Sometimes you can tell a better story when you ZOOM OUT. And I wish I was better at this when I was a marketing exec. It's so easy to get on the monthly stress hamster wheel vs being able to think + talk strategically about what's happening.
There will be weekly and monthly stress, sure. But ultimately the only way to survive and thrive in a marketing leadership role is to be able to think both short term and long term, and that includes being able to look at the bigger picture and talk about how marketing fits in the 1-3-5 year plan for the company.
Hope you are hanging in through the rest of the year, I am sure the next 2 weeks will be slow :)
It would make my week if you search for "Exit Five podcast" on Spotify, Apple podcasts, wherever you listen and subscribe to the podcast. There's some good stuff you can catch up on from now until the new year.
Also: I am looking for a great guest for a 1 hour interview all about ABM --> someone that can give a top to bottom, 101 to 201 conversation about all things ABM for the podcast in 2023. I am open to pitches, just holler back to this email or email firstname.lastname@example.org
PS, if you aren't a member of the Exit Five community yet read this: