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Exit Five Newsletter #91: Big Company vs. Startup - What's Better For Your Marketing Career?

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Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 3,000 other members at exitfive.com.

By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.


Big Company vs. Startup - What's Better For Your Marketing Career?

Well, it depends.

My bias is to the startup - move fast, learn on the job, take risks, figure things out, and do more than your job description.

But, I think there's big time value in working for a big company too.

At a big company - especially early in your career - you will learn how to work. There's process, systems, routines. Sometimes there's too much, but I think earlier in your career you can benefit greatly from "learning how to work." You need to learn what a good meeting looks like, what good people (and bad people) are like to work with, how to set goals, how to make mistakes, how to communicate, how to work across teams.

Often times a big company will mean successful company (that's how they got big) and there's big time ROI in learning how a successful company operates, and being around a bunch of interesting people across different job functions.

I worked at two big(ger) companies in my early - mid 20s and those experiences taught me how to work before going into a startup.

Now, if you've been at a big company and are ready to make the 10x jump in your career, a startup could be the play.

For me:

I was at a big company (HubSpot) where my job was specialized (managing the podcast).

Then I jumped to a startup (Drift) where my job was - just about everything in marketing: website, messaging, email, social, content, sales enablement, strategy. I had 2 years where I got to do all the things in marketing, and that experience helped me grow 10x faster.

Which do you think is better for your career? Curious to hear your experiences in both and what they taught you. LMK


🎧 #126: Career - How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join me on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta).

They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "Exit Five" podcast.

🎧 #127: LinkedIn - Video, Ads, and Slicing Fruit (with Tim Davidson)

I'm joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.

We talk all things LinkedIn like

  • Why getting started is better than perfect
  • What's working on LinkedIn today
  • Why Tim chose to grow his following through funny and unique videos
  • How to use LinkedIn ads for ABM

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "Exit Five" podcast.

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That means you’ll get a fresh look on your ad creatives that would typically cost $1000s.

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Who's Hiring Right Now


RethinkFirst is looking for a Growth Marketing Director for its RethinkCare division to lead marketing campaigns targeting HR and Benefits leaders in Fortune 500 organizations, utilizing expertise in demand generation and product marketing within a high-growth SaaS environment and coordinating cross-functional teams to achieve ambitious growth targets. If you're interested, you can apply here

Tribunus Health is hiring a Growth Marketing Manager. As the first fully dedicated marketing hire, you'll be in charge of communicating those features to a market with unique characteristics. Success in this role will directly impact Tribunus Health's ability to grow and reach a dominant market share. If you're interested, you can apply here

Other open roles on the Exit Five job board this week:

  • RethinkFirst is hiring a Social Media Manager. Remote Role
  • ContactMonkey is hiring a Senior Website Growth Lead. Remote Role.
  • MightyScout is hiring a Growth Marketing Manager $90-$110k salary. Remote Role.
  • Culture Partners is hiring an Associate Marketing Director. $120-$140k salary. Remote Role.
  • Flowhub is hiring a Demand Generation Manager. Remote Role. $95-$125k salary.

Join us in Exit Five

Because no one goes to school for B2B marketing. 

We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.

Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.
We have a 7 day free trial so you can join 100% risk free. 


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