Hello and welcome to the Exit Five Weekly Newsletter - read by 15,000 B2B marketing professionals around the world. Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 3,000 other members at exitfive.com.
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Today's newsletter is sponsored by Navattic
Thinking about launching an interactive demo in 2024? Or already using interactive demos and want to benchmark them?
Navattic just publicly released their State of the Interactive Product Demo '24. (Psst.. it's ungated, no forms to fill out, just click the link above)
(which is 10x the average click-through rate of a B2B SaaS video)
She manually reviewed the top 1% of demos for this report and will go over her takeaways on how to build a successful interactive demo. |
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Building a Community vs. Building Community |
Hey, Dave here. Outside of talking about AI, “community” seems to be one of the hot topics among marketing teams and startup founders these days. And rightfully so: building a community means build an audience of your dream customers. People who know, like, and trust you before they buy. People who will say nice things about your company. Read your content. Show up at your events. And you don’t have give more money to Google or Facebook to reach them. This is why I’ve been obsessed content and community since the early days of HubSpot talking about “inbound marketing” - creating content that attracts people to your business. This will always be the best form of marketing. But there’s one detail that I think gets jumbled together when people start talking about community: Should you build “a” community? or should you “build community.” (There’s a difference — and it has an impact on your marketing strategy). Here’s what I mean:
Most often the better “community building” approach for your business is going to be the one that happens through creating content for a particular group of people. I also like this approach first because it then allows you to add on the “private community” piece after. It’s a much easier second step. Just something I’ve been thinking about and wanted to try and articulate for this newsletter. - Dave P.S. What's your POV on community building? Which path are you exploring with your business? Anyone have experience deciding between building a community or investing in "community" here? Reply back and let us know. |
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🎧 Podcast #114: Mastering Short Form Video and Social Media (with Alex Minor)
This week my guest on the podcast is Alex Minor; he’s a music producer and audio engineer turned video and podcasting expert.
Alex joins me to discuss:
Listen to the Episode Now on Spotify Or find it everywhere you listen by searching "Exit Five" podcast. |
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📺 Upcoming Events (443 marketers already signed up for this)
On January 31st we're hosting a live conversation with Natalie Marcotullio on "How To Improve The B2B Buying Experience With Interactive Product Demos." Natalie is the Head of Growth and Operations at Navattic, an interactive demo platform. In 2024 buyers no longer trust traditional third-party channels like ads or white papers. Instead, they want to get first-party information upfront on your product - before jumping on a live call or setting up a free trial. Learn how to build buyer trust through more hands-on product content, and how to tell a personalized, compelling story with those interactive demo assets. |
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Join us in Exit Five
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