John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics), customer acquisition, funnel optimization, and scaling growth.

Listen on Spotify


Listen on Apple Podcasts

Have you been listening to the Exit Five podcast? I think we've been bringing the B2B marketing heat lately, but what do I know.


Shoutout to my friends at Demandwell for sponsoring the podcast. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Check them out. Tell them you heard about them from Exit Five.


55 Open Jobs - Exit Five Job Board


It's rocky out there right now. Every week there seems to be another B2B SaaS company you've heard of making layoffs.


But there's a *huge* opportunity right now for the companies that are hiring, and I'm still seeing some good opportunities weekly through the Exit Five job board.


As of today there are 55 open roles, including:

  • Demand Gen. Manager at Upshift.work
  • Market Analyst at Nitrex
  • Growth Manager at Quipli
  • Account Manager at No Middle
  • Paid Marketing Manager at Bionic
  • Director of Marketing at Peak Support
  • Head of Marketing at Send

The Exit Five job board reaches ~4,000 B2B marketing candidates each month and it's a great place to get more eyeballs on your open roles (or to browse if you're reading this and looking for something new).


Learn more at jobs.exitfive.com.

[Want To Work With Me 1:1?]


Reply to this email or send an email to dg@davegerhardt,com to inquire


PS. Want to work with me 1:1 on a marketing project? I work with a handful of B2B SaaS companies when I have availability. If you're looking for developing your strategic narrative, creating a category, getting a boost in positioning/messaging, or need to make some lightning strikes with new marketing campaigns, I might be able to help. Reply back with details or reach out to dg@davegerhardt.com.


← Back