Welcome to the
Exit Five Marketing Leadership Accelerator
We built an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader.
Each week one of our Exit Five team members will host a live session (virtually) with an expert instructor. You’ll have the opportunity to learn and ask questions about your business and your specific challenges. After each session, there will be online discussion in our private community exclusively for Accelerator members, a place for you to network, plus access to the video recordings, templates, and takeaways from each session.
You’ll also get a Certification to take back to your company and post on LinkedIn after completing the Accelerator Program.
.png)
We’ll help you sharpen your skills as a B2B marketing leader, right from the comfort of your own home or office.
Reserve Your Spot
$699 for Non Members
.png)
Here’s The Agenda for the 8 Week Accelerator
Session 1: A Positioning Framework to Help Differentiate in a Crowded Market
Led by Louis Grenier, Founder of Stand The F*ck Out
In this session, you'll learn:
- How to craft a unique positioning statement that resonates with your target audience
- Techniques to differentiate your brand in a competitive marketplace
- How to avoid common positioning pitfalls that can weaken your brand message
Session 2: How to Create and Manage a Marketing Budget
Led by Scott Todaro, CMO, entrepreneur, author, professor
In this session, you'll learn:
- How to build a marketing budget that supports your strategy and scales with growth
- Best practices for tracking and optimizing budget performance over time
- Techniques to gain executive buy-in for your marketing investments and calculate ROI
Session 3: Building Alignment Between Sales and Marketing
Led by Mason Cosby, Founder of Scrappy ABM
In this session, you'll learn:
- How to foster strong collaboration between your sales and marketing teams
- Best practices for creating a unified strategy that drives revenue growth
- Techniques for maintaining alignment through regular communication and feedback loops
Session 4: Monitoring Your Marketing Plan + Pivoting When You're Off Course
Led by Rowan Tonkin, CMO of Planful
In this session, you'll learn:
- How to create a flexible marketing plan that stays aligned with your business goals
- Techniques to identify when your strategy needs a shift
- Methods for setting measurable objectives and adjusting them as needed throughout the year
Session 5: How to Use Social to Build Brand and Drive Pipeline
Led by Meryoli Arias, Former Head of Social Media at Apollo & Chili Piper
In this session, you'll learn:
- How to leverage social media platforms to increase brand visibility and engagement
- Strategies for driving pipeline growth through targeted social campaigns
- How to measure the impact of your social efforts on overall business goals
Session 6: How to Build a Team and Hire (and when to hire in-house vs. agency)
Led by Lisa Bennett, CMO of Kaltura
In this session, you'll learn:
- How to identify the right roles and skills needed to grow your marketing team
- The pros and cons of hiring in-house talent vs. partnering with agencies
- Strategies for building a high-performing, collaborative team culture
Session 7: How to Work with Other Executives, Sales, and the CEO
Led by Sam Kuehnle, VP Marketing at Loxo
In this session, you'll learn:
- How to build strong relationships with other executives and cross-functional leaders
- Effective communication strategies for collaborating with sales and the CEO
- How to align marketing initiatives with broader company goals and priorities
Session 8: Marketing Metrics You Should Know, How To Report on Them
Led by Aditya Vempaty, VP of Marketing at MoEngage
In this session, you'll learn:
- Key marketing metrics that every leader should track and understand
- How to create impactful reports that resonate with different stakeholders
- Techniques for using data to drive decision-making and optimize performance
Hosted By
CEO & Founder
Exit Five
COO
Exit Five
Marketing Manager
Exit Five
FAQs
The Marketing Leadership Accelerator costs $499 for Exit Five Members and $699 for non-members. If you’ve been thinking about joining Exit Five, now’s the perfect time to do it and save on this program!
Here's a script you can send to your boss to get this expensed.
Yes! While Exit Five members get a discount, non-members are welcome to join the program as well.
You don’t have to be a marketing leader yet. If you’re aiming for that next step in your career or you’re leading smaller teams and looking to grow your leadership and marketing skills, this program is for you.
We’re covering everything you need to know to be a top-notch marketing leader. Expect deep dives into building your 2025 marketing plan, managing budgets, hiring, positioning, driving pipeline, aligning with sales, and more.
The program kicks off on October 3rd and runs for 8 weeks, wrapping up on November 21st.
You’ll get access to the live sessions via our private online community. Plus, we’ll record every session and share the recordings along with any accompanying templates and resources in the private community space.
In addition to the live sessions, you’ll get access to a private community just for Accelerator participants. It’s a place to connect with your peers, get feedback, and continue the conversation between sessions.
Absolutely! You’ll have lifetime access to all the recordings, templates, and resources from the course. So, even if you can’t attend live, you won’t miss out.
You can enroll up until the end of the course on Nov 21st, but we’d recommend joining before Oct 3rd, so you can join the live sessions.
Attendance is encouraged but not required. We’ll record every session, so you can watch at your own pace if something comes up.
Yes! All sessions will be recorded and shared with you, so you can revisit the content whenever you need to.
Each session will run for about 1.5 hours. That includes a presentation from an expert and plenty of time for live Q&A.
Definitely. One of the best parts of joining live is being able to ask your questions directly to our speakers.
No exams here. This program is all about practical, actionable insights. Your success is the outcome, not a test score.
Yes! You’ll receive a certificate of completion that you can proudly display on LinkedIn or add to your resume.
Reserve Your Place
