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Exit Five Newsletter #89: The First Three Marketing Hires

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Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 3,000 other members at exitfive.com.

By the way - this email was designed in Knak which helps you create email and landing pages in minutes without having to write code. Learn more about Knak here.


The First Three Marketing Hires

Hey, Dave here.


This week I have a question for you and I hope you’ll send me a reply.

Who are your first three hires on a fresh marketing team, and why?


Now, a lot of this is stage and budget dependent… but let’s just suspend the nuance for a bit and have some fun with it.


Here’s my answer:

  1. The promoter. Someone who can write, but also knows how to get the word out - social, copy, email, webinars, etc.
  2. The designer. Need the designer so you can move fast on website, ads, creative etc.
  3. The math person. Someone who understands funnels and conversion and really build the plumbing/Ops/analytics you need to build a marketing machine. Machine doesn’t mean big. But machine means predictable, repeatable, quantifiable growth.


What would your first three hires be on your dream marketing team?

OR are you going to be the first person to reply back and tell me none, you’d hire AI 🙂


- Dave


PS. Hope you’re having a productive week. Do you work for a CEO who gets marketing? LMK


🎧 #123: How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)


This week I'm joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.


In this episode, we chat about
  • The importance of leadership team alignment and why the CRO & CFO should be your best friend
  • How marketing can impact pipeline and the standard it should be held to
  • Why you should build a marketing calendar around the product roadmap

Listen to the Episode Now on Spotify

Or find it everywhere you listen by searching "Exit Five" podcast.

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The State of Email Marketing in B2B


59% of B2B marketers say email is their top channel for pipeline creation. Email is still king.

But it's more challenging than ever to write emails that cut through the noise, follow email provider spam rules, and create high-quality emails in a reasonable time frame.


This Exit Five Live session with Knak on March 21st will teach you how to overcome these challenges, even as technology and what people expect keep changing.


Joining us is Brendan Farnand, the Co-Founder and CCO at Knak. Being an enterprise marketer himself, and having talked with thousands of enterprise marketing teams Brendan is at the forefront of the challenges they face with email creation, and what they’re doing to fix them. 


Reserve your spot for this session



Who's Hiring Right Now



RethinkFirst is looking for a Growth Marketing Director for its RethinkCare division to lead marketing campaigns targeting HR and Benefits leaders in Fortune 500 organizations, utilizing expertise in demand generation and product marketing within a high-growth SaaS environment and coordinating cross-functional teams to achieve ambitious growth targets. If you're interested, you can apply here

Tribunus Health is hiring a Growth Marketing Manager. As the first fully dedicated marketing hire, you'll be in charge of communicating those features to a market with unique characteristics. Success in this role will directly impact Tribunus Health's ability to grow and reach a dominant market share. If you're interested, you can apply here


Other open roles on the Exit Five job board this week:

  • RethinkFirst is hiring a Social Media Manager. Remote Role
  • ContactMonkey is hiring a Senior Website Growth Lead. Remote Role.
  • MightyScout is hiring a Growth Marketing Manager $90-$110k salary. Remote Role.
  • Culture Partners is hiring an Associate Marketing Director. $120-$140k salary. Remote Role.
  • Spellbook is hiring a Senior Demand Gen Lead. Remote role. 
  • Flowhub is hiring a Demand Generation Manager. Remote Role. $95-$125k salary.

Join us in Exit Five

Because no one goes to school for B2B marketing. 

We have a private community + content site for marketing pros like you and me if you’re looking for a peer group and discussion forum to help you grow your career in B2B marketing.

Get feedback, campaign ideas, browse templates, videos, guides, get recommendations on agencies and vendors, find contractors and freelancers, vent about your boss, find new jobs and more.

We have a 7 day free trial so you can join 100% risk free. 


Thanks to our friends over at Knak for being our 2024 newsletter sponsor.

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Want to sponsor a future newsletter or learn more about other sponsorship opportunities with Exit Five? Email hi@exitfive.com (or just reply to this email).

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