← Back

Steal this LinkedIn move I use

Here's a proactive LinkedIn move to steal

It's hard to build an audience with a cold start, and simply posting content won't just magically draw in an audience.

One thing I've done in the past and recommend to those I know now: be proactive with connections. You can have 30,000 connections before LinkedIn turns it over to "followers" -- and a new connection is essentially someone opting in to see your content. So now the more you publish, the more you increase the chances of those people seeing it.

I've had a target list of accounts that the CEO and I each went and personally connected with, and I'd say > 50% of those people accept the connection. We had a list of 200 accounts and found someone on UpWork to create a list with the CEO and CMO contact at each account, so we got back close to 400 LinkedIn profiles to connect with.

You can also warm up this audience before connecting by first liking and commenting on posts.

I also always try to proactively connect with people that look like my ICP when I'm browsing LinkedIn, reading comments, and seeing suggested people.

You can also search for people that work at companies / search for particular roles.

  • Make proactively connecting part of your daily routine (in addition to starting now with a big list of target accounts // dont even think this has to mean target accounts in some fancy way; who are your dream customers? maybe you're a copywriter or consultant - make a list of the people you want to be your clients)
  • Make proactively commenting on other people's content in your niche part of your daily routine
  • *And then* start posting regular content (hopefully with something to say, something entertaining, educational etc.) I recommend 2 "meat" posts (actual compelling thoughts, industry POV, strong opinions) and 2 "fun" posts / week (fun could be meme, quote, observation, image, etc.) and I recommend only Promoting ("hey signup for this thing we're doing") 1 out of every 5 posts.

Hope this helps.

Join 650+ registered for Win/Loss Live session

TODAY we are doing a live session on Win/Loss analysis (FREE TO REGISTER) and you'll get the recording even if you can't come (of course)

Come and understand how marketers are using win/loss analysis to understand their buyers better, differentiate against competitors, quantify marketing's effectiveness with sometimes hard-to-quantify initiatives, create better messaging, choose the most effective channels for leads that actually close, and impacting win rate. Come join me + Trenton Romph Head of Marketing at Clozd live to ask your own questions and learn more about win/loss analysis.


If you are like me you are looking for anything you can add to your toolkit to help the company close more deals and generate more revenue - especially as things are starting to slow down... it's getting tough out there.


Find Marketing Talent - Find Marketing Jobs

1,207 employers have posted 1,807 marketing jobs to the job board in the last year.

Currently 63 open roles on the board, including:

Browse or bookmark the Exit Five B2B marketing job board.

It's 100% free for any company to post a B2B marketing role, plus you can promote jobs to reach more people over 30 days.

Job Board Promo

Join 3,200 B2B marketing pros in our members only Exit Five community if you're not already... join here


We had a nice little PR week here at Exit Five. First, G2 CMO Amanda Malko gave us this shoutout in her presentation at SaaStr...


B2B Marketing In Your Ears Too (The Exit Five Podcast)


Quick plug for our popular Exit Five B2B marketing podcast. If you dig what's in the newsletter and around the Exit Five community, we put out a weekly podcast that you will definitely get something out of. Episodes covering everything from community to positioning to strategy to interviews with marketing leaders that will help you grow your career selfishly.

Listen on Spotify | Listen on Apple Podcasts | Listen everywhere search for Exit Five


← Back