Double down on what you’re good at.
Personally. As a company strategy. As a marketing team.
We spend a lot of time chasing new ideas and new channels vs. nailing a niche and doubling down on what you’re good at.
You will see greater returns turning your B skills into A skills vs trying to turn a D into a B.
One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence. And yet most people - especially most teachers - concentrate on making incompetent performers into mediocre ones. Energy, resources, and time should go instead to making a competent person into a star performer.
- Peter Drucker - Managing Oneself
OK, back to the family. I've been behind on work this week. Always happens this week of the year but it's nice being home with the kids.
PS. have you been listening to the Exit Five podcast? I'm about to put out the next episode but wanted to send this email first. Last week's show with Kaylee Edmondson and Amanda Natividad was our most downloaded episode yet.
PPS there's not a single link in this email! imagine that