Stop relying on your boss.

The less you can rely on your boss, the better.

If you report to a founder or senior exec at a company, they don’t want a Loom video. Or a Google Doc. Or a presentation. Or reports to dig through.

They just want the job done.

Default to getting things done.

Make more decisions on your own. Use your gut. Share status updates on things that have been done.

Your boss does not need another 7 minute Loom video they will never flip through.

Or another five Slack messages.

One thing I used to noticed was if I was offline for a big chunk of the day I would see slack messages in the morning with a question.

Later in the day when I’d check in I’d see that same person write back ”ignore this, I figured it out.”

Make more decisions on your own.

This doesn't happen over night but you can force yourself to do it. For me the forcing function was earlier in my career having a boss who was very hands off and would meet with me and be like "so what have you worked on?" and I would say "uhhhhhhhhh"

Of course there's a lot of nuance here and this will change as you grow + evolve. But I think anyone on your team can be pushed to do more without you.

And if you're a boss / manager who doesn't enable this, it often deep down means you haven't trained your people well enough -- OR it means deep dont you dont actually trust them, which I would point the light back at you and say "well then why did you hire them? are they the wrong fit?" and that's on you.

It's not all layoffs and budget cuts right now.

We are seeing an uptick in jobs posted to the Exit Five job board the last two weeks. There are currently 56 open B2B marketing roles posted in the last 30 days.

Browse or bookmark the Exit Five B2B marketing job board.

It's 100% free for any company to post a B2B marketing role, plus you can promote jobs to reach more people over 30 days.

Exit Five In Your Ears. Therapy for Marketing Pros.

Each week we put out a podcast focused on all things B2B marketing. If you like the content in this newsletter then the podcast is for you. I don't need to over sell it.

Search for the episode "Exit Five Podcast" wherever you get your podcasts. Here's the link on Spotify if you're itching to listen right now.

Steal this planning template in the community (new)

If you're a member of the Exit Five community --> I just dropped my GST planning template, which was one of the most popular pieces of content we've created over the last two years, in there for you to steal. It's a simple framework to help you think about creating a marketing plan.

There's also been a buzz of activity in the community lately, so if you're not in there yet and want to hang around 3,000 B2B marketing pros like you to share knowledge you might consider joining. You can pay month to month or annually so there's no pressure to hop in, and most people expense it.