Podcast: 16 Lessons I Wish I Knew
This week on the Exit Five podcast it's just me! And the recording from my session at Metadata's DEMAND 2022 virtual event where I shared for the first time my talk about the 16 lessons I wish I knew as a first-time B2B marketing leader.
I went from marketing manager to CMO in four years, and only now do I realize how much I did not know :) and I tried my best to pack those lessons into a ~40 minute talk.
You may have read the lessons in a prior newsletter, but this is much better. Hope you tune in.
Listen on Spotify
Listen on Apple Podcasts
Past episodes include:
- What is means to be a media company, building an audience, and community
- Building your 2023 marketing plan
- How to make smart marketing bets and scale marketing programs before you need them
- What to do when there's no urgency to buy
- 6Sense CMO Latane Conant on growing 100% YoY the last four years
- Why + how to do win/loss analysis
- And many more - we put out a new podcast episode on B2B marketing every week and I know you'll get something out of it if you're subscribed here to my newsletter.
Shoutout to my friends at Demandwell for sponsoring the podcast. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Check them out. Tell them you heard about them from Exit Five.