Blame The Founder/CEOIf your brand has nothing to say, don't blame marketing. Blame the Founder/CEO. There's a reason why Andy Raskin told me he only works with CEOs / Founder on the strategic narrative. Because it's way more than just "messaging & positioning." A narrative drives the product you build, the people you recruit, the company you create. So when a brand has nothing interesting to say, it's tough to first blame the marketing team -- blame the CEO.
Also, if you're evaluating jobs - same thing applies. Are you excited by the founder's vision? Is there a roadmap? Do you believe in it? Do *they* believe in it? Those ingredients will make your job (cooking something everyone wants to eat) much easier. |
Working with sales / marketing + salesThis week's episode of the Exit Five podcast is from a live Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring me (Dave, hey, I'm writing this), Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation covers these questions below:
|
Are you hiring marketers?Reach thousands of B2B marketers every month through the Exit Five job board. It's 100% free for any company to post a B2B marketing role, plus you can promote jobs to reach more people over 30 days. There are currently 54 open roles and the job board and I get emails like this a few times a month. |
![]() |
We are testing TikTok at Exit FiveAnd I'd love it if you followed our page --> ExitFive on TikTok |
PS. join the Exit Five community if you haven't alreadywe have a private community of 3,000+ B2B marketing pros where we talk about what we're doing, learning, vendors, advice, feedback, anonymous questions and more. you can join here. |